Lipton
- Company typePrivate
- Founded1890
- HeadquartersEnglewood Cliffs, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Lipton firmographics
Firmographics- Name
- Lipton
- Legal name
- Lipton Teas and Infusions
- Website
- https://lipton.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Lipton is headquartered
LocationHeadquarters
- HQ city
- Englewood Cliffs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lipton business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods (Retail Tea Bags, Iced Tea Mix, Concentrates): Core revenue from sales of black, green, herbal, decaffeinated, organic, and flavored teas in tea bags, K-cups, powdered iced tea mixes, and concentrate formats. Distributed through grocers, wholesale clubs, e-retailers, and own e-commerce storefront with multiple package sizes (20 ct, 50 ct, 72 ct, 100 ct, gallon, family size).
- Ready-to-Drink (RTD) Bottled Iced Tea: Revenue from ready-to-drink bottled iced tea distributed via PepsiCo partnership, with consumer support handled through contact.pepsico.com/lipton and 1-800-657-3001.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based retail pricing across multiple package sizes (20 ct, 50 ct, 72 ct, 100 ct, family size, gallon, K-cups, powdered tea mix canisters) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Lipton product offering
Product offeringCore offering
Lipton is a consumer packaged goods tea brand that manufactures and sells hot teas (black, green, herbal, specialty single-origin), iced tea bags, powdered iced tea mixes, ready-to-drink bottled iced tea, K-Cup pods, foodservice tea concentrates and gallon-size tea bags, plus a kombucha line. Products are distributed via grocery retail, wholesale clubs, online e-retailers, the Lipton.com e-commerce storefront, and a PepsiCo partnership for RTD bottled iced tea. The portfolio targets everyday household and on-the-go tea consumption at mass-market price points.
Product overview
Lipton operates as a single-branded consumer packaged goods portfolio rather than a software platform. Its offering is unified under the Lipton master brand with multiple product lines (sub-brands/modules) spanning black tea, green tea, herbal infusion, flavored iced tea mixes, ready-to-drink bottled/canned iced tea, K-Cup pods, cold brew, gallon-size foodservice tea bags, kombucha, tea concentrates, and specialty single-origin teas. The Yellow Label black tea line is the core/iconic offering; pyramid sachet flavor extensions (Lemon, Vanilla Caramel, Peach Mango) and Zero Sugar iced tea mixes are recent line additions; the green, herbal, K-Cup, cold brew, foodservice gallon, and RTD bottled iced tea (marketed in partnership with PepsiCo) lines sit as adjacent categories. Newer modules include the Lipton kombucha line and stress/wellness teas such as Lipton Stress Therapy Herbal Supplement.
Differentiator
Problem solved
Functional benefit
Products and services
- Lipton Black Tea range (Yellow Label, English Breakfast, Earl Grey, Decaf, Organic)
- Lipton Pyramid Black Tea flavor line (Lemon, Vanilla Caramel, Peach Mango)
- Lipton Green Tea range (Magnificent Matcha, Lemon, Peach, Honey Ginger, Signature Blend, Decaf, Lemon Ginseng)
- Lipton Herbal Tea range (Chamomile / Golden Chamomile, Berry Bliss, Lemon Ginger Refresh, Peach Paradise, Smooth Mint, Lavender Stress Less, Rooibos, Moroccan Mint, Stress Therapy Herbal Supplement)
- Lipton Specialty Single-Origin Teas (Pu-Erh, Oolong, Sencha, Orthodox)
- Lipton Iced Tea Mixes (powdered — Lemon, Southern Sweet, Unsweetened, 25% Less Sugar Lemon)
- Lipton Zero Sugar Iced Tea Mix line (Peach, Lemon, Raspberry)
- Lipton Iced Tea Bags (Family Size)
- Lipton RTD Bottled Iced Tea (Cold Brew, Sweet, Decaf)
- Lipton K-Cup Iced Tea Pods (Sweet Black, Iced Black, 24-count)
- Lipton Foodservice Gallon-Size Tea Bags (Sweet Black 22-count, Black 24-count)
- Lipton Tea Concentrates
- Lipton Kombucha
Quantifiable outcome
- 142% reach objective achievement on LATAM campaign
- +5 more outcomes
Companies that use Lipton
Customer profileSegments5 records
Ideal customer profiles4 records
Lipton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Lipton partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship / core, core and minor.
- PepsiCoflagship / corePepsiCo handles distribution and consumer support for Lipton's Ready-to-Drink (RTD) bottled iced tea. Consumers needing assistance with RTD products are directed to contact.pepsico.com/lipton or to call 1-800-657-3001 (Mon-Fri 9am-5pm ET). PepsiCo is the exclusive channel for Lipton's bottled RTD iced tea line.
- Rainforest Allianceflagship / core100% of Lipton leaf tea sold in the U.S. is Rainforest Alliance Certified, including tea produced at Lipton's own tea estates in Kericho Kenya and at partner tea estates and smallholder farmers worldwide. Certification ensures sustainability from crop to cup.
