What Shaklee does

Shaklee Corporation is a privately held, Miami-based wellness company founded in 1956 by Dr. Carl Shaklee, who invented the first multivitamin in the United States. The company sells a multi-category product portfolio spanning Nutrition (including personalized vitamins via Meology, protein shakes such as Life Shake and Sparkling Protein, and targeted solutions like collagen and GLP-1 support), Beauty (the YOUTH anti-aging skincare line, body care, and the Pomifera sub-brand), and Green Home (environmentally-friendly cleaning products), plus the acquired Modere brand featuring Liquid BioCell collagen supplements. Underlying technology centers on proprietary formulations including the patent-pending TriPlex Technology in Liquid BioCell Life+, the patent-pending muscadine-grape Polyphenol Blend, the multi-patented Vital Repair+ Complex, the Power8 Peptide Blend, and Triple Vitamin C and Active Cellular Hydration technologies, all backed by 110+ clinical studies and 70+ patents.

Shaklee monetizes through direct-to-consumer e-commerce on four country-specific storefronts (US, CA, AU, NZ), an annual membership program ($19.95/year) granting 15% discounts and loyalty rewards, subscription and bundle pricing on premium SKUs, and an ambassador/distributor network with downline genealogy. The customer base is long-tail and consumer-focused, serving health-conscious adults, beauty and skincare consumers, fitness and weight-management users, and eco-conscious home buyers. Distribution relies on owned websites and field ambassadors rather than third-party retail.

Recent operating signals are positive: 29% revenue growth in US and Canada and a 43% increase in new member acquisition were reported in late 2025, alongside geographic expansion into Asia and product launches including Liquid BioCell Life+ and Sparkling Protein. Strategic brand investments include the TIME100 Talks: Living Better, Longer sponsorship and the appointment of a Pomifera Sales Strategist. Shaklee remains family/operator-controlled under Chairman and CEO Roger Barnett with no disclosed institutional investors.

Name

Shaklee

Legal name

Shaklee Corporation

Website

https://shaklee.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Privately held, Miami-based wellness company founded in 1956, selling nutrition supplements, anti-aging skincare, and green home products via direct-to-consumer e-commerce and an ambassador network across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Wellness and Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Nutritional supplements
• Personalized vitamins
• Anti-aging skincare
• Clean beauty products
• Green home cleaners

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Product Sales - Nutrition & Supplements: Core revenue from vitamins, supplements, protein products, and personalized nutrition (Meology). Products sold via subscription (Loyalty Rewards) and one-time purchase through e-commerce. Revenue enhanced by 15% member discount model driving membership adoption.
2. Product Sales - Beauty & Personal Care: Skincare, body care, and beauty products including YOUTH anti-aging line, moisturizers, cleansers, and makeup. Revenue stream includes both standard retail pricing and reduced member pricing.
3. Product Sales - Green Home: Household cleaning products, laundry, dishes, and commercial cleaning solutions. Clean-label positioning with environmentally-friendly formulations.
4. Membership Program: Annual membership at $19.95 providing 15% discount on all orders, free shipping on $150+ orders, loyalty rewards points, and birthday gifts. Drives recurring revenue through subscription model.
5. Ambassador/Distributor Program: Ambassador program enabling independent distributors to earn income through product sales. Supports community-led growth with downline genealogy reporting and business leadership structures.
6. Modere Brand (Acquired): Post-acquisition Modere brand products including Liquid BioCell collagen supplements, trim & smooth, and home products. Sold through same distribution infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shaklee manufactures and sells a multi-category wellness product portfolio through direct-to-consumer e-commerce and an independent ambassador network. Core offerings span Nutrition (personalized vitamins via Meology, multivitamins, protein shakes, collagen supplements including Modere Liquid BioCell), Beauty (the YOUTH anti-aging skincare line featuring serums, sculpting wands, and night creams), and Green Home (environmentally-friendly household cleaners). The company sells its own formulations under proprietary sub-brands backed by 110+ clinical studies and 70+ patents.

