Rotovia
Rotovia is an Iceland-headquartered international manufacturer of custom rotomoulded plastic products, serving B2B customers across renewable energy, marine, agriculture, construction, vehicles, defence, and chemicals via four sub-brands and manufacturing facilities in four European countries.
- Company typePrivate
- Founded1966
- HeadquartersDeventer, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rotovia does
Rotovia hf. is an Iceland-domiciled international manufacturer of custom rotomoulded (rotationally moulded) plastic products, serving B2B customers across seven verticals: renewable energy, leisure and marine, building and construction, agriculture, vehicles, tailored/industrial solutions, and defence. The company is built around rotational moulding — a process that produces seamless, hollow, one-piece plastic components with uniform wall thickness and minimal material waste — and operates a four-step service from product concept and mould engineering through validation to serial production.
Its portfolio is anchored by a core custom-moulding service and four sub-brands: Sæplast (leisure and marine), iTUB (pooling/rental tubs under a circular-economy model), Tempra (EPS packaging and insulation), and VARIBOX (UN-approved reusable IBC containers for chemical distribution manufactured in France and the Netherlands). Manufacturing operations span Dalvík (Iceland), Deventer (Netherlands), Montoir (France), and Miedzyrzecz (Poland), with multilingual sales coverage across five European languages.
Rotovia generates revenue primarily through project-based custom manufacturing contracts, direct sales of branded products (notably VARIBOX IBCs), and managed-services/pooling fees (iTUB). Pricing is non-transparent and quote-based via a "Request a Quote" channel. The company markets through major industry trade shows (METSTRADE, AGRITECHNICA, K, World Ocean Summit), a multilingual digital presence, and case-study storytelling, while differentiating on decades of rotomoulding experience, sector-specific certifications (EN ISO 21487:2018, EN ISO 8099-1:2018), 3D scanning/reverse-engineering capability, and a stated sustainability commitment to 20% recycled content by 2028.
Rotovia firmographics
Firmographics- Name
- Rotovia
- Legal name
- Rotovia hf.
- Website
- https://rotovia.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rotovia is an Iceland-headquartered international manufacturer of custom rotomoulded plastic products, serving B2B customers across renewable energy, marine, agriculture, construction, vehicles, defence, and chemicals via four sub-brands and manufacturing facilities in four European countries.
- Ownership category
- akta.pro rank
Where Rotovia is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Rotovia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Rotomoulding Manufacturing: Rotovia generates revenue by providing custom rotomoulding services from concept to serial production. The company designs products for rotomoulding, manufactures production tools (moulds), validates products, and delivers serial production. Revenue is generated through project-based manufacturing contracts with B2B customers across multiple industry verticals.
- VARIBOX IBC Products: Production and sale of VARIBOX Intermediate Bulk Containers (IBC) for chemical distribution. These are UN-approved reusable containers designed for up to 10 years lifespan, with VARIBOX Connect integrated connectivity solution. Revenue from direct product sales of rotomoulded IBC containers.
- iTUB Pooling and Rental: iTUB brand offers pooling and rental models providing operational flexibility while supporting circular economy by ensuring tubs are cleaned, reused, and kept in circulation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rotovia product offering
Product offeringCore offering
Rotovia is an international rotational moulding (rotomoulding) company that designs, engineers and manufactures custom plastic products for B2B customers across multiple industries. Through its core Custom Moulding service and four owned brands (Sæplast, iTUB, Tempra, VARIBOX), it transforms customer concepts into production-ready rotomoulded components via a four-step process: product engineering, mould manufacturing, product validation, and serial production. Standard offerings include marine fuel/water/holding tanks, waterlocks, agricultural fuel and sprayer tanks, IBC containers for chemicals, and EPS packaging/insulation products.
Product overview
Rotovia is an international rotomoulding company that offers a comprehensive portfolio of rotomoulded products and services through its core Custom Moulding division and four sub-brands: VARIBOX (rotomoulded IBCs for chemical distribution), Sæplast (leisure and marine products), iTUB (pooling and rental tub models), and Tempra (EPS packaging and insulation). The company's core service transforms customer ideas into production-ready rotomoulded products through a four-step process: product engineering, mould manufacturing, product validation, and serial production. Rotovia serves diverse B2B markets including renewable energy, leisure/marine, building & construction, agriculture, vehicles, tailored solutions, and defence, providing both standard products and fully customized rotomoulded solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Tempra: EPS (expanded polystyrene) packaging and housing insulation products for food packaging and export of perishable products.
- VARIBOX
- Sæplast
- iTUB
Products and services
- Rotovia Custom Moulding End-to-end custom rotomoulding service that engineers products for rotational moulding, manufactures production tools (moulds), validates products against specifications, and manages serial production for B2B customers across multiple industry verticals including renewable energy, agriculture, marine, construction, vehicles, and defence.
