Experion

What Experion does

Experion Developers is a 100% FDI-funded luxury real estate developer headquartered in Gurugram, India, established in 2006. It operates as the wholly owned Indian subsidiary of Singapore-based Experion Holdings Pte. Ltd., part of the AT Holdings group. The company develops premium residential and commercial real estate, with an aggregate built-up area of approximately 10.96 million square feet spread across six Indian states: Haryana, Punjab, Uttar Pradesh, Telangana, Goa, and Maharashtra. Active markets include Gurugram, Noida, Lucknow, and Amritsar, with the Gurugram/NCR corridor serving as the primary base.

Experion's product portfolio spans luxury apartments, penthouses, plotted developments, and commercial properties, with flagship commitments including SAATORI (approximately Rs 1,500 crore investment) and One42 (approximately Rs 2,000 crore development value). The business model is built on one-time property sales to high-net-worth individuals, non-resident Indians, and young professionals, with no recurring revenue streams. Pricing is positioned at the premium end of the Indian residential market, leveraging international design sensibilities and a Singapore-headquartered parent brand.

In FY 2025-26, the company reported bookings of approximately Rs 4,000 crore (~$480 million), a near-doubling from Rs 2,200 crore in the prior year. The company employs 51-100 people. The 100% FDI funding structure provides access to international capital but exposes the business to regulatory scrutiny, including enforcement actions by the Enforcement Directorate related to land transactions, which represent a material reputational and execution risk.

Name

Experion

Legal name

Experion Developers Private Limited

Website

https://experion.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Experion Developers is a Gurugram-based luxury real estate developer and wholly owned Indian subsidiary of Singapore's Experion Holdings (AT Holdings group), serving HNIs, NRIs, and young professionals across six states with a 10.96 million sq ft portfolio.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

Real Estate Credit (522292)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

akta.pro secondary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Luxury residential development
• Real estate developer
• Commercial property sales
• Plotted developments
• High-rise condominiums

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Residential Property Sales: Primary revenue from sale of luxury residential units including apartments, penthouses, duplex villaments, and villas. One-time property sales with no recurring revenue model. Projects include Windchants (Sector 112, Gurugram), The Heartsong (Sector 108, Gurugram), SAATORI (Sector 151, Noida), The Trillion (Sector 48, Gurugram), Experion Elements (Sector 45, Noida), Experion Capital (Lucknow), and Experion Virsa (Amritsar).
2. Commercial Property Sales and Leasing: Revenue from commercial spaces including high street retail and premium office spaces at Experio @ Experion Capital in Lucknow, and commercial projects like Milestone Experion Centre and Hub@108 in Gurugram.
3. Plotted Development Sales: Sale of residential plots in plotted developments such as The Westerlies (Sector 108, Gurugram) and Experion Virsa (Amritsar), where customers purchase land parcels to build their own homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Experion Developers is an FDI-funded luxury real estate developer that designs, builds, and sells premium residential and commercial real estate projects across India's National Capital Region (NCR) and select tier-2 cities. The portfolio spans luxury high-rise condominiums, plotted developments, mixed-use properties, and commercial spaces in Gurugram, Noida, Lucknow, and Amritsar. Revenue is generated primarily through one-time sales of residential units, plotted parcels, and commercial real estate.

Product overview

Experion Developers is a 100% FDI-funded luxury real estate developer and wholly owned subsidiary of Experion Holdings Pte. Limited, Singapore (part of AT Holdings group). The company operates a multi-product portfolio across residential and commercial segments in India's NCR region and select tier-2 cities. Residential offerings include luxury high-rise condominiums (The Trillion, Experion Elements, Windchants, Windchants Nova, The Heartsong, Experion Saatori, One42 Golf Course Road), plotted developments (The Westerlies, Experion Virsa), and mixed-use projects (Experion Capital). Commercial projects include retail and office spaces (Experio @ Experion Capital, Hub @ 108) and corporate offices (Milestone Experion Centre). The portfolio spans Haryana (Gurugram), Punjab (Amritsar), Uttar Pradesh (Noida, Lucknow), targeting affluent homebuyers and investors seeking luxury housing in the Delhi-NCR region.

