What Luxshield GmbH does

Luxshield GmbH is a Konstanz, Germany-based manufacturer and direct-to-consumer e-commerce company founded in 2017 that designs, produces, and sells custom-cut paint protection films (PPF) for passenger cars, bicycles, and motorcycles. Its core technology is digitally modeled, vehicle-specific polyurethane (PU) and polymer-PVC film patterns, precision-cut for individual make/model/year combinations across more than 35 automotive brands; films are applied by the end user via a wet-bonding process supported by video tutorials, eliminating the need for professional installation. The product range spans transparent gloss, transparent matte, and carbon-optic finishes, plus a full DIY accessory line (application fluid, surface cleaner, microfiber cloths, squeegees, cutters, and application kits), with a 10-year warranty and Made-in-Germany positioning.

The business is operated as a pure-play DTC storefront at luxshield.de with no physical retail, no marketplace presence, and no reseller network. Customers self-select their vehicle, complete a self-serve checkout supporting PayPal, Klarna/Sofort, Apple Pay, Google Pay, credit card, and bank transfer, and receive direct shipment via DHL/Deutsche Post to 35+ countries. Acquisition is driven by SEO-optimized vehicle-specific landing pages, Google Ads and remarketing, Meta (Facebook/Instagram) retargeting, and YouTube installation tutorials; trust is reinforced through earned coverage in German automotive media (Auto-Zeitung, AutoBild, Welt, n-tv) and ShopVote-verified customer reviews. Revenue is one-time per purchase with no subscription component.

Luxshield is privately held, founder-owned, and operates with 11–50 employees from its Konstanz production facility. It raised a small disclosed seed round of approximately €73,270 from Lakeside Invest & Consult in January 2018 and has received support from BAFA (Bundesagentur für Ausfuhrkontrolle) for internationalization. The company has no parent, no subsidiaries, no disclosed institutional investors beyond the 2018 seed, and no M&A activity; leadership comprises co-founders David Stumpp (COO), Andreas Fuchs (Managing Director), and Bart Bouman (CPO), with Michael Poth listed as Geschäftsführer in commercial register filings.

Name

Luxshield GmbH

Legal name

Luxshield GmbH

Website

https://luxshield.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxshield GmbH is a Konstanz, Germany-based DTC e-commerce company, founded in 2017, that designs and manufactures custom-cut paint protection films for passenger cars, bicycles, and motorcycles, shipping directly to consumers in 35+ countries via its own online storefront.

Ownership category

akta.pro rank

Product category

Paint Protection Film

NAICS

Paint and Coating Manufacturing (32551)

SIC

Unsupported Plastics Film & Sheet (3081), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

akta.pro secondary industry

Automotive & Transportation Coatings (IMAEAGAC)

Keywords

• Paint protection film
• Vehicle protection films
• Custom-cut protective films
• Loading edge protection
• Automotive film accessories

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Direct E-Commerce Sales (Vehicle-Specific Films): Luxshield sells custom-cut, vehicle-specific paint protection films through its own e-commerce platform (luxshield.de). Products are categorized by vehicle make/model/year, with pricing varying by vehicle. Additional revenue comes from universal/roll film sold by the meter. This is a one-time purchase model — the film is bought once and applied by the consumer, with no recurring revenue from the same customer for that product. The company also generates revenue from accessories (application fluid, surface cleaner, microfiber cloths, cutters, squeegees, application kits).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Luxshield GmbH designs, develops, and manufactures custom-cut paint protection films (Lackschutzfolien) for passenger cars, bicycles, and motorcycles, with vehicle-make/model/year-specific patterns for areas such as loading edges, bumpers, door sills, mirrors, headlights, and frame components. Products are sold direct-to-consumer through the company's own e-commerce storefront with DIY wet-bonding installation supported by video tutorials, and ship internationally to 35+ countries with a 10-year warranty.

