The Blue Card
The Blue Card is a 501(c)(3) nonprofit founded in 1934 that provides direct financial assistance — including cash grants, medical/dental aid, and cancer support — to nearly 3,000 needy Holocaust survivor households across 35 U.S. states, funded through individual donations, foundation grants, and endurance-event peer-to-peer fundraising.
- Company typePrivate
- Founded1934
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Blue Card does
The Blue Card is a 501(c)(3) nonprofit organization founded in 1934 in Germany and now headquartered at 171 Madison Avenue, New York, whose sole mission is providing direct financial assistance to needy Holocaust survivors in the United States. The organization serves nearly 3,000 survivor households across 35 states, distributing grants that cover food, medical and dental care, prescription drugs through a partnership with Mark Cuban Cost Plus Drug Company, housing, transportation, and emergency needs. Specialized programs include the Siggi B. Wilzig Fighting Cancer Together Program (over $7M disbursed), monthly stipends, Telephone Emergency Response System units with GPS and fall detection, holiday and birthday grants, and natural disaster relief. Holocaust education is delivered through a Speakers Bureau, the B'nei Mitzvah Simcha Project pairing students with survivors, and an interactive hologram technology preserving survivor testimonies.
The organization operates with a lean staff of 1-10 employees and a network of 4,200 volunteers, executing through referral partnerships with social service agencies and Jewish communal organizations (JFNA, NJHSA, Claims Conference). Revenue is generated entirely through donations: individual contributions, employer matching programs, Amazon Smile and eBay Giving Works passive donations, foundation grants (with the Claims Conference as a key institutional funder), and peer-to-peer endurance-event fundraising (TCS NYC Marathon since 2009, plus Miami Marathon, TD Five Boro Bike Tour, and NYC Triathlon), which has cumulatively raised over $2 million. Total grants distributed exceed $40 million since inception, with $46 million cited as of 2021. The organization holds Charity Navigator, GuideStar Platinum, BBB, and Give.org accreditations and is governed by a board led by President Elie Rubinstein and Chair Gia Machlin, with Masha Pearl as Executive Director.
There is no proprietary technology platform; service delivery relies on partner-provided assistive hardware (LIFTWARE utensils, glucose monitors, light therapy boxes, companion pets), the Uniper Cares social-isolation video platform, and a multilingual teletherapy program. Distribution to survivors occurs through cash grants paid directly to clients or to vendors of vital goods and services, with beneficiary acquisition driven by agency referrals across a 35-state footprint.
The Blue Card firmographics
Firmographics- Name
- The Blue Card
- Legal name
- The Blue Card Inc.
- Website
- https://bluecardfund.org
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Blue Card is a 501(c)(3) nonprofit founded in 1934 that provides direct financial assistance — including cash grants, medical/dental aid, and cancer support — to nearly 3,000 needy Holocaust survivor households across 35 U.S. states, funded through individual donations, foundation grants, and endurance-event peer-to-peer fundraising.
- Ownership category
- akta.pro rank
Where The Blue Card is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Blue Card business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Individual donors contribute to The Blue Card through the website (bluecardfund.org), PayPal, check, stock donations, and bequeathments in wills. The organization states that 100% of individual donations directly support Holocaust survivors in need.
- Corporate Matching Donations: The Blue Card encourages employers to match employee donations, effectively doubling contributions through workplace giving programs.
- Third-Party Shopping Platforms: Amazon Smile (0.5% of eligible purchases donated) and eBay Giving Works provide passive donation revenue when supporters shop through these platforms.
- Grants from Foundations: The Holocaust Survivor Emergency Cash Assistance Program is funded by the Claims Conference on Jewish Material Claims Against Germany. Additional funding comes from other foundations supporting Holocaust survivor welfare.
- Endurance Event Fundraising: Team Blue Card runners in marathons and bike events globally raise money for The Blue Card. The organization has raised over $2,000,000 since 2009 through its endurance event program.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Blue Card product offering
Product offeringCore offering
The Blue Card is a 501(c)(3) nonprofit organization that provides direct financial assistance exclusively to needy Holocaust survivors living in the United States. It delivers emergency cash grants, monthly stipends, medical and dental assistance, cancer support, holiday and birthday aid, assistive devices, and a Telephone Emergency Response System, while also running Holocaust education programs such as an interactive hologram and a Speakers Bureau. All services are provided at no cost to survivors, funded entirely through donations and grants.
Product overview
The Blue Card is a nonprofit charitable organization (501(c)(3)) providing direct financial assistance exclusively to needy Holocaust survivors in the United States. The organization does not operate a traditional product/platform but offers a portfolio of support programs and services organized into assistance programs (emergency cash, dental/medical, TERS, monthly assistance, cancer support, health & wellbeing), education & outreach (interactive hologram, speakers bureau, B'nei Simcha program), and special initiatives (virtual volunteering, companion pets, technology-enabled programs). Key technology offerings include the Telephone Emergency Response System with GPS/fall detection, LIFTWARE adaptive utensils, Mood Restore Light Box, FreeStyle Libre glucose monitoring, and the Uniper Cares video technology program for combating social isolation. The organization serves nearly 3,000 survivor households across 35 states.
Differentiator
Problem solved
Functional benefit
Brands
- BlueCardCoffee.org: Coffee brand initiative operated by The Blue Card
Products and services
- Emergency Cash Assistance
Quantifiable outcome
- Over $40 million in grants distributed since 1934, including $7M specifically for cancer survivors
- +2 more outcomes
Companies that use The Blue Card
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
The Blue Card technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Blue Card partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Jewish Federations of North America (JFNA)coreThe Blue Card strengthens its relationship with JFNA and the Network of Jewish Human Service Agencies (NJHSA) by working together on the Uniper Cares Combating Social Isolation Program, utilizing technology to address senior isolation among home-bound Holocaust survivors.
- Network of Jewish Human Service Agencies (NJHSA)coreJoint partnership with JFNA on the Uniper Cares Combating Social Isolation Program, utilizing Israeli technology to support home-bound Holocaust survivors through broadcast and video technology.
- Uniper CarescoreIsraeli start-up providing broadcast and video technology for the Combating Social Isolation Program that supports home-bound Holocaust survivors, developed in partnership with JFNA and NJHSA.
- Mark Cuban Cost Plus Drug CompanycorePartnership to cover the cost and delivery of medication to Holocaust survivors, limiting their need to go to the pharmacy and easing their financial burden.
- Park Avenue SynagogueminorLong-standing partnership where volunteers assemble Hanukkah/Winter holiday packages including menorahs, candles, latke mix, and comfort items for Holocaust survivors in New York City's five boroughs.
- Temple Har Shalom (Warren, NJ)minorSisterhood organized a Hanukkah drive for Holocaust survivors in the Tri-State area, providing 85 packages with warm gloves, tea, cocoa, latke mix, and fruit cocktail.
- Chabad of TribecaminorCommunity puts together Hanukkah/Winter packages for Holocaust survivors including holiday items, canned soup, tea, cookies, dried fruit, and cards made by school children.
- JCP DowntownminorCollaborates on virtual volunteering where community members record special messages for Holocaust survivors in honor of Hanukkah.
- Museum of Jewish HeritageminorChef David Teyf, executive chef at the Museum of Jewish Heritage, delivers meals to Holocaust survivors throughout the pandemic, working in collaboration with The Blue Card.
- Survivor Mitzvah ProjectminorFeatured in The Blue Card's video links section alongside other Holocaust survivor support organizations including Latet.
- LatetminorIsraeli humanitarian organization featured in The Blue Card's video links section alongside Survivor Mitzvah Project.
- NYC Road Runners / TCS New York City MarathonminorOfficial Charity Partner since 2009, providing charity entries and fundraising platform for runners. Team Blue Card has been among the charity teams participating in the marathon.
