What H. Moser & Cie does

H. Moser & Cie. (legal entity Moser Schaffhausen AG) is a privately held, family-owned Swiss independent watch manufacture founded in 1828 by Heinrich Moser and headquartered in Neuhausen am Rheinfall, Switzerland. The company designs, develops, and produces high-end mechanical wristwatches entirely in-house, including proprietary movements and complex complications such as tourbillons, perpetual calendars, minute repeaters, and flyback chronographs. A signature technical capability is the double hairspring, manufactured by its wholly-owned sister company Precision Engineering AG, alongside distinctive aesthetic features including Grand Feu enamel dials, Vantablack surfaces, and the minimalist fumé dial language.

The company's commercial model is built on selective, exclusivity-driven distribution. Watches are sold through nine flagship boutiques in Seoul, Beijing, Chengdu, Chicago, Gurugram, Hong Kong, Menlo Park, Shanghai, and Singapore, supplemented by a global authorized retailer network (including Bucherer, Watches of Switzerland, and Harrods) and a KYC-gated concierge online channel. Pricing ranges from approximately CHF 14,500 for entry-level Pioneer and Streamliner references to CHF 89,000+ for haute horlogerie pieces, with limited editions constrained to runs of 20–250 pieces. Strategic partnerships with Alpine Motorsports (First Global Partner, spanning Formula One) and Reebok (Streamliner Pump) extend the brand into motorsport and cross-category cultural collaborations, while a dedicated Production & Product Development function, multiple regional service centres, and a growing new-product pipeline (ceramic, tantalum, compact Streamliner sizes) indicate ongoing investment in manufacturing capacity and product breadth.

Name

H. Moser & Cie

Legal name

Moser Schaffhausen AG

Website

https://h-moser.com

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

101–250 employees

Short description

H. Moser & Cie. is a family-owned Swiss independent watch manufacture founded in 1828 that designs and produces in-house haute horlogerie mechanical watches (CHF 14,500–89,000+) for wealthy collectors, selling through nine global flagship boutiques, authorized retailers, and a KYC-gated concierge channel.

Ownership category

akta.pro rank

Product category

Luxury Swiss Watches

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industries

Complications & Haute Horlogerie (CRAKADAG), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

Keywords

• Luxury mechanical watches
• Swiss watchmaking
• Haute horlogerie
• In-house movements
• Independent watch manufacturer

Headquarters

HQ city

Neuhausen Am Rheinfall

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Watch Sales: Direct sales of high-end mechanical watches through flagship boutiques, authorized retailers, and website concierge service. Watches are manufactured on demand following order confirmation and payment. Limited edition pieces with NFT tokens available for certain collections.
2. After-Sales Service: Warranty and service maintenance through authorized service centres globally

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

H. Moser & Cie. designs, develops, and manufactures in-house mechanical luxury Swiss watches across the Streamliner, Pioneer, Endeavour, and Heritage collections, with proprietary complications such as tourbillons, perpetual calendars, minute repeaters, flyback chronographs, and a signature double hairspring. Watches are produced on demand following order confirmation and KYC-based reservation, sold through flagship boutiques, authorized retailers, and an online concierge, priced from approximately CHF 14,500 to over CHF 89,000 for haute horlogerie pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Precision Engineering AG: Sister company specializing in the production of hairsprings and balance springs. Allows H. Moser & Cie. to produce key movement components in-house, differentiating the company in the watchmaking industry.

Products and services

• Streamliner Collection Cushion-shaped integrated steel bracelet luxury sports watch collection featuring in-house automatic and manual-wound calibres with small seconds, tourbillon, chronograph, and Pump complications. Targets collectors seeking refined integrated-bracelet sports timepieces.
• Pioneer Collection Sport-elegant mechanical watch collection with water resistance up to 12 ATM and in-house HMC 201 automatic manufacture calibre. Designed for active wear with refined aesthetics, targeting collectors who want everyday luxury timepieces.
• Endeavour Collection Contemporary minimalist mechanical watch collection featuring complex complications such as flyback chronograph with dual time, perpetual calendar, and skeletonised minute repeater tourbillon. Targets haute horlogerie collectors.
• Heritage Collection Reimagined historical Moser timepieces reinterpreted for today's collectors, drawing on the brand's 1828 heritage and historical catalogue. Targets collectors interested in the brand's legacy and vintage-inspired designs.
• Streamliner Tourbillon Concept Ceramic First all-ceramic Moser watch combining a black ceramic case with a hand-finished ceramic bracelet, grand feu enamel crimson gradient dial, and HMC 805 tourbillon movement with double hairsprings. Priced at CHF 89,000. Targets haute horlogerie collectors seeking innovative ceramic timepieces.
• Pioneer Centre Seconds Sun Berry Sport-elegant automatic watch with Berry Purple fumé dial, Electric Yellow inner flange, luminescent elements, in-house HMC 201 calibre, 40mm steel case, 12 ATM water resistance, and rubber strap. Entry-level Moser pricing from CHF 14,500.
• Endeavour Flyback Chronograph Dual Time Date Flyback chronograph with intuitive central second time zone and date display, powered by manual-wound HMC 730 calibre in 42mm steel case with alligator nubuck leather strap. Priced CHF 59,000.
• Streamliner Small Seconds Lime Green Enamel Boutique-exclusive 39mm steel cushion-shaped integrated-bracelet watch with Lime Green fumé Grand Feu enamel dial and HMC 500 automatic in-house movement with platinum micro-rotor. Priced CHF 30,900.
• Streamliner Pump Black Limited edition of 250 pieces in collaboration with Reebok, featuring a mechanical Pump winding mechanism with anodised aluminium pusher, forged quartz fibre case, and hand-wound HMC 103 manufacture calibre with 74-hour power reserve. Priced CHF 31,360.
• Streamliner Pump White Limited edition of 250 pieces (white variant) of the Reebok Pump collaboration, with mechanical Pump winding, hand-wound HMC 103 calibre, and white rubber strap.
• Endeavour Perpetual Calendar Concept Tantalum Limited edition of 50 pieces featuring solid tantalum case and sunray-brushed tantalum dial, instantaneous jump big date with central month hand, and HMC 800 manual-wound calibre with 7-day power reserve and double hairspring. Priced CHF 75,000.
• Endeavour Minute Repeater Cylindrical Tourbillon Skeleton Ultra-complicated timepiece limited to 20 pieces combining fully skeletonised architecture, dial-side minute repeater with hammers and gongs on a single plane, flying tourbillon with cylindrical hairspring, and hollowed titanium case functioning as resonance chamber. Hand-wound HMC 909 calibre with over 400 components and 90-hour power reserve.
• After-Sales Service and Maintenance Authorized warranty and after-sales maintenance service for H. Moser & Cie. watches provided through service centres in Switzerland, Japan, Singapore, Thailand, China, Mexico, Italy, and UAE. Targets existing watch owners requiring long-term servicing.

