Equality Asset Management
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Equality Asset Management firmographics
Firmographics- Name
- Equality Asset Management
- Legal name
- Equality Asset Management, L.P.
- Website
- https://www.equalityassetmanagement.com/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equality Asset Management industry classification
Industry- Product category
- Private Equity (Growth Equity in Software)
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
Keywords
Where Equality Asset Management is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equality Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Equity Fund Management: EAM generates returns through management fees and carried interest from its private equity funds. Fund II closed at $575 million with capital commitments from institutional investors including asset managers, insurance companies, family offices, university endowments, and public/private pensions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Equality Asset Management product offering
Product offeringCore offering
EAM manages private equity funds that invest growth equity ($25 million to $150 million per company) in lower-middle-market software and software-enabled services businesses. The firm combines capital with an Investor-Operator partnership model, providing strategic and operating support alongside funding to founder-led, category-leading companies with $10 million to $50 million in recurring revenue.
Product overview
Equality Asset Management (EAM) is a growth-focused private equity firm that provides equity capital and strategic and operating support to software and software-enabled services companies. The firm's investment strategy focuses on lower mid-market software buyouts with typical equity investments of $25M to $150M per portfolio company. EAM operates the Investor-Operator partnership approach, combining capital with hands-on operational expertise. The portfolio includes multiple distinct software platforms and companies: Auctivo (a GRC platform combining Rhoads Online, Elation Systems, and Advanced GRC), Connectbase (communications infrastructure software), Evention (financial automation for hospitality/retail), Mindoula (behavioral health technology), MIVA (ecommerce infrastructure), PCMI (warranty administration), along with former portfolio companies Risk Control Technologies (acquired by Duck Creek) and others. The firm closed its second fund (EAM Fund II) in January 2026 with $575 million in capital commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- EAM Fund II Growth equity private equity fund that invests $25M to $150M of equity per portfolio company in lower-middle-market software and software-enabled services businesses. Available for capital commitment from institutional investors.
- EAM Fund I First private equity fund from Equality Asset Management, fully deployed across growth equity and recapitalization investments in category-leading software companies including Mindoula, PCMI, MIVA, Evention, and the formation of Auctivo.
Quantifiable outcome
- Fund II raised $575M exceeding hard cap
- +2 more outcomes
Companies that use Equality Asset Management
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Equality Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equality Asset Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cloud AgecoreEAM made strategic investment in Connectbase to support its acquisition of Cloud Age, a telecom invoice automation SaaS platform. Cloud Age handles more than 1,700 invoice types globally, transforming unstructured billing data into actionable intelligence. The acquisition integrates Cloud Age's spend management capabilities with Connectbase's platform, creating an end-to-end workflow for connectivity providers and enterprises.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Equality Asset Management competitors and assessment
Company assessmentDirect peers
- Great Hill Partners:
- H.I.G. Growth Partners: H.I.G. Growth Partners invests in vertical and enterprise software, healthcare technology, and tech-enabled services with growth-equity checks. Vice President Jonathan Schwartz joined EAM directly from H.I.G. Growth Partners, evidencing the close peer relationship.
- Accel-KKR: Accel-KKR is a technology-focused PE firm investing in mid-market software and tech-enabled services companies. It targets similar founder-led, category-leading software businesses with growth-equity and buyout capital.
- BV Investment Partners: BV Investment Partners is a software and tech-enabled business services-focused growth-equity firm. Principal John Batter joined EAM in 2026 from BV Investment Partners, illustrating direct strategic and operating overlap.
- TA Associates: TA Associates is a Boston-based growth-equity firm targeting technology, software, and tech-enabled services with check sizes comparable to EAM. Jeff Del Papa previously worked at TA, reinforcing the cultural and strategic similarity.
- Spectrum Equity: Spectrum Equity is a growth-equity firm exclusively focused on growth-stage software and data businesses. Senior Associate Kyle Olander came to EAM from Spectrum Equity, signaling the comparable thesis and customer set.
- Summit Partners: Summit Partners is a growth-equity and buyout firm with a long-standing software focus and the alma mater of both EAM co-founders. It is the most direct analogue: same software investing DNA, similar mid-to-large check sizes, and similar founder-partnership model.
Broad incumbents
- Insight Partners: Insight Partners is a large-scale software and internet growth-investing firm. While EAM operates at the smaller end of software PE, Insight is the dominant scaled player in the same asset class and target segment.
- Thoma Bravo: Thoma Bravo is the dominant software-focused PE incumbent with a much larger fund size (Take Private + Growth). It is highly relevant as the firm that recapitalized EAM portfolio company PCMI and where co-founder Jeff Del Papa worked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equality Asset Management social profiles
Digital presenceEquality Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equality Asset Management leadership team
Management profileNumber of profiles
Profiles14 records
Equality Asset Management subsidiaries and ownership
Company hierarchySubsidiaries4 records
Equality Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equality Asset Management M&A and investment
M&A and investmentM&A4 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equality Asset Management
What does Equality Asset Management do?
EAM manages private equity funds that invest growth equity ($25 million to $150 million per company) in lower-middle-market software and software-enabled services businesses. The firm combines capital with an Investor-Operator partnership model, providing strategic and operating support alongside funding to founder-led, category-leading companies with $10 million to $50 million in recurring revenue.
Is Equality Asset Management a public or private company?
Equality Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equality Asset Management founded?
Equality Asset Management was founded in 2018. It employs 11 to 50 people.
Where is Equality Asset Management based?
Equality Asset Management is headquartered in Boston, United States, in the North America region.
How does Equality Asset Management make money?
One revenue line is on record: private Equity Fund Management.
Who are Equality Asset Management's main competitors?
Direct peers on record are Great Hill Partners, H.I.G. Growth Partners, Accel-KKR, BV Investment Partners, TA Associates, Spectrum Equity and Summit Partners. Broad incumbents are Insight Partners and Thoma Bravo.
Does Equality Asset Management have an API?
No public API is recorded for Equality Asset Management.
What industry is Equality Asset Management in?
Equality Asset Management's product category is Private Equity (Growth Equity in Software). Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity. Its NAICS code is 523940 and its SIC code is 6199.