Shouqi Car Rental

What Shouqi Car Rental does

Shouqi Car Rental (首汽租车), legally 首汽租赁有限责任公司 (Shouqi Rentals Co., Ltd.), is a Beijing-headquartered, state-controlled enterprise founded in 1992 and operating under BTG Group (首旅集团) and Shouqi Group (首汽集团). The company runs a 60,000+ vehicle fleet across 200+ Chinese cities through a wholly-owned network of 200+ subsidiary companies, serving primarily government agencies, state-owned enterprises, and large corporations. Its core offering is enterprise long-term vehicle rental bundled with integrated fleet management services — vehicle selection, procurement, insurance, maintenance, accident rescue, driver delegation, and end-of-life vehicle disposal — structured as recurring multi-year subscription contracts. A secondary short-term self-drive rental line serves individuals and businesses through a mobile application.

Name

Shouqi Car Rental

Legal name

首汽租赁有限责任公司 (Shouqi Rentals Co., Ltd.)

Website

https://izuche.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shouqi Car Rental is a state-controlled Chinese vehicle rental and integrated fleet management operator running 60,000+ vehicles across 200+ cities, providing enterprise long-term rentals, managed fleet services, and the proprietary Mr.Car digital platform to government agencies, SOEs, and large corporations.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Fleet Management Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Taxi and Ridesharing Services (485310)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)

akta.pro secondary industries

Self-Drive Car Rental (THADAAAF), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)

Keywords

• Enterprise car rental
• Fleet management services
• Vehicle leasing
• New energy vehicles
• Ride-hailing operations

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Enterprise Long-term Rental (企业长租): Core revenue stream; provides vehicles to enterprises on annual or multi-year rental contracts with full fleet management services included. Revenue is recurring from contract duration.
2. Short-term Self-drive Rental (短租自驾): Daily or monthly vehicle rentals for individual or business customers; flexible short-term rental service.
3. Online Ride-hailing Operations & Maintenance (网约运维): Fleet operation and maintenance services for online ride-hailing platforms, providing vehicle management and operational support.
4. Fleet Management Services (车队管理): Integrated services including vehicle procurement, insurance, maintenance, accident rescue, driver management, and vehicle disposal — offered as bundled managed services to enterprise fleet clients.
5. International Car Rental (国际租车): Overseas vehicle rental services for Chinese travelers through Europcar partnership network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shouqi Car Rental provides enterprise long-term car rental, short-term self-drive rentals, online ride-hailing operations and maintenance, and comprehensive fleet management services including vehicle selection, procurement, insurance, maintenance, and driver management. The company serves as a one-stop mobility solutions provider backed by the proprietary Mr.Car fleet management software platform with Information System Security Level 3 certification.

Product overview

Shouqi Car Rental operates as a comprehensive car rental and fleet management platform consisting of multiple integrated service lines: the core enterprise long-term rental and short-term self-drive rental businesses, a ride-hailing operations & maintenance division, the proprietary Mr.Car vehicle management software platform, and new energy fleet advisory services. The Mr.Car software serves as the digital backbone, providing enterprise clients with vehicle monitoring, dispatch, approval workflows, and cost analysis capabilities, while the accompanying fleet management service module covers vehicle selection, procurement, insurance, maintenance, rescue, and driver delegation. International car rental is delivered via the Europcar partnership. The new energy fleet service (energy.html) acts as an add-on module enabling clients to transition to EV/PHEV vehicles. The company serves government, enterprise, and individual clients across 200+ cities with a fleet exceeding 60,000 vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Mr.Car: Proprietary enterprise vehicle digital management software enabling vehicle affairs management, vehicle monitoring, vehicle dispatching and approval, cost analysis, and driver management on PC and mobile.

Products and services

• Enterprise Long-term Rental Long-term vehicle rental contracts tailored for enterprise customers including government agencies, SOEs, and large corporations requiring sustained fleet access.
• Short-term Self-drive Rental Short-term self-drive vehicle rental service for individual consumers and business travelers needing flexible vehicle access.
• Online Ride-hailing Operations & Maintenance Operations and maintenance support for online ride-hailing fleets, providing vehicles and lifecycle services to ride-hailing operators.
• Fleet Management Services Comprehensive fleet management covering vehicle selection, procurement, insurance, maintenance, and driver management as a one-stop service for enterprise clients.
• Mr.Car Fleet Management Software Platform Proprietary fleet management software platform providing real-time vehicle monitoring, operational visibility, and fleet control capabilities with Information System Security Level 3 certification.
• New Energy Vehicle Fleet Services Specialized new energy vehicle fleet rental, operations and maintenance services for clients deploying electric and other NEV fleets.
• International Car Rental International vehicle rental services enabled through partnership with Europcar's global network, serving business and leisure travelers abroad.

