Kinn
Kinn is a Los Angeles-based direct-to-consumer fine jewelry brand founded in 2017 by Jennie Yoon, selling 14k gold, sterling silver, and bridal pieces via kinnstudio.com and showrooms in Los Angeles and New York to fashion-forward consumers and bridal customers.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kinn does
Kinn is a direct-to-consumer fine jewelry company headquartered in Los Angeles, founded in 2017 by Jennie Yoon, that designs and sells what it terms 'modern heirlooms' intended for daily wear and intergenerational transfer. The catalog centers on 14k gold jewelry (bracelets, earrings, necklaces, rings, charms and pendants) with conflict-free diamonds and recycled gold, complemented by a sterling silver line, a Tennis Collection of diamond tennis bracelets and necklaces, and bridal engagement and wedding-band offerings including natural and lab-grown diamonds. Customization is a core capability: the company offers engravings, nameplates in Korean/Chinese/Japanese scripts, 13+ birthstone options, custom bridal design, and a KinnCycle program that transforms customer-supplied heirloom pieces into new jewelry.
The business operates a DTC model through kinnstudio.com with multi-currency support covering 70+ currencies and physical retail showrooms in Los Angeles and New York (The House of Kinn) offering private suite and virtual appointments. Pricing is unit-based across tiers spanning $50 entry-level pieces to $20,000+ vintage and high-carat diamond items, with the core collection concentrated in the $500-$5,000 accessible-luxury band. Revenue streams include direct jewelry sales, custom/engraved work, bridal services, and a Vintage 24.0 curated resale collection (pre-owned Rolex, Cartier, and estate pieces).
Go-to-market is built on editorial content (the Kinn Journal), earned media in fashion press (Refinery29, Marie Claire, Who What Wear, ELLE, The Cut), organic social across Instagram/Pinterest/TikTok, an affiliate program, and email. Customer segments are fashion-forward individuals aged 25-45, bridal customers, gift buyers, and culturally conscious consumers seeking diverse nameplate representation. The company has executed seasonal and partnership collections (Kinn x Prince, Kinn x Shoppe Amber Interiors, Kinn x Janessa Leoné) and operates with a lean 1-10 person team on the back of a single 2022 strategic investment from Maropost Ventures.
Kinn firmographics
Firmographics- Name
- Kinn
- Legal name
- Kinn
- Website
- https://kinnstudio.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kinn is a Los Angeles-based direct-to-consumer fine jewelry brand founded in 2017 by Jennie Yoon, selling 14k gold, sterling silver, and bridal pieces via kinnstudio.com and showrooms in Los Angeles and New York to fashion-forward consumers and bridal customers.
- Ownership category
- akta.pro rank
Kinn industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Pre-owned Fine Jewelry Dealers (CRAKAKAC), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)
Keywords
Where Kinn is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kinn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Jewelry Sales: One-time purchase model for fine jewelry pieces including bracelets, earrings, necklaces, rings, and charms. Products range from entry-level items ($50-500) to premium pieces ($3,000-20,000+). The company also sells vintage pieces through its Vintage 24.0 collection.
- Custom/Engraved Jewelry: Revenue from personalization services including engravings, custom birthstone pieces, and bespoke jewelry creation through their engraving and customization platform.
- Bridal Services: Engagement rings and wedding bands sold through the Vow collection, including custom bridal design services and diamond sourcing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry (stud earrings, small chains, anklets) |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry (bracelets, rings, necklaces) |
| Unit Pricing | Pay-as-you-go | Premium diamond jewelry (tennis bracelets, diamond necklaces) |
| Unit Pricing | Pay-as-you-go | Luxury vintage and high-value pieces |
| Unit Pricing | Pay-as-you-go | Bridal and engagement jewelry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Kinn product offering
Product offeringCore offering
Kinn designs, manufactures, and sells direct-to-consumer fine jewelry made primarily from 14k recycled gold with conflict-free diamonds, including bracelets, earrings, necklaces, rings, charms, and tennis pieces, alongside a sterling silver collection, bridal line, and a curated vintage/pre-owned watch and jewelry collection. The brand also offers personalized and custom services such as engravings, nameplate necklaces in multiple languages, and bespoke bridal design. Sales are conducted through its own e-commerce platform and physical showrooms in Los Angeles and New York.
