What Civey does

Civey is a Berlin-based, privately held digital market and opinion research platform founded in 2015 that delivers representative, real-time survey data to German enterprises, media organizations, political institutions, and advertising agencies. The platform combines a proprietary statistical-weighting methodology, live measurement infrastructure, and manipulation-prevention safeguards to convert raw online responses into population-representative results, with all data hosted on German servers (Hetzner) to address local data-residency requirements. Its productized solution stack is anchored by Kombinierte Wirkungsmessung, Kampagnenmessung, Reputationsmessung, Markentracking, Marktanalyse, and Marktanteilsmessung, supported by sub-products covering target-group analysis, customer journey, personas, geomarketing, claim/motiv testing, and political polling (Sonntagsfrage). Civey has expanded the suite into 15+ dedicated industry verticals including Automotive, Pharmaceutical, Energy, Telecommunications, Financial Services, Insurance, Politics, Agencies, Media, FMCG, Real Estate, Tourism, Sports Marketing, Foundations, and Consulting.

The company operates a hybrid go-to-market model. Individual consumers participate for free through the Civey Umfrage-Tool and the Clara daily newsletter (launched 2016), which reaches over 100,000 subscribers in Germany multiple times per week and supplies the underlying respondent panel. Enterprise and agency revenue is generated through custom-quoted subscriptions that bundle live dashboards, dedicated account management (Corporate Account), data analysis and consulting, and API access for workflow integration. A third revenue stream licenses survey data to media partners including WELT TV, Pro7, SAT.1, and Kabel Eins for use in news programming. Named enterprise customers include Volkswagen AG, Audi, Vodafone, E.ON, Deutsche Telekom, AOK, Handelsblatt, the Bundesministerium für Wirtschaft und Energie, Jung von Matt, and Scholz & Friends. International studies are delivered through partner networks with locally adapted quotas and harmonized dashboards.

Civey is led by co-founders Gerrit Richter (Co-founder & CEO) and Janina Mütze (Co-founder & CEO) alongside co-founders Oliver Serfling (Chief Scientific Advisor) and Sven Hauser (Server Architect), with Joran Reinel serving as Chief Sales Officer. The company has disclosed approximately $8.4M in cumulative equity funding across a 2016 seed (IBB Ventures) and 2017-2018 follow-on rounds, and has received non-dilutive support through Berlin's IBB ProFIT program and EU startup funding. It is a member of the ADM and DGOF industry associations and was named a Top Startup Employer in 2021 by Business Punk and Statista.

Name

Civey

Legal name

Civey

Website

https://civey.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Civey is a Berlin-based digital market and opinion research platform that delivers real-time, population-weighted survey data to German enterprises, media companies, political institutions, and agencies across 15+ industry verticals via proprietary sampling methodology and live dashboards.

Ownership category

akta.pro rank

Product category

Digital Market and Opinion Research Software

NAICS

Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market opinion research
• Real-time polling platform
• Brand tracking software
• Campaign measurement analytics
• Survey data analytics

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Survey Platform (Freemium): Free survey participation for individual consumers who can vote on surveys and see representative results at no cost. The company monetizes this through data collection and building a large, engaged respondent panel.
2. Corporate Accounts and Professional Services: B2B revenue from enterprise customers including campaign measurement, reputation measurement, brand tracking, market analysis, market share measurement, and combined impact measurement. Includes personalized consulting and data analysis services, corporate accounts, and custom survey solutions.
3. Data Licensing for Media: Revenue from licensing survey data to media partners such as WELT TV, Pro7, SAT.1, and Kabel Eins for use in news programming and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Civey operates a digital market and opinion research platform that delivers real-time, representative survey data through proprietary live measurement technology and statistical weighting. The company sells enterprise research solutions including campaign measurement, brand tracking, reputation monitoring, market analysis, and market share measurement to corporate clients, media organizations, political institutions, and government bodies. Individual consumers participate free of charge through the Clara newsletter and online survey tool, feeding the proprietary respondent panel that powers the B2B research offerings.

Product overview

Civey is a digital market and opinion research platform offering a comprehensive suite of solutions for businesses, media organizations, and political entities. The core platform combines live measurement technology with methodological precision, delivering representative real-time data. The main product portfolio centers on effectiveness measurement solutions including Kombinierte Wirkungsmessung (combined impact measurement), Kampagnenmessung (campaign measurement), Reputationsmessung (reputation measurement), Markentracking (brand tracking), Marktanalyse (market analysis), and Marktanteilsmessung (market share measurement). Supporting sub-products cover communication studies, target group analysis, customer journey analysis, personas, geomarketing, and political solutions including the Sonntagsfrage (Sunday question polling). The platform serves 15+ industry verticals including automotive, finance, energy, telecommunications, media, and FMCG. Civey also operates Clara, a consumer newsletter product delivering daily surveys to over 100,000 subscribers since 2016. Results are delivered through interactive live dashboards with API access available upon request.

Differentiator

Problem solved

Functional benefit

Brands

• Clara: Civey's daily newsletter product launched in 2016, providing exclusive daily polls on current topics from politics and society, reaching over 100,000 people in Germany multiple times per week.

Products and services

• Kombinierte Wirkungsmessung (Combined Impact Measurement) Holistic monitoring dashboard integrating reputation measurement, brand tracking, and campaign success measurement for enterprise clients seeking real-time brand perception and communication effectiveness insights.
• Kampagnenmessung (Campaign Measurement) Real-time campaign effectiveness measurement service providing uplift calculations, funnel-stage analysis, and cross-channel attribution including offline touchpoints, designed for marketing teams running long-running campaigns.
• Reputationsmessung (Reputation Measurement) Corporate reputation measurement service tracking stakeholder perception across key indicators including economic performance, employer attractiveness, and sustainability, with competitive benchmarking for enterprise clients.
• Markentracking (Brand Tracking) Live brand awareness and brand perception tracking service measuring brand attributes along the funnel from awareness through consideration to first choice, with competitive benchmarking for marketing and brand teams.
• Marktanalyse (Market Analysis) Market analysis service providing insights into market development, consumer needs, trends, and competitive positioning through real-time data and interactive dashboards for strategic decision-making.
• Marktanteilsmessung (Market Share Measurement) Market share measurement service delivering real-time data on market share and competitor comparison within specific customer segments and regions for enterprise sales and strategy teams.
• Clara Newsletter Daily consumer-facing newsletter delivering exclusive polls on current topics from politics and society to over 100,000 German subscribers, free of charge, while building the Civey respondent panel.
• Civey Umfrage-Tool (Survey Tool) Free online survey platform enabling individual respondents to participate in polls, view real-time representative results, and share findings, serving as the public-facing data collection surface.
• Corporate Account Corporate account service offering customized research solutions, dedicated account management, personalized dashboards, regular reporting, and ongoing consulting for enterprise customers.

Quantifiable outcome

• Live campaign optimization - brands can adjust campaigns during execution based on real-time data
• +2 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WELT TVcoreGTM or Marketing PartnerCivey provides live political sentiment data for WELT TV broadcasts every Friday. The partnership enables Civey to reach millions of TV viewers and gain visibility as a trusted data provider, while WELT TV receives representative polling data for news coverage.
• Pro7, SAT.1 & Kabel EinscoreGTM or Marketing PartnerCivey supplies survey data for ProSieben Newstime and other news programs on Pro7, SAT.1, and Kabel Eins. This media partnership provides regular visibility for Civey's polling data in major German TV news programming.
• ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute)minorOthersIndustry membership organization for German market and social research institutes. Civey is a member, indicating adherence to industry standards and professional practices.
• DGOF (Deutsche Gesellschaft für Online-Forschung)minorOthersGerman Society for Online Research - professional association for digital market research. Civey membership demonstrates commitment to online research methodology standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toluna: Global online survey and panel company providing consumer and B2B insights; comparable to Civey through its hybrid panel-plus-enterprise model and presence in European markets including Germany.
• Pollfish: Online survey platform delivering consumer insights via mobile and web; comparable to Civey in providing real-time, programmatic access to consumer survey data for B2B research buyers.
• YouGov: Global online market research and polling company with a consumer panel and B2B insights business; operates YouGov Germany and is the closest direct comparable to Civey's panel-driven, real-time polling model.
• Savanta: Online market research and data insights provider serving enterprise clients with brand tracking, campaign evaluation, and public opinion polling; directly comparable business model to Civey's.
• CINT: Panel-based survey technology provider powering consumer insights for enterprises; directly comparable to Civey in operating a large respondent panel and offering programmatic access to representative samples.
• Dynata: One of the world's largest first-party data and online panel providers for market research; competes directly with Civey in supplying representative samples and insights to enterprise research buyers.

Broad incumbents

• Ipsos: Global market research incumbent with significant German operations (including the GfK acquisition); broad portfolio overlaps with Civey's brand tracking, campaign measurement, and public opinion offerings.
• GfK: Heritage German market research firm now operating under Ipsos; comparable as a German-rooted research provider serving many of the same enterprise verticals (automotive, FMCG, tech) as Civey.
• Kantar: Global market research and insights giant with deep brand tracking, media, and consumer capabilities; comparable to Civey in the brand tracking and consumer insights categories but with vastly broader scale.

Regional players

• Norstat: European market research and panel provider with strong DACH/Nordic presence; closely comparable to Civey's panel-based methodology and European enterprise customer base, though operating primarily outside Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCi1BIh9HAamdR2K7BF5ujIg
• LinkedInlinkedin.com/company/civey
• Instagraminstagram.com/civey_de
• Xx.com/civey_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civey