Supernatural
Supernatural is a subscription-based virtual reality fitness application owned by Meta, offering immersive workouts in scenic environments with licensed popular music to Meta Quest headset owners in North America and Europe.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Supernatural does
Supernatural is a subscription-based virtual reality fitness application operated as an internal product of Meta Platforms Inc. within its Reality Labs division. The app delivers immersive workout experiences by transporting users into rendered scenic environments (real and fantasy global destinations) and pairing exercise routines with a library of licensed popular music, distinguishing it from competitors such as FitXR that rely on royalty-free tracks. The product offers thousands of pre-recorded workouts spanning modalities such as boxing and conditioning, augmented with real-time performance tracking that captures calories burned, movement accuracy, and progress metrics, plus gamification mechanics intended to drive exercise adherence. The application is distributed exclusively through the Meta Quest Store, targeting individual consumer owners of Meta Quest VR headsets in North America and Europe through a product-led, direct-to-consumer subscription model priced at a premium relative to competing VR fitness apps.
Supernatural's business model is straightforward recurring subscription: subscribers pay monthly (with annual options implied) for full access to the workout and music libraries on Meta Quest hardware. The legal entity is Meta VR Fitness LLC, and Supernatural does not operate as an independently capitalized company — it has no standalone funding history, its headcount is reported in the 101-250 range but has been materially reduced by recent layoffs, and revenue is not publicly disclosed. The go-to-market relies on Meta Quest Store placement and organic word-of-mouth within the VR fitness community rather than paid acquisition; sales motion is self-serve, with no enterprise or B2B channel documented.
The company's strategic posture has shifted materially in early 2026. Meta paused new content updates for Supernatural and laid off much of the team behind the app, a move executed alongside a 10% Reality Labs workforce reduction and closures of multiple internal VR studios (including Armature, Twisted Pixel, and Sanzaru Games). This is part of a broader pivot away from VR gaming toward augmented reality glasses, against a backdrop of Reality Labs cumulative losses exceeding $70 billion since 2020. The existing library remains accessible to current subscribers, but the platform's long-term continuity is now in question, and there are no disclosed offensive moves (new funding, partnerships, product launches, or geographic expansion) to offset the contraction.
Supernatural firmographics
Firmographics- Name
- Supernatural
- Legal name
- Meta VR Fitness LLC
- Website
- https://getsupernatural.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supernatural is a subscription-based virtual reality fitness application owned by Meta, offering immersive workouts in scenic environments with licensed popular music to Meta Quest headset owners in North America and Europe.
- Ownership category
- akta.pro rank
Supernatural industry classification
Industry- Product category
- VR Fitness Application
- NAICS
- Fitness and Recreational Sports Centers (71394), Amusement Arcades (71312), Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Supernatural is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Supernatural business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- VR Fitness Subscription: Monthly or annual subscription providing access to the full Supernatural workout library on Meta Quest headsets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium VR fitness subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Supernatural product offering
Product offeringCore offering
Supernatural is a subscription-based virtual reality fitness application designed for Meta Quest headsets that delivers immersive workout experiences set in scenic virtual environments and paired with licensed popular music. The platform offers thousands of on-demand workouts across formats such as boxing, stretching, and cardio, with real-time performance tracking and gamification elements aimed at improving exercise adherence. The service is distributed exclusively through the Meta Quest Store and is operated as an internal product within Meta's Reality Labs division.
Product overview
Supernatural is a single unified VR fitness app designed for Meta Quest headsets. The product delivers immersive workout experiences through virtual scenic environments and licensed popular music, with thousands of on-demand workouts available via subscription. The service is currently facing an uncertain future following Meta's decision to pause content updates and significantly downsize the Supernatural team as part of broader strategic shifts within Meta's Reality Labs division.
Differentiator
Problem solved
Functional benefit
Products and services
- Supernatural VR Fitness App Subscription-based VR fitness application for Meta Quest headsets providing thousands of immersive workouts set in scenic global environments, paired with licensed popular music. Includes real-time performance tracking, gamification, and exercise modalities such as boxing, stretching, and cardio for individual VR headset owners.
Companies that use Supernatural
Customer profileSegments2 records
Ideal customer profiles2 records
Supernatural technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Supernatural partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Supernatural competitors and assessment
Company assessmentDirect peers
- FitXR: Direct competitor offering subscription VR fitness apps on Meta Quest and other platforms, including boxing, dance, and sculpt workouts. Competes head-to-head with Supernatural on price, content cadence, and music offerings.
- Liteboxer VR: VR fitness app focused on rhythm-based boxing workouts for Meta Quest, overlapping with Supernatural's boxing and music-driven exercise modalities.
- Les Mills XR Body Combat: Premium VR fitness title from established fitness brand Les Mills, offering workout routines in VR, comparable to Supernatural in category, content quality, and target user.
Emerging players
- Beat Games (Beat Saber): VR rhythm-action game with strong exercise overlap; widely cited as a fitness app on Meta Quest and serves a similar music-driven, active VR user base as Supernatural.
- Rec Room: Social VR platform with user-generated content including fitness and active experiences. Comparable as a Meta Quest ecosystem peer expanding into active and social experiences.
- Down Dog: Subscription fitness app generating algorithmically varied workouts (yoga, HIIT, barre). Comparable as a digital subscription fitness service prioritizing procedural content variety and routine novelty.
Broad incumbents
- Peloton: Connected fitness subscription leader offering instructor-led classes across modalities. Comparable as a premium subscription fitness brand pursuing immersive and gamified experiences.
- Apple Fitness+: Subscription fitness service integrated across Apple hardware, with a strong focus on music-led workouts. Comparable to Supernatural on premium positioning and music licensing strategy.
- Whoop: Subscription fitness and performance tracking platform emphasizing metrics-driven training. Comparable as a recurring-revenue fitness subscription targeting engaged, premium users.
Regional players
- Sandbox VR: Location-based immersive VR experience operator with fitness-adjacent, full-body gameplay. Comparable to Supernatural as a premium, immersive VR fitness-style experience for consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Supernatural social profiles
Digital presenceSupernatural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supernatural leadership team
Management profileNumber of profiles
Profiles5 records
Supernatural funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supernatural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supernatural
What does Supernatural do?
Supernatural is a subscription-based virtual reality fitness application designed for Meta Quest headsets that delivers immersive workout experiences set in scenic virtual environments and paired with licensed popular music. The platform offers thousands of on-demand workouts across formats such as boxing, stretching, and cardio, with real-time performance tracking and gamification elements aimed at improving exercise adherence. The service is distributed exclusively through the Meta Quest Store and is operated as an internal product within Meta's Reality Labs division.
Is Supernatural a public or private company?
Supernatural is a private company. It is classified as corporate owned and is currently operating.
When was Supernatural founded?
Supernatural was founded in 2020. It employs 101 to 250 people.
Where is Supernatural based?
Supernatural is headquartered in Los Angeles, United States, in the North America region.
How does Supernatural make money?
One revenue line is on record: VR Fitness Subscription.
Who are Supernatural's main competitors?
Direct peers on record are FitXR, Liteboxer VR and Les Mills XR Body Combat. Emerging players are Beat Games (Beat Saber), Rec Room and Down Dog. Broad incumbents are Peloton, Apple Fitness+ and Whoop. Sandbox VR is listed as a regional player.
Does Supernatural have an API?
No public API is recorded for Supernatural.
What industry is Supernatural in?
Supernatural's product category is VR Fitness Application. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 71394 and its SIC code is 7990.