Chlorophylle
- Company typePrivate
- Founded1980
- HeadquartersChicoutimi, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chlorophylle does
Chlorophylle is a privately held Canadian manufacturer and retailer of technical outdoor apparel, headquartered in Saguenay–Lac-Saint-Jean, Quebec, where it has operated continuously since 1980. The company designs and sells a comprehensive assortment of seasonal and year-round outdoor clothing for women, men, and children — including winter jackets, ski and snowboard jackets, rain shells, windbreakers, mid-layers, fleeces, base layers, hiking and snow pants, UV-protective garments, heated apparel, footwear, and accessories — plus a complementary line of medical scrubs for healthcare workers. Its core technical proposition is a proprietary three-layer Layering System (base, mid, shell) that integrates licensed Polartec fabrics (Power Wool, Power Grid, Power Stretch, Alpha), Stormfleece softshells, UPF-rated UV-protective textiles, ewool heated-clothing technology, and RECCO avalanche-rescue reflectors; products carry the Quebec government 'Designed in Québec' certification and the Textile Exchange RDS (Responsible Down Standard) certification. The company reaches customers through its own e-commerce site (chlorophylle.com) with Canada-wide shipping and through company-owned retail boutiques concentrated in Quebec, supported by an ambassador and content marketing program featuring athletes such as Marie-Pier Desharnais, Alexandre Despatie, and Mario Cyr. Revenue is generated via one-time hardware (apparel) sales at unit price points roughly ranging from CAD $32 to CAD $225+, with promotional discounting, a 15-day return policy, and free shipping above CAD $75; no subscription model is offered.
Chlorophylle firmographics
Firmographics- Name
- Chlorophylle
- Legal name
- Chlorophylle
- Website
- https://chlorophylle.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Chlorophylle industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Outerwear & Snowsuits (Children) (CRAAAHAF), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Chlorophylle is headquartered
LocationHeadquarters
- HQ city
- Chicoutimi
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Chlorophylle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Apparel Product Sales: One-time product sales through e-commerce and retail channels. Revenue generated from direct sale of technical outdoor clothing including jackets, pants, tops, accessories, and footwear for men, women, and children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for outdoor apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Chlorophylle product offering
Product offeringCore offering
Chlorophylle designs, manufactures, and retails technical outdoor apparel for men, women, and children, built around a proprietary three-layer layering system (base layer, mid layer, shell layer). The product range includes winter jackets, ski/snowboard jackets, rain jackets, windbreakers, mid-season jackets, heated apparel, base layers, fleeces, hiking and snow pants, UV-protective clothing, footwear, medical scrubs, and accessories. Products are sold directly to consumers via the company's Canadian e-commerce website and retail boutiques located throughout Quebec.
Product overview
Chlorophylle is a Canadian outdoor clothing company headquartered in Saguenay–Lac-Saint-Jean, Quebec, offering a comprehensive portfolio of technical outdoor apparel for women, men, and children since 1980. The core offering centers on a Layering System platform—a modular approach combining base layers (CHL Performance, CHL PLUS, CHL ULTRA, CHL2), mid-layers (fleeces, synthetic insulated jackets with Thermolite Micro/Primaloft Gold/Repreve, down insulated jackets with RDS 700FP), and outer shells—with complementary product categories including winter jackets, ski/snowboard jackets, rain jackets, windbreakers, heated apparel (ewool technology), hiking pants, snow pants, UV-protective clothing, camping equipment (Chloro tarp), and accessories. Specialty offerings include the Marie-Pier Desharnais collaboration collection and medical scrubs. Key technology integrations include RECCO safety technology, Stormfleece, Polartec fabrics, and ewool heated clothing technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Winter Jackets & Coats High-performance insulated jackets designed for extreme cold conditions (down to -20°C or below), featuring synthetic or down insulation, waterproof-breathable membranes, and sealed seams for wind resistance and moisture management; sold to men, women, and children through Canadian retail and e-commerce channels.
- Ski and Snowboard Jackets Technical outerwear combining thermal insulation with waterproof and breathable materials, featuring tailored fits for freedom of movement, snow skirts, and adjustable hoods; designed for alpine skiing and snowboarding.
- Rain Jackets Waterproof and windproof shell jackets featuring DWR water-repellent treatments, sealed seams, and breathable membranes that block heavy rainfall while evacuating internal moisture.
- Windbreakers and Anoraks Lightweight, breathable jackets providing wind and light shower protection, designed to pack into backpacks and featuring water-repellent treatments with high mobility.
- Mid-Season Insulated Jackets Insulated jackets and mid-layers for cool spring mornings and crisp autumn evenings, offering balance of warmth, lightness, and versatility with compressible designs that layer under shells.
- Heated Vests and Jackets (ewool-powered)
Quantifiable outcome
- UPF 50 blocks approximately 98% of UV rays for maximum sun protection
- +2 more outcomes
Companies that use Chlorophylle
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Chlorophylle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Chlorophylle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Helico SecourscorePartnership with Helico Secours, coopérative de solidarité, combining expertise to enhance outdoor safety using RECCO technology. Chlorophylle products incorporate RECCO rescue reflectors for avalanche and rescue situations.
