What WARRIOR Logistics does

Warrior Logistics is a Texas-based, privately held freight brokerage and asset-based logistics provider founded in 2014 and headquartered in Coppell. The company operates a dual model that combines an owned fleet of approximately 173 Freightliner Cascadia 2023/24 model-year tractors (all under two years of age, equipped with Detroit Assurance 5.0 safety systems and customized driver-comfort specifications) with a brokerage layer, enabling guaranteed capacity during tight market conditions. Service lines include flatbed trucking, dry van, drayage, reefer, hazmat, oversized freight, line haul management, and — most recently — international freight forwarding through Warrior Global Freight covering air, sea, and land movements with customs clearance.

The company's commercial core is enterprise field sales targeting blue-chip shippers, anchored by a multi-year linehaul partnership with FedEx Ground. Pricing is transaction-based on per-mile or per-shipment economics (2025 spot benchmarks: flatbed ~$2.44/mile, van ~$2.05/mile, reefer ~$2.38/mile; contract flatbed ~$3.02/mile), with quote-based, non-publicly disclosed rate cards. Go-to-market channels include direct outreach via dedicated sales/account management teams, a self-serve website quote pipeline, and a HubSpot-driven CRM implemented through a 2025 LeadCoverage consulting engagement that the company attributes $2M of revenue to over six months. Underlying technology combines AI, data analytics, real-time GPS tracking, and predictive analytics with TMS and EDI integration for shipper-facing visibility, layered over human operations expertise.

Warrior is led by co-founder and CEO Scott McFarlane alongside founder Malinda McFarlane, with regional operations led by a Director of Operations (Atlanta/Memphis) and Regional/Operations Managers across Houston, Denver, Kansas City, and Missouri. The company holds EPA SmartWay Transport Partnership certification, operates across all 48 contiguous states, and counts 251–500 employees. Customer segments served include manufacturing/industrial, construction, energy, agriculture, government, and general shippers/brokers, with primary vertical emphasis on metals, heavy industrial loads, and oversized freight.

Name

WARRIOR Logistics

Legal name

WARRIOR Logisitics, Inc.

Website

https://warriorlogistics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

WARRIOR Logistics is a Texas-based, privately held freight brokerage and asset-based carrier operating a 173-truck fleet across the contiguous United States, offering flatbed, dry van, line haul, and international forwarding services to enterprise shippers including FedEx.

Ownership category

akta.pro rank

Product category

Freight Brokerage and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Drayage & Intermodal Dispatch Management (TLAIAEAG)

akta.pro secondary industry

Breakbulk & Project Cargo Handling (Heavy Lift, Out-of-Gauge Handling) (TLAHALAH)

Keywords

• Freight brokerage
• Flatbed trucking
• Dry van trucking
• Global freight forwarding
• Specialized freight transportation

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Freight Brokerage Services: Warrior Logistics operates as both a freight broker and carrier, providing brokerage solutions to shippers while leveraging their own asset fleet. Revenue is generated through brokerage fees and transaction-based pricing for freight transportation services including flatbed, dry van, drayage, reefers, and hazmat shipments.
2. Transportation Services: Asset-based transportation services using company-owned fleet of trucks and trailers for drayage, flatbed, trailer, and tractor units. Revenue generated per mile or per shipment basis.
3. Freight Forwarding: Global freight forwarding services including transportation arrangement, customs clearance, warehousing and storage, cargo insurance, documentation handling, consolidation, tracking and monitoring, and supply chain optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WARRIOR Logistics is an asset-backed freight brokerage and logistics provider that arranges and transports freight across the United States using its own fleet and a carrier network. The company offers flatbed, dry van, drayage, reefer, hazmat, oversized, and global freight forwarding services, serving enterprise shippers such as FedEx along with manufacturing, construction, and energy customers. It combines AI-driven logistics technology, real-time tracking, and a modern Freightliner Cascadia fleet with safety systems to deliver end-to-end freight solutions.

