Damac Properties
DAMAC Properties is a publicly listed (DFM: DAMAC) Dubai-based luxury real estate developer founded in 2002, delivering branded residences, master-planned communities, and mixed-use towers primarily to HNWIs, UHNWIs, and international investors across the Middle East, UK, and select global markets.
- Company typePublic
- Founded2002
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Damac Properties does
DAMAC Properties is a Dubai-headquartered luxury real estate developer founded in 2002 and publicly listed on the Dubai Financial Market (DFM: DAMAC). The company develops residential, commercial, and leisure properties including high-rise towers and master-planned communities, with 50,000+ homes delivered since inception, 54,000+ units in planning/progress, and 100+ million sq ft of project area across eight master communities (DAMAC Islands, DAMAC Islands 2, DAMAC Hills, DAMAC Hills 2, DAMAC Lagoons, DAMAC Riverside, DAMAC Sun City, plus DAMAC District within DAMAC Hills). Its product architecture layers branded residences on top of these master communities through exclusive licensing and ownership partnerships with Roberto Cavalli, de GRISOGONO (acquired 2022), Chelsea Football Club, Trump Organization, Paramount Hotels, Mandarin Oriental, Rotana, and Radisson — producing differentiated offerings such as the world's first Cavalli-branded 71-storey tower and Dubai's first football-themed Chelsea Residences with over 1,400 units.
DAMAC monetizes primarily through off-plan and ready property sales across price tiers from ~AED 450,000 studios to $23M+ penthouses, using payment plans (60/40 to 80/20, with post-handover options up to 3-5 years), rental guarantees (e.g., 8% rental guarantee offerings), and DLD fee waivers. Distribution runs through 110+ luxury sales advisors across 20+ sales offices globally, the DPS permanent exhibition center (year-round presence), the damacproperties.com multilingual portal, and celebrity/brand-driven marketing (Bollywood ambassadors, Oracle Red Bull Racing sponsorship). Customer segments span HNWIs and UHNWIs (primary), first-time buyers, and international investors from India, Europe, and Asia, drawn by Dubai's tax-free environment, Golden Visa eligibility, and 6-9% rental yields.
Beyond real estate, DAMAC owns Italian fashion house Roberto Cavalli (acquired 2019) and operates EDGNEX Data Centers, a $20 billion-committed digital infrastructure subsidiary with hyperscale AI-driven facilities in the US, Spain (40MW Madrid), Thailand (JV with ProEn), and Turkey ($100M Izmir with Vodafone). Chairman and founder Hussain Sajwani leads the company, which also operates DAMAC Maison hospitality, DAMAC Foundation for charitable initiatives, and the DAMAC Elevate employee platform. International footprint spans UAE, UK (DAMAC Tower Nine Elms, London), Saudi Arabia, Qatar, Lebanon, Jordan, Iraq (DAMAC Hills Baghdad launched October 2025), Egypt (Cairo office opened November 2025), Maldives, Spain, Thailand, Turkey, and a stalled luxury project (The Delmore) in Surfside, Florida.
Damac Properties firmographics
Firmographics- Name
- Damac Properties
- Legal name
- DAMAC Properties
- Website
- https://damacproperties.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DAMAC Properties is a publicly listed (DFM: DAMAC) Dubai-based luxury real estate developer founded in 2002, delivering branded residences, master-planned communities, and mixed-use towers primarily to HNWIs, UHNWIs, and international investors across the Middle East, UK, and select global markets.
- Ownership category
- akta.pro rank
Damac Properties industry classification
Industry- Product category
- Luxury Real Estate Development
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)
Keywords
Where Damac Properties is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Damac Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Off-Plan Property Sales: Pre-construction property sales offering lower launch prices typically 10-20% below market value at completion with flexible payment plans spanning construction period and post-handover options up to 3-5 years. Major source of revenue and capital for development.
- Ready Property Sales: Completed residential units sold at market price with immediate occupancy and rental income potential. Includes luxury villas, apartments, and branded residences across Dubai's prime locations.
