Sæplast

What Sæplast does

Sæplast, founded in 1984 and headquartered in Dalvík, Iceland, designs and manufactures rotational-moulded, triple-wall polyethylene (PE) and polyurethane (PUR) insulated containers, buggies, pallets, lids, and accessories for the global food and recycling industries. Its proprietary moulding process yields seamless containers with uniform wall thickness, closed-cell insulation capable of holding 15-17°C transport temperatures over extended journeys, smooth food-grade surfaces, and a 12-15-year service life. The portfolio is sold primarily into five verticals - fish and seafood, meat and poultry, pet food, food processing, and waste and recycling - with named enterprise customers including West Liberty Foods, PolloQro (a 25-year account), Acuícola Santa Fe, AQUAPESCA, Agrosuper, National Fish & Oyster, and CTCB-affiliated Mexican supermarket chains.

Sæplast monetizes through direct enterprise field sales of hardware (containers, buggies, pallets) plus an expanding services layer: iTUB rental subscriptions (launched November 2025), embedded RFID/barcode/QR tracking, in-life repair services, container customization (colors, silk-screen logos, numbering), and an end-of-life Return it take-back program that recycles worn PE containers back into resin. Pricing is quote-based and multi-year, with no public disclosure. GTM is enterprise-led, executed through regional sales offices in Iceland, Canada, Spain, and Norway, supported by trade-show presence at Seafood Processing Global, Nor-Fishing, Conxemar, and Pollutec, plus content marketing in five languages.

Sæplast operates as the primary industrial-container brand within the privately held Rotovia Group conglomerate (Rotovia hf., incorporated in Iceland, registered at Gunnarsbraut 12, 620 Dalvík). Headcount is 251-500. The company reports no public investors, no disclosed funding beyond a 2016 $290,000 grant from Iceland's Technology Development Fund, and no acquisitions. Geographic coverage spans North America (Canada, USA), Europe (Iceland, Norway, Spain, France), and Latin America (Mexico, Chile), with active 2025 expansion into Mexican supermarket retail via the CTCB partnership.

Name

Sæplast

Legal name

Sæplast

Website

https://saeplast.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Sæplast, founded in 1984 in Dalvík, Iceland, and part of the Rotovia Group, designs and manufactures rotational-moulded triple-wall PE and PUR insulated containers, buggies, and pallets for global food-processing, meat, poultry, pet food, seafood, and waste/recycling customers, sold via direct enterprise field sales with rental, repair, tracking, and recycling services.

Ownership category

akta.pro rank

Product category

Insulated Industrial Containers

NAICS

Plastics Product Manufacturing (3261)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Rigid Plastic Containers (Bottles, Jars, Jugs) Manufacturing (IMANAEAA)

akta.pro secondary industries

Rigid Food Containers (Cups, Trays, Clamshells) (IMALAAAD), Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

Keywords

• Insulated industrial containers
• Rotational moulding products
• Seafood processing equipment
• Food processing containers
• Material handling solutions

Headquarters

HQ city

Dalvík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Container Sales: Direct sales of PE and PUR insulated containers, buggies, pallets, lids, and accessories to food processing companies across multiple industries including seafood, meat, poultry, pet food, and food processing.
2. Equipment Rentals: In some geographies, Sæplast offers containers for rent through the iTUB Rental service, providing flexibility for seafood processors and distributors without tying up capital in equipment.
3. Maintenance & Repair Services: Sæplast containers are repairable throughout their lifespan. Repair services extend product life and maximize customer investment.
4. Container Recycling (Take-Back Service): At end of PE container's lifetime (typically 12-15 years), customers can return old containers for recycling. Material is turned back into PE resin and remade into new products, supporting circular economy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sæplast designs and manufactures double and triple insulated plastic containers (polyethylene/PE and polyurethane/PUR) for the global food processing, seafood, meat, poultry, pet food, and recycling industries using rotational moulding technology. Its product range spans tubs (460L–1000L), buggies, pallets, lids, and accessories, complemented by rental, tracking, repair, and recycling services that form a complete container lifecycle offering.

