adinasjewels.com

Name

adinasjewels.com

Legal name

Adina Eden

Website

https://adinasjewels.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fashion and Fine Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Fashion jewelry retail
• Fine jewelry e-commerce
• Personalized jewelry
• Gold plated jewelry
• Diamond jewelry retail

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for fashion and fine jewelry products sold through their e-commerce platform. Products range from gold-plated fashion jewelry to 14K solid gold and diamond/lab grown jewelry pieces.
2. Wholesale: Wholesale channel available for retailers and bulk buyers through their wholesale inquiries page.
3. Personalized/Custom Orders: Revenue from personalized jewelry orders including name plates, initials, and engravings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Adina Eden Jewels is an online retailer that designs, sources, and sells fashion and fine jewelry directly to consumers worldwide. The product line spans gold-plated fashion jewelry, 14K solid gold fine jewelry, natural and lab-grown diamond pieces, sterling silver items, colored gemstone jewelry, and customizable/personalized pieces (name plates, initials, engravings). The company operates its own Shopify-based e-commerce storefront and iOS/Android mobile apps, with a complementary wholesale channel for bulk and retail buyers.

Product overview

Adina Eden is a fashion and fine jewelry retailer offering products across two main tiers: gold-plated fashion jewelry at accessible price points and solid 14K gold fine jewelry for higher-end purchases. The portfolio includes earrings (hoops, huggies, studs, statement, ear cuffs), necklaces (charms, pendants, tennis necklaces, chain necklaces, lariat, choker), bracelets (anklets, charm bracelets, tennis bracelets, cuffs, bangles, hand chains), and rings (dainty, cocktail, bold, pinky). Products are crafted from 14K solid gold, sterling silver, and various gemstones including diamonds (natural and lab-grown). The company also offers personalized jewelry with name plates, initials, and engravings, plus dedicated collections for colored gemstones and hair accessories.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Catbird: Catbird is a DTC and boutique jewelry retailer offering 14K gold, diamonds, and personalized pieces to a design-conscious audience with strong Brooklyn/NYC brand identity, overlapping with Adina Eden's fine and personalized jewelry offerings.
• Mejuri: Mejuri is a leading DTC fine and fashion jewelry brand selling gold, diamonds, and personalized pieces directly to consumers online with celebrity visibility — the closest direct competitor to Adina Eden on positioning, channel mix, and price tiering.
• AUrate: AUrate New York is a DTC fine jewelry brand selling gold, diamonds, and pearls directly to consumers with an ethically sourced positioning that mirrors Adina Eden's lab-grown and ethical diamond narrative.
• Gorjana: Gorjana is a California-based DTC jewelry brand selling layered gold, necklaces, bracelets, and personalized pieces through its own e-commerce site and retail stores, closely overlapping Adina Eden's gold-plated fashion assortment and target customer.
• BaubleBar: BaubleBar is a digitally native jewelry retailer offering fashion earrings, necklaces, bracelets, and personalized pieces at accessible price points, with similar promotional cadence and influencer-driven marketing approach.

Broad incumbents

• David Yurman: David Yurman is an established luxury jewelry brand with signature cable bracelets and diamond collections sold through its own stores, department stores, and online, anchoring the premium end of the same fine jewelry category Adina Eden is laddering into.
• Pandora: Pandora is a global mass-market jewelry incumbent with charm-based bracelets, necklaces, and rings sold through thousands of retail doors and online, competing for share of wallet in the same personalized/charms category Adina Eden pursues.
• Kendra Scott: Kendra Scott is an established jewelry lifestyle brand operating DTC, wholesale, and physical retail at scale, selling fashion and fine gold, sterling silver, and gemstone jewelry to a similar fashion-forward female demographic.

Emerging players

• Studs: Studs is a digitally native piercing and earrings-focused jewelry brand targeting Gen Z and younger millennials through DTC and physical studios, overlapping with Adina Eden's earring-heavy assortment and trend-driven acquisition motion.
• Brilliant Earth: Brilliant Earth is a DTC fine jewelry brand specializing in ethically sourced and lab-grown diamonds across engagement and fashion jewelry, providing a direct comparable on lab-grown diamond go-to-market strategy.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6hpEq2o2sLjduW5QcjqIg
• Facebookfacebook.com/adinaedenny
• Instagraminstagram.com/adinaeden_
• Pinterestpinterest.com/adinaedenny
• TikToktiktok.com/@adina.eden
• Xx.com/adina_eden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adinasjewels.com