Eighteen

What Eighteen does

Eighteen is Pakistan's first integrated luxury lifestyle destination — a master-planned mixed-use community developed by Egypt's Ora Developers in partnership with Saif Group and Kohistan Builders & Developers, legally operated as Elite Estates (Private) Limited. Spanning 2.7 million square yards on Srinagar Highway in Islamabad, ten minutes from Islamabad International Airport, the development allocates only 29% of land to construction, reserving over 20% for green spaces, and centers on an 18-hole championship golf course designed by IDG architects. Its portfolio comprises seven sub-brands: The Villas (1/2 to 8 Kanal luxury residences with Italian craftsmanship), The Heights (28 pavilion-style apartment buildings offering studios to penthouses), The Core (commercial hub with offices and retail), The Club (private invitation-only members' club with golf, wellness, and dining), The Resort (150-key five-star boutique hotel), The Square (retail mall), and The Clinic (medical facility with A&E unit).

The underlying technology and infrastructure emphasize sustainability and smart systems: a 1 MW photovoltaic plant powers public spaces, each home is designed for PV installation, an allocated grid station with backup generation ensures energy security, rainwater harvesting serves as the primary water source with minimal boreholes, and TORO-designed grey-water irrigation from high-capacity sewage treatment plants supports golf course maintenance. The Core features ultra-fast optic technology, uninterrupted power supply, and 24/7 CCTV surveillance. Commercial operations are governed by CEO Dr. Mohamed Mansour (Ph.D. Civil Engineering, Purdue), with Naguib Sawiris as Chairman of parent Ora Developers and Anwar Saifullah Khan as Vice Chairman.

Eighteen monetizes through multiple revenue streams: one-time residential villa sales (ranging 2,728-13,988 ft²), apartment sales, commercial space and plot sales, plus recurring revenue from club memberships and resort hotel operations. The company employs a sales-led GTM motion with enterprise field sales targeting HNW individuals, overseas Pakistanis, and corporate professionals via corporate offices, a dedicated sales center in Islamabad's Blue Area, and a 4-Year Easy Payment Plan that broadens accessibility. Distribution relies on direct sales and website-driven registration of interest, supplemented by TV campaigns, VR virtual tours, and active social media presence across major platforms.

Name

Eighteen

Legal name

Elite Estates (Private) Limited

Website

https://eighteenpk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Eighteen is Pakistan's first integrated luxury lifestyle destination — a 2.7-million-square-yard master-planned community in Islamabad developed by Ora Developers, Saif Group, and Kohistan Builders, offering luxury villas, apartments, commercial spaces, a golf club, resort, and retail targeting high-net-worth individuals, overseas Pakistanis, and corporate professionals.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Golf Courses and Country Clubs (71391)

SIC

Real Estate Dealers (For Their Own Account) (6532), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAM

Luxury Villas & Residences Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAMAEAA

Ultra-Luxury Villas & Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAMAHAF

Executive & VIP Corporate Housing

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Corporate Short-Term Housing

SECONDARYBPAJAGAO

Specialty & Entertainment Venue Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Luxury real estate development
• Master-planned community
• Residential property sales
• Commercial real estate
• Hospitality services

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Villa Sales: Sale of luxury villas ranging from 1/2 Kanal to 8 Kanal with fully fitted interiors, Italian craftsmanship, sizes from 2,728 ft2 to 13,988 ft2 constructed area.
2. Apartment Sales: Sale of premium apartments in Heights pavilion-style buildings ranging from studio (775 ft2) to 3-bedroom (2,207 ft2) and penthouse configurations (4,409-4,579 ft2).
3. Commercial Space Sales: Sale of retail and office spaces in The Core commercial hub. Office spaces from 750 ft2 to 15,500 ft2. Retail spaces on ground floor with modular layouts.
4. Commercial Land Sales: Sale of commercial plots to developers and investors in the heart of the Eighteen business hub.
5. Club Memberships: Private members club with invitation-only membership tiers offering exclusive access to golf course, dining, wellness, and recreational facilities.
6. Resort Hotel Services: The Resort at Eighteen - five-star boutique hotel with 150 keys, spa, fine dining, ballroom and event space for 1,000 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Eighteen develops, sells, and operates luxury real estate within a 2.7 million square yard master-planned gated community in Islamabad, Pakistan. Its portfolio includes luxury residential villas, premium apartments, commercial office and retail spaces, a private members' club with an 18-hole golf course, a five-star boutique hotel, a high-end shopping mall, and a medical clinic. The company also sells commercial land plots to investors and developers within its business hub.

Product overview

Eighteen is Pakistan's first luxury lifestyle destination — a master-planned mixed-use community developed by Ora Developers, Saif Group, and Kohistan Builders & Developers. The portfolio includes: The Villas (luxury residential villas in 5 sizes), The Heights (premium apartments in 6 configurations), The Core (commercial hub with office and retail spaces), The Club (private members' golf club), The Resort (5-star boutique hotel), The Square (shopping mall), and The Clinic (medical facility). Spanning 2.7 million square yards, the gated community is located on Srinagar Highway near Islamabad International Airport, featuring an 18-hole championship golf course and over 20% dedicated to green spaces.