Quantifiable outcome

• Covering 200+ cities nationwide with 200+ subsidiaries
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropcar serves as Shouqi Car Rental's international car rental partner, enabling Shouqi's Chinese customers to rent vehicles abroad through Europcar's global network. Shouqi acts as a channel partner/reseller for Europcar services in China. The partnership covers Western Europe, Australia, New Zealand, USA, Canada, and other regions. Europcar provides 24/7 roadside assistance, international driving permit support, and multi-country vehicle pickup/drop-off including cross-border options within Western Europe.
• Top 3 National Insurance Companies (全国前三大保险公司)coreStrategic or Co-development PartnerShouqi Car Rental maintains long-term partnerships with China's top three insurance companies for vehicle fleet insurance services. The company can arrange insurance based on customer-specified coverage types or provide expert insurance recommendations to help customers choose optimal insurance packages. Customers can view electronic insurance policies online through the fleet management system.
• National Auto Manufacturers (全国主机厂)coreStrategic or Co-development PartnerShouqi Car Rental collaborates with over 30 major domestic and international automotive manufacturers for vehicle procurement. The company leverages its collective purchasing power to offer enterprises preferential pricing on a wide range of vehicle types including sedans, MPVs, new energy vehicles, SUVs, pickup trucks, and commercial vehicles. Manufacturer partners also provide driver training support for new energy vehicle deployments.
• 12,000+ Partnered Maintenance and Repair Networks (合作维修网点)coreImplementation/ SI/ Consulting PartnerShouqi has established partnerships with over 12,000 quality medium-to-large repair facilities nationwide to provide comprehensive vehicle maintenance and repair services. Each Shouqi-dedicated work bay is equipped with surveillance cameras allowing real-time monitoring and video download of maintenance processes, ensuring service quality and transparency.
• Third-party Driver Dispatch Companies (第三方派遣公司)minorImplementation/ SI/ Consulting PartnerShouqi Car Rental collaborates with third-party driver dispatch companies to build a national driver talent reserve library, enabling long-term stable provision of high-quality, professional driver services (including executive drivers, international affairs drivers, and administrative drivers) to fleet management customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CAR Inc. (Shenzhou Zuche / 神州租车): China's largest publicly listed car rental company offering short-term self-drive and long-term rental across a nationwide fleet. Directly comparable to Shouqi in scale, product mix, and target customers, and is the most cited benchmark for Chinese car-rental unit economics.
• eHi Car Services (一嗨租车): Major Chinese car rental operator with a multi-thousand-vehicle fleet and nationwide coverage, including enterprise long-term rental. Direct competitor to Shouqi in both B2B long-term rental and short-term self-drive segments.

Broad incumbents

• Enterprise Mobility (Enterprise Rent-A-Car): Global enterprise-focused vehicle rental and fleet management company referenced in Shouqi customer testimonials (ALD/ALD Automotive context). Compares on enterprise long-term rental model and integrated fleet management services.
• ALD Automotive: Global leader in corporate fleet leasing and management, explicitly referenced in Shouqi customer testimonials. Comparable in long-term corporate fleet leasing, multi-year contracts, and integrated service bundling for large enterprises.
• Hertz Global Holdings: Global car rental incumbent with operations in China (formerly through CAR Inc. partnership). Comparable in airport and corporate car rental, fleet management, and integrated rental solutions for enterprise clients.
• Avis Budget Group: Global car rental conglomerate operating Avis and Budget brands with corporate fleet leasing arms. Comparable on long-term corporate rental, fleet management services, and international brand partnerships.
• Sixt SE: European-headquartered premium car rental and leasing provider with growing corporate fleet management business. Comparable in integrated rental + leasing model and digital fleet management capabilities.

Regional players

• Europcar Mobility Group: Shouqi's official international car rental partner covering Western Europe, Australia, NZ, USA, and Canada. Comparable as a traditional rental incumbent with corporate and consumer offerings; relationship is a channel partner, not a direct domestic competitor.

Emerging players

• Didi Enterprise (滴滴企业版): China's leading ride-hailing platform's enterprise arm, offering corporate mobility management, expense integration, and on-demand vehicle services. Competes for corporate mobility budgets that Shouqi targets with traditional long-term rental.
• CAOCAO Mobility (CaoCao Mobility / 曹操出行): Geely-affiliated ride-hailing platform operating its own NEV fleet and corporate mobility services in China. Competes in the new energy fleet services segment where Shouqi is building capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shouqi Car Rental