What Bocce's Bakery does

Bocce's Bakery is a New York City-founded, privately held pet treat brand established in 2010 that produces all-natural, limited-ingredient dog and cat treats plus adjacent pet grooming and wellness products. Its core product set spans soft & chewy treats (including the 2025 Sprinkled Froyo line), high-protein jerkies, oven-baked biscuits, freeze-dried single-ingredient treats, training treats, B-shaped supplement chews (calming, skin & coat, hip & joint), and the Bocce's Spa grooming line of sprays, shampoos, and cleansers. Production is positioned as small-batch baking with simple, recognizable ingredients and no artificial preservatives, differentiating against mass-market extruded treats.

The business operates primarily as a direct-to-consumer e-commerce retailer on Shopify, augmented by a Recharge-powered subscribe-and-save subscription offering a 10% discount on 30/60/90-day cadences, free shipping above $50, and a free-gift threshold at $65. A second GTM motion runs through wholesale: Faire.com for independent pet retailers ($150 minimum order) and a direct B2B portal under the Antelope Pets umbrella ($300 minimum). Notable commercial partnerships include an official NFLPA licensing deal for player-inspired treats and an exclusive Shake Shack partnership producing Bag O' Bones ShackBurger Dog Biscuits sold in Shake Shack locations.

Bocce's Bakery is part of the Antelope Pets family of brands alongside Ark Naturals, Super Snouts, Super Snouts CBD, and My Perfect Pet, sharing wholesale infrastructure, Gorgias-based customer support, and accessibility services. Leadership consists of founder Andrea Tovar in a founder & senior advisor capacity; no management team is publicly enumerated. The company discloses no external funding, no revenue, and a 1-10 employee headcount, consistent with a bootstrapped, founder-led operation that leverages the broader Antelope Pets platform for shared services and distribution.

Name

Bocce's Bakery

Legal name

Bocce's Bakery

Website

https://boccesbakery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bocce's Bakery, founded in 2010 in New York City, produces all-natural, limited-ingredient dog and cat treats, supplements, and pet grooming products sold direct-to-consumer via Shopify and through wholesale channels, operating as part of the Antelope Pets brand family.

Ownership category

akta.pro rank

Product category

Pet Treats & Pet Wellness

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Bakery Products (2050)

akta.pro primary industry

Treats & Chews (CRADAFAE)

Keywords

• Natural pet treats
• Limited ingredient dog treats
• Pet supplements
• Pet grooming products
• Small batch baked treats

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's Shopify-powered online store selling dog treats, cat treats, supplements, and bundles directly to pet owners. Offers subscription model (Subscribe & Save) providing 10% discount with recurring delivery options.
2. Wholesale Distribution: Wholesale orders placed through Faire.com (minimum $150) or direct wholesale site (minimum $300) to retailers and pet stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Bocce's Bakery produces and sells small-batch, oven-baked, limited-ingredient dog and cat treats, supplements, and pet grooming products. Its core catalog includes soft & chewy treats (including the Sprinkled Froyo line), high-protein jerkies, crunchy biscuits, freeze-dried treats, training treats, dental and wellness bars, B-shaped supplement chews, and the Bocce's Spa grooming line, sold direct-to-consumer via its Shopify site and through wholesale channels.

Product overview

Bocce's Bakery is an all-natural, limited ingredient dog and cat treat company founded in NYC in 2010. The product portfolio centers on soft & chewy treats (including Sprinkled Froyo line), jerkies, oven-baked biscuits, freeze-dried treats, training treats, and wellness/dental products. The company also offers a Bocce's Spa line for pet grooming and wellness (sprays, shampoos, ear/eye cleaners). Treats are sold as individual products or in value bundles (Froyo Bundle, Power Protein Pack, Basics Bundles, Dailies Bundles). The company holds NFLPA licensing for player-inspired treats and a Shake Shack partnership for exclusive restaurant biscuits. Bocce's Bakery operates as part of the Antelope Pets family alongside sister brands Ark Naturals, Super Snouts, Super Snouts CBD, and My Perfect Pet.