- Branded Residence Licensing: Revenue from branded residence partnerships with luxury fashion and hospitality brands including Roberto Cavalli, de GRISOGONO, Chelsea FC, and Paramount Hotels, commanding premium pricing through brand associations.
- Data Center Operations (EDGNEX): Through EDGNEX Data Centers subsidiary, DAMAC is investing $20 billion to build large-scale hyperscale AI-driven digital infrastructure across the United States and globally, diversifying from traditional real estate into digital infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio and 1BR units in affordable communities (DAMAC Hills, DAMAC Hills 2, DAMAC Lagoons) |
| Unit Pricing | Pay-as-you-go | 2-3BR family apartments and mid-tier units |
| Unit Pricing | Multi-year contract | Cavalli-branded ultra-luxury residences (3-5BR apartments and penthouses) |
| Unit Pricing | Multi-year contract | Chelsea FC branded residences (1-3BR sea-view apartments) |
| Unit Pricing | Multi-year contract | Luxury villas in DAMAC Islands and DAMAC Hills |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Damac Properties product offering
Product offeringCore offering
DAMAC Properties develops and sells luxury residential real estate, including master-planned communities (DAMAC Islands, DAMAC Hills, DAMAC Lagoons, DAMAC Riverside, DAMAC Sun City, DAMAC Hills 2) and branded residential towers developed in partnership with global luxury brands such as Roberto Cavalli, de GRISOGONO, Chelsea FC, Paramount Hotels, Mandarin Oriental, and Trump Organization. The company also operates EDGNEX Data Centers for hyperscale digital infrastructure and a DAMAC Maison hospitality portfolio, selling properties directly to consumers and investors in the UAE and internationally.
Product overview
DAMAC Properties is a Dubai-based luxury real estate developer established in 2002, operating a large portfolio of master communities, branded residences, residential towers, and hospitality properties primarily in the UAE, with international developments in the UK, Saudi Arabia, Qatar, Iraq, and the US. The company's master communities — DAMAC Islands, DAMAC Islands 2, DAMAC Hills, DAMAC Hills 2, DAMAC Lagoons (including DAMAC Lagoons District), DAMAC Riverside, and DAMAC Sun City — serve as the foundational platforms, each combining residential units (villas, townhouses, apartments), lifestyle amenities, retail, and in some cases golf courses and hotels. Layered on top are branded residences and mixed-use towers developed in collaboration with global luxury brands: Roberto Cavalli (Couture by Cavalli, Cavalli Tower, DAMAC Bay by Cavalli, DAMAC Bay 2 by Cavalli), de GRISOGONO (Canal Heights 2, Safa One/Two, Altitude de GRISOGONO, Harbour Lights), Chelsea Football Club (Chelsea Residences), Paramount Hotels & Resorts (DAMAC Towers, Paramount Hotel Dubai), Mandarin Oriental (Mandarin Oriental Residences at DAMAC Islands), Trump Organization (Trump International Golf Club Dubai at DAMAC Hills), and Rotana (DAMAC Hills 2 Hotel Edge). The company also owns the fashion houses Roberto Cavalli and de GRISOGONO, enabling vertical brand integration. Beyond real estate, DAMAC operates EDGNEX Data Centers by DAMAC, a $20 billion global data centre initiative for AI-driven digital infrastructure, and DAMAC Elevate, an internal employee rewards platform. Hospitality assets include DAMAC Maison properties (Distinction, Cour Jardin, Canal Views) and Paramount Hotel Dubai. An international project, The Delmore, is a stalled luxury condo development in Surfside, Florida. The company is publicly listed (DFM: DAMAC) and distributes properties through its own website, DAMAC Living app, DAMAC's participation in the DPS permanent exhibition centre, and a network of 20+ sales offices.
Differentiator
Problem solved
Functional benefit
Brands
- EDGNEX Data Centers by DAMAC: Digital infrastructure subsidiary focused on hyperscale data center development, with $20 billion committed to US data centers.
- Cavalli Tower
- DAMAC Islands
- DAMAC District
Products and services
- DAMAC Islands A signature tropical island-themed waterfront master community featuring lagoon living, villas, and resort-style amenities. Holds Guinness World Record for sales milestone.
