United Arts of Central Florida

What United Arts of Central Florida does

United Arts of Central Florida, Inc. is a 501(c)(3) nonprofit founded in 1989 and headquartered in Orlando, Florida, operating as the leading local arts agency for the Central Florida region. Its core function is grantmaking and ecosystem coordination: the organization administers three primary funding streams (United Arts Grants, Orange County Grants, and City of Orlando Grants) through a centralized online grant portal at grantinterface.com, distributing capital to nonprofit arts, science, and history organizations as well as individual artists and educators. Beyond grantmaking, United Arts runs a portfolio of interconnected platforms including the ArtsinOrlando.com events calendar, the Artist Hub Directory, and Artistry Magazine, alongside programmatic initiatives in arts education, creative placemaking, public art, cultural tourism, and arts advocacy.

The revenue model is donation-driven, with funding sourced from individuals, corporate sponsors, foundations, and municipal government pass-throughs, complemented by giving vehicles such as workplace giving, legacy giving, stock donations, and IRA rollovers. The go-to-market approach is event- and community-driven, leveraging partnerships with regional institutions such as Visit Orlando and the Orlando Science Center to extend reach into cultural tourism and community programming. Operationally the organization is small (11-50 employees), geographically concentrated in Central Florida (Southeast United States), and governed by a Board of Trustees and Directors, with the 2027 board cycle announced as part of its ongoing governance renewal. No proprietary technology, AI/ML capabilities, mobile applications, or external APIs are disclosed; the technology footprint consists of standard web publishing, an LMS for the Cultural Concierge Course, and a third-party grant management interface.

Name

United Arts of Central Florida

Legal name

United Arts of Central Florida, Inc.

Website

https://unitedarts.cc

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

United Arts of Central Florida is a 1989-founded nonprofit arts agency that administers regional grants, runs the ArtsinOrlando.com calendar and Artist Hub Directory, and serves nonprofits, individual artists, educators, and local government partners across Central Florida through donation-funded programming.

Ownership category

akta.pro rank

Product category

Arts and Culture Nonprofit Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

akta.pro secondary industry

Arts Education & Community Arts Programs (BPAGAHAC)

Keywords

• Arts grant administration
• Nonprofit arts funding
• Cultural tourism support
• Community arts programs
• Artist professional development

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The organization receives charitable donations from individuals, corporations, and foundations through its Campaign for the Arts. Various giving options include one-time gifts, pledges, stock donations, workplace giving, and IRA rollovers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

United Arts of Central Florida is a nonprofit local arts agency that administers grant funding for arts, science, history, and culture organizations, individual artists, and educators across Central Florida. The organization operates the ArtsinOrlando.com calendar, the Artist Hub Directory, Artistry Magazine, and the Cultural Concierge Course to promote cultural events, connect artists with opportunities, and deliver arts education and advocacy programs.

Product overview

United Arts of Central Florida operates as a unified platform offering multiple interconnected services focused on strengthening arts, science, history, and culture in the Central Florida region. The core offering consists of grant administration programs (United Arts Grants, Orange County Grants, and City of Orlando Grants) distributed through a centralized Grant Portal. Supporting platforms include ArtsinOrlando.com Calendar for event discovery, the Artist Hub Directory for connecting artists with opportunities, and Artistry Magazine for regional cultural journalism. The organization also provides educational programming through the Cultural Concierge Course. Together, these products form an ecosystem that funds, promotes, and connects the regional arts community.

Differentiator

Problem solved

Functional benefit

Brands

• ArtsinOrlando.com: Calendar platform for finding local arts and cultural events in Central Florida
• Artist Hub Directory
• Artistry Magazine

Products and services

• ArtsinOrlando.com Calendar An online events calendar platform that allows users to discover and explore arts and cultural events, festivals, shows, exhibits, and workshops across Central Florida.
• Artist Hub Directory A directory platform connecting artists in Central Florida with resources, opportunities, and community connections.
• United Arts Grants Funding programs administered by United Arts for organizations, artists, and educators to support arts and cultural initiatives in Central Florida.
• Orange County Grants Grant funding opportunities for nonprofits and individuals in Orange County administered through United Arts.
• City of Orlando Grants Grant funding opportunities for organizations and artists in the City of Orlando administered through United Arts.
• Artistry Magazine A regional magazine covering arts, culture, and creative stories in Central Florida.
• Cultural Concierge Course An online learning platform that trains professionals in cultural tourism and arts appreciation to better serve visitors and residents.
• Grant Portal An online portal for submitting and managing grant applications for arts funding administered by United Arts.

Quantifiable outcome

• Invested $150K to support 30 artists across Central Florida

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Visit OrlandocoreGTM or Marketing PartnerUnited Arts participates in Visit Orlando events such as the Power Lunch to spotlight cultural tourism initiatives. This partnership leverages Visit Orlando's tourism platform to promote arts and cultural events in Central Florida, benefiting the broader arts community.
• Orlando Science CentercoreStrategic or Co-development PartnerUnited Arts partners with Orlando Science Center as a key community beneficiary of arts funding. The Science Center represents the intersection of arts, science, and culture that United Arts supports through strategic collaborations and investments.
• Orange CountycoreStrategic or Co-development PartnerUnited Arts administers Orange County Grants as one of its funding programs, partnering with Orange County government to distribute arts funding to qualifying organizations and individuals in the region.
• City of OrlandocoreStrategic or Co-development PartnerUnited Arts administers City of Orlando grants as part of its grant programs, partnering with the City of Orlando to support arts and cultural programming in the municipality.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Americans for the Arts: National nonprofit services organization that advocates for the arts at the federal level and supports local arts agencies. Directly comparable as a larger-scale umbrella organization operating in the same arts council/agency category as United Arts.
• National Assembly of State Arts Agencies (NASAA): Membership organization for state and jurisdictional arts agencies. Provides research, advocacy, and capacity-building comparable to what United Arts does at the local level in Central Florida.

Direct peers

• Arts Council of Hillsborough County: Local arts agency serving Hillsborough County, Florida. Operates the same model as United Arts—grantmaking, cultural programming, and arts advocacy—making it a close regional peer in the same Florida market.
• Grantmakers in the Arts: National association of arts funders and grantmakers. Highly comparable as an organization focused on arts grantmaking practice, philanthropy, and funder education—overlapping directly with United Arts' grant administration role.
• Foundation for the Arts: Arts-focused foundation that provides grants to artists and arts organizations. Comparable grantmaking and advocacy model, though serving different geography.
• Local Arts Agencies (various): Network of approximately 5,000 local arts agencies across the U.S. Each operates a comparable model of local arts funding, programming, and advocacy in their respective municipalities—United Arts is one such agency.
• United Way of Central Florida: Community impact organization funding nonprofits across Central Florida. Comparable as a regional fundraising and grant-distribution intermediary, though focused on broader human services rather than arts-specific funding.

Regional players

• Miami-Dade County Department of Cultural Affairs: Government-administered arts council serving Miami-Dade County. Comparable local arts funding and grantmaking function within Florida, though operated directly by county government rather than as an independent nonprofit.
• Dr. Phillips Charities: Major Central Florida foundation funding arts, education, and community programs. Comparable as a regional arts and culture funder in the same geography, though operating as a private foundation rather than a public-facing agency.

Emerging players

• Creative City Network of Canada: Network supporting creative placemaking and municipal cultural planning. Comparable to United Arts' Creative Placemaking and Community & Neighborhoods initiatives, though operating across Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unitedarts
• LinkedInlinkedin.com/company/united-arts-of-central-florida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Arts of Central Florida