Product overview

Shaklee is a wellness company offering a multi-category product portfolio centered on longevity and preventive health. The core offering spans Nutrition (personalized vitamins via Meology, essential nutrition, protein shakes, targeted solutions), Beauty (the YOUTH anti-aging skin care line, body care, makeup, and the Pomifera sub-brand), and Green Home (environmentally-friendly cleaning products). Shaklee also acquired the Modere brand, which includes Liquid BioCell® collagen supplements. The YOUTH anti-aging line features innovative delivery mechanisms like the Ageless Sculpting Wands, while Liquid BioCell® Life+ represents their patent-pending TriPlex collagen technology. Products emphasize clean ingredients free from 2,500+ harmful chemicals, with clinical validation backed by 110+ studies.

Differentiator

Problem solved

Functional benefit

Brands

• YOUTH: Advanced anti-aging skincare line featuring serums, creams, and treatment products
• Modere
• Pomifera
• Meology
• Life Shake
• Vital Repair+
• Liquid BioCell

Products and services

• Liquid BioCell® Life+ A first-of-its-kind collagen supplement leveraging patent-pending TriPlex Technology to stimulate natural renewal, protect existing collagen, and support structural health for skin, joint, and bone health. For consumers seeking longevity and wellness support.
• YOUTH® Superoxidant Boost C Serum™ A supercharged multivitamin C serum featuring 13 antioxidants and essential skin nutrients including three next-generation forms of vitamin C and a tropical fruit cocktail, designed to boost luminosity, skin health, and resilience with antipollution benefits.
• YOUTH Ageless™ Sculpting Wand for Face & Neck An age-defying formula and instant lifting wand featuring Power8 Peptide Blend, clinically tested to instantly relax expression lines and support collagen synthesis for smoother, firmer, more lifted-looking skin.
• YOUTH Ageless™ Smoothing Wand for Eyes An age-defying formula and instant smoothing wand for the eye area, formulated with Power8 Peptide Blend to instantly relax expression lines and reduce puffiness with a stainless steel rollerball applicator.
• YOUTH® Advanced Renewal Night Cream Age-defying night cream available in Light and Rich formulas, powered by Vital Repair+ Complex and muscadine grape polyphenols to support collagen and elastin production, with clinical results showing younger-looking skin in 7 days.
• YOUTH® Moisture Lock Day Cream Hydrating day cream with Active Cellular Hydration Technology featuring cactus extract and four forms of hyaluronic acid that attracts water to skin's outer layers, creating a moisture reservoir that locks in hydration.
• YOUTH® Luminous Gel Oil Cleanser Soap-free, pH-balanced facial cleanser formulated with cleansing gel, moisturizing avocado oil, and exfoliating algae complex combined with vitamins, polyphenols, and botanicals for cleansing, exfoliating, and moisturizing.
• Nourish Body Lotion Long-lasting multivitamin body moisturizer formulated with shea butter and coconut for deep moisturization, featuring a patent-pending polyphenol blend with muscadine grapes, chardonnay grape seed extract, and resveratrol.
• Revitalize Body Wash Creamy, ultra-nourishing multivitamin body cleanser with an invigorating tea scent, formulated with shea butter, coconut oil, vitamins C, E, and B5, and aloe vera to support the skin's natural moisture barrier.
• Restore Body Serum A firming, nutrient-rich, age-defying body treatment featuring hyaluronic acid, niacinamide, and patent-pending polyphenol blend to slow breakdown of collagen and elastin for younger-looking skin.
• Protect Deodorant Clean, odor-neutralizing, nutrient-rich deodorant using zinc salts and amino acid derivative Capryloyl glycine to absorb odor and regulate pH levels, with charcoal and arrowroot powder to absorb excess wetness.
• Modere Liquid BioCell® Collagen Collagen supplements available in Life, Pure, and Beauty formulations designed for aging better, featuring collagen/HA matrix technology for skin, joint, and bone health.
• Life Shake™ Plant Protein Plant-based protein shake providing comprehensive nutrition with tropical flavors like Pina Colada, designed to support healthy weight and wellness goals.
• Sparkling Protein Sparkling protein nutrition product supporting healthy weight and protein intake, part of the new product innovation line driving 29% growth in US and Canada markets.
• Green Home Cleaning Products Environmentally-friendly household cleaning products including all-purpose cleaners, dish soap, laundry products, and commercial cleaning solutions made with nature-inspired formulations.
• Meology Personalized Vitamins Personalized vitamin recommendation system offering customized nutrition plans for adults and kids based on individual health goals, diet, and lifestyle factors.
• Shaklee Membership Program Annual membership at $19.95 providing 15% discount on all orders, free shipping on $150+ orders, loyalty rewards points, and birthday gifts.

Quantifiable outcome

• 29% revenue growth in US and Canada markets
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• TIMEflagshipGTM or Marketing Partner · 21 November 2025Shaklee served as presenting sponsor of TIME100 Talks: Living Better, Longer event in New York City. The event brought together health leaders including Jillian Michaels, Dr. Nir Barzilai, and Dr. Raj Panjabi for discussions on longevity, proactive wellness, and shifting healthcare from treatment to prevention. Shaklee CEO Roger Barnett highlighted the company's commitment to clinically proven wellness products and prevention accessibility through Shaklee wellness communities.
• Biocell Technology LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensed technology partnership for Collagen/HA Matrix Technology, BioCell Collagen, and Liquid BioCell trademarks. Shaklee distributes Modere brand products incorporating this patented collagen technology. Patent protected technology from Newport Beach, California-based company.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jeunesse Global: Direct-selling wellness company with Reserve antioxidant supplement and anti-aging skincare line. Closely comparable on youth/longevity positioning, MLM distribution, and global reach.
• USANA Health Sciences: Direct-selling supplements and personal-care company using MLM/distributor model with emphasis on clinical-grade vitamins and cellular nutrition. Highly comparable on GTM motion, premium positioning, and product mix.
• Amway: Multinational direct-selling company with Nutrilite vitamin/supplement brand and Artistry skincare line. Comparable in MLM distribution, multi-category wellness portfolio, and global geographic footprint — the largest direct seller globally and Shaklee's most direct strategic analog.
• Herbalife: Global nutrition and weight-management company selling protein shakes, supplements, and vitamins through an MLM/distributor model across 90+ markets. Directly comparable on GTM (ambassador network), product mix (supplements/protein), and target consumer (health-conscious individuals seeking wellness solutions).
• Nature's Sunshine Products: Herbal and botanical supplement manufacturer with hybrid MLM and DTC distribution. Comparable on botanical/herbal positioning, supplement portfolio breadth, and direct-sales channel.
• Forever Living Products: Aloe vera-based health and wellness MLM with nutritional supplements and personal care. Comparable on MLM/ambassador distribution model and nutritional supplements portfolio.
• Nu Skin Enterprises: Direct-selling beauty and wellness company (ageLOC anti-aging line, supplements) operating through MLM distributors globally. Directly comparable on anti-aging positioning, beauty+nutrition crossover portfolio, and ambassador-driven sales.
• LifeVantage Corporation: Direct-selling company focused on nutrigenomics, Nrf2 activation supplements (Protandim), and skincare (TrueScience). Comparable on anti-aging/longevity positioning, patented proprietary technology, and MLM distribution.

Broad incumbents

• Mary Kay Inc. Large direct-selling beauty company with skincare, color cosmetics, and fragrance sold via independent beauty consultants. Comparable on direct-sales/consultant GTM motion and beauty category, though less focused on supplements.

Emerging players

• Ritual (direct-to-consumer supplement brand): DTC multivitamin and supplement startup focused on traceability, clean ingredients, and subscription. Comparable on the supplement category and consumer segment but contrasts with Shaklee on channel (DTC-only vs. ambassador/hybrid) and stage (venture-backed vs. legacy).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ShakleeHQ
• LinkedInlinkedin.com/company/shaklee-corporation

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaklee