Nordic Entertainment Group

What Nordic Entertainment Group does

Nordic Entertainment Group, now operating as Viaplay Group AB (publ), is a publicly listed Nordic entertainment company headquartered in Stockholm and listed on Nasdaq Stockholm under tickers VPLAY A and VPLAY B. The group's core offering is the Viaplay direct-to-consumer streaming service, which delivers premium live sports, films, series and music to subscribers in all Nordic countries plus the Netherlands. Viaplay's content slate is anchored by long-dated exclusive sports rights, including UEFA Club competitions across Denmark, Norway and Finland through 2031, and a library of locally relevant Nordic originals.

Viaplay Group's product surface extends beyond streaming. It operates linear TV channels across most Nordic markets, radio stations in Norway and Sweden, and — via its subsidiary Allente — TV and broadband services bundled for Nordic households. The Viaplay Select branded-content concept distributes Viaplay content into third-party partner platforms worldwide, providing an indirect channel into markets the company does not serve directly. The company employs 1,357 people (2025) and reported group net sales of 17.7 billion SEK in 2025.

The business model is predominantly subscription-recurring: direct Viaplay streaming subscriptions, Allente TV and broadband subscriptions, complemented by advertising revenue from linear TV channels, radio and streaming. As of 2025 the company reports 4.4 million Viaplay subscribers across six markets. The group's customer base is consumer-facing and geographically concentrated in the Nordics with the Netherlands as the only non-Nordic market.

Name

Nordic Entertainment Group

Legal name

Viaplay Group AB (publ)

Website

https://nentgroup.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Viaplay Group (formerly Nordic Entertainment Group) is a Stockholm-listed Nordic entertainment provider operating the Viaplay streaming service, linear TV channels, radio stations, and the Allente TV/broadband subsidiary, serving 4.4 million subscribers across the Nordics and the Netherlands with premium sports and local content.

Ownership category

akta.pro rank

Product category

Video Streaming and Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Streaming services
• Video on demand
• Live sports broadcasting
• TV channels
• Radio broadcasting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Streaming Subscriptions: Direct consumer subscriptions to Viaplay streaming service generating recurring revenue from subscribers in Nordic countries and Netherlands
2. TV and Broadband Services: Allente provides TV and broadband services to Nordic consumers, generating revenue through service subscriptions
3. Advertising: Viaplay Group operates TV channels and streaming platform that likely include advertising revenue streams
4. Radio Broadcasting: Radio stations operating in Norway and Sweden generating revenue through advertising

Go-to-market motion3 records

Core offering

Nordic Entertainment Group (operating as Viaplay Group) is a Nordic entertainment provider that operates the Viaplay direct-to-consumer streaming service delivering premium live sports, films, series, and music across Nordic countries and the Netherlands. The company also operates TV channels across most Nordic markets, radio stations in Norway and Sweden, and through its subsidiary Allente provides bundled TV and broadband services across the Nordic region.

Product overview

Nordic Entertainment Group (Viaplay Group) operates as a platform-plus-content portfolio. The core offering centers on the Viaplay streaming service, which provides premium live sports, films, series, and music across Nordic markets and the Netherlands. This is complemented by the Viaplay Select branded content concept distributed through partner platforms globally. The company also operates traditional TV channels across most Nordic markets and radio stations in Norway and Sweden. The subsidiary Allente extends the portfolio with TV and broadband services, creating a vertically integrated entertainment provider across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• Viaplay Select: Branded content concept added to partner platforms around the world
• Allente

Products and services

• Viaplay Streaming Service

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AllentecoreOthersAllente, a leading Nordic provider of TV and broadband services, is part of Viaplay Group and strengthens its position across the Nordic media landscape. This appears to be a subsidiary/fully-owned entity rather than an external partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• SVT: Swedish public service broadcaster with linear TV channels, SVT Play streaming, and radio. Comparable to Viaplay Group's Swedish operations and competes for locally relevant storytelling audiences in Sweden.
• NRK: Norwegian public service broadcaster operating TV channels, radio stations, and NRK TV streaming. Comparable to Viaplay's Norwegian operations in linear TV, radio, and on-demand streaming, though funded via public means.
• TV 2 Group: Leading Nordic commercial broadcaster operating TV 2 in Norway and TV 2 in Denmark, with streaming extensions. Directly comparable to Viaplay Group as a Nordic-focused broadcaster with linear TV and digital streaming assets.
• Bonnier Broadcasting (TV4 Group): Swedish commercial broadcaster group (TV4, MTV, C More) operating linear TV channels and streaming services. Direct Nordic peer to Viaplay Group competing for Swedish-speaking audiences and premium content rights.

Broad incumbents

• Netflix: Global streaming incumbent with significant Nordic subscriber base and local-language originals. Directly competes with Viaplay for streaming subscribers and sports-adjacent content in the Nordics, but operates at vastly greater scale and geographic reach.
• Disney+: Global streaming service from The Walt Disney Company carrying major sports rights (e.g., ESPN content) alongside franchise films and series. Competes with Viaplay for premium entertainment share-of-wallet in the Nordics.
• HBO Max: Warner Bros. Discovery's premium streaming service offering HBO originals, Warner film catalog, and select sports. Directly competes with Viaplay for premium entertainment subscribers across Nordic markets.
• ITV plc: UK commercial broadcaster with ITVX streaming, linear channels, and Studios production. Comparable as a regional broadcaster that has built a streaming extension alongside linear TV and ad-supported models, mirroring Viaplay's portfolio structure.
• Amazon Prime Video: Amazon's streaming service bundled into Prime, carrying Thursday Night Football and exclusive sports rights in select markets. Competes with Viaplay for live sports and premium entertainment subscribers in the Nordics.

Others

• Telia Company: Nordic telecom operator and joint-venture partner in Allente. Comparable as a Nordic telecom/media convergence player and a relevant ecosystem participant tied to Viaplay's TV and broadband distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nentgroup
• Xx.com/nent_group
• Facebookfacebook.com/nentgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Entertainment Group