- DAMAC Islands 2 The second phase of the DAMAC Islands waterfront community, continuing the tropical island lifestyle concept with luxury residences and tropical design elements.
- DAMAC Hills DAMAC's flagship master community built around the Trump International Golf Club in Dubailand, offering villas, apartments, hotels, parks, and DAMAC Mall.
- DAMAC Hills 2 A resort-style community in Dubailand themed around water, sports, and leisure, featuring the Malibu Beach wave pool, sports courts, cycling tracks, and outdoor cinema.
- DAMAC Lagoons A Mediterranean-inspired master community with azure lagoons, white sandy beaches, and tropical vibes, featuring apartments, villas, and townhouses.
- DAMAC Riverside A nature-inspired waterfront community in Dubai Investment Park combining serene lagoons, wellness amenities, and contemporary apartment living across a 10 million square foot master plan.
- DAMAC Sun City A master community development offering residential options within DAMAC's portfolio.
- Chelsea Residences Dubai's first football-themed branded residences developed in partnership with Chelsea Football Club, located in Dubai Maritime City with over 1,400 residences, sweeping sea views, and Chelsea-themed amenities including world's first blue sand beach.
- Couture by Cavalli A luxury residential tower along the Dubai Canal at Safa Park branded by Roberto Cavalli, offering 3- to 5-bedroom apartments and 6-bedroom penthouses with Italian elegance and curated design. Penthouses from $21.6M-$23.7M.
- Cavalli Tower The world's first Cavalli-branded tower, a Dh1 billion ultra-luxury 71-storey residential building in Dubai Marina with interiors designed by Roberto Cavalli.
- Canal Heights 2 de GRISOGONO A waterfront development in Business Bay branded by de GRISOGONO, inspired by blue topaz, offering designer studios, 1-2 bedroom apartments, and 3-4 bedroom duplexes with de GRISOGONO's signature glamour.
- de GRISOGONO-branded Residences Multiple de GRISOGONO-branded residential projects including Safa One de GRISOGONO, Safa Two de GRISOGONO, Altitude de GRISOGONO, Harbour Lights de GRISOGONO, and Canal Heights de GRISOGONO, leveraging the Swiss jewellery brand acquired in 2022.
- AYKON City Tower B A mixed-use tower along Sheikh Zayed Road offering views of Dubai's skyline, Dubai Canal, and Tolerance Bridge, featuring modern studios and 1-3 bedroom serviced apartments.
- Roberto Cavalli-branded Residences Multiple Roberto Cavalli-branded residential projects including Couture by Cavalli, Cavalli Tower, DAMAC Bay by Cavalli, and DAMAC Bay 2 by Cavalli, leveraging the Italian fashion house acquired in 2019.
- DAMAC Towers by Paramount Hotels and Resorts Dubai Branded residence and hotel towers developed in partnership with Paramount Hotels & Resorts, combining entertainment brand appeal with residential and hospitality offerings in Business Bay.
- Mandarin Oriental Residences Luxury branded residences within the DAMAC Islands master community, operated by Mandarin Oriental Hotel Group, targeting ultra-high-net-worth buyers seeking hotel-managed tropical island living.
- DAMAC Maison Hotels and Residences DAMAC's own hotel and residence brand offering serviced apartments and hotel accommodations, including DAMAC Maison Distinction, DAMAC Maison Cour Jardin, and DAMAC Maison Canal Views.
- Paramount Hotel Dubai A branded hotel in Dubai developed in partnership with Paramount Hotels & Resorts, part of DAMAC's expanding hospitality portfolio.
- EDGNEX Data Centers by DAMAC DAMAC's digital infrastructure subsidiary investing $20 billion to build large-scale hyperscale AI-driven data centre capacity across the United States and globally. Operations include a 40MW facility in Madrid, Spain, a joint venture with ProEn in Thailand, and a $100M, 6MW facility in Izmir, Türkiye with Vodafone.