Product overview
Kinn is a direct-to-consumer fine jewelry brand offering modern heirloom pieces in 14k gold and sterling silver. The product portfolio centers on the core 14k gold fine jewelry line featuring bracelets, earrings, necklaces, rings, and charms. Signature offerings include the Tennis Collection (diamond tennis bracelets and necklaces) and the Vintage 24.0 collection (pre-owned luxury watches and vintage pieces). The brand differentiates through personalization services including nameplate necklaces in Asian languages, custom bridal jewelry, and the KinnCycle gold recycling program. Seasonal collections like Eternal Note (pearl and shell-themed summer pieces) and Under the Italian Sun (handcrafted Italian chains) rotate throughout the year, while collaborations such as Kinn x Prince feature tennis-inspired emerald and diamond pieces. The company operates physical showrooms in Los Angeles and New York, complemented by e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- 14k Gold Fine Jewelry Kinn's primary product line of 14k recycled gold fine jewelry including bracelets, earrings, necklaces, rings, charms, and pendants, designed as solid gold everyday-wear pieces set with conflict-free diamonds. Targeted at individual consumers seeking modern heirloom jewelry.
- Sterling Silver Collection Sterling silver jewelry collection including sculptural earrings, sculptural ring stacks, and shell-themed pieces such as Elara Sculptural Earring Silver, Forma Sculptural Earring Silver, and Hera Sculptural Ring Stacks. For consumers seeking the Kinn aesthetic at lower price points.
- Tennis Collection Signature diamond tennis collection including the Esme Fancy Shape Tennis Bracelet (4ctw, from $3,980), Sofia Marquise Shaped Tennis Bracelet (from $4,480), Venus Bezel Tennis Bracelet (from $4,880), and matching tennis necklaces. Targeted at consumers seeking premium diamond statement pieces.
- Bridal Jewelry (Vow Collection) Engagement rings, wedding bands, eternity rings, and anniversary jewelry, including custom bridal design services allowing customers to start with a diamond or setting, with options for natural and lab-grown diamonds. Targeted at couples shopping for engagement and wedding jewelry.
- Vintage 24.0 Collection Curated collection of pre-owned luxury watches and vintage jewelry including Vintage Rolex Lady-Datejust, vintage Cartier charm bracelets, Christian Dior watches, Gucci watches, and vintage diamond pieces from designers such as Aaron Basha. Priced from $880 to $19,980.
- Kinn x Prince Collaboration Collection Tennis-inspired collaboration with the Prince sports brand featuring emerald and diamond tennis jewelry (Billie Half Round Emerald Tennis Bracelet, Naomi Graduated Diamond Tennis Necklace, Love Pavé Emerald Earring Cuff, Lesley Linked Emerald Band Ring) and apparel items. Targeted at tennis and sport-lifestyle consumers.
- Under the Italian Sun Collection Italian-inspired 2024 collection of handcrafted chains by Italian goldsmiths, including Saint Michael and Saint Christopher religious pendants, Italian heritage passport charms, and chain styles such as Cobra, Rolo, Herringbone, and Valentino Tri-Color. For consumers seeking heritage/religious-inspired fine jewelry.
- Eternal Note Collection 2024 summer collection of shell-inspired pieces, pearl jewelry (Baroque, Biwa, freshwater pearls), and everyday luxury pieces, including Marina Pearl Huggie Earrings, Pavé Diamond Shell Charm pieces, and sculptural silver designs. For consumers seeking seasonal pearl and shell-themed fine jewelry.
Quantifiable outcome
- Pieces designed to last a lifetime and be passed down as family heirlooms
- +1 more outcomes
Companies that use Kinn
Customer profileSegments4 records
Ideal customer profiles3 records
Kinn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kinn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, secondary and minor.
- Kinn x PrincecoreA tennis-inspired collaboration with Prince (sports brand) featuring jewelry pieces, apparel items including The Club Cap ($45), The Club Quarter-Zip Sweatshirt ($95), Tennis League Tee, Crew Socks ($25), and The Standard Tee ($50), along with jewelry pieces like the Naomi Graduated Diamond Tennis Collection and Rally Pavé Diamond Ring.
