What Hagag Group does

Hagag Group is an Israeli publicly-traded real estate development company (TASE: HGG) that initiates, manages, and markets luxury residential, commercial, and urban renewal projects across Israel. Founded by brothers Eido and Yitzhak Hagag around 2009-2010 and taken public in 2010 via a reverse merger with the shell company Asim Investments, the company operates primarily in Tel Aviv and the Gush Dan metropolitan area, with additional projects in Netanya and exploratory exposure to the German market. Its business model centers on three pillars: (1) direct development and sale of premium residential towers (e.g., H-INFINITY TOWER, Meier on Rothschild, MOMA Tel Aviv, MASTERPIECE BAVLI) and commercial office towers (e.g., H Four Towers with Armani-designed interiors); (2) the purchase-group organization model, which aggregates buyers to collectively acquire land and fund construction at scale — a model reported to have organized ~2 billion ILS of construction activity; and (3) a dedicated urban renewal subsidiary managing 60 TAMA 38 and evacuation-rebuilding projects in prime Tel Aviv locations.

The company's go-to-market is sales-led, executed through on-site showrooms, sales offices at project sites, and website lead capture, targeting affluent individual buyers, HNW investors, and corporate commercial tenants. Pricing reflects its luxury positioning: residential units start from 2.2 million ILS, H-INFINITY TOWER from 65,000 ILS per sqm, and premium office space (Migdalei Ha'Tzeirim) from 700,000 ILS. Competitive differentiation derives from collaborations with globally renowned architects and designers (Pritzker Prize-winner Richard Meier, Moshe Tzur, Ilan Pivko, Yaski-Moor-Sivon, Giorgio Armani) and from the founders' recognized brand — Eido Hagag was named Globes' Person of the Year in Real Estate in 2010. The company has raised multiple debt and equity rounds on TASE, most notably a 300 million ILS convertible bond in 2021 at a 1.1 billion ILS company valuation, and has expanded via the 2017 Berggruen Residential joint venture with billionaire Nicolas Berggruen.

Name

Hagag Group

Legal name

Hagag Group Real Estate Initiation Ltd. (קבוצת חג'ג' ייזום נדל"ן בע"מ)

Website

https://hagag-group.co.il

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Hagag Group is a publicly-traded Israeli luxury real estate developer (TASE: HGG) that initiates, manages, and markets premium residential towers, commercial office projects, and TAMA 38 urban renewal developments primarily in Tel Aviv and the Gush Dan metropolitan area, targeting affluent individual buyers, HNW investors, and corporate tenants through direct sales and organized purchase groups.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Commercial and Institutional Building Construction (236220), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Luxury real estate development
• Residential property sales
• Commercial property development
• Urban renewal projects
• Purchase group organization

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Direct sale of luxury residential units (apartments, penthouses, duplexes) to end buyers at premium prices in projects across Tel Aviv and Gush Dan.
2. Commercial Property Sales and Rentals: Sale and rental of premium office tower floors and commercial units in projects such as H Towers on Ha'arba Street, H-Tower Recital, and Bar Kohva Tower.
3. Purchase Group Organization: Organizing and managing purchase groups for residential projects; the group generates revenues from organizing and managing group procurement of land and construction.
4. Urban Renewal / TAMA 38 Projects: Development and marketing of urban renewal projects (TAMA 38 reinforcement and evacuation-rebuilding) through the dedicated subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hagag Group initiates, develops, and markets luxury residential towers, boutique residential buildings, and premium commercial office properties in prime locations across Tel Aviv and the Gush Dan metropolitan area in Israel. The company also operates a dedicated urban renewal subsidiary managing TAMA 38 building reinforcement and evacuation-rebuilding projects for existing property owners. A signature capability is organizing purchase groups that aggregate buyers to collectively acquire land and construct residential projects at scale.

Product overview

Hagag Group is an Israeli real estate development company specializing in initiating, managing, and marketing residential and commercial real estate projects. The company's product portfolio consists of three main categories: residential projects (luxury towers and boutique buildings), commercial projects (office towers), and urban renewal projects (Tama 38 and evacuation-building programs). Key residential products include flagship projects like H-INFINITY TOWER (52-story luxury tower), MOMA Tel Aviv (green residential complex), Port TLV Residence (seafront mixed-use), and MASTERPIECE BAVLI (46-story Bavli tower). Commercial offerings include H-Tower רסיטל (31-story office tower) and H-מגדלי הארבעה (twin Armani-designed office towers). The urban renewal subsidiary handles approximately 60 urban renewal projects in Tel Aviv.

