Precision Engineering AG
- Company typePrivate
- Founded2012
- HeadquartersNeuhausen Am Rheinfall, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Precision Engineering AG firmographics
Firmographics- Name
- Precision Engineering AG
- Legal name
- Precision Engineering AG
- Website
- https://precision-engineering.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Precision Engineering AG industry classification
Industry- Product category
- Precision Watch Components
- NAICS
- Spring and Wire Product Manufacturing (3326), Precision Turned Product Manufacturing (332721)
- akta.pro primary industry
- Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
- akta.pro secondary industry
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)
Keywords
Where Precision Engineering AG is headquartered
LocationHeadquarters
- HQ city
- Neuhausen Am Rheinfall
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Precision Engineering AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Escapement Component Manufacturing: B2B manufacturing and sales of precision escapement components to Swiss luxury watch manufacturers. Revenue is generated through product sales of bespoke components including spiral springs, balance wheels, anchor assemblies, and complete escapement solutions. The company provides consulting from product conception through final assembly.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Precision Engineering AG product offering
Product offeringCore offering
Precision Engineering AG develops and manufactures precision escapement components — spiral springs (ressorts spiraux), balance wheels (balancier), and anchor and escapement wheel assemblies (ancre et roue d'échappement) — for Swiss luxury watchmakers. Under its "Plug&Play" philosophy, the company supplies components and complete escapement solutions, advising clients from product conception and design through materials selection, fabrication, and final assembly to deliver drop-in modules for watch movements.
Product overview
Precision Engineering AG (PEAG) is a specialist in the development and manufacturing of quality products in the escapement domain for Swiss watchmaking. The company operates as an independent subsidiary of Moser Watch Holding (integrated in 2012) and serves major names in Swiss horology. Its product portfolio comprises precision escapement components including spiral springs (ressorts spiraux), balance wheels (balancier), and anchors with escape wheels (ancre et roue d'échappement). The company follows a 'Plug&Play' philosophy, designing products for simple integration into watch movements. PEAG offers complete solutions spanning from product design consultation through final assembly, leveraging unique expertise in materials, manufacturing, and component assembly.
Differentiator
Problem solved
Functional benefit
Products and services
- Ressorts spiraux (Spiral Springs) Precision-manufactured spiral springs for watch escapements, designed for seamless integration into watch movements under the company's "Plug&Play" philosophy, supplied to Swiss luxury watch manufacturers.
- Balancier (Balance Wheel) Precision balance wheels for Swiss watch escapement mechanisms, engineered for optimal timekeeping performance and reliability, supplied to luxury watch manufacturers.
- Ancre et roue d'échappement (Anchor and Escape Wheel) Precision-manufactured escapement anchors and escape wheel assemblies for Swiss luxury watchmaking, produced using unique materials expertise and assembly know-how for integration into high-end watch movements.
- Solutions complètes (Complete Escapement Solutions) End-to-end "Plug&Play" escapement solutions for Swiss watchmakers, covering concept design, materials selection, fabrication, and final assembly, with consulting support to identify the optimal configuration for each client's movement requirements.
Companies that use Precision Engineering AG
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Precision Engineering AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Precision Engineering AG partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Precision Engineering AG competitors and assessment
Company assessmentDirect peers
- Manufacture Horlogère ValFleurier: ValFleurier produces mechanical movements and components for Richemont brands (e.g., IWC, Jaeger-LeCoultre). Overlaps with PEAG in escapement and movement-component supply to luxury Swiss watchmakers, though operating as a captive supplier.
- AJS Productions: AJS is a Swiss specialist in precision watch components and decoration. While broader than escapement, it competes with PEAG in the niche supplier space serving Swiss luxury watchmakers.
- Concepto Watch Factory: Concepto is a Swiss movement and escapement manufacturer supplying components to independent watchmakers and select luxury brands. Comparable to PEAG in offering escapement sub-assemblies and movement manufacturing services.
- Atokalpa: Atokalpa is a Swiss manufacturer of balance staffs, regulators, and precision escapement components. Direct competitor to PEAG in escapement sub-assemblies, serving similar Swiss luxury watch clients.
- Vaucher Manufacture Fleurier: Vaucher is a Swiss movement and component manufacturer serving haute horlogerie brands, including escapement-related components. Overlap with PEAG in supplying high-end escapement parts and full movement solutions to similar luxury customers.
- Nivarox-FAR: Nivarox-FAR is the dominant independent supplier of hairsprings and balance staff components to the Swiss watch industry. It is the closest direct competitor to PEAG in escapement component manufacturing, with broader scale and deeper customer penetration across Swiss brands.
Broad incumbents
- Swatch Group: Swatch Group operates a vertically integrated component supply chain, including escapement-related production for brands like Omega and Longines. A broad incumbent whose internal capabilities overlap with PEAG's specialty.
- Richemont (Nivarox-FAR, ValFleurier parent): Richemont owns multiple captive watch-component makers including Nivarox-FAR. As a broad incumbent, it competes indirectly with PEAG by in-sourcing escapement production for its maisons (Cartier, IWC, Jaeger-LeCoultre).
Others
- Moser Watch Holding: Parent company of PEAG; also owns H. Moser & Cie. brand. Relevant as ecosystem participant — both a corporate parent and an internal customer/peer reference point for escapement innovation.
Emerging players
- Thomas Prescher Time Technology: Thomas Prescher is an independent Swiss watchmaker developing innovative escapements (e.g., linear and double retrograde). Emerges as a niche/emerging player whose escapement work partially overlaps with PEAG's specialty.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Precision Engineering AG social profiles
Digital presencePrecision Engineering AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Engineering AG leadership team
Management profileNumber of profiles
Precision Engineering AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Engineering AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Engineering AG
What does Precision Engineering AG do?
Precision Engineering AG develops and manufactures precision escapement components — spiral springs (ressorts spiraux), balance wheels (balancier), and anchor and escapement wheel assemblies (ancre et roue d'échappement) — for Swiss luxury watchmakers. Under its "Plug&Play" philosophy, the company supplies components and complete escapement solutions, advising clients from product conception and design through materials selection, fabrication, and final assembly to deliver drop-in modules for watch movements.
Is Precision Engineering AG a public or private company?
Precision Engineering AG is a private company. It is classified as corporate owned and is currently operating.
When was Precision Engineering AG founded?
Precision Engineering AG was founded in 2012. It employs 11 to 50 people.
Where is Precision Engineering AG based?
Precision Engineering AG is headquartered in Neuhausen Am Rheinfall, Switzerland, in the Europe region.
How does Precision Engineering AG make money?
One revenue line is on record: escapement Component Manufacturing.
Who are Precision Engineering AG's main competitors?
Direct peers on record are Manufacture Horlogère ValFleurier, AJS Productions, Concepto Watch Factory, Atokalpa, Vaucher Manufacture Fleurier and Nivarox-FAR. Broad incumbents are Swatch Group and Richemont (Nivarox-FAR, ValFleurier parent). Moser Watch Holding is listed as an others. Thomas Prescher Time Technology is listed as an emerging player.
Does Precision Engineering AG have an API?
No public API is recorded for Precision Engineering AG.
What industry is Precision Engineering AG in?
Precision Engineering AG's product category is Precision Watch Components. Its primary akta.pro industry code is CRAKADAK, Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles), with a secondary code of CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly). Its NAICS code is 3326.