Museum of Jewish Heritage

Name

Museum of Jewish Heritage

Legal name

Museum of Jewish Heritage — A Living Memorial to the Holocaust

Website

https://mjhnyc.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110), Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

Keywords

• Holocaust education
• Jewish heritage museum
• Cultural heritage exhibits
• Genealogy research
• Museum education programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Admission Tickets: Visitors pay admission fees to access exhibitions. Ticket prices range from $12-$18 for adults, seniors, veterans, and students, with free admission for members, children 12 and under, Holocaust survivors, military, first responders, NYC educators, and K-12 students. Free admission also available Thursdays 4-8pm.
2. Membership Program: Annual membership plans ranging from $54 (Individual) to $750 (Supporting) with tax-deductible portions. Benefits include unlimited free admission, discounted program access, exclusive events, and discounts at café and shop.
3. Event Space Rental: The museum rents spaces including Edmond J. Safra Hall (354-person theater), events hall (400 capacity), and smaller spaces for weddings, b'nai mitzvah, corporate events, and receptions. Proceeds support museum exhibitions and programs.
4. Food Service - LOX at Café Bergson: OU-certified glatt kosher café on second floor serving Ashkenazi Jewish-inspired cuisine. Open to public without museum ticket. Offers dine-in and takeout with catering services available.
5. Retail Shop: Pickman Museum Shop sells merchandise. Store closed Fridays but online store available with visitor services assistance.
6. Donations and Fundraising: Individual donations, planned giving, corporate memberships, and fundraising events support museum operations. EIN 13-3376265. DAF donations accepted through Every.org.
7. Jewish Heritage Travel Program: Museum-operated travel programs to Jewish heritage destinations worldwide, including virtual travel series and in-person trips to places like Denmark, Sweden, Poland, Morocco, Cuba, and Argentina.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

The Museum of Jewish Heritage operates a permanent exhibition and rotating special exhibitions on Jewish life and the Holocaust, supported by an on-site kosher café, retail shop, and rentable event space. It also delivers K-12 Holocaust and Jewish-heritage curricula, public programs, genealogy research services through the Kalikow Jewish Genealogy Center (including the JewishGen database), and an AI-driven interactive Survivor Stories installation that allows visitors to converse with projected video testimony.

Product overview

The Museum of Jewish Heritage operates a multi-dimensional cultural institution combining a physical museum with digital platforms and educational programs. Its core offerings include permanent and rotating exhibitions (The Holocaust: What Hate Can Do, Courage to Act: Rescue in Denmark, Art of Freedom: The Life & Work of Arthur Szyk, and others), an AI-powered interactive dialogue experience (Survivor Stories), a digital collections portal (Collections Online), an on-site kosher café (LOX at Café Bergson), a genealogy research center (Kalikow Center + JewishGen), a Bloomberg Connects digital guide, Holocaust education programs (Meilman Virtual Classroom, HESP), a Speakers Bureau, a Jewish Heritage Travel Program, an annual New York Jewish Book Festival, and event rental spaces (Edmond J. Safra Hall and additional venues). The institution functions as a living memorial combining remembrance, education, and contemporary Jewish cultural programming.

Differentiator

Problem solved

Functional benefit

Brands

• Bloomberg Connects: Digital guide app partnership with Bloomberg Philanthropies providing audio tours and digital materials about museum exhibitions
• Survivor Stories
• Jewish Heritage Travel
• Young Friends
• Speakers Bureau
• Stories Survive

Quantifiable outcome

• Over 30,000 students and educators served annually
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Tree of Life / Pittsburgh (Traveling Exhibition)minorStrategic or Co-development Partner · 5 October 2025Museum hosting Tree of Life traveling exhibition 'Lessons from The Tree of Life: Lighting the Path Forward' October 5-November 9, 2025. Partnership with Rauh Jewish History Program & Archives at Heinz History Center. Explores 2018 Pittsburgh synagogue shooting and community response.
• USC Shoah Foundation and USC LibrariescoreStrategic or Co-development Partner · 27 January 2025Partnership to develop Survivor Stories: An Interactive Dialogue installation. Uses AI technology to enable visitors to have conversations with 10 Holocaust survivors from the museum's Speakers Bureau. Leverages pre-recorded testimonies responding to visitor questions in real time. Launched on International Holocaust Remembrance Day 2025.
• Bloomberg Philanthropies (Bloomberg Connects)coreTechnology or IntegrationMuseum partners with Bloomberg Connects app to provide audio guides for The Holocaust: What Hate Can Do exhibition. Includes Highlights Audio Guide (1 hour) and Full Audio Guide (2.5 hours). App provides visitor guides, exhibition information, and resources from anywhere. Partnership announced as ongoing digital initiative.
• Emanuel Ringelblum Jewish Historical Institute (Warsaw)coreStrategic or Co-development PartnerProducing institution for Will These Words Reach You? exhibition on the Oyneg Shabes Archive. Museum hosting U.S. premiere September 2026. Includes original artifacts from Warsaw institute collection including burial containers. Commemorates 80th anniversary of archive's recovery.
• National Yiddish Theatre Folkbiene (NYTF)minorStrategic or Co-development PartnerLongest-consecutively producing Yiddish theatre company in the world (109+ years). Museum partners with NYTF for cultural programming and Jewish arts events.
• JewishGencoreStrategic or Co-development PartnerJewishGen serves as the global home for Jewish genealogy. Housed at museum as its genealogical research division. Provides access to millions of records, unique search tools, and researcher connections. Free resource powered by volunteers. Museum marking 40th anniversary in 2026.
• Madison and Park Events (Catering)coreChannel Partner/ Reseller/ DistributorMadison and Park Events is the museum's in-house café operator and caterer. Operates LOX at Café Bergson and provides catering for all museum events. Offers offsite catering through their hospitality group for events beyond museum walls.
• Local Projects (Exhibition Design)minorImplementation/ SI/ Consulting PartnerAward-winning studio specializing in technology-driven storytelling. Designed Courage to Act: Rescue in Denmark exhibition using state-of-the-art technology and creative storytelling.
• Irvin Ungar (Collector)coreOthersRabbi, antiquarian bookseller, and Szyk collector provided 35+ artworks for Art of Freedom exhibition. Primary source for Szyk material including never-before-seen pieces. Ongoing collaboration for exhibition access to rare Szyk works.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Museum of American Jewish History: Philadelphia-based museum on Independence Mall covering American Jewish history. Comparable as a Jewish heritage-focused museum with educational programming, event rentals, and donor-based non-profit model, though broader historical scope than MJH's Holocaust focus.
• Illinois Holocaust Museum & Education Center: Largest Holocaust museum in the Midwest, with similar permanent exhibitions, survivor testimony programs, and educator partnerships. Directly competes for foundation grants and traveling exhibitions, with comparable take-a-stand-on-antisemitism programmatic positioning.
• Skirball Cultural Center: Los Angeles Jewish cultural center with exhibitions, performing arts, and educational programming. Comparable as a Jewish cultural institution combining heritage education with contemporary programming, event rentals, and kosher-adjacent food service.
• United States Holocaust Memorial Museum: USHMM in Washington, D.C. is the nation's official Holocaust memorial museum with comparable educational mission, permanent exhibitions, survivor testimony collection, and digital programming. Directly comparable as the leading U.S. Holocaust museum competing for donor dollars and educational partnerships.
• Simon Wiesenthal Center / Museum of Tolerance: Los Angeles-based Museum of Tolerance combines Holocaust education with broader tolerance programming. Comparable in mission scope (Holocaust + contemporary Jewish experience), educational outreach, and donor base, though geographic markets differ.
• Holocaust Museum Houston: Houston-based Holocaust education museum with permanent collection, survivor testimony, and educator training programs. Similar mid-size non-profit museum model with educational mission and donor-funded revenue structure.
• The Jewish Museum (New York): Located on Manhattan's Upper East Side, this is the largest museum in the U.S. dedicated to Jewish art, culture, and history. Directly competes for NYC Jewish cultural tourism, memberships, and event rentals, though its focus is broader art and culture vs. Holocaust-specific.

Regional players

• Yad Vashem: Israel's official Holocaust memorial and museum — the world's primary Holocaust research and education institution. Comparable mission and scale of collection, but operates in a different geography (Israel vs. U.S.) and serves as a partner/loan source rather than direct competitor.

Others

• USC Shoah Foundation: Partner and technology provider for Survivor Stories installation; maintains the world's largest archive of Holocaust and other genocide survivor testimonies. Comparable mission (preserving survivor voices) and overlapping content, but functions as a content/research partner rather than museum competitor.

Broad incumbents

• Tenement Museum: Lower East Side NYC immigration museum focused on historical storytelling through preserved sites and educational tours. Comparable as a NYC-based history museum with guided educational tours, donor-supported model, and similar visitor demographics, though topic focus differs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mjhnews
• YouTubeyoutube.com/user/MuseumJewishHeritage
• Facebookfacebook.com/MuseumofJewishHeritage
• LinkedInlinkedin.com/company/museum-of-jewish-heritage
• Instagraminstagram.com/museumjewishheritage

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museum of Jewish Heritage