Lifeplus

What Lifeplus does

Lifeplus is a privately held wellness company founded in 1992 and headquartered in Batesville, Arkansas, with a European regional headquarters in St Neots, United Kingdom, and operations spanning more than 30 countries. The company manufactures and sells nutritional supplements — including its flagship Daily BioBasics, Proanthenols (an antioxidant positioned at 50x the potency of vitamin E), OmeGold (omega-3 EPA/DHA plus vitamin D), the Solis functional-powder line, and the Bodysmart Solutions protein range — marketed under a 99.9% Purity Guarantee and packaged in 97% post-consumer recycled HDPE.

The company distributes through a hybrid direct-to-consumer e-commerce model on lifeplus.com combined with a multi-level community/associate network in which members operate personalized Shops, earn commissions, and recruit new members through a Sponsor referral system. Recurring revenue is anchored by the ASAP (Automatic Shipment Advantage Program), a monthly auto-ship subscription with discounted pricing, while an International Points (IP) system standardizes product valuation across geographies. Supporting infrastructure includes the Lifeplus Teams App for network reporting, the yourwellness.lifeplus.com content platform, and the Lifeplus Unlocked podcast.

Revenue is generated through two streams: direct product sales via e-commerce and ASAP subscriptions, and community associate compensation tied to referral and network-building activity (a hybrid of subscription/recurring and affiliate/referral economics). The customer base is highly fragmented across consumer end-users and an international network of independent associates, with localized websites in multiple languages and distribution logistics supported by a Netherlands warehouse serving European operations. A not-for-profit affiliated entity, the Lifeplus Foundation, operates alongside the commercial business on water, food, and education initiatives.

Name

Lifeplus

Legal name

Lifeplus International

Website

https://lifeplus.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lifeplus is a privately held US nutritional supplements company founded in 1992, selling Daily BioBasics, Proanthenols, OmeGold, and functional powders to health-conscious consumers across 30+ countries through a community/associate MLM network and a DTC e-commerce subscription (ASAP).

Ownership category

akta.pro rank

Product category

Nutritional Supplements

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Nutritional supplements
• Wellness products
• Direct sales supplements
• Multilevel marketing wellness
• Dietary supplements

Headquarters

HQ city

Batesville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct product sales through e-commerce website and member Shops. Customers purchase nutritional supplements including Daily BioBasics, Proanthenols, OmeGold and other wellness products at standard or discounted ASAP pricing.
2. Community Associate Compensation: Community members earn commissions on product purchases made through their Shop, network building bonuses, and rewards at various success levels. The company compensates members for introducing products and building their network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lifeplus manufactures and sells premium nutritional supplements and wellness products directly to consumers through its e-commerce website and a community/associate referral network operating in over 30 countries. The company's core product portfolio centers on Daily BioBasics®, Proanthenols®, and OmeGold® supplements, supported by sub-brands including the Solis functional powder line, Bodysmart Solutions protein shakes, Be Refueled, and mangOmega. Customers can purchase through one-time orders or enroll in the ASAP (Automatic Shipment Advantage Program) monthly auto-ship subscription at discounted pricing.

Product overview

Lifeplus is a wellness company operating through a multi-level marketing community model that sells direct-to-consumer nutritional supplements and wellness products. The core product portfolio centers on Daily BioBasics® (premium nutritional powerhouse in standard and light variants), Proanthenols® (antioxidant cellular defense supplement 50x stronger than vitamin E), and OmeGold® (omega-3 EPA/DHA with Vitamin D for heart and mind support). The Solis sub-brand line includes functional powders—Solis Cacao Boost, Solis Purple Flash, Solis Golden Milk, and Solis Green Medley—used in recipes and beverages. The Bodysmart Solutions line offers protein shakes (triple protein and vegan variants) and Be Refueled protein powders. All products emphasize pure ingredients, 500+ rigorously tested ingredients, 30+ years of scientific precision, 99.9% purity guarantee, and eco-friendly packaging (97% post-consumer recycled HDPE). The company also provides wellness content through its yourwellness.lifeplus.com platform covering topics like mindfulness, gut health, cardiovascular health, endurance, sleep, mental health, and provides recipes and podcasts.

