Salisbury Bank
Salisbury Bank is a publicly traded community bank (NASDAQ: SAL), founded in 1874 and headquartered in Lakeville, Connecticut, serving personal and business banking customers in its regional northwest Connecticut market with 51-100 employees.
- Company typePublic
- Founded1874
- HeadquartersLakeville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Salisbury Bank does
Salisbury Bank is a community bank franchise founded in 1874 and headquartered in Lakeville, Connecticut. The bank is publicly traded on NASDAQ under the ticker SAL and serves personal and business banking customers in its regional northwest Connecticut market. As a small institution with 51-100 employees, it operates a relationship-driven community-banking model typical of sub-$2B-asset U.S. community banks, competing against larger regional and national banks and a fragmented base of peer community institutions.
The bank offers a standard suite of community-banking products — deposit accounts, consumer and commercial lending, and ancillary financial services — distributed through its branch network. Its strategic history includes inorganic expansion via the November 2003 acquisition of The Canaan National Bank, which broadened its footprint in adjacent Connecticut markets. In April 2021 the bank completed a $25 million capital raise, providing additional balance-sheet capacity, though the specific structure (debt versus equity) is not disclosed in available sources. Rick Cantele serves as Chief Executive Officer.
The institution's competitive positioning rests on its regulated banking charter and FDIC-insured deposit base, its 150-year local operating history, and its physical presence in the markets it serves. As a small public company, Salisbury Bank has access to public capital markets that many private community-bank peers lack. Importantly, the detailed product, technology, customer-segment, partnership, and technology-stack data present in the input source material pertains to NBT Bank — an unrelated, larger regional bank — and is not attributable to Salisbury Bank. The provided financial table contains corrupted figures (values in the tens of trillions of dollars) that are not used in this analysis.
Salisbury Bank firmographics
Firmographics- Name
- Salisbury Bank
- Legal name
- NBT Bank, N.A.
- Website
- https://salisburybank.com
- Company type
- Public
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salisbury Bank is a publicly traded community bank (NASDAQ: SAL), founded in 1874 and headquartered in Lakeville, Connecticut, serving personal and business banking customers in its regional northwest Connecticut market with 51-100 employees.
- Ownership category
- akta.pro rank
Salisbury Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where Salisbury Bank is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Salisbury Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Lending: Revenue generated from interest charged on loans including mortgages, personal loans, home equity lines, and business loans
- Deposit Account Fees and Services: Fees from checking accounts, overdraft protection, and other deposit account services
- Wealth Management Services: Investment products, trust services, and retirement planning through partnerships including LPL Financial
- Insurance Products: Property and casualty insurance as well as life insurance products offered through the bank
- Digital Banking Services: Credit cards, debit card transaction fees, Zelle peer-to-peer payments, and mobile payment services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Classic Checking - Basic checking account |
| Subscription | Monthly | Health Savings Accounts - Tax-advantaged medical savings |
| One time/ perpetual license | Pay-as-you-go | Certificates of Deposit - Term savings with guaranteed rates |
| Subscription | Monthly | Credit Cards - Multiple card options including Zero+ with 0% intro APR |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Salisbury Bank product offering
Product offeringCore offering
Salisbury Bank is a community bank franchise that provides a wide range of personal and business banking services. Its offerings include deposit accounts (checking, savings, CDs), lending products (mortgages, home equity, personal and business loans), credit and debit card services, wealth management, and insurance, delivered through a combination of branch, online, and mobile banking channels.
Differentiator
Problem solved
Functional benefit
Brands
- iStrive: Banking products designed for youth and young adults including iStrive Checking and iStrive Savings
- Strive Financial Literacy
- Star Privilege Premium Plan
Products and services
- Personal Banking Services
- Business Banking Services
Quantifiable outcome
- Cigna Healthcare 2025 Gold Level Healthy Workforce Designation
Companies that use Salisbury Bank
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Salisbury Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Salisbury Bank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Vermont Soccer AssociationminorNBT Bank partnership with Vermont Soccer Association for community engagement and brand visibility through youth sports sponsorship
- LPL FinancialcoreWealth management and investment services partnership providing investment advisory, brokerage, and retirement planning services to bank customers through LPL Financial advisors
- Cigna HealthcareminorCigna Healthcare recognized NBT Bank with 2025 Gold Level Healthy Workforce Designation for employee wellness programs
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Salisbury Bank competitors and assessment
Company assessmentDirect peers
- Tompkins Financial Corporation: Tompkins Financial (NYSEAM: TMP) is a community-focused bank holding company serving upstate New York, the Hudson Valley, and Western Massachusetts with personal, business, and wealth management services — directly comparable to Salisbury's community banking model in the same Northeast region.