- Critical Mass (Omnicom)coreCritical Mass, a global creative agency under Omnicom, executed Lipton Iced Tea's largest LATAM campaign across Brazil, Mexico, Guatemala, Chile, and Panama using Adobe Creative Cloud for Enterprise and Adobe Firefly generative AI. The AI workflow produced 2,000+ AI-driven images from 500 prompts, 100 storyboards, and 7 bottle designs across 25 unique stories under 3 campaign pillars.
- AdobecoreAdobe serves as the technology platform powering Lipton Iced Tea's AI-driven creative production with Adobe Creative Cloud for Enterprise and Adobe Firefly generative AI, enabling rapid campaign asset generation for the LATAM market.
- OU Kosher (Orthodox Union)minorMost Lipton teas are certified OU Kosher, including: Lipton Black Tea (loose and tea bags), Decaf Black Tea, English Breakfast, Earl Grey, all Lipton Green Teas (including Decaf and flavored), all Lipton Powdered Tea Mixes, and all Lipton Flavored Black and Herbal Teas.
- Roundtable on Sustainable Palm Oil / Roundtable for Sustainable Soy / Fair Trade / BonsucrominorLipton collaborates with a range of independent certification schemes for sustainable agricultural practices including Rainforest Alliance, Roundtable on Sustainable Palm Oil, Roundtable for Sustainable Soy, Fair Trade, and Bonsucro.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lipton competitors and assessment
Company assessmentEmerging players
- Traditional Medicinals: Wellness-positioned U.S. herbal tea and supplement brand. Comparable on herbal, stress-relief and 'functional tea' SKUs (Lipton Stress Therapy, Lavender Stress Less) and on natural-channel distribution.
- Tazo: Starbucks-owned tea brand focused on bold, contemporary flavors, K-Cups and ready-to-drink tea. Comparable on premium/flavored tea positioning and on U.S. RTD tea distribution overlap with Lipton's RTD portfolio.
- Yogi Tea: Wellness/herbal tea brand owned by East West Tea Company with strong U.S. natural and grocery presence. Comparable on functional herbal blends, wellness positioning and ingredient-led marketing.
- Republic of Tea: Specialty U.S. tea company offering premium black, green, herbal and functional blends. Comparable on premium pyramid sachets, specialty single-origin teas (oolong, pu-erh) and direct-to-consumer commerce.
Broad incumbents
- Unilever: Former corporate parent of the broader Lipton tea joint venture and a global CPG incumbent with overlapping tea, iced-tea and beverage portfolios. Highly comparable on global tea distribution, brand-building and ESG/sustainability positioning.
Direct peers
- Twinings: Long-established British black and herbal tea brand (also part of AB Food's portfolio at various points). Directly comparable on premium black tea bag SKUs, supermarket distribution and master-blending heritage.
- Tetley: Mass-market black tea brand owned by Tata Consumer Products with similar global reach and bagged-tea focus. Competes head-to-head with Lipton Yellow Label in UK, Canada, India and other key tea markets.
- Celestial Seasonings: Hain Celestial-owned herbal and specialty tea brand with a strong U.S. supermarket presence. Closely comparable on herbal, wellness-positioned tea SKUs and U.S. grocery distribution.
- Bigelow Tea: Family-owned U.S. tea company (R.C. Bigelow) producing black, green, herbal and specialty teas in bag, pyramid and K-Cup formats. Directly comparable on U.S. retail tea assortment and foodservice/K-Cup channels.
- Nestea: Nestlé-owned ready-to-drink iced tea brand. Closely comparable on bottled/canned RTD iced tea distribution and on shared foodservice/bottling-partnership model that mirrors Lipton's PepsiCo RTD arrangement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lipton social profiles
Digital presenceLipton compliance and trust
Trust signalCompliance4 records
Lipton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lipton leadership team
Management profileNumber of profiles
Profiles1 record
Lipton funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lipton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lipton
What does Lipton do?
Lipton is a consumer packaged goods tea brand that manufactures and sells hot teas (black, green, herbal, specialty single-origin), iced tea bags, powdered iced tea mixes, ready-to-drink bottled iced tea, K-Cup pods, foodservice tea concentrates and gallon-size tea bags, plus a kombucha line. Products are distributed via grocery retail, wholesale clubs, online e-retailers, the Lipton.com e-commerce storefront, and a PepsiCo partnership for RTD bottled iced tea. The portfolio targets everyday household and on-the-go tea consumption at mass-market price points.
Is Lipton a public or private company?
Lipton is a private company. It is classified as private equity controlled and is currently operating.
When was Lipton founded?
Lipton was founded in 1890. It employs 11 to 50 people.
Where is Lipton based?
Lipton is headquartered in Englewood Cliffs, United States, in the North America region.
How does Lipton make money?
Two revenue lines are on record. Consumer Packaged Goods (Retail Tea Bags, Iced Tea Mix, Concentrates) is the primary driver. The others are ready-to-Drink (RTD) Bottled Iced Tea.
Who are Lipton's main competitors?
Emerging players on record are Traditional Medicinals, Tazo, Yogi Tea and Republic of Tea. Unilever is listed as a broad incumbent. Direct peers are Twinings, Tetley, Celestial Seasonings, Bigelow Tea and Nestea.
Does Lipton have an API?
No public API is recorded for Lipton.