Experion
Experion Developers is a Gurugram-based luxury real estate developer and wholly owned Indian subsidiary of Singapore's Experion Holdings (AT Holdings group), serving HNIs, NRIs, and young professionals across six states with a 10.96 million sq ft portfolio.
- Company typePrivate
- Founded2006
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Experion does
Experion Developers is a 100% FDI-funded luxury real estate developer headquartered in Gurugram, India, established in 2006. It operates as the wholly owned Indian subsidiary of Singapore-based Experion Holdings Pte. Ltd., part of the AT Holdings group. The company develops premium residential and commercial real estate, with an aggregate built-up area of approximately 10.96 million square feet spread across six Indian states: Haryana, Punjab, Uttar Pradesh, Telangana, Goa, and Maharashtra. Active markets include Gurugram, Noida, Lucknow, and Amritsar, with the Gurugram/NCR corridor serving as the primary base.
Experion's product portfolio spans luxury apartments, penthouses, plotted developments, and commercial properties, with flagship commitments including SAATORI (approximately Rs 1,500 crore investment) and One42 (approximately Rs 2,000 crore development value). The business model is built on one-time property sales to high-net-worth individuals, non-resident Indians, and young professionals, with no recurring revenue streams. Pricing is positioned at the premium end of the Indian residential market, leveraging international design sensibilities and a Singapore-headquartered parent brand.
In FY 2025-26, the company reported bookings of approximately Rs 4,000 crore (~$480 million), a near-doubling from Rs 2,200 crore in the prior year. The company employs 51-100 people. The 100% FDI funding structure provides access to international capital but exposes the business to regulatory scrutiny, including enforcement actions by the Enforcement Directorate related to land transactions, which represent a material reputational and execution risk.
Experion firmographics
Firmographics- Name
- Experion
- Legal name
- Experion Developers Private Limited
- Website
- https://experion.co
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Experion Developers is a Gurugram-based luxury real estate developer and wholly owned Indian subsidiary of Singapore's Experion Holdings (AT Holdings group), serving HNIs, NRIs, and young professionals across six states with a 10.96 million sq ft portfolio.
- Ownership category
- akta.pro rank
Experion industry classification
Industry- Product category
- Luxury Residential Real Estate Development
- NAICS
- Real Estate Credit (522292)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)
- akta.pro secondary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
Keywords
Where Experion is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Experion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Residential Property Sales: Primary revenue from sale of luxury residential units including apartments, penthouses, duplex villaments, and villas. One-time property sales with no recurring revenue model. Projects include Windchants (Sector 112, Gurugram), The Heartsong (Sector 108, Gurugram), SAATORI (Sector 151, Noida), The Trillion (Sector 48, Gurugram), Experion Elements (Sector 45, Noida), Experion Capital (Lucknow), and Experion Virsa (Amritsar).
- Commercial Property Sales and Leasing: Revenue from commercial spaces including high street retail and premium office spaces at Experio @ Experion Capital in Lucknow, and commercial projects like Milestone Experion Centre and Hub@108 in Gurugram.
- Plotted Development Sales: Sale of residential plots in plotted developments such as The Westerlies (Sector 108, Gurugram) and Experion Virsa (Amritsar), where customers purchase land parcels to build their own homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Luxury Residences (SAATORI Noida) - 3 BHK and 4 BHK apartments |
| One time/ perpetual license | Multi-year contract | Ultra-Luxury Residences (One42 Golf Course Road) - Premium units |
| One time/ perpetual license | Multi-year contract | Branded Residences - Luxury segment |
| Unit Pricing | Multi-year contract | Plotted Development (The Westerlies) - Residential plots |
| One time/ perpetual license | Multi-year contract | The Heartsong - 2, 3, 4 BHK apartments and penthouses |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Experion product offering
Product offeringCore offering
Experion Developers is an FDI-funded luxury real estate developer that designs, builds, and sells premium residential and commercial real estate projects across India's National Capital Region (NCR) and select tier-2 cities. The portfolio spans luxury high-rise condominiums, plotted developments, mixed-use properties, and commercial spaces in Gurugram, Noida, Lucknow, and Amritsar. Revenue is generated primarily through one-time sales of residential units, plotted parcels, and commercial real estate.
Product overview
Experion Developers is a 100% FDI-funded luxury real estate developer and wholly owned subsidiary of Experion Holdings Pte. Limited, Singapore (part of AT Holdings group). The company operates a multi-product portfolio across residential and commercial segments in India's NCR region and select tier-2 cities. Residential offerings include luxury high-rise condominiums (The Trillion, Experion Elements, Windchants, Windchants Nova, The Heartsong, Experion Saatori, One42 Golf Course Road), plotted developments (The Westerlies, Experion Virsa), and mixed-use projects (Experion Capital). Commercial projects include retail and office spaces (Experio @ Experion Capital, Hub @ 108) and corporate offices (Milestone Experion Centre). The portfolio spans Haryana (Gurugram), Punjab (Amritsar), Uttar Pradesh (Noida, Lucknow), targeting affluent homebuyers and investors seeking luxury housing in the Delhi-NCR region.