Differentiator

Problem solved

Functional benefit

Brands

• Experion SAATORI: Luxury residential project in Sector 151, Noida featuring Japanese-inspired wellness-focused living with 3 BHK and 4 BHK residences
• One42 Golf Course Road
• The Trillion
• Windchants
• Windchants Nova
• The Heartsong
• The Westerlies
• Experion Elements
• Experion Virsa
• Experion Capital
• Experio
• Milestone Experion Centre
• Hub@108

Products and services

• The Trillion

Quantifiable outcome

• Rs 4,000 crore bookings in FY 2025-26, nearly doubling from Rs 2,200 crore previous year
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Kerala Forest DepartmentminorStrategic or Co-development Partner · 29 May 2026CSR partnership for Project EDEM - constructed Kerala's first modern menstrual shelter for Muthuvan tribal women at Thenparakudy settlement.
• Edamalakkudy Vana Samrakshana SamithiminorStrategic or Co-development Partner · 29 May 2026Local community organization partnered for Project EDEM - Women's Empowerment Centre for tribal women.
• Experion FoundationminorOthers · 29 May 2026CSR arm of Experion (separate from Experion Developers) that constructed the menstrual shelter through Project EDEM.
• KPF ArchitectscoreStrategic or Co-development Partner · 16 January 2026International architectural firm partnered for design-led strategy covering Experion's residential portfolio across NCR region.
• SCDA ArchitectscoreStrategic or Co-development Partner · 16 January 2026International architectural firm partnered for design-led strategy covering Experion's residential portfolio across NCR region.
• DPA ArchitectscoreStrategic or Co-development Partner · 16 January 2026Designing The Trillion, a 2.5 million sq ft high-rise development with three 45-floor towers in Gurugram.
• DSP DesigncoreStrategic or Co-development Partner · 16 January 2026Designing Experion Elements in Noida with focus on sustainability and GRIHA green building compliance. Also designed Experion Capital project.
• OSMOminorGTM or Marketing PartnerOOH advertising specialist using proprietary LOC8 attention intelligence platform for Experion's project launch campaigns, evaluating media placements based on visibility, dwell time, and audience movement.

Scale indicators15 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Sobha Limited: Luxury and super-premium developer with NCR presence (Sobha City, Sobha International City) plus South India stronghold. Comparable on international-grade construction quality, plotted+built product mix, and HNI targeting.
• Oberoi Realty: Mumbai-focused luxury developer (Oberoi Three Sixty, Eternia, Sky City) with similar ultra-luxury positioning and invitation-only sales model. Comparable on premium pricing, international design partnerships, and HNI customer targeting.
• M3M India: Gurugram-based luxury developer competing head-to-head with Experion across Golf Course Road, Dwarka Expressway, and other NCR micro-markets. Closest direct competitor for HNI luxury supply in the same corridors (M3M Golfestate, M3M Latitude, etc.).
• Prestige Group: South-India anchored developer with expanding luxury residential portfolio and select NCR presence (Prestige City Indirapuram, upcoming projects). Comparable on luxury condominium, plotted development, and integrated township formats.
• Macrotech Developers (Lodha): Premium Indian developer behind Lodha Luxury, Lodha World Towers, and Palava — directly comparable in the luxury high-rise condominium and integrated township segments that Experion targets with SAATORI, The Trillion, and Windchants.
• Brigade Group: South-India based developer expanding into luxury residential, commercial, and plotted developments. Comparable on mixed luxury+commercial product mix, international design collaborations, and HNI customer targeting.

Broad incumbents

• DLF Limited: India's largest real estate developer with extensive luxury and super-luxury residential portfolio (The Camellias, The Aralias, etc.) across NCR and other metros. Comparable as a direct competitor for HNI luxury demand and a benchmark for scale, pricing, and brand in the same geographies Experion operates.
• Tata Housing Development: Pan-India premium residential developer under the Tata Group, with luxury and plotted developments (Tata La Vida, Tata Primanti, Tata Raisina Residency) competing in NCR luxury corridors. Comparable on brand-backed premium positioning.
• Godrej Properties: Large listed Indian developer with premium and luxury projects (Godrej Crest, Godrej Woods, Godrej Meridien) in NCR. Competes for the same HNI and NRI buyer pool Experion targets, with broader geographic footprint and stronger ESG positioning.

Regional players

• Signature Global: Listed Gurugram-based developer primarily focused on affordable and mid-premium segments, but with growing luxury exposure (Signature Global Twin Tower DXP). Competes for the same Dwarka Expressway/NCR land banks and investor pool.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Experion_India
• Facebookfacebook.com/ExperionDevelopers
• LinkedInlinkedin.com/company/experion-developers-pvt-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experion