- ewoolcoreTechnology partnership for heated clothing integration. Chlorophylle SOLIS collection features ewool heating technology providing adjustable warmth with rechargeable batteries in jackets and mittens.
- Marie-Pier DesharnaisflagshipCollaboration with professional mountaineer Marie-Pier Desharnais on a co-designed outdoor clothing collection. Features technical apparel inspired by her expeditions and mountaineering expertise.
- RECCOcoreIntegration of RECCO avalanche rescue technology into select Chlorophylle products. RECCO reflectors enable rescue teams to locate buried victims in avalanche situations.
- PolarteccoreLicensed use of Polartec fabric technologies including Power Wool, Power Grid, Power Stretch, and Alpha insulation for base layers and mid layers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Chlorophylle competitors and assessment
Company assessmentDirect peers
- Canada Goose: Canadian premium outerwear manufacturer and retailer specializing in extreme-cold jackets and parkas. Direct competitor to Chlorophylle in Canadian-made technical winter outerwear, though at significantly larger scale and global brand recognition.
- Arc'teryx: Canadian-born technical outdoor apparel brand owned by Amer Sports, headquartered near Vancouver. Direct competitor in technical outerwear, layering systems, and premium outdoor apparel; targets the same climbing, skiing, and hiking customer base as Chlorophylle.
- Mountain Equipment Company (MEC): Canadian outdoor retail cooperative selling technical apparel, equipment, and footwear. Competitor in the same Canadian outdoor market with overlapping product categories (jackets, base layers, hiking gear) and similar climate-driven product positioning.
- Helly Hansen: Norwegian-founded outdoor and workwear brand with strong presence in Canada, particularly in skiing, sailing, and workwear. Competes with Chlorophylle in technical winter outerwear, base layers, and outdoor apparel with similar premium positioning.
Broad incumbents
- Columbia Sportswear: Large US-based outdoor apparel and footwear company offering winter jackets, ski wear, base layers, and UV-protective clothing. Competes in similar product categories to Chlorophylle but at much larger scale and broader price points.
- The North Face: VF Corp-owned global outdoor brand offering technical outerwear, layering systems, and accessories. Overlaps with Chlorophylle across nearly all product categories including winter jackets, ski apparel, and base layers.
- Patagonia: US-based premium outdoor and activewear brand with strong sustainability credentials (similar to Chlorophylle's RDS certification). Competes in technical layering systems, insulated jackets, and outdoor lifestyle apparel.
- Eddie Bauer: Heritage American outdoor brand offering down jackets, ski wear, and outdoor lifestyle apparel. Comparable mid-market positioning to Chlorophylle with similar cold-weather product focus.
Emerging players
- Kuhl: US-based independent outdoor apparel brand focused on technical hiking, climbing, and ski clothing. Comparable independent-brand positioning to Chlorophylle with similar product mix in technical outdoor apparel.
Regional players
- Norrøna: Norwegian premium outdoor brand specializing in technical mountain apparel, ski touring, and freeriding gear. Comparable premium technical positioning and climate-specialized product design philosophy to Chlorophylle, but serves European markets primarily.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chlorophylle social profiles
Digital presenceChlorophylle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chlorophylle leadership team
Management profileNumber of profiles
Profiles2 records
Chlorophylle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chlorophylle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chlorophylle
What does Chlorophylle do?
Chlorophylle designs, manufactures, and retails technical outdoor apparel for men, women, and children, built around a proprietary three-layer layering system (base layer, mid layer, shell layer). The product range includes winter jackets, ski/snowboard jackets, rain jackets, windbreakers, mid-season jackets, heated apparel, base layers, fleeces, hiking and snow pants, UV-protective clothing, footwear, medical scrubs, and accessories. Products are sold directly to consumers via the company's Canadian e-commerce website and retail boutiques located throughout Quebec.
Is Chlorophylle a public or private company?
Chlorophylle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chlorophylle founded?
Chlorophylle was founded in 1980. It employs 101 to 250 people.
Where is Chlorophylle based?
Chlorophylle is headquartered in Chicoutimi, Canada, in the North America region.
How does Chlorophylle make money?
One revenue line is on record: outdoor Apparel Product Sales.
Who are Chlorophylle's main competitors?
Direct peers on record are Canada Goose, Arc'teryx, Mountain Equipment Company (MEC) and Helly Hansen. Broad incumbents are Columbia Sportswear, The North Face, Patagonia and Eddie Bauer. Kuhl is listed as an emerging player. Norrøna is listed as a regional player.
Does Chlorophylle have an API?
No public API is recorded for Chlorophylle.
What industry is Chlorophylle in?
Chlorophylle's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAHAF, Outerwear & Snowsuits (Children). Its NAICS code is 315 and its SIC code is 2330.