Differentiator

Problem solved

Functional benefit

Brands

• Hagag Group - Urban Renewal (TAMA 38): Urban renewal subsidiary specializing in TAMA 38 and evacuation projects in Tel Aviv, managing 60 urban renewal projects
• Berggruen Residential

Products and services

• H - INFINITY TOWER

Quantifiable outcome

• 50+ successful projects completed across Gush Dan with thousands of residential units
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Berggruen ResidentialflagshipStrategic or Co-development PartnerHagag Group (through Hagag-Cohen Group) holds 50% of Berggruen Residential, a joint venture with billionaire Nicolas Berggruen's international Berggruen company. The partnership focuses on ultra-luxury residential development in Tel Aviv, including the flagship Meier on Rothschild project designed by Pritzker Prize-winning architect Richard Meier. Berggruen Residential was established in 2006.
• Giorgio ArmaniflagshipStrategic or Co-development PartnerA 14 million ILS agreement was signed with Italian designer Giorgio Armani for the interior design of H Four Towers (H - מגדלי הארבעה) office towers in Tel Aviv. Armani designed the business lounges and lobby entrance areas of the towers, representing a landmark collaboration between a world-renowned fashion designer and an Israeli real estate developer.
• Mor Investments Ltd.coreStrategic or Co-development PartnerMor Investments acquired approximately 20% of a residential project in the Sumeil district being developed by Hagag Group in Tel Aviv, for 36.6 million ILS. This represents a co-development partnership on one of Hagag's flagship luxury residential projects.
• Architecture Firms (Richard Meier, Moshe Tzur, Ilan Pivko, Yaski-Moor-Sivon)coreTechnology or IntegrationHagag Group collaborates with internationally renowned architects and leading Israeli architecture firms including Richard Meier (Meier on Rothschild), Moshe Tzur (H-Infinity Tower, H Four Towers, Einstein Tower, H-Shadal), Ilan Pivko (Port TLV, MOMA Tel Aviv, Arsuf Panoramic), and Yaski-Moor-Sivon (Migdalei Ha'Tzeirim, H-Tower Recital). These partnerships define the premium positioning and design quality of Hagag's projects.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Africa Israel Properties (AFI Properties): Major Israeli real estate developer active in residential, commercial, and mixed-use projects in Israel. Closely comparable business model to Hagag, building premium residential towers and office developments in Israeli urban centers.
• Azrieli Group: One of Israel's largest real estate developers and operators, active across office, retail, and residential with significant Tel Aviv exposure. Directly comparable to Hagag in commercial tower and residential development in the Tel Aviv/Gush Dan market.
• Shikun & Binui: One of Israel's largest real estate and construction companies with significant residential and urban renewal exposure. Comparable in Israeli residential development scale and TASE-listed public structure, though much larger in headcount and backlog.
• Amot Investments: TASE-listed Israeli real estate company that owns and develops premium office and commercial properties, primarily in Tel Aviv. Comparable in commercial tower development and TASE-listed public-company structure.
• Property & Building Corporation (PBC): IDB-controlled Israeli real estate developer engaged in residential, commercial, and mixed-use property development across Israel. Comparable Israeli residential/commercial mix and urban renewal exposure.
• Gav-Yam Lands: Israeli real estate company focused on high-end office parks and business complexes, including prominent Tel Aviv developments. Directly comparable to Hagag's premium commercial tower business (e.g., H Four Towers, H-Tower Recital).
• Elbit Imaging: Israeli public company engaged in real estate development and investments in Israel and internationally. Comparable as a TASE-listed Israeli developer with mixed-use project exposure, though historically more international in focus.
• Melisron: Israeli real estate company focused on income-producing office, retail, and residential properties in Tel Aviv and major Israeli cities. Comparable to Hagag's commercial/residential mix and Tel Aviv concentration.
• Delek Real Estate: Israeli real estate company engaged in residential and commercial development. Comparable in residential project development in Israeli metropolitan markets and TASE-listed status.

Regional players

• Globe Trade Centre (GTC): Israel-origin commercial real estate developer with significant operations in Central and Eastern Europe. Comparable as a developer of premium commercial properties originating from Israeli parent ownership, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eidohagag
• Facebookfacebook.com/HAGAGROUP
• LinkedInlinkedin.com/company/hagag-group-real-estate-development-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagag Group