PremiumShield
PremiumShield is an automotive paint protection film brand under Eastman Chemical Company, selling aliphatic polyurethane-based self-healing films (Elite NexGen and Matte) to vehicle manufacturers for factory installation and to aftermarket installers via Eastman's distributor network worldwide.
- Company typePublic
- Founded1920
- HeadquartersHolliston, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What PremiumShield does
PremiumShield is an automotive paint protection film (PPF) brand owned by Eastman Chemical Company (NYSE: EMN), a publicly traded specialty chemicals company founded in 1920 and headquartered in Kingsport, Tennessee. The brand focuses on aliphatic polyurethane-based films designed to shield vehicle paint from stone chips, scratches, UV degradation, environmental staining, and general wear. The product portfolio consists of two variants: Elite NexGen, a high-gloss, ultrasmooth film with self-healing technology, 195-micron thickness, 435% elasticity, and a 10-year limited warranty; and Matte, a satin-finish film (0.16 mm thick, 400% elasticity) that replicates factory matte paint while providing UV stability and self-healing properties.
The underlying technology combines proprietary aliphatic polyurethane resin with a self-healing topcoat that repairs minor scratches under direct heat application. PremiumShield has achieved OEM status and is factory-mounted on vehicles—including cars, trucks, motorcycles, and boats—at manufacturing facilities worldwide. Beyond OEM channels, the brand is distributed through Eastman's authorized distributor network and sales representatives, reaching aftermarket installers and dealerships. End consumers access the product through professional installers or as factory-installed protection on new vehicles.
The business model is hardware sales of physical film products, with pricing structured per unit based on film type and coverage area. Quotes are handled through Eastman sales representatives or distributor representatives rather than publicly disclosed pricing. Customer segments include vehicle manufacturers (OEM), the automotive aftermarket (installers and dealerships), and ultimately vehicle owners—particularly those with white vehicles (stain resistance) or matte-finish vehicles. PremiumShield is a registered trademark of Eastman Chemical Company and operates as a product line within the publicly held parent company's portfolio.
PremiumShield firmographics
Firmographics- Name
- PremiumShield
- Legal name
- Eastman Chemical Company
- Website
- https://premiumshield.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Short description
- PremiumShield is an automotive paint protection film brand under Eastman Chemical Company, selling aliphatic polyurethane-based self-healing films (Elite NexGen and Matte) to vehicle manufacturers for factory installation and to aftermarket installers via Eastman's distributor network worldwide.
- Ownership category
- akta.pro rank
PremiumShield industry classification
Industry- Product category
- Automotive Paint Protection Films
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)
- akta.pro secondary industries
- Automotive & Transportation Coatings (IMAEAGAC), Automotive & Transportation Coatings (IMAEAHAC)
Keywords
Where PremiumShield is headquartered
LocationHeadquarters
- HQ city
- Holliston
- HQ country
- United States
- HQ region
- North America
Markets served
PremiumShield business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Paint Protection Film Sales: PremiumShield automotive paint protection films are sold as physical products to vehicle manufacturers (OEM) and through distribution networks to installers. Revenue is generated through product sales with pricing based on coverage area and film type (Elite NexGen or Matte).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elite NexGen - High-gloss paint protection film |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
PremiumShield product offering
Product offeringCore offering
PremiumShield manufactures and sells aliphatic polyurethane-based automotive paint protection films under two variants—Elite NexGen (high-gloss, 195 microns, self-healing, 10-year warranty) and Matte (satin finish, 0.16 mm, UV stable, self-healing)—to vehicle OEMs for factory installation and to professional installers through Eastman distributors.
Product overview
PremiumShield is an automotive paint protection film brand under Eastman Chemical Company. The portfolio consists of two product variants: Elite NexGen (high-gloss finish) and Matte (satin/matte finish). Both films are aliphatic polyurethane-based protective solutions designed to shield vehicle paintwork from environmental elements, scratches, stone chips, and UV damage. The products achieve OEM status and are factory-mounted on vehicles globally.
Differentiator
Problem solved
Functional benefit
Brands
- PremiumShield Elite NexGen: High-performance, ultra-smooth, high-gloss surface protection film with self-healing technology, 10-year warranty, 195 microns thick with elasticity up to 435%.