Product overview

Warrior Logistics operates as a freight brokerage and logistics provider offering a dual asset-backed and brokered model. The portfolio includes Freight Brokerage Services, Flatbed Trucking Services, Dry Van Trucking Services, and Warrior Global Freight (international forwarding). Supporting these core services are Fleet Services (proprietary Freightliner Cascadia fleet), Line Haul Management, and Freight Forwarding Services. The company serves diverse industries including construction, manufacturing, energy, agriculture, retail, automotive, healthcare, and food & beverage, operating across all 48 contiguous states with capabilities spanning drayage, container, reefer, hazmat, and oversized freight transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Brokerage Services Asset-backed brokerage services for shippers and carriers handling freight across flatbed, oversized, drayage/container, reefers, and hazmat categories.
• Flatbed Trucking Services Heavy-duty flatbed transportation for oversized, irregular, and industrial freight including construction materials, machinery, and metals across all 48 contiguous states.
• Dry Van Trucking Services Enclosed trailer transportation for palletized or boxed goods across all 48 states, serving retail, consumer goods, automotive, food and beverage, and e-commerce industries with real-time GPS tracking.
• Warrior Global Freight End-to-end international logistics solutions encompassing drayage, flatbed, trailer, and tractor units with global freight forwarding capabilities across air, sea, and land with customs support.
• Fleet Services Modern fleet of Freightliner Cascadia trucks under 2 years old with advanced safety technology including Detroit Assurance 5.0 package, featuring collision warning, lane departure warning, and pedestrian detection.
• Freight Solutions Customized logistics solutions for specific cargo types, seasonal surges, startup demands, and multi-stop delivery routes, including LTL and FTL options.

Quantifiable outcome

• Generated $2 million in revenue within six months after implementing HubSpot-based strategy

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• LeadCoveragecoreImplementation/ SI/ Consulting Partner · 15 October 2025LeadCoverage is a supply chain go-to-market consulting group that helped Warrior Logistics achieve significant revenue growth. The partnership involved implementing HubSpot-based marketing and sales strategies that generated $2 million in revenue for Warrior Logistics within six months. LeadCoverage earned HubSpot Diamond Partnership status while working with Warrior Logistics.
• FedExflagshipStrategic or Co-development PartnerWarrior Logistics is one of the leading carriers for FedEx Ground, providing linehaul and transportation services for over a decade. The partnership involves dedicated freight movement, asset deployment for FedEx routes, and ongoing collaborative logistics operations. This is a flagship, revenue-critical relationship for Warrior Logistics as a major shipper customer.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Heartland Express: Irregular route truckload carrier with similar asset-based long-haul model serving enterprise customers. Comparable to Warrior in dedicated contract operations and asset-heavy capital structure.
• Schneider National: One of the largest truckload carriers in the U.S., operating both asset-based trucking and a brokerage/logistics segment, comparable to Warrior's dual model. Similar exposure to enterprise shippers and dedicated/linehaul contracts.
• Hub Group: Asset-based intermodal and logistics provider with truck brokerage and dedicated services. Comparable to Warrior's blended asset-plus-brokerage model serving enterprise shippers.
• Werner Enterprises: Asset-based truckload carrier with dedicated, van, and refrigerated services plus a logistics/brokerage arm. Comparable to Warrior in customer base (large enterprise shippers), fleet size, and dedicated contract orientation.
• Landstar System: Asset-light transportation services company using owner-operators and freight brokerage. Comparable to Warrior in flatbed/heavy-haul specialization and brokerage orientation toward enterprise shippers.
• RXO: Asset-light freight brokerage spun off from XPO, one of the largest U.S. truckload brokers. Direct overlap with Warrior's brokerage operations and shipper relationships.

Broad incumbents

• C.H. Robinson Worldwide: Largest U.S. third-party logistics broker with North American Surface Transportation and Global Forwarding. Overlaps with Warrior's brokerage and global forwarding offerings, though at much larger scale and asset-light.
• ArcBest: Asset-based LTL carrier (ABF Freight) with asset-light logistics through MoLo Solutions. Comparable to Warrior in combining owned assets with brokerage capability.
• Knight-Swift Transportation: Largest truckload carrier in North America with truckload, LTL, and logistics segments. Overlaps with Warrior on flatbed, van, reefer, and brokerage services, but at meaningfully greater scale.
• J.B. Hunt Transport Services: Operates intermodal, dedicated contract services, and Integrated Capacity Solutions (brokerage). Direct overlap with Warrior's brokerage plus asset-based model and enterprise shipper focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WarriorLogistics
• LinkedInlinkedin.com/company/warrior-logistics-inc
• Instagraminstagram.com/warriorlogisticsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WARRIOR Logistics