Differentiator

Problem solved

Functional benefit

Brands

• The Core: The commercial hub featuring 13 unique buildings for office and retail spaces.
• The Club
• The Resort
• The Square
• The Clinic

Products and services

• The Villas

Quantifiable outcome

• Best Sustainable Development in Asia Pacific - International Property Awards
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Menzies-RAS / flydubaicoreGTM or Marketing Partner · 5 September 2025Strategic partnership between The Club at Eighteen and Menzies-RAS (exclusive flydubai distributor in Pakistan) offering exclusive travel and lifestyle benefits. Club members gain special fare discounts on flydubai flights, can earn Skywards Miles on Emirates bookings, and win Business Class tickets through exclusive tournaments. flydubai Business Class passengers receive 30% discount on golf Green Fee at The Club.
• WWF-PakistancoreStrategic or Co-development Partner · 1 July 2020Three-year partnership (starting July 2020) with WWF-Pakistan (World Wide Fund for Nature) for a Tree Plantation Campaign. The initiative aims to plant trees in Islamabad's urban areas, bringing ecological benefits to the city and supporting environmental conservation.
• Noorena ShamsminorGTM or Marketing PartnerMOU signed with Noorena Shams (youngest advisor to KP Sports Minister, youngest South Asian to win silver medal in Junior Olympics) to support Women's Squash in Pakistan. Eighteen supports marginalized sports in Pakistan.
• Ora DevelopersflagshipOthersEgypt-based parent company and lead developer bringing international expertise, design standards, and world-class development practices. Ora Developers is led by Naguib Sawiris, one of the most influential business tycoons with proven track record including creation of VEON (world's sixth largest telecommunications firm).
• Saif GroupflagshipOthersLeading Pakistani conglomerate contributing decades of credibility, innovation, and legacy of excellence in Pakistan's corporate landscape. Led by Anwar Saifullah Khan as Vice Chairman of Eighteen, with operations across energy, power, healthcare, textiles, telecommunications, and real estate.
• Kohistan Builders & DevelopersflagshipOthersPakistani construction company bringing proven track record in construction with landmark projects across the country. Contributes construction excellence and local market expertise to the Eighteen development.
• TOROcoreTechnology or IntegrationRenowned international firm responsible for designing and supplying the irrigation system for Eighteen's golf course. The irrigation system uses grey water produced from high volume capacity sewage treatment plants.
• Defence Housing Authority (DHA)minorStrategic or Co-development PartnerOngoing discussions with DHA in Islamabad and Karachi for potential joint ventures. Dr. Mansour stated 'We hold DHA in very high regard and see strong alignment in our shared vision for quality, infrastructure, and community development.'

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Bahria Town: Pakistan's largest private luxury real estate developer, building master-planned gated communities (Bahria Town Karachi, Lahore, Rawalpindi) with mixed residential, commercial, and lifestyle amenities — the closest direct competitor to Eighteen in the Pakistani HNW market.
• Defence Housing Authority (DHA): Pakistan's premier military-affiliated developer of gated residential and commercial communities in Islamabad, Karachi, and Lahore. Eighteen has disclosed ongoing JV discussions with DHA, making it both a potential partner and the most credible local competitor.
• Park View City: Islamabad-based luxury master-planned developer with gated residential communities, golf course access, and commercial components targeting HNW buyers — a direct competitor for the same Islamabad HNW and overseas-Pakistani segments.
• Capital Smart City: Pakistan's first 'smart city' master-planned development near Islamabad, marketed to overseas Pakistanis with smart-infrastructure positioning — overlapping Eighteen's customer segment and competing on tech-enabled lifestyle narrative.

Broad incumbents

• Emaar Properties: UAE-listed global luxury master-planned developer (Downtown Dubai, Dubai Hills, EMAAR Beachfront) and the international reference point for mixed-use luxury resort communities — directly comparable on business model and amenity stack to Eighteen.
• Damac Properties: Dubai-listed luxury real estate developer known for branded residences, golf communities (AKOYA, DAMAC Hills), and master-planned destinations — operates a comparable luxury lifestyle-and-resort model in an adjacent geography to Eighteen's primary overseas-Pakistani catchment.
• Ora Developers: Egypt-based parent company of Eighteen, also an independent luxury developer in North Africa with mixed-use communities (Ora Marina, Pyramids Heights, SODIC spin-offs). Same design language, capital base, and Sawiris-led governance as Eighteen.

Emerging players

• SODIC: Egyptian premium real estate developer of master-planned mixed-use communities where Dr. Mansour (now Eighteen's CEO) previously worked. Comparable luxury positioning and product mix, though operating in a different geography.

Regional players

• Macrotech Developers (Lodha Group): India's largest luxury real estate developer (Lodha Altamount, Lodha Worli, Palava city) targeting HNW domestic and NRI buyers — directly comparable business model to Eighteen for capturing diaspora capital into luxury branded inventory.
• M3M Group: Indian luxury developer in Gurugram/Delhi NCR with mixed-use master plans and golf-themed residential (M3M Golfestate) — comparable amenity stack and high-end positioning, though serving an Indian rather than Pakistani HNW catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eighteenpk
• YouTubeyoutube.com/@eighteenpk8502
• Facebookfacebook.com/Eighteen.elite.pk
• LinkedInlinkedin.com/company/eighteenpk
• Instagraminstagram.com/eighteenpk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eighteen