Product overview

Sæplast offers a unified portfolio of industrial containers and material handling solutions built using advanced rotational moulding technology. The core product line consists of PUR (polyurethane insulated) containers and PE (polyethylene) containers available in various capacities (460L to 1000L), complemented by buggies, pallets, lids, and accessories. These products form an integrated ecosystem supported by lifecycle services including equipment rental, tracking solutions (RFID/barcode/QR code), maintenance and repairs, and container recycling. Sæplast's containers are designed for demanding food industry applications across five key segments: Fish & Seafood, Meat & Poultry, Pet Food, Food Processing, and Waste & Recycling. The triple-layer polyethylene construction ensures durability, hygiene, and thermal insulation, while services like iTUB Rental and the Return it Recycling program complete the circular economy approach.

Differentiator

Problem solved

Functional benefit

Brands

• iTUB: A rental service offering flexible container solutions for seafood processors and distributors, allowing businesses to rent insulated containers as needed rather than tying up capital in equipment purchases.

Products and services

• Sæplast 700L PUR Container

Quantifiable outcome

• Approximately 6 additional days of shelf life for Pacific cod when using controlled batch handling with immediate bleeding/gutting, rapid chilling, slurry ice, and tub storage vs traditional RSW handling
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• CTCB (Juan Carlos Calderon)coreStrategic or Co-development Partner · 1 April 2025Strategic alliance in Mexican supermarket sector. Juan Carlos Calderon's CTCB company partnered with Sæplast to introduce innovative, sustainable PUR containers across numerous Mexican supermarkets. The partnership addresses challenges of seasonal product display fluctuations, replacing traditional ice-based methods with temperature-controlled insulated containers. Customization included color coding for department differentiation.
• Rotovia GroupflagshipOthersSæplast is part of the Rotovia Group (Rotovia hf.), an Icelandic company headquartered in Dalvík. Rotovia operates the Sæplast website and is the parent organization. Rotovia hf. is incorporated in Iceland and responsible for data processing and company operations.
• ICS Creative AgencyminorOthersWebsite development and design partner responsible for Sæplast.com website design and maintenance.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schoeller Allibert: Schoeller Allibert is the European leader in returnable plastic packaging (totes, bulk containers, pallets) serving food and industrial customers. It directly competes with Sæplast in insulated/reusable bulk containers for food processors and intralogistics, making it the closest direct peer.
• IPL Plastics: IPL Plastics (formerly known as IPL Plastics/One51 Plastics) manufactures rigid plastic packaging including bulk containers and food-contact packaging. It directly overlaps with Sæplast in rigid plastic food containers and injection/injection-molded industrial applications.
• Stokvis Plastics: Stokvis Plastics specializes in rotationally moulded plastic products including pallets, containers, and industrial parts. It is a smaller, direct comparable to Sæplast given its similar rotational moulding technology base.
• Brimaplast: Brimaplast manufactures food-grade plastic containers, jerry cans, and industrial packaging, including insulation-relevant bulk formats for the food industry. It directly overlaps with Sæplast in plastic containers for food processing applications.
• Bonar Plastics (formerly NDS): Bonar Plastics produces rotationally moulded bulk containers, spill containment, and material-handling solutions. Its rotational moulding capability and bulk container focus make it a close process-and-product comparable to Sæplast.

Broad incumbents

• SSI Schaefer: SSI Schaefer is a global intralogistics and warehouse solutions provider that also produces plastic bins, containers, and pallets used in food processing and distribution. It overlaps with Sæplast's reusable bulk container offering but competes primarily as a broad systems integrator.
• Mauser Packaging Solutions: Mauser is a global industrial packaging company producing IBCs, drums, and reconditioned containers for chemicals, food, and industrial customers. It is comparable to Sæplast in the broader industrial rigid-container category but is far larger and serves a wider end-market mix.
• Berry Global Group: Berry Global is a diversified plastic packaging manufacturer with food-grade rigid containers, bulk containers, and recycling capabilities. It serves overlapping end markets to Sæplast but at much greater scale and product breadth, making it a broad incumbent rather than a direct competitor.
• Greif Inc. Greif is a global leader in industrial packaging (drums, IBCs, containerboard, and rigid plastic) with food and consumer end markets. While larger and more diversified than Sæplast, it competes in adjacent rigid plastic industrial-container categories.

Emerging players

• Perstorp / Færch (food packaging): Færch is a European rigid plastic food packaging manufacturer (CPET, polypropylene trays) focused on ready-meal and fresh-food categories. It is an emerging/adjacent peer with a different product geometry but a shared food-grade plastic rigid-container focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@saeplast-containers
• Facebookfacebook.com/SaeplastInc
• LinkedInlinkedin.com/company/saeplast
• Instagraminstagram.com/saeplastinc
• Xx.com/saeplasteurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sæplast