What Birdzi Inc. does

Birdzi Inc. is a private software company founded in 2012 and headquartered in Bridgewater, New Jersey, that provides an AI-powered customer intelligence and personalization platform purpose-built for grocery retailers. The platform unifies loyalty, point-of-sale, eCommerce, and digital interaction data into adaptive customer profiles, then drives hyper-personalized marketing campaigns, automated shopper journey orchestration, and retail media activation. Core products include the VISPER personalization engine (in 1.0, 2.0, and Live versions), the Journey automated behavior-based offer orchestration product, DataScope for merchandising and category analytics, and AskKea, a natural language interface for querying shopper data. The proprietary KIC (Shopper Quality Index) score underpins predictive segmentation and churn-risk identification, and the company holds SOC 2 Type 2 attestation.

Birdzi serves mid-size to enterprise regional grocery retailers across the United States, with over 80% of its customers operating more than 100 store locations. Named customers include Wakefern Food Corp. (ShopRite, Price Rite Marketplace, The Fresh Grocer), Northeast Grocery/Tops Friendly Markets, Strack & Van Til, Coborn's, Weis Markets, Harps Food Stores, Associated Wholesale Grocers, Associated Food Stores, Rouses, Redner's Markets, Berkot's Super Foods, Brookshire's, and Brookshire Brothers. The company leverages grocery cooperative distribution channels and technology integration partnerships (ECRS, eGrowcery, Armeta Analytics) to expand reach. It is also positioning its Journey product to serve CPG brand partners as a secondary vertical.

Birdzi operates a SaaS subscription revenue model supplemented by professional services for integration, onboarding, and campaign execution. Go-to-market is direct enterprise field sales, anchored by a "Request a Demo" conversion path and event presence at NRF, Groceryshop, FMI Midwinter, and the NGA Show, supported by a content strategy including the "Retail Perch" podcast. The company appears bootstrapped or self-funded, with only a single $1M funding round disclosed in 2014 plus RevTech Ventures accelerator participation, and is led by co-founders Shekar Raman (CEO) and Franc Borges (CTO).

Name

Birdzi Inc.

Legal name

Birdzi Inc.

Website

https://birdzi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Birdzi Inc. is a private US SaaS company providing an AI-driven customer intelligence and personalization platform for regional and enterprise grocery retailers, unifying loyalty, POS, and eCommerce data to power hyper-personalized campaigns, journey orchestration, and retail media.

Ownership category

akta.pro rank

Product category

Grocery Retail Personalization Software

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Grocery personalization platform
• Retail customer intelligence
• Shopper analytics software
• Loyalty program automation
• Retail media activation

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Birdzi operates as a SaaS platform providing grocery retailers access to its customer intelligence and engagement ecosystem on a subscription basis. The platform is described as mature and enterprise-ready, supporting large-scale regional and national retailers. Pricing is not publicly disclosed.
2. Professional Services & Strategic Partnerships: Birdzi positions itself as a strategic partner working alongside retailers, providing implementation support, data integration, campaign design, measurement, and optimization services. From data integration across POS, loyalty, eCommerce, and digital systems to campaign execution and ongoing strategy support, the company provides hands-on professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Birdzi provides an AI-powered customer intelligence platform built specifically for grocery retailers. It unifies loyalty, point-of-sale, eCommerce, and digital interaction data into adaptive customer profiles and uses machine learning to automate hyper-personalized promotions, campaign orchestration, retail media activation, and shopper journey management at enterprise scale.

Product overview

Birdzi Inc. offers an Adaptive Retail Intelligence platform built on four core pillars: Understand, Manage, Activate, and Orchestrate. The platform unifies loyalty, point-of-sale, eCommerce, and digital interaction data into one source of adaptive customer intelligence. Key products include: VISPER (AI-driven personalization engine for hyper-personalized campaign delivery, available as 1.0, 2.0, and Live versions), Journey (automated shopper journey orchestration for real-time behavior-based offers), DataScope (advanced analytics suite for merchandising and category management), and AskKea (conversational natural language interface for querying shopper data). The platform modules include Shopper Analytics (predictive analytics, KIC scoring, segmentation) and Shopper Engagement Tools (intelligent offer activation, personalized email, loyalty management). Birdzi serves enterprise and regional grocery retailers with connected, modular tools for activation, reporting, and data access.

