Lets Fuel

What Lets Fuel does

Let's Fuel is a privately held, on-demand fuel delivery company headquartered in Guaynabo, Puerto Rico, founded in 2023 with a headcount of 1-10 employees. The company operates a mobile-first platform that delivers gasoline (regular and premium) and diesel directly to customers across Puerto Rico, targeting individual consumers, commercial fleet operators, industrial diesel-generator users, and event organizers. The consumer experience is delivered through a self-serve mobile application published on the Apple App Store and Google Play, where users book a delivery by selecting date, time, address, and fuel quantity. The B2B experience is delivered through a field-sales motion, custom quotes, and a dedicated web-based Digital Fleet Dashboard at dashboard.goletsfuel.com that tracks real-time vehicle status, fuel consumption by vehicle, odometer readings, mileage, total expenditure, and produces automated invoices.

The technology stack consists of a consumer ordering app, a logistics and scheduling layer supporting last-mile fuel dispatch, and a web dashboard for fleet analytics. Revenue is generated primarily through usage-based pricing per consumer delivery (priced by fuel type and quantity) and transaction-fee-based pricing on B2B fleet refueling, with monthly billing and quote-based competitive pricing for fleet accounts. Distribution is hybrid: product-led growth via mobile app stores for consumers, paired with direct enterprise sales for fleet operators. Marketing channels are concentrated on app-store listings, organic social (Facebook, Twitter), earned media in Puerto Rico's El Nuevo Dia newspaper, and verified reviews via Trustindex. The company has disclosed accelerator funding from Parallel18 dated 2024-06-18 and reports no parent company, no subsidiaries, no disclosed partnerships, and no management team information in the source material.

Name

Lets Fuel

Legal name

Let's Fuel

Website

https://goletsfuel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Fuel is a Puerto Rico-based, on-demand fuel delivery platform founded in 2023 that serves individual consumers via iOS and Android apps and B2B fleet operators via a dedicated dashboard, delivering fuel to cars, boats, generators, and commercial fleets across the island.

Ownership category

akta.pro rank

Product category

On-Demand Fuel Delivery

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Mobile Battery/Jump-Start, Lockout & Fuel Delivery (TLAKAFAE)

Keywords

• On-demand fuel delivery
• Fleet fuel management
• Mobile fuel delivery
• Fuel logistics
• Delivery service

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Fuel Delivery: Revenue from delivering fuel (regular gasoline, premium gasoline, diesel) directly to individual consumers' cars, boats, and diesel generators at their location. Customers order via mobile app and pay per delivery based on fuel amount.
2. Fleet Fuel Delivery Services: B2B subscription-style service for businesses with vehicle fleets. Companies receive discounted competitive pricing on fuel deliveries to their locations, with centralized monitoring and transparent invoicing through the digital dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lets Fuel operates an on-demand fuel delivery service headquartered in Guaynabo, Puerto Rico. The company delivers fuel directly to consumers' vehicles through a mobile application available on iOS and Android, and offers a separate B2B fleet fuel delivery service supported by a digital dashboard for managing fuel deliveries across vehicle fleets.

Product overview

Let's Fuel operates as an on-demand fuel delivery platform offering two core service lines: a consumer mobile app (iOS/Android) for individual fuel delivery to cars, boats, and diesel generators; and a B2B fleet fuel delivery service with an integrated Digital Fleet Dashboard. The B2B offering provides businesses with a comprehensive fleet management tool that includes real-time monitoring, detailed fuel usage reporting by vehicle, historical trend analysis, and automated invoicing. Both service lines share the same underlying mobile delivery infrastructure and scheduling system.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Fuel Delivery Mobile App Mobile application (iOS and Android) that allows individual vehicle owners in Puerto Rico to order fuel delivered directly to their vehicles on demand, eliminating the need to visit a gas station.
• B2B Fleet Fuel Delivery Service Business-facing fuel delivery service for fleet operators in Puerto Rico, paired with a digital dashboard that enables fleet managers to schedule, monitor, and manage fuel deliveries across their vehicle fleets.

Quantifiable outcome

• Elimination of fleet card management and tedious receipt tracking
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yoshi: On-demand fuel delivery company serving consumer and fleet customers in select US markets with a mobile app similar to Lets Fuel's. Directly comparable product, target market, and delivery model.
• EzFill: US-based mobile fuel delivery company with both consumer and fleet service lines, publicly traded. Closely comparable business model and dual B2C/B2B GTM, though at a larger and more mature scale.
• Booster: US-based on-demand fuel delivery service delivering gasoline and diesel directly to parked vehicles at homes, offices, and fleets. Closest direct competitor to Lets Fuel's core mobile fuel delivery offering, operating at much larger scale.

Emerging players

• Fuelster: Early-stage on-demand fuel delivery startup with similar mobile-app ordering flow. Comparable product/market but with limited geographic footprint, making it an emerging-stage peer.

Broad incumbents

• Comdata (Corcentric): Established US fleet fuel card and payment solutions provider. Represents the incumbent model Lets Fuel's fleet offering competes against — fleets can stay on cards or switch to Lets Fuel's delivery-plus-dashboard bundle.
• Fleetio: Cloud-based fleet management and fuel-tracking software platform for SMB and mid-market fleets. Comparable to Lets Fuel's dashboard layer and a potential partner or competitive substitute for the software side of the business.
• WEX Inc. Public fleet payment and fuel card platform serving large enterprise fleets globally. Provides fleet fuel expense management functionality that overlaps with Lets Fuel's B2B dashboard, but operates as a card/network rather than a physical delivery service.

Others

• Samsara: Connected fleet operations platform (telematics, fuel tracking, asset monitoring). Overlaps with Lets Fuel's B2B dashboard ambitions and could either integrate with or compete against the fleet analytics layer over time.
• Rappi: Latin American multi-vertical delivery super-app operating across Spanish-speaking Latam. Not a direct fuel competitor, but a potential strategic partner or template for how on-demand last-mile delivery has scaled in Lets Fuel's addressable region.

Regional players

• CAFU: Middle East (UAE) on-demand fuel and car-care delivery platform operating via mobile app. Highly comparable to Lets Fuel in product offering but serving a different geography with established scale and significant venture backing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lets Fuel