Differentiator

Problem solved

Functional benefit

Brands

• Daily BioBasics: Premium nutritional supplement product line
• Proanthenols
• OmeGold
• Solis
• Solis Super Coffee
• Lifeplus Unlocked

Products and services

• Daily BioBasics® Premium nutritional powerhouse supplement providing comprehensive daily nutrition support for health-conscious consumers.
• Daily BioBasics® light A lighter version of the premium nutritional powerhouse supplement for daily nutrition support.
• Proanthenols® Antioxidant supplement that helps protect the body from oxidative stress, claimed to be 50x stronger than vitamin E for daily cellular defense.
• OmeGold® Pure omega-3 EPA and DHA supplement plus Vitamin D for daily support of heart, mind, and total wellness.
• Solis Cacao Boost Cacao-based nutritional supplement powder for coffee drinks and recipes.
• Solis Purple Flash Purple-colored nutritional supplement powder with super foods for energy and wellness.
• Solis Golden Milk Golden milk nutritional supplement powder with turmeric and wellness ingredients.
• Solis Green Medley Green vegetable blend nutritional supplement powder.
• Solis Super Coffee Coffee-infused nutritional supplement.
• Bodysmart Solutions Triple Protein Shake: Chocolate Triple protein shake supplement in chocolate flavor.
• Bodysmart Solutions Vegan Protein Shake: Chocolate Vegan protein shake supplement in chocolate flavor.
• Be Refueled Chocolate Protein supplement powder in chocolate flavor.
• mangOmega Omega supplement featuring mango flavor.

Quantifiable outcome

• 99.9% Purity Guarantee - verified through concentrated quality checks every batch
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• James EllingtoncoreStrategic or Co-development Partner · 1 January 2024British Olympic athlete sponsorship deal. James Ellington is an Olympic sprinter who continued his competitive journey after a major traffic accident in 2017, inspiring many with his resilience. Lifeplus entered into sponsorship agreement with him as he continues his athletic career.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• USANA Health Sciences: Direct-selling nutritional supplement company with a global associate network selling premium vitamins, minerals, and personal care products. Matches Lifeplus on MLM go-to-market, premium supplement positioning, and international distribution.
• Shaklee: Direct-selling wellness company offering vitamins, supplements, and clean household products through an independent distributor network. Comparable to Lifeplus in MLM structure, supplement focus, and clean/eco positioning.
• Mannatech: Multi-level marketing company selling nutritional supplements, including glyconutrient-based products, through independent associates and members. Closely matches Lifeplus on MLM model and nutritional supplement focus.
• Herbalife: Global multi-level marketing nutrition and weight-management company with a direct-selling associate network and product portfolio spanning meal replacement shakes, protein supplements, and vitamins. Closest analog to Lifeplus in distribution model, supplement category, and global reach.
• Young Living Essential Oils: Multi-level marketing company selling essential oils, supplements, and wellness products through a global member network. Comparable to Lifeplus in MLM structure, wellness/nutritional category, and member-driven community model.
• Amway: World's largest direct-selling company with the Nutrilite vitamin and herbal supplement brand, sold through a global network of independent distributors across 100+ countries. Highly comparable to Lifeplus in MLM structure, supplement focus, and global footprint.
• Jeunesse Global: Multi-level marketing company marketing anti-aging and wellness supplements, skincare, and nutraceuticals through a global distributor network. Comparable to Lifeplus in MLM model, wellness category, and youthful/healthy-aging positioning.
• Nature's Sunshine Products: Direct-selling company offering herbal and nutritional supplements through independent distributors and a wholesale channel. Comparable to Lifeplus in supplement category, direct-sales distribution, and international presence.
• Nu Skin Enterprises: Multi-level marketing company selling nutritional supplements (Pharmanex) and personal care products through a global sales force. Directly comparable to Lifeplus in distribution model and supplement/personal-care product mix.
• Forever Living Products: Multi-level marketing company specializing in aloe vera-based nutritional drinks, supplements, and personal care products distributed through a global network of distributors. Comparable to Lifeplus in direct-sales model and nutritional beverage/supplement focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifepluscorp
• YouTubeyoutube.com/lifeplusinternational
• Facebookfacebook.com/lifeplus
• Instagraminstagram.com/lifeplus.official
• Pinterestpinterest.co.uk/lifeplusofficial
• LinkedInlinkedin.com/company/lifeplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeplus