Wooga

What Wooga does

Wooga GmbH is a Berlin-headquartered mobile games developer and a wholly-owned subsidiary of Playtika, founded in 2009. The company designs and operates a portfolio of narrative-driven casual mobile games, with its flagship title June's Journey—a hidden object game set in the 1920s—having generated over $1 billion in lifetime revenue. Other titles in the portfolio include Pearl's Peril, Tropicats, Jelly Splash, and Ghost Detective. The company distributes globally through the Apple App Store, Google Play, and direct web play.

Wooga's games are built on a free-to-play (freemium) model, generating revenue through in-app purchases of virtual items (currency, collectibles, game items), recurring subscriptions, and promotional offers. The company's primary audience for June's Journey is over 90% female, making it one of the more demographically concentrated hits in mobile gaming. Wooga employs AI and generative AI for art asset creation, NLP-powered customer support chatbots, and recommendation engines for content personalization. The company has achieved WCAG 2.1 AA accessibility compliance and received the Playing for the Planet Award in 2025 for sustainable game development.

Wooga's go-to-market is product-led and community-driven: the company acquires and retains players through app store distribution, social media presence, content marketing, and in-game promotional events such as the 2026 Agatha Christie crossover partnership that brought Hercule Poirot into June's Journey. Leadership transitioned in mid-2024 with Jan Richter becoming CEO, and the company maintains an active hiring posture across live games, data science, and creative functions.

Name

Wooga

Legal name

Wooga GmbH

Website

https://wooga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Wooga is a Berlin-based mobile game developer and Playtika subsidiary that builds narrative-driven casual games, most notably the hidden-object hit June's Journey, which has surpassed $1B in lifetime revenue and serves a predominantly female audience.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-App Purchases (Virtual Items): Wooga generates revenue primarily through free-to-play mobile games offering virtual items including virtual currency (credits, coins, points, bonuses, chips), virtual game items, and collectibles. Players can purchase virtual items through gameplay or promotional activities, or buy licenses for virtual items directly.
2. Subscriptions: Wooga offers subscription services on a monthly or annual basis (subscription periods) through its services. Subscribers receive regular benefits and the subscription auto-renews unless cancelled.
3. Promotional Offers: The company runs promotional activities including giveaways, contests, lotteries, surveys, games and similar promotions, which may generate additional revenue through user participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wooga is a mobile games developer that designs, develops, and operates a portfolio of story-driven casual mobile games distributed free-to-play on iOS, Android, and the web. Its flagship title, June's Journey, is a 1920s-set hidden object game that has generated over $1 billion in lifetime revenue, supported by additional titles including Pearl's Peril, Tropicats, Jelly Splash, and Ghost Detective.

Product overview

Wooga is a mobile games developer offering a portfolio of story-driven casual games. The core products include June's Journey (the flagship hidden object game generating over $1 billion in lifetime revenue), Pearl's Peril, Tropicats, Jelly Splash, and Ghost Detective. These games are available on mobile platforms and feature narrative-driven gameplay with a predominantly female audience. The games utilize virtual goods monetization and subscription models.

Differentiator

Problem solved

Functional benefit

Brands

• June's Journey: A hidden object mobile game set in the 1920s, featuring narrative-driven mystery events. The game has generated over $1 billion in lifetime revenue.
• Pearl's Peril
• Tropicats
• Jelly Splash
• Ghost Detective

Products and services

• June's Journey A free-to-play hidden object mobile game set in the 1920s in which players help June Parker uncover a scandalous family secret through narrative-driven mystery events. Available on iOS, Android, and direct web play, with in-app purchases and subscriptions. Designed for casual mobile gamers, predominantly female.
• Pearl's Peril A free-to-play hidden object game set in the Pacific islands during the 1930s in which players help Pearl uncover mystery and adventure. Available to casual mobile gamers seeking story-led hidden object gameplay.
• Tropicats A free-to-play mobile puzzle game featuring adorable cats on a tropical island setting. Targeted at casual mobile gamers seeking light puzzle gameplay.
• Jelly Splash A free-to-play match-3 puzzle game in which players connect jelly pieces to clear levels. Built for casual mobile players seeking short-session puzzle gameplay.
• Ghost Detective A free-to-play hidden object detective game in which players solve mysteries involving supernatural cases. Targeted at casual mobile gamers who enjoy story-driven detective gameplay.

Quantifiable outcome

• June's Journey has maintained player engagement for several years with dedicated player base
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• Agatha Christie LimitedcoreStrategic or Co-development Partner · 1 February 2026Wooga partnered with Agatha Christie Limited to bring Hercule Poirot into its mobile game June's Journey. The crossover launched in April 2026 for three months to mark the 50th anniversary of Christie's death. The collaboration combines Christie's classic detective universe with June's Journey's 1920s-set narrative, featuring mystery events inspired by Murder on the Orient Express and Death on the Nile. This partnership leverages June's Journey's predominantly female audience (90% female players) with Christie's status as the most successful female author in history.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playrix: Playrix is a leading casual mobile game studio behind Homescapes and Gardenscapes, which are story-driven hidden object/match games with similar female-leaning audiences. It is the closest direct competitor to Wooga's June's Journey in category, monetization model, and player demographic.
• Scopely: Scopely is a mobile-first game publisher (Monopoly GO, Stumble Guys, Yahtzee with Buddies) with comparable free-to-play mechanics, live-ops cadence, and reliance on flagship franchises. It competes with Wooga for both players and UA inventory.
• Rovio Entertainment: Rovio, the Finnish studio behind Angry Birds and now owned by Sega, is a comparable mobile-first game studio with an iconic IP-driven portfolio and similar free-to-play model. It shares Wooga's focus on sustained player engagement around a flagship franchise.
• King Digital Entertainment: King, the Activision Blizzard subsidiary behind Candy Crush, is a benchmark casual mobile game publisher with a similar free-to-play, long-tail, mass-market positioning. It competes with Wooga for the same casual mobile session time and ad inventory.
• Moon Active: Moon Active, the Israeli studio behind Coin Master, is a comparable casual mobile game publisher with a single mega-hit driving the bulk of revenue. It mirrors Wooga's franchise-concentration profile and free-to-play monetization mechanics.
• Jam City: Jam City is a mobile game studio known for Cookie Jam, Panda Pop, and licensed titles like Harry Potter: Hogwarts Mystery. It is comparable to Wooga in free-to-play mobile model, portfolio approach, and reliance on narrative/brand IP for engagement.
• Zynga: Zynga (now part of Take-Two Interactive) operates a large portfolio of free-to-play mobile games including Words With Friends and various casual titles. It is comparable to Wooga in business model (F2P mobile, IAP + ads) and audience (mass-market casual players).
• G5 Entertainment: G5 Entertainment publishes a portfolio of hidden object and casual mobile games (e.g., Hidden City, Jewels of Rome) targeting similar mid-core casual and female audiences. It overlaps directly with Wooga's hidden object category and free-to-play monetization.
• Big Fish Games: Big Fish Games operates one of the largest hidden object and casual game catalogs in mobile and PC, with a similar predominantly female player base. It is a direct competitor in hidden object gameplay and comparable free-to-play/paid-download hybrid monetization.

Others

• Playtika: Playtika is Wooga's parent company and a major mobile gaming operator with a portfolio of casino, casual, and social games (Slotomania, House of Fun, etc.). While not a direct competitor, Playtika directly determines Wooga's capital allocation, distribution leverage, and strategic direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wooga
• LinkedInlinkedin.com/company/wooga
• Instagraminstagram.com/woogagram
• Xx.com/Wooga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooga