Kumulus Vape

What Kumulus Vape does

Kumulus Vape is a French specialty e-commerce retailer of electronic cigarettes, e-liquids, and vaping consumables, headquartered in Corbas in the Lyon metropolitan area and founded in 2012. The company sells more than 11,000 product references from around 300 partner brands (including GeekVape, Vaporesso, VOOPOO, Innokin, and Lost Vape) through its kumulusvape.fr website, complemented by the Cigaverte physical retail network across France. It targets adult smokers seeking tobacco cessation, experienced vapers, and DIY enthusiasts, and operates proprietary private-label e-liquid brands (Mexican Cartel, Religion Juice, Nirvana) formulated and produced in France, plus a Stock B refurbishment channel (~15% discount). Underlying technology is a standard B2C e-commerce platform offering same-day shipping for orders placed before 4pm via Colissimo and Mondial Relay, same-day-dispatch logistics, third-party verified reviews (Société des Avis Garantis, 9.8/10), and installment payments via Alma for orders of €60 and above.

Revenue is generated primarily through one-time direct-to-consumer sales of vaping hardware (starter kits, pods, box mods, clearomizers), e-liquids in multiple flavors and nicotine strengths (including nicotine salts), DIY components (concentrates, bases, boosters, bottles), accessories (coils, batteries, drip tips), and a growing rechargeable-puff category following France's February 25, 2025 ban on disposable puffs. The company became the first European e-cigarette company to list on a public exchange when it joined Euronext Growth in 2019 and is ranked among Les Echos 500 strongest-growth companies and the Financial Times 1000 first European companies; it carries a 67/100 EthiFinance extra-financial rating. Kumulus Vape's go-to-market is content-first, relying on expert editorial guides on harm reduction, nicotine selection, and product comparison, supplemented by commissioned BVA Xsight (2024) and IFOP (2025) research used for advocacy with French political representatives.

Name

Kumulus Vape

Legal name

Kumulus Vape

Website

https://kumulusvape.fr

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Kumulus Vape is a French specialty e-commerce retailer founded in 2012 that sells e-cigarettes, e-liquids, DIY supplies, and accessories through kumulusvape.fr and the Cigaverte retail network, serving adult smokers seeking tobacco cessation, experienced vapers, and DIY enthusiasts in France.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vaping products
• Electronic cigarettes
• E-liquids retail
• DIY vaping supplies
• Vape accessories

Headquarters

HQ city

Corbas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of vaping hardware (cigarettes électroniques, kits, pods, clearomizers, boxes, mods), e-liquides in various flavors and nicotine strengths, accessories (batteries, chargers, drip tips, tools), and DIY supplies (concentrated flavors, bases, nicotine boosters, bottles). Revenue generated through individual product transactions at various price points.
2. Private Label E-liquides: Sale of proprietary e-liquid brands including Mexican Cartel, Religion Juice, and Nirvana, formulated and manufactured in France. These private label products provide higher margins than third-party brands.
3. Stock B / Refurbished Products: Sale of refurbished or packaging-damaged products (Stock B) at reduced prices (approximately -15%), offering budget-friendly alternatives to new products while reducing waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kumulus Vape is a French online and physical retailer of electronic cigarettes, e-liquids, DIY vaping components, accessories, and rechargeable puffs. It operates the e-commerce platform kumulusvape.fr with more than 11,000 references from 300 brands, complemented by a network of Cigaverte retail stores across France. The company also markets three proprietary e-liquid brands (Mexican Cartel, Religion Juice, Nirvana) produced in France.

Product overview

Kumulus Vape is a French e-commerce specialist distributor of electronic cigarettes, e-liquides, and vaping consumables operating since 2012. The company operates kumulusvape.fr as its primary online platform, offering a catalog of over 10,000 products from 300 brands. The core offering consists of electronic cigarette kits (pods, box mods, sub-ohm systems) and e-liquides across multiple flavor categories (Classic, Fruité, Menthe, Gourmand), complemented by DIY products (concentrates, bases, boosters), accessories (coils, chargers, batteries), and rechargeable puffs. Kumulus Vape also sells its proprietary e-liquid brands including Mexican Cartel, Religion Juice, and Nirvana. The company operates the Cigaverte retail network across France and offers a Stock B (second-quality) line for discounted products. Same-day shipping is available for orders before 4pm, with payment options including Alma installments and Payplug.

Differentiator

Problem solved

Functional benefit

Brands

• Mexican Cartel: Own-brand e-liquid line with fruity and refreshing flavors, formulated and produced in France.
• Religion Juice
• Nirvana

Products and services

• Kits de Cigarettes Électroniques (Electronic Cigarette Kits)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Un Toit pour les AbeillesminorStrategic or Co-development PartnerPartnership for biodiversity preservation through bee conservation. Kumulus Vape sponsors beehives across France to support new colony development in wild spaces, contributing to the protection of pollinators essential to ecosystems.
• Abeilles EnvironnementminorStrategic or Co-development PartnerNetwork of artisan beekeepers committed to local, respectful apiculture. Kumulus Vape supports this partnership for bee preservation and environmental protection.
• AgefiphcoreStrategic or Co-development PartnerFrench organization promoting professional inclusion of people with disabilities in the private sector. Kumulus Vape has recruited deaf and hard-of-hearing employees through this partnership, demonstrating commitment to diversity and equal opportunity.
• Coeur2BouchonsminorStrategic or Co-development PartnerNetwork dedicated to collecting and recycling plastic bottle caps for the benefit of people with disabilities. Kumulus Vape and its employees contribute plastic materials that fund equipment for people with reduced mobility.
• CigavertecoreChannel Partner/ Reseller/ DistributorRetail store network under the Cigaverte brand, expanding throughout France. Provides physical retail presence for Kumulus Vape products alongside the e-commerce platform.
• Colissimo and Mondial RelayminorChannel Partner/ Reseller/ DistributorShipping and logistics partners enabling nationwide delivery of orders with and without signature, supporting same-day shipping commitment.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Happy Liquid: French-owned vaping liquids brand with a strong France-manufactured positioning. A category peer given Kumulus Vape's own Mexican Cartel, Religion Juice and Nirvana private-label e-liquids face the same France-made, flavour-led proposition.
• Le Petit Vapoteur: France's largest online vape specialist, headquartered in Normandy. Competes head-on with Kumulus Vape on e-cigarette kits, e-liquids and DIY through a flagship B2C e-commerce platform with similar same-day shipping and educational content positioning.
• Cigartex / Cigarette-electronique.fr: Long-established French online vape retailer combining consumer education, expert content, and broad hardware/e-liquid catalogues. Directly comparable on category mix, customer segmentation, and content-led SEO acquisition.
• Neovapo: French vape retailer operating both an online store and physical shop network across France. Competes directly with Kumulus Vape on multi-brand hardware, e-liquid depth, and the omnichannel adult-vaper proposition that complements Cigaverte.
• Taffe Lib: Online French vape retailer distributing a wide range of hardware and e-liquid brands. Overlaps with Kumulus Vape on multi-brand marketplace positioning and the price-sensitive DIY vaper segment.
• Vaponaute: French online and retail vape specialist with a curated catalogue of devices, e-liquids, and DIY supplies. Overlaps with Kumulus Vape's premium and DIY segments and competes for the same experienced-vaper persona.
• Vape Discount: Major French online vape e-tailer with a deep multi-brand catalogue of devices and e-liquids. Closely overlaps Kumulus Vape on assortment breadth, promotional pricing, and target audience of adult cessation and hobbyist vapers.

Broad incumbents

• Philip Morris International: Global tobacco major with a significant reduced-risk products portfolio (e.g., IQOS and VEEV). A broad incumbent competing for share of the adult smoker-to-vaper funnel that Kumulus Vape also targets with kits and e-liquids.
• British American Tobacco: Tobacco multinational operating a broad vape and modern oral portfolio (Vuse). Adjacent incumbent that competes for the same adult consumer using closed-pod systems and large marketing budgets across European retail channels.
• Imperial Brands: International tobacco group with a growing next-generation products division (myblu, Pulze). A broad incumbent in the European vape category whose commercial reach and regulatory clout frame the competitive environment for specialist retailers such as Kumulus Vape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kumulusvape
• Facebookfacebook.com/Kumulusvape
• LinkedInlinkedin.com/company/ecig-arrete-fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumulus Vape