Product overview

Luxshield GmbH offers a comprehensive portfolio of vehicle protection products centered on custom-cut paint protection films (PPF). The core offering includes vehicle-specific Ladekantenschutz (loading edge protection) and Lackschutzfolie (paint protection film) for over 35 automotive brands, plus universal options. The product line extends to specialized bicycle protection films (Fahrrad Lackschutzfolie) for mountain bikes, road bikes, and e-bikes, as well as motorcycle tank pads. Films are available in three visual finishes: Transparent glänzend (gloss), Transparent matt (matte), and Carbon Schwarz (carbon optics). Supporting the film products is a range of application tools including the Montagekit/Application Kit (containing cleaner, application fluid, and squeegee), standalone Application Fluid, Surface Cleaner, Microfasertuch (microfiber cloths), and professional Edelstahl Cutter blades. All films are produced in Germany (Made in Germany) with a 10-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Lackschutzfolie (Paint Protection Film) Custom-cut paint protection films (PPF) for cars, bicycles, and motorcycles, available in transparent gloss, transparent matte, and carbon-optic finishes. Films shield vehicle paint from scratches, stone chips, UV, salt, and weather. Sold in vehicle-specific fits and universal sizes.
• Ladekantenschutz (Loading Edge Protection) Precise-fit protective films specifically engineered for trunk/loading edge areas to prevent scratches from loading and unloading. Priced from €34.99 per vehicle model.
• Stoßstangenschutz (Bumper Protection) Custom-fit protective films for vehicle bumpers, guarding against scratches from loading, unloading, and parking.
• Fahrrad Lackschutzfolie (Bicycle Frame Protection Film) 21-piece universal frame protection kit for mountain bikes, road bikes, BMX, and e-bikes. Protects against stone chips, chain slap, cable rub, and scratches while remaining nearly invisible.
• Fahrrad Lackschutzfolie E-Bike (E-Bike Frame Protection Film) 21-piece frame protection kit specifically designed for e-bikes with oversized frames and battery integration areas.
• Fahrradträger/Heckträger Schutzfolie (Bicycle Carrier Protection Film) Universal protective film kit for bicycle racks and rear carriers, preventing scratches from bike frame contact.
• Motorrad Tankpad-Schutzfolie (Motorcycle Tank Pad Film) Tank protection film for motorcycles, preventing scratches during refueling and from gear mounting.
• Meterware (Paint Protection Film by the Meter) Paint protection films sold by the meter in various sizes (e.g., 12x100cm, 15x200cm, 30x100cm) for custom applications and universal use.
• Montagekit / Application Kit All-in-one application kit containing microfiber cloth, surface cleaner (75ml), application fluid (75ml), and plastic squeegee with Alcantara edge for wet-bonding installation.
• Luxshield Application Fluid Professional mounting liquid for bubble-free wet bonding of paint protection films. 200ml bottle, clear color.
• Luxshield Surface Cleaner Surface preparation cleaner specifically formulated for paint surfaces before film application. 200ml bottle.
• Luxshield Microfasertuch Set (Microfiber Cloth Set) 2-piece microfiber cloth set, 40cm x 40cm, gray, 1200 GSM. Machine washable at 40°C. Material: 80% polyester, 20% polyamide.
• Luxshield Edelstahl Cutter (Stainless Steel Cutter) Professional stainless steel cutter with 10 ultra-sharp 30° blades for precise film trimming. Includes storage box for replacement blades.
• Kleine Rakel mit Alcantara-Kante (Small Squeegee with Alcantara Edge) Compact 75x55mm squeegee with Alcantara edge for wet film application. Medium-hard hardness with rounded corners to prevent material damage.

Quantifiable outcome

• 10-year warranty on all paint protection films
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Auto-ZeitungminorOthersLuxshield's products are featured/mentioned in Auto-Zeitung, a major German automotive magazine. This represents earned media coverage rather than a formal partnership, lending third-party editorial credibility to the brand and its products.
• AutoBildminorOthersLuxshield's products are featured/mentioned in AutoBild, one of Germany's most widely read automotive publications. This earned media coverage serves as an independent endorsement of the product's quality and relevance.
• Welt / n-tvminorOthersLuxshield is mentioned in Welt (Die Welt) and its news channel n-tv, additional German media outlets providing earned press coverage that validates the brand and its paint protection film products.
• ShopVote (Blickreif GmbH)minorOthersLuxshield uses ShopVote by Blickreif GmbH (Munich, Germany) for collecting and displaying verified customer reviews. The ShopVote widget is embedded on the website to build social proof. Blickreif also sends review reminder emails to customers post-purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Global conglomerate offering paint protection films (e.g., 3M Pro Series) as part of a much broader industrial and consumer portfolio. Competes with Luxshield in PPF but with vastly greater R&D, OEM relationships and global distribution.
• Eastman Chemical Company (Llumar): Parent of SunTek and Llumar paint and window protection films. Competes with Luxshield across consumer and installer PPF channels, with established global brand equity and a much wider product portfolio.
• Avery Dennison: Global manufacturer of pressure-sensitive films including vehicle wrap and PPF products. Overlaps with Luxshield in vehicle surface films, but Avery operates at industrial scale via converters and installers rather than consumer DTC.

Direct peers

• PremiumShield: Specialist PPF brand offering vehicle-specific protective films to installers and consumers. Comparable product technology and customization model to Luxshield, with overlapping target use cases (loading edges, full panels, motorcycle and bike protection).
• Hexis SAS: French manufacturer of self-adhesive films for vehicle wrapping and surface protection. Comparable product portfolio (vehicle films, custom cuts, accessories) and similar European SME scale to Luxshield, competing for the same continental buyer.
• SunTek Films: Paint protection film brand owned by Eastman Chemical, selling through professional installers and distributors. Competes directly with Luxshield in the PPF category, with broader channel reach and significantly larger parent-company R&D.
• ORAFOL Europe GmbH: German manufacturer of self-adhesive films including vehicle wraps and protection films. Most direct geographic and category peer to Luxshield in the DACH region, with overlapping product technology (adhesive film, custom-cut patterns) but a much larger B2B and distributor footprint.
• STEK Automotive: Specialist PPF and window-film manufacturer with vehicle-specific patterns sold via dealer/installer channels. Directly comparable to Luxshield in PPF technology and buyer use case, though reliant on professional installers rather than DIY.
• XPEL, Inc. Public US-based PPF specialist with vehicle-specific cut patterns and a global dealer/installer network. Closest direct competitor to Luxshield in product category, customization model and target buyer (vehicle owners seeking paint protection).

Regional players

• Foliatec GmbH: German automotive aftermarket brand selling vehicle films, wraps and surface protection products. Direct regional peer to Luxshield with overlapping DACH customer base and similar DIY-positioned products, though with a broader accessory range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luxshield
• Instagraminstagram.com/luxshield
• LinkedInlinkedin.com/company/luxshield

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxshield GmbH