Bonnier Broadcasting

What Bonnier Broadcasting does

Bonnier Broadcasting operates a single Swedish-language affiliate marketing website (bonnierbroadcasting.com) that functions as a curated comparison and directory platform for offshore online casinos and betting sites accessible to Swedish players. The core product, branded 'Bästa casinon utan Spelpaus' (Best casinos without Spelpaus), presents ranked lists, editorial reviews, bonus comparisons, payment method guidance, and licensing context for operators licensed outside the Swedish Spelpaus self-exclusion system. The underlying technology is a standard WordPress-based content management system with affiliate tracking links directing users to partner casino operators.

The business model is 100% affiliate/referral commission-based: the site drives organic search traffic through SEO-optimized Swedish-language content and earns commissions when users click through to and register at partner casinos. Ten named affiliate partnerships span core (Rabbit Reel, Bet Ninja, Lucky Fuel) and minor tiers (Taste Vegas, Newlucky, Gambiva, Hugo Casino, iBet, Joki Casino, Sky Hills). The target audience is Swedish-speaking online gambling enthusiasts seeking alternatives to domestically regulated casinos, motivated by larger bonuses, broader game libraries, cryptocurrency payment options, and access to platforms outside the Spelpaus self-exclusion framework. The company is privately held, headquartered in Stockholm, Sweden, and operates with 1-10 employees.

Name

Bonnier Broadcasting

Website

https://bonnierbroadcasting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonnier Broadcasting operates a Swedish-language affiliate website that compares and recommends offshore online casinos and betting sites accessible to Swedish players seeking alternatives to domestically regulated platforms. Revenue is generated through referral commissions from approximately ten partner casino operators via SEO-driven organic traffic.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Content

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online casino affiliate
• Casino comparison site
• Affiliate marketing
• Gambling content platform
• Swedish gambling guides

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing / Referral Commissions: The company earns commissions by driving traffic to online casino operators. The site contains affiliate links and visit buttons (e.g., '/visit/casinon-utan-licens') that redirect users to partner casino operators. Revenue is generated when users click through to and potentially register/deposit at partner casinos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bonnier Broadcasting operates a Swedish-language affiliate website (bonnierbroadcasting.com) that aggregates and ranks online casinos operating outside the Swedish licensing system (Spelpaus). The site provides editorial casino reviews, bonus comparisons, game overviews, payment method guidance, and licensing context (MGA, Curacao, Anjouan, Tobique, Kahnawake, EMTA) for Swedish-speaking players, monetizing via affiliate referral commissions when users click through to partner casino operators.

Product overview

The company's website operates as a single, unified comparison platform — "Bästa casinon utan Spelpaus" (Best casinos without Spelpaus) — which aggregates and ranks offshore online casinos accessible to Swedish players. The platform functions as an editorial directory, offering casino reviews, bonus comparisons, game type breakdowns, licensing context, payment method guidance, and responsible gambling resources. There are no separate modules, sub-brands, or add-on products — all content flows through the same core site, organized by category navigation (best casinos, betting sites, fast withdrawals, no BankID).

Differentiator

Problem solved

Functional benefit

Products and services

• Best Casinos Without Spelpaus (Bästa casinon utan Spelpaus) A curated Swedish-language comparison and directory platform that evaluates and ranks online casinos operating outside the Swedish licensing system (Spelpaus), providing detailed reviews, bonus comparisons, game overviews, payment method guidance, and responsible gambling information for Swedish-speaking players seeking casino alternatives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Rabbit ReelcoreGTM or Marketing PartnerFeatured casino recommendation on the site, listed as the top-rated casino without Swedish license with exclusive jackpots, fast withdrawals, and promotional offers including €1650 and 1277 free spins plus 15% cashback.
• Bet NinjacoreGTM or Marketing PartnerFeatured as the top-rated casino without Swedish license for sports betting, offering fast and secure withdrawals, exclusive games, and a €1000 bonus plus 100 free spins.
• Lucky FuelcoreGTM or Marketing PartnerRecommended casino with tax-free winnings, thousands of games, and a welcome bonus across six deposits worth €900, 777 free spins, and 15% cashback.
• Taste VegasminorGTM or Marketing PartnerNew casino with EU license, instant banking, large promotions, 200% up to €500 plus 20% weekly cashback.
• NewluckyminorGTM or Marketing PartnerFeatured for live casino experience with live dealer games, fast transactions, 24/7 customer support, 250% up to €4000 plus 350 free spins.
• GambivaminorGTM or Marketing PartnerCasino recommendation for slots with top game providers and up to 800% bonus up to €10,000.
• Hugo CasinominorGTM or Marketing PartnerNew casino with animated theme, fast withdrawals, daily bonuses, 10,000+ games, 325% up to €5450 plus 275 free spins.
• iBetminorGTM or Marketing PartnerOnline casino focused on sports betting odds with extensive game selection, €100% up to €300 plus 100 free spins.
• Joki CasinominorGTM or Marketing PartnerCashback casino with fast withdrawals, thousands of games, 10% daily cashback and 200% up to €1000 welcome bonus.
• Sky HillsminorGTM or Marketing PartnerModern online casino without Swedish license with large jackpots, recurring tournaments, 24/7 support, 200% up to €1500.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bingolicens: Swedish comparison site focused on bingo and casino operators. Overlaps with Bonnier Broadcasting in the Swedish-language iGaming comparison space, though with a more bingo-led angle.
• Nätcasinon.com: Swedish-language online casino comparison site. Direct competitor targeting Swedish-speaking players with operator reviews and bonus information similar to Bonnier Broadcasting's content.
• Raketech: Nordic-headquartered iGaming affiliate and SEO content company. Closest direct structural peer to Bonnier Broadcasting given shared Nordic origins, SEO-led GTM, and online casino/betting vertical focus.
• Catena Media: Publicly-traded iGaming affiliate company that operates a portfolio of comparison and review sites across multiple verticals and geographies. Directly comparable as Bonnier Broadcasting is also a single-vertical affiliate site monetising online casino referrals via SEO content.
• Better Collective: Publicly-traded sports betting and iGaming affiliate operator with deep Nordic roots. Comparable business model (SEO-driven affiliate content, partner commissions) and overlapping operator partnerships, with stronger sportsbook vertical.
• Gambling.com Group: Affiliate marketing business operating sports betting and casino comparison websites globally. Comparable because it monetises the same operator-referral funnel, though primarily in English-language markets.
• Casinofeber: Swedish-language casino comparison and review site. Direct competitor in the same linguistic and regulatory niche, targeting Swedish players seeking online casino information.
• XLMedia: Performance and affiliate marketing company across multiple verticals including gambling. Comparable in business model (SEO/affiliate referrals to operators) and reliance on operator commission revenue.
• SveaCasino: Swedish casino information and comparison portal. Direct competitor in the Swedish-language iGaming information market, with overlapping audience and similar affiliate-led monetisation.
• AlltOmCasino: Swedish-language online casino portal providing reviews, bonus information, and comparison content. Comparable offering and audience to Bonnier Broadcasting's Swedish-market affiliate site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bonnier-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnier Broadcasting