What Justlife does

Justlife is a Dubai-headquartered on-demand home services super app that connects consumers with vetted, mobile service professionals across the UAE and Saudi Arabia. Founded in 2015 by Kerem Kuyucu and Ali Cagatay Ozcan, the company operates in six major cities — Dubai, Abu Dhabi, Sharjah, and Ajman in the UAE, plus Jeddah and Riyadh in Saudi Arabia — and aggregates a catalog of more than 50 distinct service SKUs spanning home cleaning, beauty and spa, healthcare, pest control and disinfection, maintenance (plumbing, electrical, A/C, painting, handyman), and lifestyle categories including childcare, personal training, pet grooming, and packers-and-movers.

The platform is delivered through iOS, Android, and web front-ends with a stated booking flow under 60 seconds and same-day availability across markets. The technology stack is a marketplace and direct-service platform rather than an AI-native system; regulated categories such as DHA-licensed healthcare (PCR and lab testing, IV therapy, nurse care, doctor on call) and municipality-approved pest control create compliance-driven service quality. Co-founder Ali Cagatay Ozcan serves as CEO, with engineering led by two VPs of Engineering (Berkay Aktan and Halil Köklü).

Justlife monetizes via a transaction-fee model on bookings (with unit pricing quoted in AED, for example AED 35/hour for maid services and packages up to AED 549 for furniture cleaning), supplemented by professional-service revenue in healthcare and a newly added GLP-1 weight-loss medication delivery partnership announced in November 2025. Customers are long-tail individual consumers and households across busy urban, beauty, healthcare, and residential-property segments, with no disclosed enterprise anchor customers. The company has raised venture funding (2017 round from 500 Falcons; 2019 round from 500 Global, Collective Spark, Faith Capital, and VentureFriends) to scale the super-app model across MENA.

Name

Justlife

Legal name

Justlife

Website

https://justlife.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Justlife is a Dubai-founded super app operating in the UAE and Saudi Arabia that aggregates 50-plus on-demand home services — cleaning, beauty, healthcare, maintenance, and lifestyle — into a single booking platform serving urban consumers and households across six major cities.

Ownership category

akta.pro rank

Product category

On-demand Home Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

Keywords

• Home services
• At-home beauty
• Home healthcare
• On-demand cleaning
• Home maintenance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Services Booking: Justlife operates as a service marketplace/platform connecting customers with professional service providers. Customers book and pay for services (cleaning, salon, spa, healthcare, maintenance) through the Justlife app or website, with Justlife facilitating the transaction between customer and service provider.
2. Healthcare Services: Medical and healthcare services including PCR tests, lab tests, IV therapy, doctor consultations, and nurse care delivered by licensed healthcare professionals through the platform.
3. GLP-1 Weight Loss Program: Home delivery of weight-loss medications (Mounjaro) in partnership with medical providers, requiring prescriptions and online medical consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Justlife is a digital super app that connects customers in the UAE and Saudi Arabia with vetted, trained professionals for on-demand home services spanning cleaning, salon, spa, healthcare, maintenance, and lifestyle categories. Service is ordered via website or mobile app (iOS/Android) and delivered by mobile professionals who travel to the customer's location, typically with same-day availability.

