What Banyan Technology does

Banyan Technology is a private, Cleveland, Ohio-based software company that builds and sells LIVE Connect®, a patented all-in-one intelligent freight management platform for over-the-road (OTR) shipping. The platform unifies a transportation management system (TMS), API carrier connectivity, an AI suite, and business intelligence tools to support Less-Than-Truckload (LTL), Truckload (TL), Parcel, and Final Mile shipping modes across North America. Banyan claims more than 50,000 clients and users, with cited direct API integrations to 100+ LTL carriers and a network of 10,000+ Final Mile carriers, and it positions LIVE Connect as the "#1 most comprehensive carrier connection platform" for OTR freight.

The technology stack is centered on a real-time carrier connectivity and freight-pricing API that aggregates rates, books shipments, retrieves documents, and exchanges invoice/AP data with customer ERP and accounting systems. On top of that connectivity layer, Banyan has built AI Agents (Tracking Updates, Missed Pickup/Delivery, Missing POD/BOL) exposed via an AI Agent Marketplace launched in May 2026, AI-driven LTL-to-TL load consolidation, predictive pricing, geofencing, automated threat response, and a Freight Bill Management (FBM) module for automated invoice auditing. The platform is sold to enterprise and mid-market shippers and third-party logistics providers (3PLs) through direct field sales with a quote-based, multi-year enterprise subscription model, supplemented by a channel partner program for ERP integrators and technology partners.

Name

Banyan Technology

Legal name

Banyan Technology

Website

https://banyantechnology.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Banyan Technology provides LIVE Connect®, a patented SaaS platform combining TMS, real-time carrier APIs, and AI agents for OTR freight management, serving enterprise and mid-market shippers and 3PLs across North America.

Ownership category

akta.pro rank

Product category

Freight Management Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)

akta.pro secondary industries

Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates) (TLAEAIAB), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Freight management software
• Transportation management system
• Carrier API connectivity
• Freight bill auditing
• Supply chain visibility

Headquarters

HQ city

Elyria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS / Platform Subscription: Banyan operates as a software-as-a-service freight management platform with subscription-based pricing for access to LIVE Connect TMS and API connectivity. The platform is sold to shippers and 3PLs on a per-user or per-shipment basis with enterprise contract terms.
2. Contract Audit Services: Freight Bill Management (FBM) automated exception audit tool and carrier contract audit services provided as an add-on to the core TMS platform, streamlining LTL invoice processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Banyan Technology sells LIVE Connect®, a patented all-in-one intelligent freight management platform for over-the-road (OTR) shipping that combines transportation management system (TMS) capabilities with API carrier connectivity, AI agents, and business intelligence tools. The platform supports LTL, TL, Parcel, and Final Mile modes across North America and is sold to enterprise and mid-market shippers, third-party logistics providers (3PLs), and freight brokers.

Product overview

Banyan Technology offers LIVE Connect®, a patented intelligent freight management platform serving as an all-in-one solution for over-the-road (OTR) freight management. The platform combines transportation management system (TMS) capabilities with API connectivity, an expanded AI and Business Intelligence tool suite, and supports LTL, TL, Parcel, and Final Mile shipping modes. The core LIVE Connect platform integrates with add-on modules including Freight Bill Management (FBM) for automated invoice auditing, Risk Management Solutions for carrier compliance and fraud/theft prevention, Visibility Suite for shipment tracking, LTL-to-TL Consolidation for load optimization, Contract Audit Services, and Supply Chain Integrations for ERP connectivity. In 2026, Banyan expanded its AI capabilities through an AI Agent Marketplace providing deployment-ready automation for freight operations including tracking updates, missed pickup/delivery management, and document retrieval.

Differentiator

Problem solved

Functional benefit

Brands

• LIVE Connect®: Patented all-in-one platform for over-the-road (OTR) freight management, featuring comprehensive transportation management system (TMS) and API connectivity with AI and Business Intelligence tools.
• LIVE Connect

