RSA America
RSA America provides independent grocers with a unified digital commerce platform encompassing loyalty, digital couponing, e-commerce, retail media, and AI-driven analytics. The company serves 250+ retailers across 1,500 storefronts and 7.2 million shoppers in 41 U.S. states.
- Company typePrivate
- Founded2014
- HeadquartersPalatine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RSA America does
RSA America is a privately held retail technology company founded in 2014 and headquartered in Inverness/Palatine, Illinois, that provides a unified digital commerce platform purpose-built for independent grocery retailers competing against national chains. The platform integrates loyalty programs, digital couponing with real-time POS-validated redemption, white-labeled e-commerce and mobile apps (Always On Grocery), AI-driven personalization and automation (Autopilot.AI), brand-funded promotional tools (BrandAiQ), retail media monetization, an in-store kiosk solution, and a unified decision hub. The technology layer is anchored by deep POS integration with 11+ hardware providers (NCR, Toshiba, IBM, RORC, LOC, Retailix, Truno, ECRS, IT Retail, RDS), enabling deployment without hardware replacement — a critical requirement for resource-constrained independent operators.
The company serves more than 250 retailers across approximately 1,500 storefronts and reaches 7.2 million shoppers in 41 U.S. states. Its business model combines SaaS platform subscriptions (annual billing, custom pricing by store count and feature tier) with transaction-based revenue from digital coupon distribution and manufacturer-funded promotions, retail media advertising revenue via the Citrus Ads (Epsilon) partnership, and professional services/implementation. Go-to-market is a hybrid of direct enterprise sales to mid-market and regional grocery chains and channel partnerships with wholesale grocers (Associated Wholesale Grocers, URM Stores, SpartanNash, Associated Grocers of the Southwest) that aggregate deployment across their member retailer networks, supplemented by industry events such as the NGA Show and a free Digital Audit tool for top-of-funnel lead generation. Recent strategic activity in 2025-2026 — particularly the AWG partnership (1,100+ members, 3,500 locations) and URM Stores rollout (265 grocers) — signals accelerated enterprise-channel momentum.
RSA America firmographics
Firmographics- Name
- RSA America
- Legal name
- RSA America
- Website
- https://rsaamerica.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RSA America provides independent grocers with a unified digital commerce platform encompassing loyalty, digital couponing, e-commerce, retail media, and AI-driven analytics. The company serves 250+ retailers across 1,500 storefronts and 7.2 million shoppers in 41 U.S. states.
- Ownership category
- akta.pro rank
RSA America industry classification
Industry- Product category
- Retail Technology Platform for Grocery
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where RSA America is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RSA America business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: RSA America generates recurring revenue through subscription fees for access to their unified digital commerce platform. The platform serves as a managed service for independent grocers, with pricing based on store count and feature tiers. Recurring revenue model with annual billing cycles implied by platform structure.
- Digital Promotion and Coupon Services: Transaction and usage-based revenue from digital coupon distribution, manufacturer coupon funding, and promotional campaign execution. BrandAiQ platform enables direct brand payments to retailers without third-party intermediaries, with RSA capturing a take rate on promotional volumes.
- Retail Media Network: Revenue from monetizing digital advertising placements within the grocer ecosystem. Brands pay for targeted ad placements reaching shoppers through RSA's network of independent grocers, with Citrus Ads partnership enabling scalable campaign execution.
- Professional Services and Implementation: Implementation support, digital audit services, and onboarding assistance for independent grocers transitioning to digital platforms. While not explicitly priced, these services complement the core platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on store count and feature selection |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
RSA America product offering
Product offeringCore offering
RSA America provides a unified retail technology platform for independent grocers combining loyalty rewards, digital couponing, white-labeled ecommerce and mobile apps, AI-powered analytics, retail media, and brand promotions in a single SaaS offering. The platform integrates with 11+ major POS providers and serves more than 250 retailers across 1,400+ storefronts and 7.2 million shoppers in 41 U.S. states, enabling independent grocery operators to access enterprise-grade digital marketing capabilities previously reserved for national chains.
