Photoroom
Photoroom is an AI-powered imaging platform that provides e-commerce sellers, retailers, and marketplaces with automated background removal, product staging, virtual models, and batch image editing, serving over one million businesses and 200 million users globally.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Photoroom does
Photoroom is an AI-powered imaging platform that provides e-commerce sellers, retailers, and marketplaces with automated product photography tools, including background removal, product staging, virtual models, ghost mannequin effects, batch editing, and brand-consistent image generation. The company is headquartered in Paris, was founded in 2019, and operates globally with 80M+ app downloads, 1M+ business customers, and 200M+ users across 200+ countries. Its technology stack centers on proprietary deep learning models trained on billions of e-commerce images, augmented by integration with OpenAI's GPT-image-1 model for select features such as Product Staging, and exposed through web, iOS, Android, and a REST API that processes 3M+ images daily.
The platform is delivered via a freemium-to-enterprise model. Free, Pro, Max, and Ultra subscription tiers serve individual sellers and SMBs through mobile apps and the web application, while an Enterprise tier delivers custom AI models, dedicated onboarding, SOC 2 Type 2 certified APIs, and volume contracts starting at 200K+ images per year for large retailers, marketplaces, and brands. Photoroom reports $94 million ARR with 89% year-over-year growth and is profitable with a one-month customer payback period, a rare profile among GenAI-native startups. Customer evidence spans Decathlon, Depop, Mercari, Wolt, DoorDash, Rappi, Vestiaire Collective, Back Market, Shopify, Amazon, Bulgari, Hennessy, Audi, Netflix, Warner Bros., and dozens of other named logos across resale, delivery, luxury, automotive, and entertainment verticals.
Strategic activity in 2025-2026 includes two acquisitions (GenerateBanners for text-layout image generation in May 2025 and Outernet for AI photobooth experiences in October 2025), an OpenAI foundation model integration, the launch of Photoroom Intelligence as an insights platform, and the publication of a GenAI Marketplace Blueprint positioning the company as infrastructure for AI-driven visual commerce. The company has raised approximately $62 million in venture funding across Series A ($19M, November 2022, led by Balderton Capital) and Series B ($43M, February 2024, led by Aglaé Ventures and Balderton Capital), reaching a $500 million valuation.
Photoroom firmographics
Firmographics- Name
- Photoroom
- Legal name
- Photoroom, Inc.
- Website
- https://photoroom.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Photoroom is an AI-powered imaging platform that provides e-commerce sellers, retailers, and marketplaces with automated background removal, product staging, virtual models, and batch image editing, serving over one million businesses and 200 million users globally.
- Ownership category
- akta.pro rank
Photoroom industry classification
Industry- Product category
- AI Image Editing Software
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where Photoroom is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Photoroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Consumer/SMB): PhotoRoom generates primary revenue through tiered subscription plans targeting consumers and small-to-medium businesses. Plans include Free (250 exports/month), Pro (5x AI credits, 500 batch exports), Max (3x Pro credits, 1,500 batch exports, better AI models), and Ultra (fastest processing, advanced workflows). Subscriptions are billed weekly, monthly, or annually with discounts for annual commitment. The company has achieved profitability with strong unit economics including one-month customer payback period.
- Enterprise Contracts: Annual enterprise contracts with volume tiers negotiated at contracting, starting at 200K+ images per year. Includes dedicated onboarding, customer success team, custom AI models trained on licensed data, SOC 2 Type 2 certified API, flexible credits with predictable billing and rollover, and early access to new features. Enterprise pricing is custom/quote-based.
- API/Usage-Based: Image Processing API billed based on images processed through monthly subscriptions with consumption tracked per API call. Images are consumed on each successful API call. Includes sandbox mode for testing with watermarked results, and 10 free API calls for Remove Background API on account creation.
- Mobile App Purchases: Revenue from iOS App Store and Google Play Store subscriptions, with payments processed through established payment methods on each platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features for casual users |
| Subscription | Weekly | Pro plan for resellers and solopreneurs |
| Subscription | Weekly | Max plan for small brands ready to grow |
| Subscription | Weekly | Ultra plan for high-volume sellers |
| Subscription | Annual | Enterprise plan for large-scale automation |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Photoroom product offering
Product offeringCore offering
Photoroom is an AI-powered imaging platform that enables e-commerce sellers and brands to create professional product visuals through automated background removal, AI-generated backgrounds, virtual models, ghost mannequin effects, and batch editing. Delivered as a web app, mobile applications (iOS/Android), and REST API, the platform processes over 7 billion images annually and serves both individual sellers and large enterprise catalogs with custom AI models and dedicated support.
Product overview
Photoroom is an AI-powered imaging platform for e-commerce product visuals, built as a unified platform with integrated modules. The core product centers on AI Background Remover (300M+ downloads) and AI Product Photography suite, complemented by specialized tools including Virtual Model, Ghost Mannequin, Flat Lay, Product Staging, AI Shadows, and Product Beautifier. Enterprise-scale capabilities include Batch Mode for catalog processing, Brand Kit for visual consistency, Product Catalog/Marketplace Sync for Shopify integration, and Image Editing API for developer integration. Additional tools span video generation (Video Generator with 300+ templates), image enhancement (AI Upscale, AI Retouch, AI Expand), color manipulation (Recolor), and creative generation (AI Images, AI Logo Maker, Instant Resize). The platform is available via web app, iOS/Android mobile apps, and REST API processing 3M+ images daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Photoroom AI Photo Editor Main consumer and SMB AI-powered photo editor application available on iOS, Android, and web, providing background removal, AI backgrounds, virtual models, ghost mannequin, product staging, batch editing, brand kit, and video generation capabilities for e-commerce product visuals.
- AI Product Photography AI product photography suite transforming plain product images into studio-quality visuals including AI-generated backgrounds, virtual models, ghost mannequin, flat lay, and batch processing for e-commerce sellers and brands.
- Image Editing API REST API enabling developers and enterprises to integrate Photoroom's image editing capabilities — including background removal, AI backgrounds, virtual models, ghost mannequin, flat lay, product beautifier, repositioning, and image-to-video — into their applications, processing 3M+ images daily.
- Batch Edit Bulk image editing product that runs AI edits across thousands of images in a single pass via web app or API, enabling automated catalog processing with consistent quality and brand rule application.
- Brand Kit Centralized brand asset management product that stores logos, fonts, colors, and layouts, automatically applying consistent branding across all images with role-based access control for teams.
- Video Generator AI video creation product generating product videos from static images using 300+ e-commerce templates with virtual models, camera movements, and model actions for Reels, TikTok, Stories, and marketplace listings.
- Marketplace Sync Product catalog publishing product enabling direct publication of on-brand product visuals to Shopify and other marketplace feeds with Listing Score tracking for product completeness and readiness.
- Photoroom Intelligence Insights and research platform establishing AI-driven visual commerce benchmark, providing industry research, case studies, and thought leadership on AI-powered e-commerce imaging, including research indicating 63% of UK consumers consider inconsistent product images a sign of unreliability.
Quantifiable outcome
- 93% reduction in photo editing costs
- +17 more outcomes
Companies that use Photoroom
Customer profileNamed customers37 records
Segments7 records
Ideal customer profiles3 records
Photoroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature14 records
Photoroom partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- GenerateBannersflagshipFirst acquisition - GenerateBanners specializes in automated image generation with text layout. Founder Thibaut Patel joined Photoroom in leadership role. Enhances branded campaign and visual ad automation capabilities.
- OpenAIcoreIntegration partner using OpenAI's GPT-image-1 model for Product Staging feature. Combines GPT-Image-1 with Photoroom's visual merchandising expertise to create realistic lifestyle scenes.
- Genesis CloudcoreSustainable high-performance computing partnership powering AI photo editing with 100% renewable energy for training operations.
- ShopifyflagshipNative integration allowing users to create and publish Shopify listings directly, manage product catalogs, and sync visual assets across the platform.
- AmazoncoreAmazon-ready image creation with specific format requirements and platform optimization for Amazon sellers.
- DepopflagshipStrategic partnership enabling AI photo editing tools for millions of Depop sellers, helping them create high-quality product images for listings. First fashion resale marketplace partner.
- MercariflagshipPartnership enabling Mercari sellers to create better product visuals, achieving 1% uplift in listings and hundreds of listings processed per minute.
- WoltcoreIntegration for automated image editing across Wolt's 140,000+ merchant network in 27 countries.
- PrintifycorePrint-on-demand platform integration enabling sellers to publish on-brand product visuals to marketplace feeds.
- DoorDashcoreIntegration enabling DoorDash merchants to create professional product imagery for the delivery platform.
- TikTok ShopcoreIntegration for creating optimized product visuals for TikTok Shop sellers and social commerce.
- DecathlonflagshipMajor enterprise customer using Photoroom API for batch editing, catalog standardization, and quality assurance across 1,800+ stores.
- KlarnacoreEnterprise integration for automated product visual workflows.
- Warner Bros.flagshipCreated viral Barbie Selfie Generator campaign allowing users to create movie posters with their photos.
- CRM/E-commerce Platforms (Generic)coreIntegration positioning Photoroom as critical visual CRM infrastructure for SMBs, enabling professional product imagery creation without design teams.
- RappiflagshipUsing Auto-QA technology achieving 20% buyer conversion uplift. Partnership part of GenAI marketplace blueprint initiative.
- Vestiaire CollectiveflagshipFashion resale marketplace achieving ~4% improvement in 7-day sell-through rates through improved image quality.
- AdobecoreCompetitor comparison in AI photo editing tools; Adobe Photoshop referenced in product positioning context.
- Back MarketcoreRefurbished electronics marketplace using Photoroom for consistent product imagery.
- HennessyflagshipLuxury cognac brand - real-time selfie experience for Hennessy's Hip Hop 50 campaign featuring AI-powered photo booth.
- BulgaricoreLuxury jewelry and watch brand using Photoroom for professional product visuals.
- Universal Music GroupcoreUsing Photoroom Brand Kit for consistent visual branding across content.
- AudicorePremium automotive brand using Photoroom for product visual needs.
- NetflixcoreStreaming giant using Photoroom for product visual workflows.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Photoroom competitors and assessment
Company assessmentBroad incumbents
- Adobe: Adobe offers Photoshop and Firefly, which provide AI-powered image editing including background removal and generative fill. It is the broad incumbent in creative software and competes with Photoroom for both SMB and enterprise creative teams, particularly in e-commerce product imagery.
- Canva: Canva's Magic Studio includes AI-powered background removal, image editing, and design tools aimed at SMBs and marketers. It is a broad incumbent competing with Photoroom's Pro and Max tiers for the same e-commerce seller and small-business audience with a much larger design-platform footprint.
Direct peers
- Remove.bg: Remove.bg is a direct competitor specializing in AI-powered background removal for individuals, photographers, and e-commerce sellers. It overlaps directly with Photoroom's core Background Remover product and API, particularly for SMB and high-volume batch use cases.
- Pixelcut: Pixelcut is an AI photo editor app focused on product photography, background removal, and marketing visual creation for e-commerce sellers and small businesses. It targets the same mobile-first seller audience as Photoroom's consumer/SMB tiers.
- Pebblely: Pebblely provides AI-generated product photography with background generation and batch editing specifically for e-commerce brands. It is a direct peer in the AI product photography space, particularly targeting small and mid-market DTC brands.
- Claid.ai: Claid.ai offers AI-powered product image enhancement, background generation, and API-based image automation for e-commerce marketplaces and brands. It is a direct competitor in the enterprise/API tier serving similar marketplace and large-retailer customers.
Emerging players
- CreatorKit: CreatorKit provides AI-powered creative tools for e-commerce, including product photo generation and ad creative automation. It overlaps with Photoroom's generative features and Shopify integration but with a stronger emphasis on ad creative and video output.
- Bria AI: Bria AI provides enterprise-grade generative AI APIs for image editing, background manipulation, and product imagery at scale. It is an emerging API-first competitor targeting the same enterprise image-automation workflows as Photoroom's REST API.
- Recraft: Recraft provides AI image generation and editing tools with brand-consistency controls for design and marketing teams. It is an emerging player in AI visual production with overlapping use cases in brand kit management and on-brand image generation.
Regional players
- Vue.ai: Vue.ai offers AI-based visual merchandising, product tagging, and on-model imagery for fashion retailers, primarily serving enterprise customers in fashion and apparel. It overlaps with Photoroom's Virtual Model and Ghost Mannequin capabilities for fashion e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Photoroom social profiles
Digital presencePhotoroom compliance and trust
Trust signalCompliance2 records
Photoroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photoroom leadership team
Management profileNumber of profiles
Profiles6 records
Photoroom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Photoroom funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photoroom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photoroom
What does Photoroom do?
Photoroom is an AI-powered imaging platform that enables e-commerce sellers and brands to create professional product visuals through automated background removal, AI-generated backgrounds, virtual models, ghost mannequin effects, and batch editing. Delivered as a web app, mobile applications (iOS/Android), and REST API, the platform processes over 7 billion images annually and serves both individual sellers and large enterprise catalogs with custom AI models and dedicated support.
Is Photoroom a public or private company?
Photoroom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Photoroom founded?
Photoroom was founded in 2019. It employs 11 to 50 people.
Where is Photoroom based?
Photoroom is headquartered in Paris, France, in the Europe region.
How does Photoroom make money?
Four revenue lines are on record. Subscription Plans (Consumer/SMB) is the primary driver. The others are enterprise Contracts, API/Usage-Based and mobile App Purchases.
Who are Photoroom's main competitors?
Broad incumbents on record are Adobe and Canva. Direct peers are Remove.bg, Pixelcut, Pebblely and Claid.ai. Emerging players are CreatorKit, Bria AI and Recraft. Vue.ai is listed as a regional player.
Does Photoroom have an API?
Yes. Photoroom offers a REST API for image editing and product visual automation. The API enables developers to integrate background removal, AI backgrounds, photo composition, virtual models, ghost mannequin, flat lay, product beautifier, repositioning, and image-to-video generation into their applications. It processes over 3 million images daily and is available via subscription with credit-based billing. Authentication uses API keys, with sandbox mode available for testing that produces watermarked results. Developer documentation is at docs.photoroom.com.
What industry is Photoroom in?
Photoroom's product category is AI Image Editing Software. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production. Its NAICS code is 541922 and its SIC code is 7330.