Latona

What Latona does

Latona Inc. (ラトナ株式会社) is a Japan-based B2B technology company that provides IoT and AI edge computing solutions targeting digital transformation (DX) at traditional Japanese enterprises. Founded in 2018-2019, the company is headquartered in Tokyo's Toranomon Hills Business Tower with a second office in Hamamatsu, Shizuoka, and operates with 11-50 employees under CEO Kyoko Otawa. Its core offering is branded "IoX" (Internet of Everything), combining IoT, artificial intelligence, and edge computing to enable real-time data processing and operational decision-making at the network edge, reducing dependence on cloud connectivity. The company focuses on use cases such as inventory optimization, manufacturing process digitization, and logistics DX for traditional manufacturers, logistics firms, and commerce businesses.

Latona goes to market via direct enterprise field sales, delivering technology consulting and implementation services rather than a single packaged software product. Its revenue model is described as a mix of project-based implementation and subscription/recurring components, though no pricing is publicly disclosed. The company has built strategic distribution and technology relationships—including selection into SAP.iO Foundry Tokyo (for SAP S/4HANA edge integration) and Google for Startups Accelerator Class 4—and has executed a flagship implementation with Eirakuya (永楽屋), a Kyoto cotton merchant established in 1615. Funding to date consists of a Series A base round of ¥380 million (January 2021) led by SPARX Group with multiple Japanese financial investors, a ¥150 million SoftBank follow-on (March 2021) bringing cumulative Series A to ¥530 million, and a Series A Extension with Dai Nippon Printing (August 2021). The company is private, venture-backed, and operates only in Japan.

Name

Latona

Legal name

ラトナ株式会社 (Latona Inc.)

Website

https://latona.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Latona is a Japan-based B2B technology company that provides IoT and AI edge computing solutions for digital transformation, serving traditional Japanese manufacturers, logistics firms, and commerce businesses via enterprise field sales.

Ownership category

akta.pro rank

Product category

IoT and AI Edge Computing Solutions

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• IoT edge computing
• AI edge solutions
• Digital transformation services
• IoX platform
• Enterprise IoT consulting

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Enterprise Technology Solutions: Latona generates revenue through providing enterprise IoT and AI edge computing technology solutions, likely as a mix of project-based implementation services and potentially recurring software/solution licensing for their technology platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Latona is a technology consulting and solutions company that provides services centered on IoT (Internet of Things), AI, and Edge Computing technology. The company focuses on Digital Transformation (DX) initiatives, helping businesses optimize operations and implement IoX (Internet of Everything) solutions powered by AI at the edge. Their approach involves strategic consulting and implementation services for enterprise customers, particularly traditional Japanese manufacturers and logistics companies.

Product overview

Latona is a technology consulting and solutions company that provides services centered on IoT (Internet of Things), AI, and Edge Computing technology. The company focuses on Digital Transformation (DX) initiatives, helping businesses optimize operations and implement IoX (Internet of Everything) solutions powered by AI at the edge. Their approach involves strategic consulting and implementation services rather than a single packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• IoX (Internet of Everything) Edge Computing Platform
• Digital Transformation (DX) Consulting and Implementation Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• SAP.iO Foundry TokyocoreStrategic or Co-development Partner · 1 January 2022Latona was selected as a portfolio company for SAP.iO Foundry Tokyo, SAP's accelerator program. This partnership enables integration with SAP S/4HANA and provides access to SAP's enterprise customer ecosystem, validating Latona's edge computing technology for enterprise deployment.
• Google for Startups AcceleratorcoreStrategic or Co-development Partner · 1 January 2022Latona was selected for Google for Startups Accelerator Class 4, providing access to Google's technology resources, cloud infrastructure, and mentorship. This partnership validates Latona's technological capabilities and provides strategic support for growth.
• Eirakuya (永楽屋)coreStrategic or Co-development Partner · 1 January 2022Latona entered a strategic collaboration with Eirakuya, a traditional Kyoto cotton merchant established in 1615, to implement digital transformation in inventory optimization and manufacturing/logistics operations. This represents Latona's first major customer implementation showcasing their technology applied to traditional commerce.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vantiq: Global edge computing and real-time event-driven AI platform for industrial and enterprise IoT. Closely matches Latona's IoX positioning as an edge AI platform for industrial digital transformation, with similar go-to-market into large enterprises.
• ClearBlade: Edge computing platform for IoT and industrial asset management, offering real-time data processing at the edge. Comparable to Latona on core technology (edge compute + IoT integration) and on the enterprise/industrial customer focus.
• OPTiM: Japanese enterprise software company focused on IoT, AI, and edge AI solutions for industrial and consumer use cases. Directly comparable to Latona in both technology stack and target customer base of Japanese enterprises undergoing digital transformation.
• Soracom: Japan-based IoT connectivity and edge platform serving enterprises and developers. Highly comparable to Latona on the IoT+edge stack, Japan enterprise GTM motion, and DX use cases for traditional industries.

Broad incumbents

• Fujitsu: Major Japanese IT services and platform provider with manufacturing-focused DX and edge solutions. Comparable as a broad enterprise incumbent competing for the same Japan industrial DX wallet.
• NEC: Japanese IT and network services incumbent with IoT, AI, and edge offerings for enterprise and public sector. Overlaps with Latona on enterprise AI/edge positioning in the Japan market.
• Hitachi: Global Japanese industrial and IT conglomerate with extensive IoT, edge, and Lumada digital transformation platform offerings. Competes with Latona for the same manufacturing/logistics DX budget, with far greater scale and incumbency.
• Yokogawa Electric: Japanese industrial automation and process control leader with edge and IoT solutions for manufacturing and energy. Adjacent/competing peer for Latona's manufacturing and logistics DX customers in Japan.

Regional players

• Internet Initiative Japan (IIJ): Major Japanese cloud, network, and managed-services provider with IoT/edge offerings. Comparable as a Japan-based enterprise infrastructure and edge/cloud services peer, though much larger and broader in scope.

Emerging players

• EdgeIQ: Edge and IoT device management platform focused on simplifying enterprise IoT deployments. Overlaps with Latona on the edge/IoT management layer and the enterprise DX buyer profile, though earlier-stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Latonaio
• LinkedInlinkedin.com/company/latonaio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latona