Raksul

Name

Raksul

Legal name

Raksul Inc. (ラクスル株式会社)

Website

https://corp.raksul.com/en/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

B2B Printing and Marketing Platform Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud FinOps & SaaS Spend Management (BPAEAOAH)

akta.pro secondary industries

SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Digital printing services
• B2B platform services
• Logistics matching platforms
• Advertising marketing automation
• SaaS management solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Printing Services: E-commerce platform for printing services including business cards, flyers, brochures, packaging materials. Revenue from transaction fees and service margins on print orders processed through the platform.
2. Advertising Platform: Marketing DX and advertising agency services through NovaSell and PeRaiChi platforms for website building and digital marketing
3. Financial Services: BaaS platform (Raksul Bank) providing financial services to SMEs
4. Logistics Services: Freight matching platform (Hacobell) and operations DX services
5. IT Management Services: Josys platform for IT device and SaaS management

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Raksul operates a portfolio of cloud-based B2B platforms that digitize traditional industries for Japanese SMEs and enterprises. Its core services include online digital printing (Raksul platform), marketing/advertising automation (NovaSell), banking-as-a-service for businesses (Raksul Bank), logistics matching between shippers and trucking companies (Hacobell), and IT device and SaaS management (Josys), complemented by enterprise-tier procurement management (Raksul Enterprise).

Product overview

Raksul is a digital platform company operating multiple interconnected services across four business segments: Printing (centered on the flagship Raksul online printing platform plus complementary services like Danball One for packaging, Hankoya for stamps, Totebag for custom bags, and Vinypro for industrial vinyl products), Advertising (Novasell marketing platform with Perachi website building SaaS), Financial Platform (Raksul Bank B2B financial services), and Logistics (Hacobell freight matching platform). The company also offers enterprise-tier services through Raksul Enterprise for centralized procurement management. Services are available separately through dedicated sites and collectively provide a comprehensive B2B platform for SME operations.

Differentiator

Problem solved

Functional benefit

Brands

• Raksul Enterprise (ラクスル エンタープライズ): Enterprise-focused printing and promotional management services for large organizations
• ラクスル デザイン制作サービス
• ラクスルDM便

Products and services

• Raksul (Digital Printing Platform) Online platform providing digital printing and marketing support services for SMEs and enterprises, including online printing, newspaper inserts, and promotional distribution.
• Danball One (ダンボールワン)
• Danball One (ダンボールワン) E-commerce platform for small-lot, short-lead-time, low-price cardboard boxes and packaging materials, offering same-day shipping on some items.
• Hankoya.com (ハンコヤドットコム) E-commerce site for corporate and personal seals, stamps, and embossing services.
• Totebag.jp (トートバッグ工房)
• Vinypro (ビニプロ) B2B e-commerce site for custom-sized vinyl curtains, tent sheets, nets, and mesh products for industrial and commercial use.
• Novasell (ノバセル) Marketing platform offering advertising agency services and marketing DX (digital transformation) solutions, providing one-stop marketing support.
• Perachi (ペライチ) Website building SaaS that enables users to quickly create websites with built-in payment functionality.
• Raksul Bank (ラクスルバンク) B2B financial platform for SMEs that simplifies business finance operations, offering banking-as-a-service solutions.
• Hacobell (ハコベル) Logistics matching platform connecting shippers with transportation companies, providing freight matching and operations DX services.
• Josys (ジョーシス) Integrated IT device and SaaS management cloud service that automates analog IT department operations, reducing costs and improving security.
• Raksul Enterprise (ラクスル エンタープライズ) Enterprise-tier service for centralized printing and promotional material management, offering consolidated design production and procurement management with over 10,000 companies enrolled.
• Raksul Design Production Service (ラクスル デザイン制作サービス) Centralized design production service under Raksul Enterprise that consolidates design production for flyers and promotional materials previously scattered across enterprise branches into one managed service.
• Raksul DM Bin (ラクスルDM便) Industry-lowest-price direct mail service under the Raksul platform that enables EC-ization and automation of direct mail ordering, reducing order processing time from approximately one month to as fast as one day.

Quantifiable outcome

• Direct mail order processing time reduced from ~1 month to minimum 1 day
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and key.

• BizReachminorGTM or Marketing Partner · 26 June 2026Co-host of AI-Powered Accounting Transformation seminar scheduled for July 2026, with 500 participant capacity
• Money ForwardminorGTM or Marketing Partner · 26 June 2026Co-host of AI-Powered Accounting Transformation seminar scheduled for July 2026, introducing accounting streamlining services
• ROS株式会社coreOthers · 2 February 2026Raksul acquired shares of ROS株式会社, a group company listed in personal information joint use disclosure
• AmidA Holdings Co., Ltd.coreOthers · 25 September 2023Raksul completed acquisition of 94.87928% stake in AmidA Holdings for approximately ¥3.8 billion
• CanvakeyStrategic or Co-development PartnerStrategic partnership aiming for promotional activity one-stop service. Raksul and Canva pursuing end-to-end support from design production to marketing activities.
• Novacell Co., Ltd.coreOthersGroup company under Raksul umbrella for advertising business (NovaSell)
• PeRaiChi Inc.coreOthersGroup company for website and payment functionality SaaS (PeRaiChi)
• Raksul Bank Co., Ltd.coreOthersGroup company for BaaS financial platform serving SMEs
• Hacobell Inc.coreOthersGroup company for logistics matching platform and operations DX
• Josys Inc.coreOthersGroup company for IT device and SaaS integrated management cloud service

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SmartHR: SmartHR is a Japanese cloud-based HR and labor-management SaaS platform serving SMEs. Comparable as a Japanese B2B SaaS company using PLG/self-serve distribution targeting SME HR/payroll workflows—closely aligned with Raksul's SME-focused SaaS distribution and adjacent to its financial-platform thesis.
• Lalamove: Lalamove is an Asia-based on-demand logistics matching platform connecting shippers with drivers for last-mile freight. Directly comparable to Raksul's Hacobell—same two-sided marketplace model with transaction-fee monetization in logistics, though Lalamove operates at much greater Asia-wide scale.
• freee: freee is a Japanese cloud accounting and HR/payroll SaaS company focused exclusively on SMEs and sole proprietors. Comparable to Raksul Bank for SME financial platform competition; both pursue the same thesis of digitizing traditional Japanese SME finance workflows through cloud-based, self-serve software.
• Askul: Askul is a Japanese B2B office supplies and procurement e-commerce platform (LOHACO, SOLOEL Arena). Comparable to Raksul's printing/packaging e-commerce platforms—both operate B2B procurement marketplaces with self-serve online ordering, transaction-fee monetization, and Japan-centric SME customer bases.
• Money Forward: Money Forward is a leading Japanese B2B/SMB fintech platform offering cloud accounting, payroll, and financial workflow tools. Directly comparable to Raksul's Raksul Bank financial platform—both target Japanese SME digital transformation of finance with platform-based, multi-product approaches and recurring SaaS revenue models.
• Smartpress: Smartpress is a Japanese online digital printing platform offering flyers, business cards, and promotional materials via e-commerce. Directly comparable to Raksul's core printing business—both compete head-to-head on transactional digital printing for Japanese SMEs with similar product catalogs and pricing models.
• Sansan: Sansan is a Japanese B2B digital transformation platform offering multi-vertical services for businesses (Bill One for invoicing, Eight for business cards, Contract One). Comparable to Raksul due to similar Japan-centric, multi-product B2B SaaS platform strategy targeting business customers with network-effect-driven models.

Emerging players

• BetterCloud: BetterCloud is a US-based SaaS spend management and IT operations platform (Discover, Workflows) for managing SaaS licenses and security. Comparable to Raksul's Josys platform—which manages IT devices and SaaS applications for Japanese enterprises—same product category, different geographies.
• Yayoi: Yayoi is a Japanese accounting software company serving SMEs with desktop and cloud products (Yayoi Accounting). Comparable to Raksul Bank's SME financial platform ambition, though Yayoi has a deeper legacy installed base; both compete for SME finance workflow digitization.
• Infomart: Infomart operates Japanese B2B e-commerce platforms (BtoB Platform, BtoMeshi) for indirect materials and food service procurement. Comparable to Raksul's B2B EC platform thesis—similar SaaS-enabled marketplace approach for business procurement, with comparable Japanese SME customer targets and recurring subscription revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raksul_
• Facebookfacebook.com/raksul

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries15 records

Funding overview

Funding rounds7 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raksul