Differentiator
Problem solved
Functional benefit
Brands
- Experion SAATORI: Luxury residential project in Sector 151, Noida featuring Japanese-inspired wellness-focused living with 3 BHK and 4 BHK residences
- One42 Golf Course Road
- The Trillion
- Windchants
- Windchants Nova
- The Heartsong
- The Westerlies
- Experion Elements
- Experion Virsa
- Experion Capital
- Experio
- Milestone Experion Centre
- Hub@108
Products and services
- The Trillion
Quantifiable outcome
- Rs 4,000 crore bookings in FY 2025-26, nearly doubling from Rs 2,200 crore previous year
- +3 more outcomes
Companies that use Experion
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Experion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Experion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Kerala Forest DepartmentminorCSR partnership for Project EDEM - constructed Kerala's first modern menstrual shelter for Muthuvan tribal women at Thenparakudy settlement.
- Edamalakkudy Vana Samrakshana SamithiminorLocal community organization partnered for Project EDEM - Women's Empowerment Centre for tribal women.
- Experion FoundationminorCSR arm of Experion (separate from Experion Developers) that constructed the menstrual shelter through Project EDEM.
- KPF ArchitectscoreInternational architectural firm partnered for design-led strategy covering Experion's residential portfolio across NCR region.
- SCDA ArchitectscoreInternational architectural firm partnered for design-led strategy covering Experion's residential portfolio across NCR region.
- DPA ArchitectscoreDesigning The Trillion, a 2.5 million sq ft high-rise development with three 45-floor towers in Gurugram.
- DSP DesigncoreDesigning Experion Elements in Noida with focus on sustainability and GRIHA green building compliance. Also designed Experion Capital project.
- OSMOminorOOH advertising specialist using proprietary LOC8 attention intelligence platform for Experion's project launch campaigns, evaluating media placements based on visibility, dwell time, and audience movement.
Scale indicators15 records
Recent moves8 records
Expansion highlights4 records
Experion competitors and assessment
Company assessmentDirect peers
- Sobha Limited: Luxury and super-premium developer with NCR presence (Sobha City, Sobha International City) plus South India stronghold. Comparable on international-grade construction quality, plotted+built product mix, and HNI targeting.
- Oberoi Realty: Mumbai-focused luxury developer (Oberoi Three Sixty, Eternia, Sky City) with similar ultra-luxury positioning and invitation-only sales model. Comparable on premium pricing, international design partnerships, and HNI customer targeting.
- M3M India: Gurugram-based luxury developer competing head-to-head with Experion across Golf Course Road, Dwarka Expressway, and other NCR micro-markets. Closest direct competitor for HNI luxury supply in the same corridors (M3M Golfestate, M3M Latitude, etc.).
- Prestige Group: South-India anchored developer with expanding luxury residential portfolio and select NCR presence (Prestige City Indirapuram, upcoming projects). Comparable on luxury condominium, plotted development, and integrated township formats.
- Macrotech Developers (Lodha): Premium Indian developer behind Lodha Luxury, Lodha World Towers, and Palava — directly comparable in the luxury high-rise condominium and integrated township segments that Experion targets with SAATORI, The Trillion, and Windchants.
- Brigade Group: South-India based developer expanding into luxury residential, commercial, and plotted developments. Comparable on mixed luxury+commercial product mix, international design collaborations, and HNI customer targeting.
Broad incumbents
- DLF Limited: India's largest real estate developer with extensive luxury and super-luxury residential portfolio (The Camellias, The Aralias, etc.) across NCR and other metros. Comparable as a direct competitor for HNI luxury demand and a benchmark for scale, pricing, and brand in the same geographies Experion operates.
- Tata Housing Development: Pan-India premium residential developer under the Tata Group, with luxury and plotted developments (Tata La Vida, Tata Primanti, Tata Raisina Residency) competing in NCR luxury corridors. Comparable on brand-backed premium positioning.
- Godrej Properties: Large listed Indian developer with premium and luxury projects (Godrej Crest, Godrej Woods, Godrej Meridien) in NCR. Competes for the same HNI and NRI buyer pool Experion targets, with broader geographic footprint and stronger ESG positioning.
Regional players
- Signature Global: Listed Gurugram-based developer primarily focused on affordable and mid-premium segments, but with growing luxury exposure (Signature Global Twin Tower DXP). Competes for the same Dwarka Expressway/NCR land banks and investor pool.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Experion social profiles
Digital presenceExperion compliance and trust
Trust signalCompliance3 records
Experion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experion leadership team
Management profileNumber of profiles
Profiles3 records
Experion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experion
What does Experion do?
Experion Developers is an FDI-funded luxury real estate developer that designs, builds, and sells premium residential and commercial real estate projects across India's National Capital Region (NCR) and select tier-2 cities. The portfolio spans luxury high-rise condominiums, plotted developments, mixed-use properties, and commercial spaces in Gurugram, Noida, Lucknow, and Amritsar. Revenue is generated primarily through one-time sales of residential units, plotted parcels, and commercial real estate.
Is Experion a public or private company?
Experion is a private company. It is classified as corporate owned and is currently operating.
When was Experion founded?
Experion was founded in 2006. It employs 51 to 100 people.
Where is Experion based?
Experion is headquartered in Gurugram, India, in the Asia region.
How does Experion make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales and Leasing and plotted Development Sales.
Who are Experion's main competitors?
Direct peers on record are Sobha Limited, Oberoi Realty, M3M India, Prestige Group, Macrotech Developers (Lodha) and Brigade Group. Broad incumbents are DLF Limited, Tata Housing Development and Godrej Properties. Signature Global is listed as a regional player.
Does Experion have an API?
No public API is recorded for Experion.
What industry is Experion in?
Experion's product category is Luxury Residential Real Estate Development. Its primary akta.pro industry code is FSAEAJAD, Land Brokerage (Raw Land & Development Sites), with a secondary code of BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization). Its NAICS code is 522292 and its SIC code is 6552.