What Haiilo does

Haiilo is a Hamburg, Germany-based SaaS company founded in 2010 that provides an AI-powered employee experience platform unifying intranet, internal communications, employee advocacy, knowledge management, mobile, and analytics for enterprise organizations. Its core technology combines the AVA AI assistant, natural language search across 130+ enterprise integrations (including Microsoft 365 with CoPilot integration, Google Workspace, Slack, Workday, and Zendesk), AI-driven content generation, sentiment analysis, text-to-speech spoken articles, and automatic translation into 28 languages via DeepL. The platform supports both horizontal use cases (internal communications, employee engagement, knowledge management, employee listening) and vertical industry solutions (healthcare, retail, manufacturing, financial services, media and tech). The company reports 1,000+ enterprise customers and 3M+ end users globally, with documented outcomes including 449% ROI, 80%+ engagement rates on company updates, and 60% frontline worker adoption rates.

Haiilo monetizes through per-seat annual SaaS subscriptions priced via quote-based enterprise sales, with tiered packages including Core (intranet plus communications), Core plus Advocacy, and Core plus Insights, plus volume discounts for multi-year and large-workforce contracts. Go-to-market combines direct enterprise field sales for 1,000+ employee accounts with inside sales for mid-market opportunities, supported by product-led conversion tools (ROI calculator, demo booking, free evaluation). The company sells exclusively direct with no channel reseller model and is expanding distribution via a 2026 partnership with Manchester-based PR agency MC2 to support UK and European corporate positioning. Haiilo is privately held and backed by Marlin Equity Partners, which supports its global expansion strategy under new CEO Andrew Avanessian. The company holds ISO 27001:2022 and SOC 2 Type II certifications and is EU-GDPR compliant, targeting regulated enterprise buyers. Recent inorganic moves include the 2021 acquisitions of employee advocacy vendor Smarp and employee listening vendor Jubiwee, both now integrated into the platform.

Name

Haiilo

Legal name

Haiilo

Website

https://haiilo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Haiilo is a Hamburg-based SaaS provider of an AI-powered employee experience platform unifying intranet, communications, advocacy, knowledge management, and analytics for 1,000+ enterprise customers and 3M+ end users globally, backed by Marlin Equity Partners.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Employee experience platform
• Internal communications software
• Employee advocacy platform
• AI intranet solutions
• Frontline worker engagement

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Haiilo generates revenue primarily through annual SaaS subscription licenses, priced on a per-employee/per-seat basis. Tiers include Core (intranet + comms), Core + Advocacy, and Core + Insights packages. Pricing is quote-based, with volume discounts for larger workforces and multi-year agreements. Professional services for onboarding and implementation may be bundled for enterprise deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Haiilo sells a unified, AI-powered employee experience SaaS platform that combines an intranet, targeted internal communications, employee advocacy, knowledge management, and engagement analytics into a single digital workplace solution. The platform is sold primarily on an annual per-seat subscription basis with tiered packages (Core, Core + Advocacy, Core + Insights) and is designed to reach both desk-based and frontline/deskless workers via web, mobile, and digital signage. It serves over 3 million employees across 1,000+ enterprise clients globally, with documented ROI of 449% through retention and productivity improvements.

Product overview

Haiilo is a unified employee experience platform combining an AI-powered intranet, communications, employee advocacy, knowledge management, and analytics into a single digital workplace solution. The core platform is offered as an integrated suite where the AI-powered intranet serves as the foundation, supplemented by modular capabilities including Employee Communications, Employee Advocacy, Insights & Analytics, and the AVA AI Assistant. The platform supports both horizontal use cases (Internal Communications, Employee Engagement, Knowledge Management, Employee Listening) and vertical industry solutions (Healthcare, Retail, Manufacturing, Financial Services, Media & Tech). Additional modules include a Mobile App for frontline workers and Advanced Security features. The platform serves over 3 million employees across 1,000+ enterprise clients globally, with documented ROI of 449% through retention and productivity improvements.

Differentiator

Problem solved

Functional benefit

Brands

• AVA: Haiilo's AI assistant that helps with content creation, search, summaries, and workplace tasks.