Quantifiable outcome

• Water resistant to 12 ATM on Streamliner and Pioneer collections
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Alpine MotorsportscoreStrategic or Co-development PartnerH. Moser & Cie. serves as First Global Partner of Alpine Motorsports across their entire motorsport spectrum including Formula One. Partnership includes Streamliner Alpine Drivers and Mechanics Editions watches inspired by Alpine's racing team. Includes pink edition livery collaboration. The partnership is positioned as combining elite motorsport and high horology, with quotes from CEO Edouard Meylan about personal connection to Alpine racing heritage.
• ReebokminorStrategic or Co-development PartnerCollaboration to reinterpret Reebok's iconic 1989 Pump shoe technology for watchmaking. The Streamliner Pump Black and White watches feature a mechanical Pump system where pressing an anodised aluminium pusher winds the movement. Limited to 250 pieces per version. Includes paired limited edition Reebok Pump shoes.
• Precision Engineering AGcoreTechnology or IntegrationH. Moser & Cie.'s sister company that designs and produces signature double hairsprings in-house. This vertical integration allows Moser to do what very few watchmakers can: produce key components including hairsprings internally. Led by Stephan, the team transforms wire into perfectly calibrated hairsprings for use in Moser movements.
• AgenhorcoreTechnology or IntegrationDevelopment partner for the HMC 700, Moser's first fully skeletonised chronograph movement with flyback function. The collaboration produced the movement powering the Streamliner Alpine Drivers Edition with rotor moved to dial side for unobstructed movement view.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• A. Lange & Söhne: Independent German haute horlogerie manufacturer with in-house movements and strong collector following. Highly comparable to H. Moser as another family/heritage-led, fully integrated manufacture producing limited-run mechanical watches with complex complications.
• F.P. Journe: Geneva-based independent haute horlogerie manufacture producing limited-edition in-house calibres. Directly comparable to Moser's small-scale, high-complication, independent positioning and collector-driven allocation model.
• Vacheron Constantin: Heritage Swiss haute horlogerie brand producing complex mechanical watches and Métiers d'Art pieces. Comparable to Moser's complication portfolio, 18th-century-plus heritage, and high-end mechanical focus.
• Audemars Piguet: Family-founded independent Swiss haute horlogerie manufacturer with in-house movements and iconic complications. Comparable heritage structure (Le Brassus manufacture) and emphasis on in-house production mirrors Moser's vertical integration.
• Patek Philippe: Family-controlled independent Swiss watchmaker and the reference point for haute horlogerie complications and collector allocation. Most comparable to Moser on dimension of independent family ownership and long wait-list allocation model.
• Jaeger-LeCoultre: Swiss haute horlogerie manufacture under Richemont, producing in-house movements and complex complications. Comparable to Moser's in-house movement manufacturing capability and breadth of complication portfolio (tourbillon, perpetual, repeater).
• Breguet: Heritage Swiss watchmaker (founded 1775) under Swatch Group, famed for tourbillons and guilloché dials. Comparable to Moser's haute horlogerie positioning and traditional craftsmanship emphasis.
• Roger Dubuis: Geneva haute horlogerie manufacturer under Richemont producing skeletonised and high-complication watches. Comparable on aggressive skeletonisation, avant-garde case materials, and limited-run haute horlogerie positioning.
• Richard Mille: Independent-style ultra-luxury watchmaker (minority LVMH) known for high-tech materials, motorsport tie-ins, and very limited production. Highly comparable to Moser on motorsport partnerships (F1), exotic materials, and ultra-high ASPs.
• Chopard L.U.C: Family-owned Swiss maison with in-house L.U.C haute horlogerie line using proprietary movements. Comparable to Moser on independent family control and integrated movement production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HMoserCie
• LinkedInlinkedin.com/company/h-moser-cie
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H. Moser & Cie