Differentiator

Problem solved

Functional benefit

Brands

• Visper: AI-driven personalized campaign engine for hyper-personalized marketing campaigns.
• Journey
• DataScope
• AskKea

Products and services

• Birdzi Customer Intelligence Platform Adaptive Retail Intelligence platform that unifies loyalty, POS, eCommerce, and digital interaction data into one source of adaptive customer intelligence, enabling AI-driven segmentation, campaign orchestration, and retail media activation for grocery retailers.
• VISPER AI-driven personalization engine that generates hyper-personalized offers and campaigns for individual shoppers using the retailer's full catalog, historical purchasing patterns, and Birdzi's proprietary KIC scores. Available as VISPER 1.0, VISPER 2.0, and VISPER Live.
• Journey Automated shopper journey orchestration solution that listens and responds to real-time changes in shopping habits (new customers, lapsed shoppers, behavioral shifts) with targeted offers, and enables retailers to collaborate with CPG partners on retail media campaigns.
• DataScope Advanced analytics suite that enables merchandising and category management teams to view product, store, and customer data in one multi-dimensional view for operational clarity and faster insights.
• AskKea Conversational intelligence tool that allows retailers to query sales data, rewards data, and customer insights using natural language and receive instant, actionable answers without technical query skills.

Quantifiable outcome

• 17% increase in average basket size (from $44.02 to $51.50 per shopper)
• +13 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• eGrowcerycoreTechnology or Integration · 13 August 2025eGrowcery, a white-label unified commerce platform provider for grocery retailers, and Birdzi announced a strategic partnership to integrate their technologies for grocery retailers nationwide. The combined solution enables personalized shopping experiences, targeted offers, loyalty rewards, and data-driven marketing while simplifying operations and integrating with existing POS systems. Brookshire Brothers is cited as a retailer customer supporting the partnership.
• ECRScoreTechnology or IntegrationECRS is an industry-leading provider of modern retail POS solutions (CATAPULT Retail POS). Birdzi and ECRS executed an API integration enabling grocers to deliver personalized discounts, digital coupons, and VISPER offers in real time at checkout. Shopper and basket information from ECRS's CATAPULT POS is relayed directly into Birdzi's Customer Intelligence Platform in real time for immediate offer redemption. Deployed at 80+ Harps Food Stores locations across six states. ECRS describes the integration as enabling retailers to inspire heightened loyalty through an elevated shopping experience with automatic redemption of rewards and discounts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dunnhumby: Global leader in customer data science and loyalty analytics specifically for grocery and retail. Most directly comparable to Birdzi in offering retailer-facing customer intelligence and personalization, but at significantly larger enterprise scale and with deep CPG-side data assets.
• 84.51°: Kroger-owned customer data and analytics subsidiary providing personalization, loyalty insights, and media network services to grocery. Closely comparable to Birdzi in customer intelligence and shopper personalization, though vertically tied to Kroger's footprint.
• Algonomy: Retail personalization and customer engagement platform (formed from Manthan and RichRelevance). Competes head-to-head with Birdzi in AI-driven personalization, recommendations, and shopper analytics for grocery and broader retail.
• Punchh: Loyalty and personalized engagement platform with strong grocery and convenience-store footprint. Comparable AI-driven personalization and loyalty mechanics, though Punchh leans more toward transactional/receipt-based loyalty while Birdzi emphasizes broader shopper intelligence.
• Monetate: Personalization platform serving retail and e-commerce with AI-driven product recommendations, A/B testing, and dynamic content. Overlaps with Birdzi's personalization mission across grocery-adjacent retail categories.
• Sailthru (Marigold): Personalized marketing platform for retail and e-commerce, focused on email, mobile, and site personalization. Comparable in mid-market retail personalization campaigns and behavioral targeting use cases.
• Certona: Real-time AI personalization engine for retail, with strengths in product recommendations and individualized offers. Closely comparable to Birdzi's VISPER on the recommendation and personalization layer.

Emerging players

• Kibo (Kibo Commerce): Unified commerce platform with personalization and AI merchandising capabilities serving mid-market retailers. Adjacent rather than direct competition, but increasingly overlapping with Birdzi's personalization roadmap via its e-commerce stack.
• Yotpo: Loyalty, reviews, and SMS marketing platform with growing personalization capabilities for retail and DTC brands. Partial overlap with Birdzi on the engagement/loyalty side, primarily in omnichannel personalization rather than grocery-specific data unification.

Others

• ECRS: POS and back-office retail technology partner with deep grocery penetration. Birdzi's primary POS integration partner (CATAPULT), making ECRS a strategic channel/ecosystem partner rather than direct competitor, though ECRS-adjacent analytics could evolve into overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaVpuoXVaDz5x4HRBuCrnMw
• LinkedInlinkedin.com/company/birdzi
• Xx.com/birdzi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdzi Inc.