- Kinn x Shoppe Amber InteriorssecondaryCollaboration featuring The Estate Collection including bracelets, signet rings, charms, watch charms, and pendants in both 14k gold and sterling silver options. The collection is designed to evoke vintage estate jewelry aesthetics.
- Kinn x The Friend ClubminorIntimate event collaboration for brides-to-be, combining jewelry with community-building experiences.
- Kinn x Janessa LeonésecondaryThe Cascade Collection collaboration featuring specific jewelry designs created with designer Janessa Leoné.
- Kinn x Sunset Tennis ClubminorCollaboration featuring the Ball And Racquet Necklace with pearl ($600), combining tennis/sports aesthetics with fine jewelry.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kinn competitors and assessment
Company assessmentDirect peers
- Mejuri: Canadian-founded DTC fine jewelry brand offering 14k gold everyday pieces with sustainability messaging and a layered/bracelet-stack aesthetic directly comparable to Kinn's core assortment and GTM motion.
- Aurate: NYC-based DTC fine jewelry brand built around responsibly sourced gold and conflict-free diamonds with strong direct-to-consumer e-commerce and physical showroom presence, mirroring Kinn's positioning.
- Catbird: Independent Brooklyn-based fine jewelry brand and store known for delicate 14k gold pieces, stacking rings, and bridal offerings — overlapping closely with Kinn's aesthetic, price ladder, and bridal service.
- Vrai: DTC fine jewelry brand focused on lab-grown diamonds and recycled gold with vertically integrated manufacturing, competing directly with Kinn's bridal tennis and diamond core lines on sustainability and price.
- Brilliant Earth: Public DTC jeweler specializing in ethical, conflict-free diamonds and engagement rings — a direct competitor in Kinn's Vow bridal category and on sustainability-driven fine jewelry messaging.
- Gorjana: California-based DTC jewelry brand with gold layering pieces and physical retail, sharing Kinn's West Coast positioning, price ladder, and stackable-everyday aesthetic.
- Maya Brenner: LA-based independent fine jewelry designer known for personalized nameplate necklaces and dainty gold pieces, closely comparable to Kinn's Asian-script nameplate offering and custom/personalization service.
- Adina's Jewels: Family-run DTC gold jewelry brand with a layered, stacking-everyday assortment at accessible price points, overlapping with Kinn's core gold jewelry range and target demographic.
Broad incumbents
- Blue Nile: Established online diamond and fine jewelry retailer now owned by Signet, offering bridal, tennis, and gold pieces across a wider price spectrum — a broader incumbent competing in the same bridal and everyday fine jewelry space.
- Tiffany & Co. Iconic luxury jewelry house (now under LVMH) with deep bridal, tennis, and personalization offerings — a large incumbent that anchors the premium fine jewelry and nameplate segments in which Kinn competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Kinn social profiles
Digital presenceKinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinn leadership team
Management profileNumber of profiles
Profiles1 record
Kinn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinn
What does Kinn do?
Kinn designs, manufactures, and sells direct-to-consumer fine jewelry made primarily from 14k recycled gold with conflict-free diamonds, including bracelets, earrings, necklaces, rings, charms, and tennis pieces, alongside a sterling silver collection, bridal line, and a curated vintage/pre-owned watch and jewelry collection. The brand also offers personalized and custom services such as engravings, nameplate necklaces in multiple languages, and bespoke bridal design. Sales are conducted through its own e-commerce platform and physical showrooms in Los Angeles and New York.
Is Kinn a public or private company?
Kinn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinn founded?
Kinn was founded in 2017. It employs 1 to 10 people.
Where is Kinn based?
Kinn is headquartered in Los Angeles, United States, in the North America region.
How does Kinn make money?
Three revenue lines are on record. Direct Jewelry Sales are the primary driver. The others are custom/Engraved Jewelry and bridal Services.
Who are Kinn's main competitors?
Direct peers on record are Mejuri, Aurate, Catbird, Vrai, Brilliant Earth, Gorjana, Maya Brenner and Adina's Jewels. Broad incumbents are Blue Nile and Tiffany & Co..
Does Kinn have an API?
No public API is recorded for Kinn.
What industry is Kinn in?
Kinn's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAKAC, Pre-owned Fine Jewelry Dealers. Its NAICS code is 33991 and its SIC code is 3911.