Product overview

Justlife is a super app for home services operating in the UAE and Saudi Arabia, offering a platform that connects customers with professional service providers for on-demand residential services. The product portfolio spans five main categories: (1) Home Cleaning Services including house cleaning, deep cleaning, maid service, laundry/dry cleaning, and move-in/move-out cleaning; (2) Beauty and Wellness including women's salon at home, men's salon/grooming, women's spa/massage, men's spa, hair services, waxing, threading, facials, henna, and pet grooming; (3) Healthcare Services including lab tests at home, PCR testing, IV therapy, doctor on call, nurse care, physiotherapy, psychotherapy, vaccinations, oxygen therapy, body adjustment, GLP-1 weight loss program, peptide therapy, and vet at home; (4) Maintenance Services including A/C cleaning/repair, pest control, disinfection, plumbing, electrical, handyman, painting, and car service/wash; and (5) Lifestyle Services including babysitting, personal training, packers/movers, and water purifiers. The platform operates as a super app model enabling booking of 50+ distinct services through website and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Cleaning Professional residential cleaning services including regular house cleaning, deep cleaning, and move-in/move-out cleaning performed by vetted cleaners for households in the UAE and Saudi Arabia.
• Maid Service Professional domestic cleaning services provided by vetted, trained cleaning staff available on an hourly or recurring basis at AED 35/hour.
• Women's Salon at Home At-home beauty and grooming service including manicures, pedicures, facials, hair services, threading, and waxing delivered to women at their homes.
• Men's Salon and Grooming at Home At-home barber and men's grooming service covering haircuts, beard shaping, shaving, facials, and waxing performed by professional stylists at the customer's home.
• Women's Spa and Massage at Home At-home spa and massage service including body scrubs, deep tissue, hot stone, Thai, and relaxation massages.
• Men's Spa at Home Massage and spa services tailored for men, delivered to the customer's home.
• Furniture Cleaning Professional upholstery and furniture cleaning services including sofa, mattress, carpet, and curtain cleaning using specialized equipment and techniques; package pricing ranges from AED 35 to AED 549.
• A/C Cleaning, Repair & Maintenance Air conditioning cleaning, maintenance, and repair services including filter cleaning, duct cleaning, coil cleaning, and split AC regular cleaning.
• PCR Test at Home COVID-19 PCR testing at home where DHA-licensed healthcare professionals collect samples at the customer's address, with results delivered within 5–24 hours and validated for travel.
• Lab Tests at Home Diagnostic blood testing services with at-home sample collection by DHA-licensed nurses, including basic wellness, premium wellness, and diabetic profile tests.
• Pest Control Professional pest elimination services covering cockroaches, rodents, bed bugs, ants, and mosquitoes using municipality-approved chemicals compliant with UAE health and safety regulations.
• Disinfection and Sanitization Home and office sanitization and disinfection services using professional-grade solutions safe for children and pets.
• Doctor on Call Physician consultation and medical services delivered via home visits.
• Nurse Care at Home Professional nursing care services provided at the patient's home.
• Physiotherapy at Home Physical therapy and rehabilitation services delivered at home.
• IV Therapy at Home Intravenous therapy services delivered at home by healthcare professionals.
• Psychotherapy & Counselling Mental health and counseling services available through online sessions.
• Vaccines at Home Vaccination services, including flu vaccines, delivered at home.
• GLP-1 Weight Loss Program Weight management program featuring home delivery of GLP-1 medications such as Mounjaro, partnered with medical providers for prescriptions and online consultations.
• Personal Trainer at Home Fitness coaching and personal training sessions conducted at home.
• Plumber Services Professional plumbing repair and installation services.
• Electrician Services Electrical installation, repair, and maintenance services.
• Handyman Services General home repair and maintenance services.
• Packers and Movers Professional packing, moving, and relocation services.
• Pet Grooming Professional pet grooming services including bathing, haircuts, and nail trimming.
• Vet at Home Veterinary care and consultations delivered at the pet owner's home.
• Babysitting at Home Professional childcare and babysitting services provided at home.
• Car Wash at Home Vehicle cleaning and washing services delivered at the customer's location.
• Commercial Cleaning Professional cleaning services for commercial properties and businesses.
• Wisewell Water Purifiers Sale of water purification systems and related products.

Quantifiable outcome

• Average customer rating of 4.78 out of 5 across all services
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Medical Providers (Unnamed)coreStrategic or Co-development Partner · 27 November 2025Justlife partnered with medical providers to offer home delivery of GLP-1 weight loss medications such as Mounjaro. The service requires prescriptions and online medical consultations to ensure safety, addressing issues related to counterfeit drugs and improper use. This partnership enables Justlife to expand into the growing weight loss medication delivery market in the UAE.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TaskRabbit: TaskRabbit (owned by IKEA/Ingka) is a US-based on-demand services marketplace for handyman, cleaning, moving, and personal tasks — directly comparable marketplace model with vetted-tasker workforce and instant booking.
• Mrsool: Mrsool is a Saudi Arabia-based on-demand services and delivery platform operating across the Kingdom — overlapping with Justlife's KSA home services footprint and serving as a direct regional competitor in the Saudi market.
• Urban Company: Urban Company (formerly UrbanClap) is India's largest at-home services platform offering cleaning, salon, spa, plumbing, electrical, and wellness via a super-app model — the closest global structural analog to Justlife's multi-vertical marketplace.
• ServiceMarket: ServiceMarket is a UAE-based home and business services marketplace connecting customers with vetted providers for cleaning, maintenance, beauty, and similar categories — a direct regional competitor to Justlife across an overlapping service portfolio.
• Handy: Handy is a US-based marketplace (now part of ANGI Homeservices) connecting customers with cleaning, furniture assembly, plumbing, and home improvement professionals — direct comparability on at-home services marketplace model and customer experience.
• Thumbtack: Thumbtack is a US-based marketplace connecting customers with local professionals across 1,000+ home and lifestyle services — comparable on multi-category professional services marketplace model with similar pricing and demand dynamics.
• Helpling: Helpling is a global home services marketplace operating across Europe, Asia, and the Middle East, primarily for cleaning with adjacent categories — overlapping on platform-based booking of professional home services and international expansion pattern.

Broad incumbents

• Careem: Careem (owned by Uber) is the leading MENA super-app operating across ride-hailing, food delivery, payments, and expanded home services — analogous super-app model and overlapping customer base in the same UAE and Saudi markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justmopcom
• LinkedInlinkedin.com/company/justlifemena
• Instagraminstagram.com/justlifeuae
• TikToktiktok.com/@justlifeuae

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justlife