Sona Asset Management
Sona Asset Management is a London-headquartered alternative credit asset manager founded in 2016, operating four complementary credit strategies (Long/Short, Capital Solutions, CLO, Significant Risk Transfer) with approximately $19.1 billion in AUM. It serves Professional Investors — pensions, endowments, sovereign wealth funds, insurance companies, and family offices — exclusively via private placement across offices in London, New York, Hong Kong, and Abu Dhabi.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sona Asset Management does
Sona Asset Management is a London-headquartered, founder-led alternative credit asset manager founded in March 2016 by John Aylward. The firm invests across the European credit spectrum through four complementary strategies: the All-Weather Credit Long/Short Strategy (a long/short, event-driven, relative-value credit strategy via the Sona Credit Master Fund), the Capital Solutions Strategy (a private credit / bespoke financing strategy targeting situations where funding is scarce), the CLO Strategy (active management of diversified broadly syndicated loan portfolios under the Sona Fios brand), and the Significant Risk Transfer Strategy (bank capital relief trades partnered with originating banks). Sona operates approximately $19.1 billion in assets under management and employs 177 people across offices in London, New York, Hong Kong, and Abu Dhabi, with a planned Tokyo office in 2026.
Sona's underlying platform rests on a senior investment team averaging 19 years of credit market experience (94 investment professionals plus 83 business professionals, 22 nationalities), deep European credit network connectivity (approximately 1,000 deals wall-crossed per year, over 2,000 corporate bonds invested since 2016, ~$1bn weekly traded in the liquid strategy), and explicit cross-strategy information sharing to extract in-house 'ability premiums.' The firm sells exclusively to Professional Investors via private placement, with no retail or public distribution. The firm is authorised and regulated by the UK Financial Conduct Authority (FRN 814191) and operates as Sona Asset Management (UK) LLP.
Sona generates revenue through management fees and performance fees (carried interest) across its hedge fund, private credit, CLO, and SRT strategies, with institutional clients including sovereign wealth funds, insurance companies, endowments, pension funds, foundations, and family offices. The Capital Solutions II commingled fund closed at $800 million in July 2024 (above the $500 million target), the inaugural Sona Fios CLO I priced at €423.9 million in November 2023 (the largest European 2.0 CLO from a debut platform), and the firm has executed landmark structured transactions such as the British Business Bank's £350 million ENABLE Guarantee with Allica Bank (May 2026) — the first full-stack synthetic deal with a third-party junior investor.
Sona Asset Management firmographics
Firmographics- Name
- Sona Asset Management
- Legal name
- Sona Asset Management (UK) LLP
- Website
- https://sona-am.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sona Asset Management is a London-headquartered alternative credit asset manager founded in 2016, operating four complementary credit strategies (Long/Short, Capital Solutions, CLO, Significant Risk Transfer) with approximately $19.1 billion in AUM. It serves Professional Investors — pensions, endowments, sovereign wealth funds, insurance companies, and family offices — exclusively via private placement across offices in London, New York, Hong Kong, and Abu Dhabi.
- Ownership category
- akta.pro rank
Sona Asset Management industry classification
Industry- Product category
- Alternative Credit Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282), Asset-Backed Securities (6189)
- akta.pro primary industry
- Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG)
- akta.pro secondary industries
- Structured Credit (CDO/CLO Tranches, Credit Opportunities) (FSAAAHAH), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Sona Asset Management is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Sona Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Alternative Credit Asset Management: Sona generates revenue through management fees and performance fees (carried interest) across its hedge fund (All-Weather Credit Long/Short), private credit (Capital Solutions), CLO, and Significant Risk Transfer strategies. Revenue is derived from institutional investors including pensions, endowments, foundations, insurance companies, and family offices.
- Capital Solutions (Private Credit): Capital Solutions strategy provides targeted capital to companies in situations where funding is scarce. Closed Capital Solutions II at $800 million commingled fund, with prior SMA strategy launched in 2020 raising $300 million. Revenue from management fees and carried interest on deployed capital.
- CLO Management: CLO strategy generates fee income from active management of diversified broadly syndicated loan portfolios. First CLO transaction (Sona Fios CLO I) priced at €423.9 million in November 2023, representing largest European debut 2.0 CLO transaction.
- Significant Risk Transfer (SRT): SRT strategy targets bank capital relief and de-risking trades, partnering with banks to access their origination channels. Revenue generated from structuring fees and ongoing returns from SRT portfolio.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Sona Asset Management product offering
Product offeringCore offering
Sona Asset Management is a European credit asset manager offering four institutional credit strategies: the All-Weather Credit Long/Short Strategy (long/short, fundamental, event-driven and relative-valuation European credit), the Capital Solutions Strategy (targeted private credit in situations where funding is scarce), the CLO Strategy (active management of diversified broadly syndicated loan portfolios via the Sona Fios platform), and the Significant Risk Transfer Strategy (bank capital relief and de-risking trades). The firm generates revenue through management fees and performance fees (carried interest) on approximately $19.1 billion in assets under management from sovereign wealth funds, insurance companies, pensions, endowments, foundations, family offices, and asset managers.
Product overview
Sona Asset Management is a European credit asset manager founded in 2016 by John Aylward, offering a multi-strategy credit investment platform. The firm operates four complementary core strategies: the All-Weather Credit Long/Short Strategy (long/short European credit), Capital Solutions Strategy (private credit financing), CLO Strategy (collateralized loan obligations), and Significant Risk Transfer Strategy (bank capital relief trades). These strategies work synergistically, with cross-pollination enabling extraction of 'ability premiums' in-house through proprietary network. The flagship Sona Credit Master Fund represents their European long/short credit offering, while the Capital Solutions strategy recently closed its second fund at $800 million. The CLO platform, branded as Sona Fios, issued its first €423.9 million transaction in November 2023. The firm manages approximately $19.1 billion in assets across offices in London, New York, Hong Kong, and Abu Dhabi.
Differentiator
Problem solved
Functional benefit
Brands
- Sona Credit Master Fund (SCMF): The firm's flagship European credit long/short strategy, which has won multiple industry awards including Hedgeweek European Awards and HFM European Performance Awards.
- Capital Solutions
- Sona Fios
- SRT (Significant Risk Transfer)
Products and services
- All-Weather Credit Long/Short Strategy A long/short, European-focused, fundamental, event-driven and relative valuation credit strategy targeting uncorrelated absolute returns from the European credit market for institutional Professional Investors.
- Capital Solutions Strategy Provides targeted, bespoke financing solutions to companies in situations where funding is scarce, targeting attractive risk-adjusted returns over the medium term through investments across both public and private credit markets in Europe.
- CLO Strategy (Sona Fios CLO Platform) Active management of diversified broadly syndicated loan portfolios via the Sona Fios CLO platform, seeking returns and downside protection through active portfolio management with focus on relative value and capital preservation.
- Significant Risk Transfer (SRT) Strategy Targets bank capital relief and de-risking trades, partnering with banks to gain access to their origination channels as an attractive source of investment risk through structuring knowledge and market connectivity.
- Sona Credit Master Fund (SCMF) Sona's European credit long/short strategy fund vehicle that has won multiple industry awards including Performance of the Year: Credit Long/Short at Hedgeweek European Awards 2025 and the Credit Long/Short category at the 2024 HFM European Performance Awards.
Quantifiable outcome
- Capital Solutions II closed at $800 million (above $500 million target), with Capital Solutions I SMA generating $300 million.
- +2 more outcomes
Companies that use Sona Asset Management
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Sona Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sona Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- International Finance Corporation (IFC)minorIFC completed a $509 million securitization under its Emerging Markets Securitization Program (EMSP), bundling 62 IFC-originated loans from developing economies into a CLO with multiple investment tranches. The deal is part of the World Bank Group's strategy to attract institutional investors into emerging markets. Sona is a credit manager active in the broader credit ecosystem where IFC programs operate.
- British Business BankcoreSona Asset Management participated as junior investor absorbing first-loss risk in the British Business Bank's £350 million ENABLE Guarantee transaction with Allica Bank — structured as the first-ever full-stack synthetic deal to include a third-party junior investor. The transaction is projected to support up to £700 million in asset finance lending to UK SMEs. The BBB is actively preparing a pipeline of similar hybrid transactions with other lenders.
- Allica BankcoreSona participated as junior investor in Allica Bank's £350 million ENABLE Guarantee transaction structured through the British Business Bank's ENABLE platform. The financing arrangement is designed to free up regulatory capital and is expected to support up to £700 million in lending to UK SMEs seeking equipment, vehicles, and machinery financing.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Sona Asset Management competitors and assessment
Company assessmentDirect peers
- Muzinich & Co: Global credit specialist with European high yield, leveraged loans, CLOs, and private credit offerings. Similar institutional investor focus and cross-cycle credit strategies.
- Chenavari Investment Managers: London-based alternative credit manager with European CLO, structured credit, and special situations strategies. Direct comparable in CLO issuance and European credit L/S.
- Alcentra: European and US credit asset manager owned by Bank of New York Mellon, operating direct lending, liquid credit, and structured credit strategies. Comparable institutional platform and cross-Atlantic footprint.
- Hayfin Capital Management: London-based alternative credit asset manager operating multi-strategy European credit funds (direct lending, special situations, L/S credit, CLOs). Closest comparable to Sona in scale, strategy mix, and institutional LP base.
- TwentyFour Asset Management: London-based fixed income credit specialist focused on European credit, ABS, and structured products. Comparable in institutional distribution and European credit expertise.
- Cairn Capital: European-focused structured credit and CLO asset manager with CLO issuance and credit long/short strategies. Comparable to Sona's CLO platform and European credit focus.
- CQS Asset Management: London-based multi-strategy credit and convertibles asset manager with institutional focus. Comparable to Sona's convertible and credit L/S capabilities.
Broad incumbents
- Man Group: Global publicly listed hedge fund manager with significant credit, structured credit, and alternative fixed income capabilities via FRM/GLG. Broader incumbent offering overlapping with Sona's credit strategies.
- Intermediate Capital Group (ICG): Listed global alternative asset manager with substantial European credit and direct lending franchise. Comparable institutional investor base but at much larger scale and broader strategy mix.
- Permira Credit: Credit arm of global private equity firm Permira, providing direct lending and credit solutions to European mid-market. Broader platform with similar institutional credit strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sona Asset Management social profiles
Digital presenceSona Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sona Asset Management leadership team
Management profileNumber of profiles
Profiles13 records
Sona Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sona Asset Management M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sona Asset Management
What does Sona Asset Management do?
Sona Asset Management is a European credit asset manager offering four institutional credit strategies: the All-Weather Credit Long/Short Strategy (long/short, fundamental, event-driven and relative-valuation European credit), the Capital Solutions Strategy (targeted private credit in situations where funding is scarce), the CLO Strategy (active management of diversified broadly syndicated loan portfolios via the Sona Fios platform), and the Significant Risk Transfer Strategy (bank capital relief and de-risking trades). The firm generates revenue through management fees and performance fees (carried interest) on approximately $19.1 billion in assets under management from sovereign wealth funds, insurance companies, pensions, endowments, foundations, family offices, and asset managers.
Is Sona Asset Management a public or private company?
Sona Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sona Asset Management founded?
Sona Asset Management was founded in 2016. It employs 11 to 50 people.
Where is Sona Asset Management based?
Sona Asset Management is headquartered in London, United Kingdom, in the Europe region.
How does Sona Asset Management make money?
Four revenue lines are on record. Alternative Credit Asset Management is the primary driver. The others are capital Solutions (Private Credit), CLO Management and significant Risk Transfer (SRT).
Who are Sona Asset Management's main competitors?
Direct peers on record are Muzinich & Co, Chenavari Investment Managers, Alcentra, Hayfin Capital Management, TwentyFour Asset Management, Cairn Capital and CQS Asset Management. Broad incumbents are Man Group, Intermediate Capital Group (ICG) and Permira Credit.
Does Sona Asset Management have an API?
No public API is recorded for Sona Asset Management.
What industry is Sona Asset Management in?
Sona Asset Management's product category is Alternative Credit Asset Management. Its primary akta.pro industry code is FSAAAGAG, Insurance General Accounts (Institutional Asset Owners), with a secondary code of FSAAAHAH, Structured Credit (CDO/CLO Tranches, Credit Opportunities). Its NAICS code is 523940 and its SIC code is 6282.