Products and services

• LIVE Connect® LIVE Connect is Banyan's patented all-in-one intelligent freight management platform for over-the-road (OTR) shipping, combining TMS capabilities with API carrier connectivity, AI agents, and Business Intelligence tools for LTL, TL, Parcel, and Final Mile shipping modes across North America.
• Enterprise Transportation Management System (TMS) Enterprise TMS provides comprehensive transportation management capabilities for managing freight operations across multiple modes and locations, supporting workflow standardization and execution management for shippers and 3PLs.
• API Carrier Connectivity API Carrier Connectivity enables direct integration with carrier systems for real-time rate access, quote comparison, booking, tracking, and document exchange through freight-pricing APIs connected to 100+ LTL, TL, Parcel, and 10,000+ Final Mile carriers.
• AI Agent Marketplace AI Agent Marketplace provides access to deployment-ready AI automation agents for freight operations, including Tracking Updates Agent, Missed Pickup/Delivery Agent, and Missing POD/BOL Agent, offered as in-platform add-ons to existing LIVE Connect customers.
• Freight Bill Management (FBM) Freight Bill Management (FBM) automates LTL invoice processing and auditing, using real-time data to identify billing errors, manage exceptions, aggregate documents, and connect accounts payable/receivable with carrier invoicing.
• Contract Audit Services Contract and Audit Services review and optimize carrier contracts, provide freight spend analysis, and support carrier negotiation processes for shippers and 3PLs.
• Supply Chain Integrations Supply Chain Integrations enable ERP connectivity and data exchange with existing enterprise systems, allowing freight management capabilities to be embedded within broader business workflows for shippers and partners.

Quantifiable outcome

• Average 20% savings on freight spend for shipper customers (Revolution Trucking case study)
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• OverhaulcoreStrategic or Co-development Partner · 7 February 2026Banyan Technology participated as a featured partner organization in Overhaul's 'Control Reimagined: The Future of Data-Driven Supply Chain Security' workshop during the Day Zero program at the Manifest conference. The workshop featured leaders from Overhaul, Banyan Technology, System Loco, and EAIGLE discussing topics including cargo crime, security trends, AI, IoT, and intelligent freight systems. The partnership positions Banyan as a thought leader in data-driven supply chain security.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MercuryGate International: MercuryGate provides a multimodal TMS for shippers, 3PLs, and brokers with strong carrier connectivity and rate management — directly overlapping with Banyan's LIVE Connect platform across LTL, TL, parcel, and final mile. Both target mid-market and enterprise freight operations with API-first and EDI connectivity to carriers.
• Turvo: Turvo offers a collaborative TMS platform for shippers, 3PLs, and brokers with carrier connectivity, real-time visibility, and freight execution workflows. Comparable to Banyan in serving 3PLs and shippers with multi-modal OTR freight management and API integrations.
• Aljex Software: Aljex provides a cloud TMS and freight management platform for 3PLs, brokers, and shippers with carrier integrations and rate shopping. Mid-market peer comparable to Banyan's shipper/3PL OTR freight management positioning.
• 3G/3Gtms (Transportation Management Software): 3Gtms offers a multimodal TMS for shippers and 3PLs supporting LTL, TL, parcel, and intermodal with carrier connectivity and rating engines. Direct competitor to Banyan in the shipper/3PL TMS category with comparable carrier rate-aggregation capabilities.
• Descartes Systems Group: Descartes provides a global logistics and trade management platform with TMS, carrier connectivity, and freight audit/payment — overlapping with Banyan's LIVE Connect, Freight Bill Management, and Contract Audit offerings at a larger, publicly-traded scale.

Broad incumbents

• Oracle Transportation Management (Oracle TM): Oracle's enterprise TMS within Oracle Transportation Management Cloud offers multi-modal freight execution, carrier connectivity, and rate management. As a broad incumbent ERP-adjacent platform, Oracle competes for the largest enterprise TMS deals that Banyan also pursues.
• Manhattan Active Transportation Management: Manhattan Active TM is a cloud-native TMS from Manhattan Associates with carrier connectivity, rate shopping, and freight execution for shippers and 3PLs. Broad incumbent competitor targeting mid-to-large shippers with embedded AI capabilities.
• Blue Yonder (formerly JDA) Transportation Management: Blue Yonder offers a large enterprise TMS with carrier procurement, execution, and settlement modules. Broad incumbent serving global shippers with deep functionality — competes with Banyan for large enterprise OTR freight RFPs.
• Trimble Transportation (TMW): Trimble provides carrier-focused TMS, fleet management, and brokerage platforms serving both carriers and 3PLs. Adjacent incumbent competitor that overlaps with Banyan on carrier connectivity, load management, and freight execution workflows.

Emerging players

• Loadsmart: Loadsmart combines a digital freight marketplace with API-based rate quoting, booking, and managed transportation services. Emerging player with overlapping API-first carrier connectivity and LTL/TL digital brokerage capabilities, particularly relevant to Banyan's shipper-side rate-shopping workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BanyanTech
• LinkedInlinkedin.com/company/banyan-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banyan Technology