Product overview
RSA America offers a unified omnichannel growth platform for independent grocers combining loyalty rewards, digital couponing, e-commerce (Always On Grocery), AI-powered analytics (Autopilot.AI), brand promotions (BrandAiQ), retail media solutions, RSA Decision Hub, RSA KIOSK, and Digital Audit services. The platform connects over 250 retailers across 1,400+ store fronts and 7.2 million shoppers across 41 U.S. states, enabling independent grocers to compete with national chains through AI-driven personalization, real-time coupon redemption, predictive analytics, fraud detection, and automated campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- Autopilot.AI: AI-powered analytics platform that automates personalized promotions, optimizes operations, and delivers data-driven decisions for independent grocers.
- BrandAiQ
- Always On Grocery (AOG)
- RSA Decision Hub
- RSA KIOSK
Products and services
- Loyalty Rewards Customizable loyalty rewards program for independent grocers that enhances customer engagement, rewards repeat shoppers, and strengthens brand loyalty through personalized incentives, points from coupon clipping, and points from purchases.
- Digital Couponing Digital couponing solution that delivers manufacturer coupons directly to shoppers' phones with one-click clip and redeem functionality, validated in real time at checkout and seamlessly integrated with major POS systems.
- Always On Grocery (AOG) White-labeled, grocer-branded ecommerce solution providing mobile apps and websites with curbside pickup and home delivery integrations, real-time inventory tracking, and unified promotions across ecommerce, circulars, and in-store channels.
- Autopilot.AI AI/ML-powered platform for independent grocers that automates personalized promotions based on shopper behavior, converts non-loyalty sales into loyalty revenue, monitors product movement, and detects fraud in real time while automating campaigns for top shoppers and high-performing products.
- BrandAiQ Three-module platform for brands, wholesalers, and retailers that enables seamless creation, distribution, and performance tracking of digital FSIs and trade promotions, with direct brand-to-retailer coupon funding, real-time UPC sales tracking, and coupon usage analytics.
- Retail Media Solutions Retail media capability that empowers retailers and brands to deliver highly targeted, data-driven ads within the shopping journey using first-party data and AI-powered insights, in partnership with Citrus Ads for scalable campaigns.
- RSA Decision Hub Next-generation loyalty and promotions decision center that unifies promotions, offers, ads, and loyalty into a single command view, helping teams turn shopper and campaign data into clear next actions through intelligent automation and optional Autopilot AI insights.
- RSA KIOSK Fully integrated in-store smart retail platform that brings loyalty, digital coupons, ecommerce, and retail media into one seamless experience, enabling shoppers to browse and redeem digital coupons without a mobile app and providing POS-connected real-time pricing and promotions.
- Digital Audit Diagnostic tool for independent grocers that evaluates digital assets, performance, and customer engagement across every platform and provides a roadmap for improvement, innovation, and impact.
Quantifiable outcome
- 8% average sales increase for WM Grocery after platform implementation
- +8 more outcomes
Companies that use RSA America
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles3 records
RSA America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
RSA America partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Associated Wholesale Grocers Inc. (AWG)coreStrategic partnership with AWG, a food wholesaler serving over 1,100 member companies and 3,500 store locations, to expand integrated digital commerce and retail media platform offerings. The partnership enables independent grocers access to enterprise-grade capabilities including loyalty, ecommerce, mobile applications, and AI-driven shopper insights through a scalable global app model. RSA currently serves 430 AWG retail locations connected with 2.5 million shoppers, with initiative aiming to provide independent retailers tools previously reserved for national chains.
- URM StorescoreStrategic partnership with URM Stores, a Spokane, Washington-based retailer-owned wholesaler supporting approximately 265 independent grocery retailers in the Pacific Northwest, to deploy a centrally managed loyalty, digital marketing, retail media, and AI-enabled commerce platform. More than 60 stores currently live on the platform with over 100 additional stores signed and onboarding in phases. Initiative represents a network-wide digital transformation with a 'no retailer left behind' philosophy.
- California Grocers Association (CGA)coreInnovative collaboration between RSA America and California Grocers Association to provide cutting-edge technology to independent grocers in California. Partnership represents industry association endorsement and channel relationship for platform deployment.
- Citrus Ads (Epsilon)coreRSA America partnered with Epsilon's Citrus Ads to introduce retail media capabilities for independent grocers. The partnership enables scalable campaign execution through Citrus Ads' infrastructure, allowing brands to reach shoppers within the RSA retailer network.
- SpartanNashcoreWholesale alliance with SpartanNash, a major food wholesaler and distributor serving independent grocers across the Midwest and Beyond. SpartanNash provides wholesale distribution services enabling RSA platform deployment to their retailer network.