- PremiumShield Matte
Products and services
- PremiumShield Elite NexGen
Companies that use PremiumShield
Customer profileSegments3 records
Ideal customer profiles2 records
PremiumShield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PremiumShield partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
PremiumShield competitors and assessment
Company assessmentDirect peers
- XPEL Inc. XPEL is a pure-play manufacturer of paint protection films, window films, and ceramic coatings with strong OEM and aftermarket channels. It is the most directly comparable PPF competitor to PremiumShield, serving identical customer segments with similar aliphatic polyurethane and self-healing technologies.
- Hexis: Hexis is a French manufacturer of paint protection films and vehicle wrapping films sold globally through professional installers. It is comparable as a specialist PPF competitor with proprietary self-healing polyurethane technology targeting the same OEM and aftermarket customers.
- SunTek Films: SunTek is a direct PPF competitor also owned by Eastman Chemical, selling high-gloss and matte paint protection films through installer and distributor channels. It is comparable as a same-category competitor operating under the same parent, competing for overlapping OEM and aftermarket programs.
- Llumar (Eastman): Llumar is another Eastman-owned PPF and window film brand with a strong global installer network. It is comparable to PremiumShield as a sister PPF brand competing for the same automotive OEM specifications and aftermarket installers, often in the same product categories.
- STEK Automotive: STEK Automotive is a PPF-focused manufacturer offering self-healing, hydrophobic, and color-shift paint protection films through distributor and installer networks. It is comparable as a niche specialist pushing innovation in aliphatic polyurethane PPF chemistries that overlap with PremiumShield's Elite NexGen and Matte lines.
Broad incumbents
- BASF Coatings: BASF is one of the world's largest chemical companies and a major automotive coatings supplier, serving OEMs globally. It is comparable as a broad incumbent in the automotive surface protection and finishing space, with potential to expand into PPF or competing coating technologies.
- Orafol: Orafol is a German manufacturer of self-adhesive films including automotive paint protection and wrapping films distributed globally. It is comparable as a broad incumbent offering overlapping surface protection solutions through professional installer and OEM channels.
- 3M: 3M is a diversified industrial conglomerate offering automotive films and surface protection products alongside many other categories. It competes broadly with PremiumShield in OEM and aftermarket film programs but does not specialize exclusively in paint protection films.
- Avery Dennison: Avery Dennison is a global materials science company with vehicle wrap and paint protection film products serving automotive aftermarket and fleet channels. It is comparable as a broad incumbent offering overlapping surface protection solutions through similar installer and distributor networks.
Regional players
- Garware Hi-Tech Films: Garware is an Indian manufacturer specializing in surface protection, automotive, and window films sold across South Asia and increasingly globally. It is comparable as a regional PPF competitor offering aliphatic polyurethane films into automotive and architectural channels that overlap with PremiumShield's technology.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PremiumShield social profiles
Digital presencePremiumShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
PremiumShield leadership team
Management profileNumber of profiles
Profiles1 record
PremiumShield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PremiumShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PremiumShield
What does PremiumShield do?
PremiumShield manufactures and sells aliphatic polyurethane-based automotive paint protection films under two variants—Elite NexGen (high-gloss, 195 microns, self-healing, 10-year warranty) and Matte (satin finish, 0.16 mm, UV stable, self-healing)—to vehicle OEMs for factory installation and to professional installers through Eastman distributors.
Is PremiumShield a public or private company?
PremiumShield is a public company. It is classified as public and is currently operating.
When was PremiumShield founded?
PremiumShield was founded in 1920.
Where is PremiumShield based?
PremiumShield is headquartered in Holliston, United States, in the North America region.
How does PremiumShield make money?
One revenue line is on record: paint Protection Film Sales.
Who are PremiumShield's main competitors?
Direct peers on record are XPEL Inc., Hexis, SunTek Films, Llumar (Eastman) and STEK Automotive. Broad incumbents are BASF Coatings, Orafol, 3M and Avery Dennison. Garware Hi-Tech Films is listed as a regional player.
Does PremiumShield have an API?
No public API is recorded for PremiumShield.
What industry is PremiumShield in?
PremiumShield's product category is Automotive Paint Protection Films. Its primary akta.pro industry code is IMACAKAL, Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim), with a secondary code of IMAEAGAC, Automotive & Transportation Coatings. Its NAICS code is 32551 and its SIC code is 2851.