Virtusize
Virtusize provides AI-powered virtual fitting and size recommendation technology for fashion e-commerce retailers. The platform serves 500+ brands including Adidas, Ralph Lauren, Under Armour, and L.L.Bean across 30+ markets, reducing returns and lifting conversion.
- Company typePrivate
- Founded2013
- HeadquartersShibuya, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Virtusize does
Virtusize Co., Ltd. (株式会社Virtusize) is a privately held fashion technology company headquartered in Shibuya, Tokyo, with additional offices in Seoul and Shanghai. Founded in Sweden in 2011 by CEO Andreas Ueno-Olausson and entered into the Japan market in 2013, the company provides an AI-powered virtual fitting and size recommendation platform for online fashion retailers. Its core product combines machine learning-driven recommendation logic (trained on 250,000+ fit profiles), computer-vision-based image recognition, and personalized silhouette generation to help shoppers compare garments against their own body profile or against items they already own. Supporting modules include VirtusizeTable (visual size charts), Data Connect (cross-site user data integration for client marketing and merchandising decisions), Virtusize for Shoes (patented footwear sizing), Virtusize for Kids (children's apparel sizing), and FittingRoom Discovery (a fashion recommendation engine with up to 20,000 filtering patterns).
The platform is delivered as B2B SaaS via a JavaScript SDK with integrations across Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, BigCommerce, and headless commerce stacks, plus Google Tag Manager support. Pricing follows a three-tier motion: a self-serve Shopify app starting at $39/month for SMBs, a pay-as-you-grow conversion-based "CORE" tier with claimed 5x client ROI, and custom enterprise contracts with white-glove onboarding and SLAs for retailers exceeding 10,000 monthly orders. The company holds SOC 2 Type II and ISO 27001 certifications and is GDPR, CCPA, and APPI compliant, operating across 30+ markets.
Virtusize serves 500+ fashion brands globally, with marquee logos including Adidas, Ralph Lauren, Under Armour, L.L.Bean, Levi's, Brooks Brothers, GAP, ASICS, Bottega Veneta, Banana Republic, and United Arrows. Disclosed customer outcomes include a 5.1x average conversion uplift, 14.1% average return rate reduction, and 24.5% average order value uplift across the customer base, with specific enterprise wins such as Under Armour Japan's 27% YoY return reduction and Ralph Lauren Japan's ~75% revenue per customer uplift. The company holds granted patents on footwear sizing technology (approved December 2023) and has raised approximately $15.4M in disclosed funding, with the most recent material round of $13.6M in June 2018.
Virtusize firmographics
Firmographics- Name
- Virtusize
- Legal name
- Virtusize Co., Ltd. (株式会社Virtusize)
- Website
- https://virtusize.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtusize provides AI-powered virtual fitting and size recommendation technology for fashion e-commerce retailers. The platform serves 500+ brands including Adidas, Ralph Lauren, Under Armour, and L.L.Bean across 30+ markets, reducing returns and lifting conversion.
- Ownership category
- akta.pro rank
Virtusize industry classification
Industry- Product category
- Fashion E-commerce Fit Technology
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
- akta.pro secondary industry
- Virtual Closet & Wardrobe Editing (HSAFALAB)
Keywords
Where Virtusize is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Virtusize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtusize CORE - Conversion-based Pricing: Pay-as-you-grow model where pricing is tied to Virtusize-assisted conversions. No setup fees, no long-term contracts. Clients average 5x ROI on plan cost.
- Virtusize for Shopify: Simple Shopify plug-in priced from $39/month for smaller Shopify stores. Manual upload, standard usage and conversion tracking for apparel category.
- Enterprise Custom Pricing: Custom pricing for brands with over 10,000 monthly orders including dedicated support, white-glove onboarding, and SLA guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Virtusize CORE - Pay as you grow |
| Subscription | Monthly | Virtusize for Shopify - From $39/mo |
| Subscription | Multi-year contract | Enterprise Custom |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Virtusize product offering
Product offeringCore offering
Virtusize provides an AI-powered virtual fitting and smart sizing platform for fashion e-commerce retailers. Its core offering combines item-to-body and item-to-item size comparison technology with an adaptive recommendation engine trained on 250,000+ fit profiles, enabling online shoppers to find the correct size for apparel, footwear, bags, and children's clothing. The platform integrates with major e-commerce systems and is sold to fashion brands as a SaaS solution that reduces size-related returns and increases conversion rates.
Product overview
Virtusize is a fashion big data technology company offering a platform of fit technology solutions. The core product Virtusize provides AI-powered size recommendations and virtual try-on capabilities for apparel, footwear, bags, and children's clothing. Supporting modules include VirtusizeTable (visual size charts), Data Connect (user data integration), and FittingRoom (personalized item recommendations). Specialization includes Virtusize for Shoes with patented footwear sizing technology and Virtusize for Kids for children's sizing. The platform integrates with major e-commerce platforms and serves 500+ fashion brands including Adidas, Ralph Lauren, Under Armour, and L.L.Bean.
Differentiator
Problem solved
Functional benefit
Brands
- Virtusize: AI-powered size recommendations and virtual fitting solution for fashion e-commerce
- VirtusizeTable
- Data Connect
- Virtusize for Shoes
- Virtusize for Kids
- FittingRoom Discovery
- Virtusize 3.0 GO
Products and services
- Virtusize AI-powered smart sizing and virtual try-on solution for fashion e-commerce. Enables shoppers to find the right size and fit for clothing, shoes, and bags through personalized size recommendations, item-to-body comparison, and item-to-item comparison with existing wardrobe items. Sold to online fashion retailers and brands.
- Virtusize for Shoes Specialized footwear sizing service for online shoe retailers, with patented recommendation logic for athletic shoes and sandals. Provides personalized size recommendations specific to footwear categories.
- Virtusize for Kids Dedicated size recommendation service for children's clothing. Uses height, weight, gender, and age inputs to generate AI-powered size recommendations for online kids' apparel retailers.
- VirtusizeTable Visual size charts that build shopper confidence with intuitive visual guides across all size options. Sold to online fashion retailers as part of the Virtusize offering.
- Data Connect Integrates Virtusize unique user data (cross-site purchase information and comparison data) into client systems for smarter marketing and product decisions. Sold to fashion retailers as an add-on to the core Virtusize offering.
- FittingRoom Discovery Fashion discovery engine that recommends items based on fit preferences, style, color, and scene. Provides personalized product recommendations using Virtusize fit data and supports up to 20,000 filtering pattern combinations. Sold to fashion retailers as an add-on.
Quantifiable outcome
- 5.1x average conversion rate uplift across 500+ brands
- +8 more outcomes
Companies that use Virtusize
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles3 records
Virtusize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
Virtusize partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SNKRDUNKcoreVirtusize is now available on SNKRDUNK, expanding presence in the sneaker and streetwear e-commerce market in Asia
- NaturalancoreLifestyle and fashion select shop Naturalan began using Virtusize virtual fitting for sustainable fashion e-commerce
- HIRYUcoreSustainable fashion e-commerce site HIRYU started using Virtusize virtual fitting solution to reduce size-related returns and improve customer experience
- Safari Lounge (Hinode Publishing)coreMen's fashion e-commerce site Safari Lounge achieved 9x conversion uplift using Virtusize comparison feature, serving readers of Safari and FINEBOYS magazines
- LIFiLLcoreOriginal cut-sew brand LIFiLL integrated Virtusize for online fitting to help customers select correct sizes
- nugucoreKorean e-commerce site nugku began offering Virtusize online fitting solution to help customers find the right size before purchasing
- Diadora Tennis Official ShopcoreJapanese tennis apparel and footwear e-commerce site using Virtusize for virtual fitting of tennis products
- FelissimocoreRegular item subscription service Felissimo integrated Virtusize to improve return rates and enhance customer satisfaction
- Callaway Golf JapancoreCallaway Golf integrated Virtusize for their golf apparel and footwear online store to address sizing challenges in golf fashion where fit preferences vary significantly
- EstnationcoreSpecialty fashion store Estnation uses Virtusize to address size uncertainty despite model and staff styling images, reducing size-related returns
- United ArrowscoreLong-standing partner since 2014, with 34% buyer utilization rate. Virtusize users show 8x higher purchase rate than non-users. Site relaunch in 2020 introduced personalized silhouette comparison
- Marui (0101.co.jp)coreMarui web channel was the first to launch FittingRoom Discovery, Virtusize's world-first fashion discovery engine, providing personalized item recommendations based on fit preferences
- Itochu Corporation School LifestylecoreItochu Corporation's e-commerce platform School Lifestyle uses Virtusize for online uniform measurement service, featured in Itochu's monthly textile publication
- Kate Spade JapancoreJoint development of wallet category comparison service, enabling comparison of wallets with cards and currency for better size visualization
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Virtusize competitors and assessment
Company assessmentEmerging players
- Reactive Reality: Reactive Reality builds photorealistic virtual try-on and avatar-based fitting experiences for fashion e-commerce, an adjacent technology approach (3D/AR visualization) to Virtusize's image-recognition-based fit recommendations.
- Presize: Presize offers AI-driven size recommendations for fashion e-commerce using smartphone-based body scanning, comparable to Virtusize's measurement-based recommendation approach but with a different capture modality.
- Cuebiq (Fit Finder / Sizebay): Sizebay provides fit recommendation technology for footwear and apparel e-commerce in select markets, overlapping with Virtusize's product but with a smaller brand footprint. Relevant direct competitor in the footwear sizing niche.
Direct peers
- Vue.ai: Vue.ai provides a suite of AI solutions for fashion retail including size recommendations, visual search, and product tagging. Overlap with Virtusize on AI-driven fit/recommendation for apparel e-commerce retailers.
- Fit Analytics (Snap): Fit Analytics, acquired by Snap, offers size recommendation APIs for fashion e-commerce, directly competing with Virtusize's core recommendation engine. The Snap backing gives it significantly more distribution and capital versus Virtusize's 11–50 person team.
- Metail: Metail builds 3D virtual try-on and body-modeling technology for fashion e-commerce, competing directly with Virtusize's virtual silhouette and item-to-body comparison features.
- 3DLOOK: 3DLOOK offers AI-powered body scanning and virtual fitting solutions (YourFit, SAIA) for apparel e-commerce. Comparable to Virtusize on item-to-body fit prediction and virtual try-on for online fashion retailers.
- True Fit: True Fit is the closest direct competitor to Virtusize, providing AI-driven sizing and fit recommendations for fashion and footwear retailers. Both compete on the same core problem — reducing size-related returns and boosting conversion — and overlap in enterprise apparel/footwear brand customers.
Broad incumbents
- Shopify (native AR try-on): Shopify offers native AR try-on features within its commerce platform that could substitute for Virtusize's Shopify app at the low end. As a platform owner, Shopify represents both a channel and a competitive threat to Virtusize's $39/mo SMB tier.
- Snap (Fit Analytics parent): Snap Inc. acquired Fit Analytics and now bundles size recommendations across its AR/visual platform, giving it reach that dwarfs Virtusize's installed base while directly competing for the same enterprise fashion retailer logos.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtusize social profiles
Digital presenceVirtusize compliance and trust
Trust signalCompliance5 records
Virtusize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtusize leadership team
Management profileNumber of profiles
Profiles5 records
Virtusize funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtusize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtusize
What does Virtusize do?
Virtusize provides an AI-powered virtual fitting and smart sizing platform for fashion e-commerce retailers. Its core offering combines item-to-body and item-to-item size comparison technology with an adaptive recommendation engine trained on 250,000+ fit profiles, enabling online shoppers to find the correct size for apparel, footwear, bags, and children's clothing. The platform integrates with major e-commerce systems and is sold to fashion brands as a SaaS solution that reduces size-related returns and increases conversion rates.
Is Virtusize a public or private company?
Virtusize is a private company. It is classified as venture growth investor backed and is currently operating.
When was Virtusize founded?
Virtusize was founded in 2013. It employs 11 to 50 people.
Where is Virtusize based?
Virtusize is headquartered in Shibuya, Japan, in the Asia region.
How does Virtusize make money?
Three revenue lines are on record. Virtusize CORE - Conversion-based Pricing is the primary driver. The others are virtusize for Shopify and enterprise Custom Pricing.
Who are Virtusize's main competitors?
Emerging players on record are Reactive Reality, Presize and Cuebiq (Fit Finder / Sizebay). Direct peers are Vue.ai, Fit Analytics (Snap), Metail, 3DLOOK and True Fit. Broad incumbents are Shopify (native AR try-on) and Snap (Fit Analytics parent).
Does Virtusize have an API?
Yes. Virtusize offers a JavaScript-based API for integration. Developers receive a unique API key and Store Name (available to Virtusize customers only). Integration involves HTML placeholder tags for Virtusize button placement and JavaScript snippets to enable the Virtusize button on Product Detail Pages, Top Pages, and Order Confirmation Pages. The service also supports Google Tag Manager integration. Contact: [email protected]. Supported browsers: Desktop Chrome (120.0+), Safari (16.0+), Microsoft Edge (121.0+), Firefox (122.0+); Mobile iOS (14.0+), Android (7.0+). Private/Incognito mode is not supported. Developer documentation is at developers.virtusize.com.
What industry is Virtusize in?
Virtusize's product category is Fashion E-commerce Fit Technology. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning, with a secondary code of HSAFALAB, Virtual Closet & Wardrobe Editing. Its NAICS code is 4581 and its SIC code is 7373.