- VARIBOX Intermediate Bulk Containers (IBC)
Quantifiable outcome
- 1,250,000 water tanks produced for RV manufacturers by Rotovia Deventer
- +3 more outcomes
Companies that use Rotovia
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
Rotovia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rotovia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PEEQUALminorEngineering collaboration in practice between Rotovia and PEEQUAL. PEEQUAL appears to be a company collaborating with Rotovia on custom rotomoulded solutions, as documented in the Stories section of the website.
- ARMO (Association of Rotational Moulding Organizations)minorRotovia's CEO Dadi Valdimarsson was featured in an ARMO WeRoll interview discussing sustainability, innovation, and the future of the rotomoulding industry. ARMO is the global industry association for rotational moulding.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Rotovia competitors and assessment
Company assessmentDirect peers
- Norwesco: Norwesco is one of North America's largest rotational moulders of polyethylene tanks for agriculture, marine, and industrial fluid handling. Its product breadth in storage and application tanks directly parallels Rotovia's agricultural and marine tank product lines.
- Pelican Products: Pelican Products is a leading rotomoulder of protective cases used in defence, industrial, and marine markets — directly comparable to Rotovia's defence (military cases, UGV/AGV) and marine (boats/yachts) segments. It competes head-to-head for the same OEM and government procurement contracts.
- Elkhart Plastics: Elkhart Plastics (a Myers Industries company) is a US rotational moulder with multiple plants serving marine, recreational vehicle, agricultural, and industrial markets — directly analogous to Rotovia's leisure/marine and agriculture verticals.
- Synder Industries: Synder Industries is a US rotational moulder of poly tanks and bulk containers serving chemical, agricultural, and industrial markets. It competes with Rotovia's VARIBOX IBC line and agricultural tank offerings on similar specifications and certifications.
- SKB Cases (SKB Corporation): SKB Cases manufactures rotomoulded hard-shell cases for military, industrial, and equipment-protection applications. It directly overlaps with Rotovia's defence/military cases and tailored-solutions product lines using the same core rotational moulding process.
- Granger Plastics: Granger Plastics is a US-based rotational moulder serving construction, agriculture, and industrial customers with custom moulded products — a comparable mid-sized custom rotomoulding peer to Rotovia across overlapping end markets.
- Meese Orbitron Dunne (MOD ROTOmolding): MOD is a US-based custom rotational moulder whose product portfolio — including waste management containers, floor-cleaning equipment, and industrial carts — directly mirrors Rotovia's 'Tailored solutions' vertical (logistics, floor cleaning, waste management).
- Persico Group: Persico is an Italian-based plastics-processing group with a dedicated rotational moulding division serving automotive, marine, and industrial OEM customers in Europe. Its custom-rotomoulding capabilities and European OEM customer base make it a close geographic and capability analogue to Rotovia.
Broad incumbents
- Schütz Container Systems: Schütz is a major global manufacturer of IBCs and intermediate bulk containers for chemicals and food ingredients. It overlaps with Rotovia's VARIBOX UN-approved IBC offering but operates at significantly larger scale and across multiple container technologies beyond rotational moulding.
- Mauser Packaging Solutions: Mauser is a large global industrial-packaging manufacturer offering a full IBC portfolio (including reusable and reconditioned) across chemical distribution. It competes with Rotovia's VARIBOX line but with a much broader product range and global reach rather than a custom-rotomoulding focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Rotovia compliance and trust
Trust signalCompliance3 records
Rotovia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotovia leadership team
Management profileNumber of profiles
Profiles1 record
Rotovia subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rotovia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotovia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotovia
What does Rotovia do?
Rotovia is an international rotational moulding (rotomoulding) company that designs, engineers and manufactures custom plastic products for B2B customers across multiple industries. Through its core Custom Moulding service and four owned brands (Sæplast, iTUB, Tempra, VARIBOX), it transforms customer concepts into production-ready rotomoulded components via a four-step process: product engineering, mould manufacturing, product validation, and serial production. Standard offerings include marine fuel/water/holding tanks, waterlocks, agricultural fuel and sprayer tanks, IBC containers for chemicals, and EPS packaging/insulation products.
Is Rotovia a public or private company?
Rotovia is a private company. It is classified as unknown and is currently operating.
When was Rotovia founded?
Rotovia was founded in 1966. It employs 101 to 250 people.
Where is Rotovia based?
Rotovia is headquartered in Deventer, Netherlands, in the Europe region.
How does Rotovia make money?
Three revenue lines are on record. Custom Rotomoulding Manufacturing is the primary driver. The others are VARIBOX IBC Products and iTUB Pooling and Rental.
Who are Rotovia's main competitors?
Direct peers on record are Norwesco, Pelican Products, Elkhart Plastics, Synder Industries, SKB Cases (SKB Corporation), Granger Plastics, Meese Orbitron Dunne (MOD ROTOmolding) and Persico Group. Broad incumbents are Schütz Container Systems and Mauser Packaging Solutions.
Does Rotovia have an API?
No public API is recorded for Rotovia.