Carette Paris
Carette Paris is a privately held heritage French pastry house and tea salon chain founded in 1927, operating three Paris locations that serve signature macarons, classic French pastries, and a full sweet and savory menu to tourists and local Parisians via in-person retail only.
- Company typePrivate
- Founded1927
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Carette Paris does
Carette Paris is a heritage French pastry house and tea salon chain founded in 1927 by Jean Carette and his wife Madeleine at Place du Trocadéro in Paris, and it remains privately held by the founding family. The company operates three retail locations across Paris — the original Place du Trocadéro site, the Place des Vosges location under the arcades (opened April 2010 with décor by Hubert de Givenchy), and the Place du Tertre site in Montmartre (opened 2019 as a takeaway-only concept). The core offering centers on signature macarons sold at 8 euros per 100g, classic French pastries (Paris Carette, Saint-Honoré, Mont-Blanc, Mille-feuille, Éclair, Opéra) priced at 5–8 euros per piece, a savory carte, house cakes, crêpes, and ice cream; the menu is publicly disclosed on the website and at the point of sale. Executive Chef Pâtissier Frédéric Tessier, a 19-year veteran of the company with prior experience at three-star Michelin restaurant Taillevent, oversees pastry production.
The business model is single-channel and entirely offline: revenue is generated from in-person retail sales at the three Paris locations, with extended operating hours (up to ~17 hours per day at Trocadéro and Place des Vosges) and no e-commerce, online ordering, mobile app, wholesale, or third-party distribution. Pricing is pay-as-you-go unit pricing with publicly listed à la carte rates, and the company has no disclosed funding, parent company, or institutional ownership. Customer segments are tourists visiting Paris (the primary persona given the trophy locations) and established local Parisian clientele seeking a refined, traditional tea salon experience. There is no digital go-to-market motion; visibility is driven by prime foot-traffic locations, the 1927 heritage brand, and word-of-mouth. The company has no B2B customers, no recurring contracts, and no disclosed revenue, headcount, or financial KPIs.
Carette Paris firmographics
Firmographics- Name
- Carette Paris
- Legal name
- Carette Paris
- Website
- https://paris-carette.fr
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Short description
- Carette Paris is a privately held heritage French pastry house and tea salon chain founded in 1927, operating three Paris locations that serve signature macarons, classic French pastries, and a full sweet and savory menu to tourists and local Parisians via in-person retail only.
- Ownership category
- akta.pro rank
Carette Paris industry classification
Industry- Product category
- Patisserie and Tea Salon
- NAICS
- Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515), Food Services and Drinking Places (722)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Carette Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Carette Paris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- In-store pastry and tea salon sales: Revenue generated from direct retail sales of pastries, macarons, and tea salon services at three Paris locations. The Place du Tertre location operates on a takeaway-only basis, while the other two locations offer full sit-down tea salon experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Macarons - 8 euros per 100g |
| Unit Pricing | Pay-as-you-go | Pâtisseries - 5 to 8 euros per piece |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Carette Paris product offering
Product offeringCore offering
Carette Paris operates traditional Parisian salons de thé (tea salons) offering French pastries, macarons, hot chocolate, ice cream, crêpes, and a full sweet and savory menu. The company operates three retail locations across Paris (Place du Trocadéro, Place des Vosges, and Place du Tertre), with two offering full sit-down tea salon experiences and one operating as a takeaway-only shop.
Product overview
Carette Paris is a traditional French pastry shop and tea room chain with three Parisian locations. The core offering centers on macarons (the house specialty) and classic French pastries, complemented by a savory menu and seasonal products. The product portfolio includes: macarons in various flavors (8 euros per 100g), signature pastries like Paris Carette, Saint-Honoré, and Mont-Blanc (5-8 euros each), house cakes, crêpes, and ice creams. The business operates as a unified pastry-tea room concept across three locations—original Place du Trocadéro (1927), Place des Vosges (2010), and a take-away shop at Place du Tertre.
Differentiator
Problem solved
Functional benefit
Products and services
- Macarons The signature product of Carette Paris — round pastries that are crispy on the outside and soft inside, sold by weight (8 euros per 100g). Available in classic and seasonal flavors, served to walk-in customers at the three Paris salons.