Differentiator

Problem solved

Functional benefit

Brands

• Bocce's Spa: Pet grooming and wellness product line including sprays, shampoos, and grooming aids for dogs
• NFLPA Partnership Collection
• ShackBurger Dog Biscuits

Products and services

• Soft & Chewy Treats Soft-baked, B-shaped treats for dogs in everyday flavors (Say Moo, Quack Quack Quack, Sunday Roast, Mud Pie Oh My, Bac'n Nutty, Salmon, PB & Banana, Duck, Chicken, Cheese) and Dailies wellness-focused varieties (Brushy Bites, Bye Bye Stinkies, Super Shield, Good Hair, Sweet Dreams).
• Sprinkled Froyo Treats Yogurt-made soft & chewy treats in frozen-yogurt-inspired flavors including PB Chip Froyo, Very Berri Froyo, Wild Cran Froyo, and Pumpk'n Swirl Froyo, topped with real fruit, carob, and sprinkles.
• Jerkies High-protein jerky treats made from USA-raised meat, including Protein Jerky Cuts (Chick'n Kettlebells, Gobble Gains, Pork Press, Beefin' Up) and Grazers Jerky Sticks (Turkey & Sweet Potato, Beef & Carrot, Chicken & Pumpkin).
• Training Treats Low-calorie bite-sized treats designed for daily training, including Puppy Training Bites (Berry Yogurt, Bac'n Nutty), regular Training Bites (Bac'n Nutty, Pup Me Up Shake, Sunday Roast, Mud Pie Oh My, Say Moo, Quack Quack Quack), and Crispies (Banana + Bacon, PB + Blueberry).
• Oven-Baked Biscuits Crunchy, small-batch baked biscuits for dogs, with everyday varieties (Bac'n Nutty, Quack Quack Quack, Say Moo, Sunday Roast, Fish & Chips, Burgers & Fries, PB & Banana, Chicken, Cheese, Salmon) and specialty/seasonal batches (Wild Berry Biscotti, Pumpk'n Harvest, Spiced Cake, Bedtime Tea, Bone Broth, Turmeric Latte, Birthday Cake, Fresh Breath, Hip Biscuits).
• Freeze-Dried Treats Single-ingredient and protein-focused freeze-dried treats including Lamb Chop, Beef Liver, Lamb Liver, Surf 'n Turf, Bac'n Egg & Cheese, and Popcorn Chicken, made with 100% real meat.
• Wellness & Dental Treats Functional treats supporting pet wellness routines, including Brushy Sticks Dental Bars designed for dental health.
• Dog Supplements B-shaped supplement chews supporting overall dog wellness, including Skin & Coat Supplements, Hip & Joint Supplements, Calming Supplements, and additional wellness formulations, priced around $21.50–$23.50.
• Bocce's Spa Grooming and pet care product line including Flea Flicker Tick Kicker (flea/tick/mosquito spray), Quit The Itch Spray (skin soothing), Don't Worry Don't Rinse Me (rinse-free foam cleanser), Eyes So Bright (eye cleanser), Ears All Right (ear cleaner), Don't Shed On Me (shedding spray), and Quit The Itch Shampoo.
• Cat Treats Soft, chewy treats designed for cats including freeze-dried options such as Beef Liver, Lamb Chop, Lamb Liver, Popcorn Chicken, and Surf 'n Turf.
• The Froyo Bundle Value bundle containing all four Froyo varieties (PB Chip, Very Berri, Wild Cran, Pumpk'n Swirl) at a discounted price; each bag is 6 oz, baked in the USA.
• The Power Protein Pack Protein-focused bundle containing all four jerky cuts (Gobble Gains, Chick'n Kettlebells, Pork Press, Beefin' Up) at 5 oz each, made with USA-raised meat and no added salt.
• Basics Soft & Chewy Assorted Bag Bundle Assorted bundle of limited-ingredient soft & chewy treats featuring Cheese, Chicken, Duck, PB & Banana, and Salmon varieties; wheat-free with 100% real ingredients, baked in the USA.
• Dailies Soft & Chewy Assorted Bag Bundle Assorted bundle of five daily wellness soft & chewy treats including Brushy Bites (dental), Bye Bye Stinkies (fresh breath), Super Shield (immune), Good Hair (coat), and Sweet Dreams (calming).
• NFLPA Player-Inspired Treats Limited-edition NFLPA-licensed dog treats inspired by NFL players, including Kyle Juszczyk's Cheesy Bites, Keon Coleman's Wings, Tee Higgins' Tacos, Chris Godwin Jr's Sliders, Brian Asamoah's Nachos, and Jake Elliott's Cheesesteak; sold individually or in bundles such as The Starting Lineup Bundle and The Pick 6 Bundle.
• Shake Shack Bag O' Bones Exclusive ShackBurger-style beef and cheddar dog biscuits created for Shake Shack restaurants, featuring five biscuits per bag and also featured in the Shake Shack 'Recipes and Stories' book.

Quantifiable outcome

• Products contain limited, natural ingredients without artificial preservatives

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• NFLPA (National Football League Players Association)coreStrategic or Co-development PartnerBocce's Bakery partnered with the NFL Players Association to create a limited-edition treat collection featuring player-inspired recipes. Players including Kyle Juszczyk, Keon Coleman, Tee Higgins, Chris Godwin Jr., Brian Asamoah, and Jake Elliott each have signature treats. For each bag sold, donations are made to rescues chosen by the athletes. The partnership is officially licensed by the NFLPA.
• Shake ShackflagshipStrategic or Co-development PartnerBocce's Bakery partnered with Shake Shack to create exclusive ShackBurger Dog Biscuits. The 'Bag O' Bones' product featuring beef and cheddar biscuits is sold at Shake Shack locations and featured in the Shack Shack 'Recipes and Stories' book.
• Antelope Pets (Parent Company)coreOthersBocce's Bakery is part of the Antelope Pets family of brands, which includes Super Snouts, Super Snouts CBD, My Perfect Pet, and Ark Naturals. The brands share infrastructure including wholesale portals, customer service (Gorgias), and accessibility services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Buffalo (Blue Pet Products): Leading premium natural pet food and treat brand owned by General Mills. Comparable as a major player in the natural/limited-ingredient pet treats space, though much larger and with broader product portfolio spanning food, treats, and supplements.
• Milk-Bone (Mars Petcare): Iconic mass-market dog biscuit brand owned by Mars. Comparable as a major baked dog treat brand, though positioned at value/premium tier with mass-market distribution rather than the natural/boutique niche Bocce's occupies.
• Old Mother Hubbard (Wellness Pet Company): Heritage natural dog treat brand owned by Wellness Pet Company. Comparable as an established natural baked dog biscuit brand with similar limited-ingredient positioning and broader distribution through mass retail.
• Petco (Petco Health and Wellness Company): Major specialty pet retailer carrying premium natural treat brands. Comparable as a distribution channel and competitive ecosystem player; sells many brands overlapping with Bocce's product categories and positioning.
• Chewy: Largest online pet retailer carrying thousands of treat brands. Comparable as a critical distribution channel for premium natural pet treat brands and a key competitive sales platform for Bocce's category.

Direct peers

• Open Farm: Premium pet food and treat brand emphasizing ethically sourced, natural ingredients. Highly comparable as a direct-to-consumer and retail premium natural pet brand targeting health-conscious pet owners with similar ingredient transparency and sustainability positioning.
• The Farmer's Dog: Direct-to-consumer fresh pet food brand that has expanded into treats and supplements. Comparable as a digitally-native premium pet brand using natural ingredients with subscription model and strong brand storytelling.
• Stella & Chewy's: Premium raw and freeze-dried pet food and treat brand. Comparable as a natural/limited-ingredient pet brand with similar positioning around wholesome ingredients and broad product portfolio spanning treats, food, and supplements.
• Vital Essentials: Freeze-dried raw pet food and treat manufacturer. Comparable in the natural pet treats category with focus on single-ingredient and protein-rich products overlapping with Bocce's freeze-dried and jerky lines.

Emerging players

• Wild One: Direct-to-consumer pet brand with modern design aesthetic offering treats, toys, and accessories. Comparable as a digitally-native pet brand targeting millennial pet owners with similar premium positioning and DTC-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boccesbakery
• YouTubeyoutube.com/channel/UCGduIuF5bWp3id3lXD_nN4A
• Facebookfacebook.com/boccesbakerynyc
• Instagraminstagram.com/boccesbakery
• Pinterestpin.it/6lrFwSw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bocce's Bakery