TrillFit

What TrillFit does

TrillFit is a privately held boutique fitness company founded in 2015 and headquartered in Brooklyn, operating a hybrid physical-and-digital fitness platform built around a proprietary class system that fuses hip-hop choreography with structured high-intensity interval training. Its core product portfolio consists of five signature group classes — Cardio Dance, Sculpt, Cardio Boxing, Ass & Abs, and the August 2023-launched TRILL HIIT — delivered through one operational flagship studio at 101 Tremont Street in Boston with a second Brooklyn flagship announced as opening soon. The company also operates a self-serve digital membership platform offering 500+ on-demand classes on monthly-to-annual subscription terms ($40/month to $395/year), one-on-one personal training packages ($115 single session to $999 for a 10-pack), gift cards, private group bookings, and a free trial class as an acquisition entry point.

The business model is a mix of recurring subscription revenue (studio memberships at $130/month and digital memberships) and transactional revenue (personal training, gift cards, event tickets), monetized primarily through direct-to-consumer channels with self-serve online booking. The company serves adult fitness enthusiasts of all levels, with a deliberate focus on communities of color and underserved populations via the Mission TRILL community health-equity initiative, alongside digital members who consume content remotely. Annual flagship events — Camp TRILL (200+ participants from 15 states in 2023), Brunch & Burn, and TRIILLFEST — function as both community-building mechanisms and acquisition channels.

The company is led by CEO and Founder Phyllis V. Ferrante, an award-winning entrepreneur and Boston Healthy Community Ambassador, and Co-Founder Rebecca J. Price, a professional dancer and movement coach. TrillFit has earned three consecutive Best of Boston awards from Boston Magazine (2018, 2020, 2021) plus two Best Virtual Fitness Star recognitions. Disclosed outside capital is limited to a $25,000 investment from NUImpact in 2020 and a relationship with Boston Impact Initiative in 2022; the company employs 1–10 people and operates with no parent company, no subsidiaries, no disclosed institutional investors, and no AI/ML capabilities described in available materials.

Name

TrillFit

Legal name

TRILLFIT

Website

https://trill.fit

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TrillFit is a privately held boutique fitness company offering proprietary hip-hop and HIIT group classes through a Boston flagship studio, a forthcoming Brooklyn studio, a 500+ class digital membership platform, and personal training, primarily serving adult fitness enthusiasts with a focus on inclusive, community-driven wellness for communities of color.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Boutique fitness studio
• Group fitness classes
• HIIT workout training
• Dance fitness classes
• Personal training services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Membership: Monthly recurring membership providing unlimited access to in-studio classes at Boston and Brooklyn locations. Includes outdoor classes and 35+ classes weekly. Auto-renews monthly.
2. Digital Membership: Monthly to annual recurring subscription for access to digital classes and on-demand content library of 500+ classes. Multiple billing options (monthly, quarterly, semi-annual, annual) with discounts for longer terms.
3. Personal Training: One-on-one professional training sessions with single sessions or discounted multi-pack bundles (3, 5, 8, or 10 session packages). One-time transaction revenue with package pricing incentivizing larger purchases.
4. Gift Cards: One-time purchase gift cards applicable for TRILLFIT classes. Not valid for branded events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TrillFit operates boutique fitness studios in Boston and Brooklyn offering five signature group classes (Cardio Dance, Sculpt, Cardio Boxing, Ass & Abs, and TRILL HIIT) that combine hip-hop music with proprietary HIIT choreography. The company sells monthly studio memberships for unlimited in-person classes, digital memberships for access to 500+ on-demand classes, and personal training packages, all reinforced by an inclusive community positioning and the Mission TRILL health-equity initiative.

Product overview

TRILLFIT is a purpose-driven boutique fitness studio operating as a platform with multiple service delivery channels: two flagship physical studios (Boston and Brooklyn) offering in-person classes, a digital membership platform providing on-demand content, and personal training services. The core product portfolio consists of five signature group fitness classes—Cardio Dance, Sculpt, Cardio Boxing, Ass & Abs, and the newly launched TRILL HIIT—all set to hip-hop music and built on a proprietary HIIT sequence. These are complemented by membership tiers (Studio at $130/month, Digital starting at $40/month), personal training sessions, gift cards, and three annual community events (Brunch & Burn, Camp TRILL, TRIILLFEST). Mission TRILL serves as the community outreach initiative. The Boston Studio is operational at 101 Tremont Street while the Brooklyn Studio is listed as opening soon.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Membership Monthly recurring membership providing unlimited access to in-person classes at the Boston and Brooklyn flagship studios, including outdoor classes and 35+ classes weekly. Auto-renews monthly at $130/month with student discount available.
• Digital Membership Subscription access to a 500+ on-demand digital class library with daily new releases, available in monthly ($40), 3-month ($105), 6-month ($205), and annual ($395) billing options, with discounts for longer commitments.
• Personal Training One-on-one professional training sessions with personalized training plans, sold as a single session ($115) or in discounted packs of 3 ($325), 5 ($540), 8 ($870), or 10 ($999) sessions.
• Cardio Dance Class Signature 45-minute cardio dance class combining choreography from music videos with HIIT training, set to hip-hop music. Designed to torch calories and tone the entire body.
• Sculpt Class 45-minute mat-based strength training class focusing on core work, bodyweight exercises, and full-body toning using TrillFit's proprietary class format.
• Cardio Boxing Class High-intensity class combining basic boxing techniques with cardio work, designed for stress release and calorie burning. No prior boxing experience required.
• Ass & Abs Class 30-minute targeted sculpt class focusing on glutes and abs for quick results, marketed as TrillFit's super targeted signature sculpt class.
• TRILL HIIT Class 45-minute HIIT workout structured as 8-minute warm-up, 30-minute HIIT circuits (4-5 circuits alternating high-intensity work and active recovery), and 7-minute cool-down. Combines TrillFit's signature hip-hop music and movement style with high-intensity interval training.
• Private Group Classes Private group classes bookable for friends to celebrate birthdays, promotions, or other special occasions. Custom group bookings at the studio.
• Gift Cards One-time purchase gift cards redeemable for TrillFit classes. Not valid for branded events such as Brunch & Burn, Ratchet Ride, or Camp TRILL.

Quantifiable outcome

• 200+ participants from 15 states attended Camp TRILL 2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 305 Fitness: Dance-cardio boutique fitness brand built around high-energy, music-driven group classes. Directly comparable to TrillFit's Cardio Dance and hip-hop HIIT offerings in format, target customer, and urban studio model.
• F45 Training: Global functional training and HIIT group fitness franchise offering 45-minute circuit-based classes. Highly comparable to TrillFit's HIIT circuit structure, group class delivery, and franchise-scalable studio model.
• Barry's Bootcamp: Premium boutique HIIT and strength training brand combining instructor-led interval workouts with music. Comparable in pricing tier, premium positioning, and HIIT-centric class format.
• Orangetheory Fitness: National group HIIT franchise with structured interval training in studio settings. Comparable in proprietary workout methodology, group class delivery, and subscription-based pricing model.
• SoulCycle: Iconic premium boutique fitness brand combining music-driven group classes with community positioning. Comparable in premium pricing, urban studio footprint, and music-centric class experience.

Emerging players

• Solidcore: Boutique fitness brand offering 50-minute strength-focused group classes on proprietary reformer-like machines. Comparable as a premium, brand-driven boutique concept with strong community engagement.
• Rumble Boxing: Boutique boxing-inspired HIIT fitness brand combining music and group training. Comparable in music-driven, high-energy group format and urban premium positioning.

Broad incumbents

• Zumba Fitness: Global dance-fitness brand with a vast licensed instructor network and on-demand digital library. Comparable in dance-cardio format, music integration, and digital content distribution model.
• Equinox: Premium fitness club operator with a portfolio of boutique brands (SoulCycle, Pure Yoga, etc.). Comparable as a high-end urban fitness destination with class-based programming at premium price points.

Others

• ClassPass: Fitness subscription aggregator providing access to thousands of studios including boutique HIIT, dance, and strength brands. Comparable as a distribution and discovery channel for TrillFit's class offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trillfitbos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrillFit