Paciolan

What Paciolan does

Paciolan is a B2B ticketing, fundraising, marketing, and data analytics platform serving live entertainment organizations across North America. Founded in 1980 and headquartered in Irvine, California, the company operates as a subsidiary of Learfield and supports more than 500 live entertainment clients — including 160+ college athletics programs (75% of Power Four Conference schools), performing arts venues, and arenas/professional sports organizations — processing over 120 million tickets annually.

The core platform, PAC Live, delivers digital ticketing with mobile delivery, NFC contactless entry, Apple Pay/Google Pay checkout, interactive 3D seat maps, dynamic seat-level pricing, and secondary marketplace distribution through a SeatGeek integration. PAC Fund adds fundraising campaign management with per-seat and priority points donation models. Paciolan iQ is the data intelligence layer, combining Master Data Management (MDM) with Golden Record identity resolution and a Snowflake-powered Data Warehouse as a Service (DWaaS) to deliver propensity scoring, Tableau dashboards, and Salesforce CRM enrichment. The platform integrates with Oracle Eloqua for marketing automation, Salesforce for CRM, Snowflake for data warehousing, and partner-led hardware (Janam, Alvarado) for venue access.

Paciolan generates revenue primarily through annual enterprise subscriptions bundled with transaction fees on ticket sales, plus recurring fees for data, analytics, marketing, and fundraising modules. Go-to-market is direct enterprise field sales, supplemented by the PAC Community network of 500+ organizations and event presence at NACDA and INTIX. Recent strategic emphasis has shifted toward biometric venue entry (Wicket partnership, 2026), 3D seat visualization (Ballena Seats3D), and data-driven fundraising outcomes.

Name

Paciolan

Legal name

Paciolan

Website

https://paciolan.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Paciolan provides enterprise ticketing, fundraising, marketing, and data analytics software to 500+ live entertainment organizations across North America, including 75% of Power Four Conference college athletics programs. Operating as a Learfield subsidiary since 1980, it processes 120M+ tickets annually.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Ticketing platform
• Fundraising software
• Fan data analytics
• Live entertainment technology
• Mobile ticketing

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Platform Subscription: Annual subscription fees for ticketing platform access, support, and maintenance for college athletics, performing arts, and arena/pro sports clients.
2. Transaction/Ticketing Fees: Transaction-based fees on ticket sales processed through the platform, including primary ticketing and integration with secondary marketplaces like SeatGeek.
3. Data & Analytics Services: Paciolan iQ analytics services including MDM, data warehouse, and custom dashboards with expert consultation, typically bundled with ticketing subscriptions.
4. Marketing Services: Email marketing automation, digital campaigns, and marketing workflow services integrated with Oracle Eloqua, often bundled or sold as add-on.
5. Fundraising Platform: PAC Fund solution for donor management, campaign pages, and fundraising automation supporting annual giving and capital campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Paciolan provides live entertainment organizations with an integrated software platform combining digital and mobile ticketing, fundraising/donor management, marketing automation, and customer data analytics. The platform powers NFC contactless venue entry, dynamic seat-level pricing, mobile ticket delivery via text and digital wallet (Apple/Google Pay), email campaign automation, donor cultivation with per-seat and priority points models, and unified customer data through Master Data Management and propensity scoring. It is delivered as a SaaS subscription to college athletics departments, performing arts venues, and professional sports arenas across North America.

Product overview

Paciolan is a ticketing, fundraising, marketing, and data analytics platform serving live entertainment organizations across college athletics, performing arts, and arenas/pro sports. The core product is PAC Live, a digital ticketing platform that powers mobile ticket sales, NFC contactless entry, dynamic pricing, and seat-level inventory management. PAC Fund provides fundraising campaign and donor management capabilities. Marketing automation is delivered through Oracle Eloqua integration for email campaigns and multi-step customer journeys. Data intelligence is centralized through Paciolan iQ, which combines Master Data Management (MDM) for golden record creation and Data Warehouse as a Service (DWaaS) on Snowflake, with propensity scoring for predictive customer engagement. The platform connects to secondary ticketing via SeatGeek, integrates with Salesforce CRM, and provides 24/7/365 support through the PAC Community portal. Recent innovations include Wicket biometric facial authentication for venue entry and Ballena Seats3D seat visualization across mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Paciolan iQ: Data and insights platform providing master data management and data warehouse as a service solutions.
• PAC Sync
• PAC Community
• MDM Solutions

Products and services

• PAC Live Digital ticketing platform enabling mobile ticket purchases, instant text delivery, digital wallet integration (Apple Pay/Google Pay), ticket transfers, NFC contactless entry, fee display configuration, and seat-level dynamic inventory pricing. Powers event sales across college athletics, performing arts, and arena/professional sports venues.
• PAC Fund Fundraising platform enabling campaign creation, donation management, per-seat and priority points models, pledge tracking, benefit management, and donor relationship management within a unified ticketing-and-fundraising environment for college athletics and live entertainment clients.
• Paciolan iQ Data intelligence platform combining Master Data Management (MDM) and Data Warehouse as a Service (DWaaS) powered by Snowflake. Creates unified golden records across fragmented customer data, assigns AI-driven propensity scores for predictive engagement, delivers custom Tableau dashboards, and integrates with Salesforce CRM. Includes expert consulting and onboarding support from the iQ team.
• MDM Solutions Master Data Management solution delivering identity resolution that unifies fragmented customer data into a single golden record. Includes up-to-date customer account views, propensity scoring, daily maintenance, configurable matching preferences, and automatic deduplication inside Salesforce. Sold as part of Paciolan iQ or as a standalone MDM engagement.
• Marketing Solutions Marketing automation platform powered by Oracle Eloqua integration. Enables email campaigns, multi-step automation workflows based on customer behavior, targeted audience segmentation, and push notifications via SIDEARM apps, with renewal reminders and personalized fan communications.
• Data & Insights Analytics and KPI tracking solution enabling organizations to visualize key performance metrics, apply filters, export to spreadsheets, and drive data-informed decision-making through simplified dashboard views on ticket sales, fundraising, and engagement performance.
• PAC Community Customer knowledge base and support portal offering 24/7/365 assistance, toolkits, best practices, success stories, and peer networking for Paciolan users. Drives retention, upsell, and community-led growth across 500+ client organizations.

Quantifiable outcome

• $90,924 revenue generated for WestCoast Entertainment through Open Distribution across 11 performances
• +5 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• WicketcoreTechnology or Integration · 28 April 2026Biometric ticketing partnership enabling facial authentication for streamlined venue entry at college sports venues. Pilot programs ahead of football season 2026.
• LearfieldflagshipStrategic or Co-development PartnerParent company and strategic parent. Paciolan is a Learfield company, integrated within the broader collegiate sports marketing and ticketing ecosystem.
• SeatGeekcoreTechnology or IntegrationOfficial Secondary Ticket Marketplace partnership enabling verified resale within Paciolan client ecosystems. Led to $1.2M+ revenue from targeted campaigns and 279K new fans added.
• Oracle/EloquacoreTechnology or IntegrationMarketing automation platform integration for email campaigns, multi-touch automation, and push notifications. Powers marketing workflows for client organizations.
• SalesforcecoreTechnology or IntegrationCRM integration for golden record MDM data, customer profiles, and sales/marketing alignment. Paciolan iQ surfaces actionable data in Salesforce.
• SnowflakecoreTechnology or IntegrationCloud-based data warehouse providing fast, secure data access and integration for Paciolan iQ platform.
• TableaucoreTechnology or IntegrationData visualization platform powering custom dashboards and analytics for Paciolan iQ customers.
• SIDEARM SportscoreTechnology or IntegrationMobile app developer with SDK integration providing client mobile experiences. Also provides content management solutions.
• GoogleminorGTM or Marketing PartnerDigital and search engine marketing partnership. PMI Entertainment achieved $10:1 ROAS with Google's PMAX for winter wedding show campaigns.
• VetTixminorGTM or Marketing PartnerTicket donation solution for US Veterans, enabling clients to offer charitable ticket programs.
• Broadway Across AmericaminorChannel Partner/ Reseller/ DistributorMulti-platform inventory management for Broadway productions.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Ticketmaster (a Live Nation subsidiary) is the largest global ticketing platform and the dominant broad incumbent in primary ticketing. It competes with Paciolan for performing arts, arena, and pro sports accounts while also bundling ticketing with concert promotion rights.
• AXS: AXS, owned by AEG, is a major ticketing platform focused on arenas, sports, and concerts. It is a broad incumbent with overlapping CRM, mobile, and resale features competing for the same enterprise venue and team clients that Paciolan serves.

Emerging players

• SeatGeek: SeatGeek is both an integration partner (Official Secondary Marketplace for Paciolan clients) and an emerging primary ticketing competitor in sports and live entertainment. It pushes into the same college athletics and pro sports accounts where Paciolan competes.
• Eventbrite: Eventbrite is a self-serve event ticketing platform that has expanded into more enterprise and venue-style use cases. While primarily SMB-focused, it represents adjacent competitive pressure on smaller Paciolan accounts and live entertainment market segments.

Others

• Learfield IMG College: Learfield is the parent company of Paciolan and the leading multimedia rights holder and collegiate sports marketing company in the US. It is an ecosystem/parent peer — not a direct competitor — that provides distribution leverage to Paciolan and is a frequent co-sell partner on college athletics accounts.
• Cvent: Cvent provides event management, registration, and venue sourcing software that overlaps with aspects of live entertainment ticketing and on-site event technology. It is an adjacent player in the broader event technology stack rather than a direct ticketing competitor.

Direct peers

• Tessitura Network: Tessitura is the leading CRM and ticketing platform purpose-built for performing arts organizations, including Broadway theaters, opera houses, and concert halls. It is a direct peer in Paciolan's performing arts segment with comparable unified ticketing, fundraising, and CRM capabilities.
• AudienceView: AudienceView provides ticketing, CRM, and commerce software for live entertainment venues, performing arts centers, and sports organizations. It directly competes with Paciolan in mid-market and enterprise venue accounts with similar SaaS-style subscription pricing.
• Patron Technology (SRO / AudienceView): Patron Technology provides CRM, ticketing, and digital engagement tools targeted at performing arts organizations. It competes with Paciolan and Tessitura in Broadway, symphony, and theater accounts with comparable marketing automation and patron data capabilities.
• Spectra (formerly Vendini): Spectra provides venue management, ticketing, and CRM software to arenas, theaters, and live entertainment venues across North America. It is a direct peer competing for similar mid-market performing arts and venue accounts with comparable ticketing and fan engagement modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/PaciolanInc
• YouTubeyoutube.com/PaciolanInc
• Facebookfacebook.com/Paciolan
• LinkedInlinkedin.com/company/17273
• Instagraminstagram.com/paciolan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paciolan