- Pâtisseries (Sweet Pastries) Classic French pastries including house signatures Paris Carette, Saint-Honoré, and Mont-Blanc, priced 5–8 euros per piece. Includes house cakes, crêpes, and ice cream/sorbet selections offered to walk-in customers at the three Paris salons.
- Carte Salée (Savory Menu) Savory offerings served throughout the day at Carette Paris salons, including club sandwiches, scrambled eggs, canapés, salads, and hot dishes. Targeted at customers seeking light meals alongside the traditional tea salon experience.
Companies that use Carette Paris
Customer profileSegments2 records
Ideal customer profiles2 records
Carette Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carette Paris partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Carette Paris competitors and assessment
Company assessmentDirect peers
- Pierre Hermé Paris: Pierre Hermé is a premium French patisserie and macaron house with Paris boutiques and international e-commerce — competing for the same affluent Parisian and tourist clientele as Carette with a similar macaron-led product portfolio.
- Fauchon: Fauchon is a premium Parisian patisserie, tea salon, and gourmet food brand with Place de la Madeleine heritage and an international e-commerce/gifting business — overlapping with Carette on patisserie, tea salon, and gifting use cases.
- Angelina Paris: Angelina is a historic Parisian tea salon (founded 1903) famous for its hot chocolate, pastries, and sit-down tea service near the Tuileries — competing with Carette for the same Parisian tea salon / patisserie occasion, particularly among tourists.
- Ladurée: Ladurée is a globally recognized Parisian patisserie and tea salon specializing in macarons and classic French pastries, with multiple Paris boutiques and international locations — directly comparable to Carette's positioning, product mix, and customer base.
- Sébastien Gaudard: Sébastien Gaudard operates a high-end Parisian patisserie and tea salon near the Madeleine, with classic French pastries and viennoiseries — a focused, premium Parisian tea salon peer of Carette.
- Stohrer: Stohrer is Paris's oldest patisserie (founded 1730), located in the 2nd arrondissement, offering classic French pastries and a sit-down tea salon — a heritage Parisian patisserie and tea salon peer of Carette.
- Hugo & Victor: Hugo & Victor is a Parisian patisserie specializing in chocolates, macarons, and viennoiseries with boutique locations in Paris — directly comparable to Carette on premium French pastry offerings and Parisian retail presence.
Emerging players
- La Maison du Chocolat: La Maison du Chocolat is a premium Parisian chocolatier with boutique tea salons and chocolate-led gifting — overlapping with Carette on Parisian premium gifting, sit-down tea salon experience, and tourist clientele, though with a chocolate rather than patisserie focus.
- Mariage Frères: Mariage Frères is a Parisian tea house and retailer famous for its premium tea blends, with salons de thé and a worldwide packaged tea business — adjacent to Carette on the tea salon occasion and Parisian tea-tourism customer base.
Broad incumbents
- Lenôtre: Lenôtre is a major French premium patisserie, catering, and gastronomy brand with multiple Paris locations and broader event/catering operations — overlaps with Carette on classic French pastry products but operates at greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carette Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carette Paris leadership team
Management profileNumber of profiles
Profiles1 record
Carette Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carette Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carette Paris
What does Carette Paris do?
Carette Paris operates traditional Parisian salons de thé (tea salons) offering French pastries, macarons, hot chocolate, ice cream, crêpes, and a full sweet and savory menu. The company operates three retail locations across Paris (Place du Trocadéro, Place des Vosges, and Place du Tertre), with two offering full sit-down tea salon experiences and one operating as a takeaway-only shop.
Is Carette Paris a public or private company?
Carette Paris is a private company. It is classified as family owned and is currently operating.
When was Carette Paris founded?
Carette Paris was founded in 1927.
Where is Carette Paris based?
Carette Paris is headquartered in Paris, France, in the Europe region.
How does Carette Paris make money?
One revenue line is on record: in-store pastry and tea salon sales.
Who are Carette Paris's main competitors?
Direct peers on record are Pierre Hermé Paris, Fauchon, Angelina Paris, Ladurée, Sébastien Gaudard, Stohrer and Hugo & Victor. Emerging players are La Maison du Chocolat and Mariage Frères. Lenôtre is listed as a broad incumbent.
Does Carette Paris have an API?
No public API is recorded for Carette Paris.
What industry is Carette Paris in?
Carette Paris's product category is Patisserie and Tea Salon. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 72251 and its SIC code is 5812.