- DAMAC Hills Baghdad DAMAC Properties' first luxury residential project in Baghdad, Iraq, featuring three residential clusters, luxury villas, and infrastructure facilities supporting Baghdad's urban expansion.
Quantifiable outcome
- Rental yields of 6-9% annually for residential properties, compared to global average of 3-4%
- +4 more outcomes
Companies that use Damac Properties
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Damac Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Damac Properties partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered strategic, minor, core, flagship and expansion.
- Abu Dhabi Islamic Bank (ADIB)strategicJoint home financing plan designed to make homeownership more accessible through flexible financing structures, fee waivers, and Shariah-compliant insurance. Supports ADIB's Vision 2035 and DAMAC's goal of expanding homeownership opportunities in UAE.
- Roberto Cavalli (Potential Divestment)minorMarket sources report Marquee Brands in advanced negotiations to acquire Roberto Cavalli from Hussain Sajwani of Damac Properties. Deal reportedly slowed by Middle East conflict and Sajwani's focus on Edgnex data center investments exceeding $20 billion.
- Roberto CavallicoreDAMAC Properties owns Italian fashion house Roberto Cavalli (acquired 2019). Market sources indicate American brand management firm Marquee Brands is in advanced negotiations to potentially acquire Roberto Cavalli from Hussain Sajwani. Cavalli died in April 2024.
- DPS (Dubai Property Show)strategicDPS, Dubai's permanent real estate showroom platform, onboards DAMAC Properties as key year-long collaborator for 2026, expanding to 365-day presence. Creates consistent point of contact between luxury developers and global investors at DPS's location on Umm Suqeim Street.
- Oracle Red Bull RacingflagshipLong-term global partnership making DAMAC Properties the Team's exclusive Real Estate Development Partner. DAMAC branding appears on the RB22 car's halo and side pods, as well as driver and team principal kit. Leverages Formula One's expanding Middle East presence with races in Saudi Arabia, Bahrain, and Qatar.
- Parkin PJSCstrategicFive-year agreement for Parkin to manage approximately 3,600 parking spaces across Dubai and Abu Dhabi developments. Operation starts Q1 2026, utilizing digital technology to improve urban mobility. Marks Parkin's first expansion into Abu Dhabi parking market.
- Iraqi Government / Baghdad DevelopmentexpansionDAMAC Hills Baghdad launched as first project in Iraq, aligned with national development plans for Baghdad's urban expansion. Includes three residential clusters, luxury villas, and community amenities.
- Chelsea Football ClubcoreLandmark partnership creating Dubai's first football-branded residences. Chelsea Residences in Dubai Maritime City features over 1,400 residences with exclusive Chelsea-themed amenities including world's first blue sand beach, Stamford Summit rooftop pitch, and Chelsea Athlete Performance Training Centre.
- de GRISOGONOcoreDAMAC Group acquired the Swiss jewellery brand de GRISOGONO which filed for bankruptcy in 2020. DAMAC plans to expand the brand's global distribution and develop a luxury real estate project inspired by de GRISOGONO's signature style. Multiple de GRISOGONO-branded projects include Canal Heights 2, Altitude de GRISOGONO, Safa One de GRISOGONO, Safa Two de GRISOGONO, and Harbour Lights de GRISOGONO.
- Paramount Hotels and ResortscoreBranded hotel and residence developments including DAMAC Towers by Paramount Hotels And Resorts Dubai in Business Bay and DAMAC Villas by Paramount Hotels And Resorts Dubai in DAMAC Hills.
- Mandarin OrientalcoreMandarin Oriental branded residences at Male, Maldives - part of DAMAC's international portfolio of luxury hospitality-branded properties.
- Trump OrganizationcorePartnership with Trump Organization for Trump International Golf Club Dubai at DAMAC Hills. DAMAC Hills is a well-established self-contained community featuring the championship golf course, Malibu Beach wave pool, and luxury amenities. Hussain Sajwani is known as the 'Donald of Dubai' due to long-standing business relationship with Donald Trump.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Damac Properties competitors and assessment
Company assessmentDirect peers
- Emaar Properties: Largest UAE-listed real estate developer (DFM: EMAAR) and DAMAC's primary direct competitor in Dubai luxury master communities including Downtown Dubai and Dubai Marina. Operates a similar model of master-planned communities, branded residences, and international expansion.