- AGBR (Associated Grocers of the Southwest)coreWholesale alliance with AGBR serving independent grocers in the Southwest region, enabling platform deployment through their member retailer network.
- RDS (Retail Data Systems)corePOS integration partnership enabling RSA platform connectivity with RDS point-of-sale systems used by independent grocers.
- NCRcorePOS integration partnership with NCR, one of the largest POS system providers for grocery retailers, enabling seamless platform deployment across NCR-equipped stores.
- ToshibacorePOS integration partnership with Toshiba, enabling RSA platform connectivity with Toshiba point-of-sale systems used by independent grocers.
- Fieldale Farms CorporationminorPartnership deepening with Fieldale Farms, a poultry and food producer, to enhance supply chain and promotional capabilities for RSA retailer network.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
RSA America competitors and assessment
Company assessmentDirect peers
- Birdzi: AI-driven personalization and shopper engagement platform purpose-built for grocery retail. Closest direct competitor to RSA America — both target independent and regional grocers with AI-powered personalization, loyalty, and digital coupons over a unified platform.
- Paytronix: Loyalty, online ordering, and gift card platform historically focused on restaurants and now expanding into grocery and convenience. Overlaps with RSA on loyalty, digital offers, and CRM capabilities for independent-format operators.
- Stuzo: Marketing technology and loyalty platform for convenience stores and grocers. Competes head-to-head with RSA in the small-format independent retail space, particularly on mobile engagement and digital offers.
- Punchh (by Thanx): Loyalty, offers, and CRM platform initially built for restaurants and now serving omnichannel retail including grocery. Direct competitor on the loyalty and digital-coupon core of the RSA stack.
- Mercatus: Digital commerce platform for grocers and food retailers offering e-commerce, mobile, and digital engagement tooling. Competes with RSA's Always On Grocery (AOG) e-commerce and digital-marketing layer.
- MyWebGrocer: E-commerce and shopper engagement solutions for grocery retailers, including digital circulars, coupons, and personalized promotions. Overlaps with RSA on digital couponing and e-commerce.
- UpClear: Trade promotion management and retail execution software for CPG brands and retailers. Overlaps with RSA's BrandAiQ module in digital FSI / trade-promotion workflows between brands and grocers.
Broad incumbents
- Catalina: Large-scale retail media network and shopper-intelligence provider serving CPG brands and grocery retailers nationally. Competes with RSA's Retail Media Solutions and Citrus Ads/Epsilon partnership at the brand-spend monetization layer, but at much larger scale.
- Inmar: Established provider of digital coupon clearinghouse, promotions, and supply-chain solutions for grocers and brands. A current RSA technology partner that also competes broadly across the couponing and trade-promotion space.
- Epsilon (Publicis Groupe): Global marketing-services and retail-media platform whose Citrus Ads product is the RSA retail media partner. As a Publicis-owned incumbent with national CPG relationships, Epsilon is the most likely large-platform competitor to extend into the independent-grocer media space RSA occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
RSA America social profiles
Digital presenceRSA America financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSA America leadership team
Management profileNumber of profiles
Profiles15 records
RSA America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSA America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSA America
What does RSA America do?
RSA America provides a unified retail technology platform for independent grocers combining loyalty rewards, digital couponing, white-labeled ecommerce and mobile apps, AI-powered analytics, retail media, and brand promotions in a single SaaS offering. The platform integrates with 11+ major POS providers and serves more than 250 retailers across 1,400+ storefronts and 7.2 million shoppers in 41 U.S. states, enabling independent grocery operators to access enterprise-grade digital marketing capabilities previously reserved for national chains.
Is RSA America a public or private company?
RSA America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RSA America founded?
RSA America was founded in 2014. It employs 11 to 50 people.
Where is RSA America based?
RSA America is headquartered in Palatine, United States, in the North America region.
How does RSA America make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are digital Promotion and Coupon Services, retail Media Network and professional Services and Implementation.
Who are RSA America's main competitors?
Direct peers on record are Birdzi, Paytronix, Stuzo, Punchh (by Thanx), Mercatus, MyWebGrocer and UpClear. Broad incumbents are Catalina, Inmar and Epsilon (Publicis Groupe).
Does RSA America have an API?
No public API is recorded for RSA America.
What industry is RSA America in?
RSA America's product category is Retail Technology Platform for Grocery. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.