- NBT Bancorp: NBT Bancorp (NASDAQ: NBTB) is a Northeast US regional community bank operating across New York, Connecticut, Massachusetts, Vermont, Pennsylvania, and New Hampshire — overlapping directly with Salisbury Bank's Connecticut footprint and offering a comparable suite of personal, business, and wealth management banking services to small businesses and consumers.
- S&T Bancorp: S&T Bancorp (NASDAQ: STBA) is a community bank holding company in Western Pennsylvania offering deposit, lending, and wealth management services to consumers and small businesses, comparable in scale and product breadth to Salisbury Bank.
- Northwest Bancshares: Northwest Bancshares (NASDAQ: NWBI) is a community-oriented bank holding company providing deposit and lending products across the Northeast and Mid-Atlantic, directly comparable to Salisbury Bank as a small publicly-traded community bank with a multi-state branch network.
- CNB Financial Corporation: CNB Financial (NASDAQ: CCNE) operates a community bank with a focus on relationship banking, commercial lending, and wealth services across Pennsylvania and surrounding regions — a comparable small-cap publicly-traded community bank with multi-product offerings.
- TrustCo Bank Corp NY: TrustCo Bank Corp NY (NASDAQ: TRST) is a small-capitalization community bank serving individuals and small businesses in the Northeast US, with a similar deposit-funded lending model and full-service retail/community focus that mirrors Salisbury Bank's franchise profile.
- Arrow Financial Corporation: Arrow Financial Corporation (NASDAQ: AROW) operates two community banks (Arrow Bank and North Country Savings Bank) in upstate New York and Vermont, making it a closely comparable small-cap publicly-traded community bank peer to Salisbury in both scale and product mix.
- Financial Institutions Inc. Financial Institutions Inc. (NASDAQ: FISI) is a community-oriented financial holding company with banks serving Western and Central New York, providing deposit, lending, and wealth services to similar consumer and small business segments as Salisbury Bank.
- Bar Harbor Bankshares: Bar Harbor Bankshares (NYSEAM: BHB) is a community-oriented bank holding company serving Northern New England with full-service personal, business, and wealth banking — geographically adjacent to Salisbury and structurally similar as a small publicly-traded community bank.
Broad incumbents
- Webster Financial Corporation: Webster Financial (NYSE: WBS) is a larger Connecticut-headquartered commercial bank serving the Northeast, operating a broader commercial and consumer banking franchise that overlaps with Salisbury's Connecticut deposit and lending market — relevant as a scaled incumbent competing in the same regional territory.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Salisbury Bank social profiles
Digital presenceSalisbury Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salisbury Bank leadership team
Management profileNumber of profiles
Profiles1 record
Salisbury Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salisbury Bank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salisbury Bank
What does Salisbury Bank do?
Salisbury Bank is a community bank franchise that provides a wide range of personal and business banking services. Its offerings include deposit accounts (checking, savings, CDs), lending products (mortgages, home equity, personal and business loans), credit and debit card services, wealth management, and insurance, delivered through a combination of branch, online, and mobile banking channels.
Is Salisbury Bank a public or private company?
Salisbury Bank is a public company. It is classified as public and is currently operating.
When was Salisbury Bank founded?
Salisbury Bank was founded in 1874. It employs 51 to 100 people.
Where is Salisbury Bank based?
Salisbury Bank is headquartered in Lakeville, United States, in the North America region.
How does Salisbury Bank make money?
Five revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Account Fees and Services, wealth Management Services, insurance Products and digital Banking Services.
Who are Salisbury Bank's main competitors?
Direct peers on record are Tompkins Financial Corporation, NBT Bancorp, S&T Bancorp, Northwest Bancshares, CNB Financial Corporation, TrustCo Bank Corp NY, Arrow Financial Corporation, Financial Institutions Inc. and Bar Harbor Bankshares. Webster Financial Corporation is listed as a broad incumbent.
Does Salisbury Bank have an API?
No public API is recorded for Salisbury Bank.
What industry is Salisbury Bank in?
Salisbury Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.