- Aldar Properties: Major Abu Dhabi-based developer (ADX: ALDAR) with comparable scale in luxury residential, master communities, and branded residences. Closely comparable business model serving UAE HNW buyers and international investors, with growing Dubai presence.
- Nakheel: Dubai-based master developer (subsidiary of Dubai Holding) and creator of Palm Jumeirah, competing directly with DAMAC in luxury waterfront master communities, branded residences, and large-scale villa/townhouse developments.
- Meraas: Dubai Holding subsidiary developing luxury lifestyle destinations including Bluewaters Island, City Walk, and La Mer. Directly competes with DAMAC's branded luxury master communities targeting HNW and international buyers.
- Dubai Properties: Dubai Holding-owned developer with comparable portfolio of master-planned communities and branded residences including JBR and Business Bay. Similar target customer base and product mix to DAMAC.
- Deyaar Development: DFM-listed Dubai developer of mid-to-luxury residential towers and mixed-use communities. Comparable in business model (off-plan sales, master communities) and end-market focus, though smaller in scale than DAMAC.
- Select Group: Dubai-based private developer of luxury residential and mixed-use projects including Jumeirah Living and Marina Gate. Directly competes with DAMAC in Dubai Marina and Business Bay luxury towers.
- MAG Property Development: UAE-based developer of luxury residential projects including MAG Eye and MAG City, competing directly with DAMAC in luxury off-plan apartment and villa segments across Dubai.
Emerging players
- Binghatti Developers: Fast-growing Dubai developer pursuing a hyper-branded residence strategy with luxury fashion brands (Mercedes-Benz, Bugatti, Jacob & Co.), increasingly competing head-to-head with DAMAC's branded residence thesis.
- Ellington Properties: Dubai-based boutique luxury developer focused on design-led residences in prime locations. Competes with DAMAC in the design-forward, premium-priced residential segment targeting HNW end-users and investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Damac Properties social profiles
Digital presenceDamac Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damac Properties leadership team
Management profileNumber of profiles
Profiles5 records
Damac Properties subsidiaries and ownership
Company hierarchySubsidiaries4 records
Damac Properties funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damac Properties M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damac Properties
What does Damac Properties do?
DAMAC Properties develops and sells luxury residential real estate, including master-planned communities (DAMAC Islands, DAMAC Hills, DAMAC Lagoons, DAMAC Riverside, DAMAC Sun City, DAMAC Hills 2) and branded residential towers developed in partnership with global luxury brands such as Roberto Cavalli, de GRISOGONO, Chelsea FC, Paramount Hotels, Mandarin Oriental, and Trump Organization. The company also operates EDGNEX Data Centers for hyperscale digital infrastructure and a DAMAC Maison hospitality portfolio, selling properties directly to consumers and investors in the UAE and internationally.
Is Damac Properties a public or private company?
Damac Properties is a public company. It is classified as public and is currently operating.
When was Damac Properties founded?
Damac Properties was founded in 2002. It employs 1,001 to 5,000 people.
Where is Damac Properties based?
Damac Properties is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Damac Properties make money?
Four revenue lines are on record. Off-Plan Property Sales are the primary driver. The others are ready Property Sales, branded Residence Licensing and data Center Operations (EDGNEX).
Who are Damac Properties's main competitors?
Direct peers on record are Emaar Properties, Aldar Properties, Nakheel, Meraas, Dubai Properties, Deyaar Development, Select Group and MAG Property Development. Emerging players are Binghatti Developers and Ellington Properties.
Does Damac Properties have an API?
No public API is recorded for Damac Properties.
What industry is Damac Properties in?
Damac Properties's product category is Luxury Real Estate Development. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of THAMAEAI, Luxury Villa Resorts & Branded Villa Communities. Its NAICS code is 53131 and its SIC code is 6532.