- Lox CafeminorLox Cafe delivers Shabbat and holiday meals to Holocaust survivors in partnership with The Blue Card.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Blue Card competitors and assessment
Company assessmentDirect peers
- Survivor Mitzvah Project: Direct U.S.-based peer providing direct financial aid, food packages, medicine, and home repairs to impoverished Holocaust survivors. Featured in The Blue Card's own video links, it is the closest mission-aligned competitor in the survivor-aid niche.
- Selfhelp Community Services: Operates the largest Holocaust Survivor Program in North America serving survivors in the New York metro area with case management, financial assistance, and social services. Closest operational peer in terms of beneficiary population, geographic overlap, and direct service model.
- JASA (Jewish Association Serving the Aging): New York-based nonprofit serving elderly Jewish adults with home care, case management, and social services, including Holocaust survivors; comparable in target population, New York footprint, and direct in-home support model.
Broad incumbents
- Jewish Material Claims Against Germany (Claims Conference): The Claims Conference negotiates and disburses compensation from Germany to Holocaust survivors worldwide and is a primary institutional funder of The Blue Card's Emergency Cash Assistance Program; it is a peer in the survivor-welfare ecosystem rather than a direct grant-making competitor.
- American Jewish Joint Distribution Committee (JDC): Global Jewish humanitarian organization providing welfare, rescue, and elderly care services to Holocaust survivors in Israel, the former Soviet Union, and elsewhere; comparable in serving survivor populations but operating at much broader scale and international scope.
- HIAS (Hebrew Immigrant Aid Society): Jewish-founded refugee assistance organization serving displaced populations globally; comparable as a Jewish-community-led humanitarian aid and resettlement organization, though it focuses on newer refugee cohorts rather than Holocaust survivors specifically.
- Jewish Federations of North America (JFNA): Central coordinating body for Jewish federations that also directly funds The Blue Card; comparable as a broader funder and service ecosystem addressing Jewish communal welfare, including survivor programs across many localities.
Regional players
- Latet: Israeli humanitarian aid organization explicitly referenced in The Blue Card's video links; serves as a regional peer providing food, social, and welfare assistance to vulnerable populations in Israel, including Holocaust survivors.
- Amcha: Israeli mental health organization providing trauma-informed psychosocial services to Holocaust survivors and their descendants; comparable as a specialized provider serving survivor mental-health and intergenerational welfare needs in Israel.
Others
- Network of Jewish Human Service Agencies (NJHSA): Umbrella network of more than 140 Jewish social service agencies across North America; partner of The Blue Card on the Uniper Cares social isolation program and the structural backbone through which survivor referrals flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Blue Card social profiles
Digital presenceThe Blue Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blue Card leadership team
Management profileNumber of profiles
Profiles12 records
The Blue Card funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blue Card M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blue Card
What does The Blue Card do?
The Blue Card is a 501(c)(3) nonprofit organization that provides direct financial assistance exclusively to needy Holocaust survivors living in the United States. It delivers emergency cash grants, monthly stipends, medical and dental assistance, cancer support, holiday and birthday aid, assistive devices, and a Telephone Emergency Response System, while also running Holocaust education programs such as an interactive hologram and a Speakers Bureau. All services are provided at no cost to survivors, funded entirely through donations and grants.
Is The Blue Card a public or private company?
The Blue Card is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Blue Card founded?
The Blue Card was founded in 1934. It employs 1 to 10 people.
Where is The Blue Card based?
The Blue Card is headquartered in New York, United States, in the North America region.
How does The Blue Card make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Matching Donations, third-Party Shopping Platforms, grants from Foundations and endurance Event Fundraising.
Who are The Blue Card's main competitors?
Direct peers on record are Survivor Mitzvah Project, Selfhelp Community Services and JASA (Jewish Association Serving the Aging). Broad incumbents are Jewish Material Claims Against Germany (Claims Conference), American Jewish Joint Distribution Committee (JDC), HIAS (Hebrew Immigrant Aid Society) and Jewish Federations of North America (JFNA). Regional players are Latet and Amcha. Network of Jewish Human Service Agencies (NJHSA) is listed as an others.
Does The Blue Card have an API?
No public API is recorded for The Blue Card.