Products and services

• Haiilo Platform Unified AI-powered employee experience platform combining intranet, communications, employee listening, advocacy, and analytics into a single digital workplace solution serving 3M+ employees across 1,000+ enterprise clients globally.
• AI-Powered Intranet Social intranet module with AI-powered search and content capabilities providing a digital home for everyday tools, knowledge management, communications, and insights; delivers 80%+ engagement rates and 449% ROI through retention and productivity gains.
• Employee Advocacy

Quantifiable outcome

• 449% ROI through improved retention and productivity
• +11 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability11 records

Feature11 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MC2 (Manchester agency)minorGTM or Marketing Partner · 11 March 2026Haiilo appointed Manchester-based agency MC2 to enhance its corporate profile and customer communication efforts amid its global expansion. MC2 provides PR, corporate communications, and marketing support services to strengthen Haiilo's presence in the UK and European markets.
• Microsoft 365coreTechnology or IntegrationDeep integration with Microsoft 365 including Teams, SharePoint, OneDrive, and Outlook. Haiilo's content is surfaced within Microsoft Teams and SharePoint. Haiilo also integrates with Microsoft CoPilot, enabling Haiilo content (blogs, wikis, pages) to be discoverable within the Microsoft Copilot environment.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace including Gmail, Google Drive, Google Meet, and Google Calendar, enabling Haiilo to pull content and notifications from Google's productivity suite into the employee experience platform.
• SlackTechnology or IntegrationSlack integration allowing Haiilo content to be shared directly into Slack channels and enabling Haiilo advocacy content to be promoted within Slack for employee visibility and participation.
• WorkdaycoreTechnology or IntegrationIntegration with Workday HRIS system enabling employee data synchronization, org chart population, and HR workflow integration (leave requests, org data) within Haiilo.
• DeepLcoreTechnology or IntegrationDeepL AI-powered translation integration enabling automatic translation of Haiilo content into 28 languages, supporting global organizations communicating across geographies.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unily: Unily is an enterprise employee experience platform built on Microsoft 365, competing directly with Haiilo in large-organization intranet, communications, and intranet deployments. It shares Haiilo's enterprise go-to-market motion and Microsoft integration strategy.
• Firstup (formerly SocialChorus): Firstup is an employee communications and engagement platform focused on enterprise workforce reach, particularly frontline and deskless workers. It competes directly with Haiilo's communications, advocacy and analytics modules in regulated and distributed industries.
• Staffbase: Staffbase is a German-headquartered direct competitor focused on employee communications, intranet, and frontline worker apps. It targets the same European enterprise market as Haiilo with a comparable per-seat subscription model and similar buyer personas (Internal Comms, HR, IT).
• Jive Software: Jive is a long-standing enterprise social intranet and collaboration platform serving large enterprises with communities, knowledge management and employee engagement capabilities. It is a category peer that competes for the same enterprise intranet and EX buyer.
• LumApps: LumApps is a French-founded employee experience platform offering intranet, communications, and Microsoft 365-integrated tools to enterprise customers. It is a direct Haiilo peer with similar enterprise SaaS positioning and Microsoft 365 partnership strategy.
• Beekeeper: Beekeeper is a frontline workforce operations and communications platform serving deskless workers in hospitality, manufacturing, retail and logistics. It overlaps with Haiilo's frontline-worker use case and competes for the same mobile-first communications buyer.
• Simpplr: Simpplr is an AI-powered employee experience and intranet platform serving mid-market and enterprise customers with intranet, communications and analytics capabilities. It is one of Haiilo's most direct category competitors in the G2 enterprise EX rankings.
• Workvivo: Workvivo is a direct competitor in the employee experience and intranet space, offering social intranet, communications, and engagement tools to enterprise customers. It was acquired by Zoom in 2023, giving it the backing of a major communications platform — directly competing with Haiilo for the same enterprise EX buyer.
• Dynamic Signal: Dynamic Signal is an employee communications and advocacy platform competing directly with Haiilo's advocacy module, particularly in financial services and regulated industries. It targets the same employee advocacy buyer and overlaps with Haiilo's Smarp-acquired offering.

Broad incumbents

• Microsoft Viva: Microsoft Viva is the employee experience platform bundled with Microsoft 365, including Connections, Insights, Topics, Learning and Engage modules. As the incumbent in the same space, it competes with Haiilo both as a standalone platform and as a free alternative to Microsoft 365 enterprise customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haiilo
• LinkedInlinkedin.com/company/haiilo
• Instagraminstagram.com/haiilo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haiilo