Redbarn Pet Products

Name

Redbarn Pet Products

Legal name

Redbarn Pet Products LLC

Website

https://redbarn.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Premium Pet Food and Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Pet Treats & Chews (AFADAFAF)

Keywords

• Premium pet food
• Dog treats and chews
• Bully sticks
• Air dried dog food
• Pet nutrition products

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Redbarn generates revenue through direct sales of dog food, treats, and chews via their e-commerce website (redbarn.com) with subscription options (Subscribe & Save) offering 10% discounts for recurring orders.
2. Retail Distribution: Products sold through retail partners including Amazon, Chewy, Tractor Supply Co, and PetSense stores, representing a significant portion of revenue through wholesale and marketplace channels.
3. Loyalty Program Revenue: Redbarn's loyalty program (Redbarn Family Rewards) drives repeat purchases through points, tiered perks, and exclusive member offers, generating recurring customer value.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Redbarn Pet Products manufactures and sells premium natural dog food, treats, chews, and (newly) dog toys. Its portfolio spans air-dried food, kibble, rolled food, canned stews, bully sticks, collagen chews, braided chews, filled bones, dental treats, training treats, and the recently launched Grab-A-Bull chew holder with patented Vice Grip™ Technology. It also offers a cat air-dried food line. Products are sold direct-to-consumer via redbarn.com and through major retailers such as Amazon, Chewy, Tractor Supply Co, and PetSense.

Product overview

Redbarn Pet Products is a family-owned pet products company (since 1996) offering a comprehensive portfolio of premium dog and cat nutrition and treats. The product family consists of two main pillars: Dog Food (encompassing Air Dried Powerfood, First-Five Kibble, Powerfood Fusion, Rolled Food, Hearty Canned Stews, and Specialty Recipes under the Family of Foods umbrella) and Dog Treats & Chews (including their flagship Bully Sticks, Collagen Sticks, Bully Slices, Bully Rings, Bully Braids, Filled Bones, Chew-A-Bulls toys, Choppers, and training treats). The company recently expanded into dog toys with the Grab-A-Bull bully stick holder. Cat food includes an Air Dried Chicken Recipe. All products emphasize single-ingredient, natural ingredients with no artificial flavors, preservatives, or fillers.

Differentiator

Problem solved

Functional benefit

Brands

• Grab-A-Bull: Dog toy with patented Vice Grip technology that holds bully sticks and collagen sticks in place for play and safety.
• Powerfood Fusion
• Powerfood
• Bully Sticks

Products and services

• Bully Sticks Single-ingredient, slow-roasted beef pizzle chews in sizes from 3 to 36 inches, marketed as Redbarn's flagship product for dogs of all sizes and chewing styles.
• Collagen Sticks Beef collagen chews providing long-lasting chew enjoyment for dogs as an alternative to traditional bully sticks.
• Grab-A-Bull Dog toy/bully stick holder with patented Vice Grip™ Technology that secures bully sticks and collagen sticks during chew time, minimizing choking hazards and creating interactive play via a wobble action; priced at $24.95.
• Powerfood Fusion A nutrient-dense fusion of premium kibble combined with gently air-dried Powerfood, available in grain-free and whole-grain recipes in four varieties.
• Air Dried Powerfood Gently air-dried dog food made with real meat, added vitamins and minerals, and no grain, gluten, corn, wheat, or soy; complete and balanced nutrition usable as a meal, topper, or treat.
• First-Five Kibble Premium dry dog food in which the first five ingredients are high-quality animal proteins, free from exotic meats, with added vitamins, minerals, and probiotics supporting digestive, skin, coat, and heart health.
• Rolled Food Semi-moist rolled dog food in beef, chicken, or lamb; sliceable, cubable, or shreddable for meals, toppers, treats, or pill concealment; does not require refrigeration until opened.
• Hearty Canned Stews Slow-cooked wet dog food with hearty protein chunks (chicken, turkey, beef, lamb, whitefish), real carrots, pumpkin, and sweet potato in pumpkin gravy; complete and balanced for all life stages.
• Bully Slices Single-ingredient beef lung treats with Aroma-lock Technology; lightweight, airy treats used for training and boredom busting.
• Bully Rings Single-ingredient bully stick rings designed for long-lasting chewing and dental health support.
• Bully Braids Braided bully stick chews offering extended chewing sessions by braiding multiple strands together.
• Filled Bones Hollow bones filled with flavors like peanut butter, cheese, and bacon, with functional ingredients and real bully gravy coating for picky eaters.
• Chew-A-Bulls Flavored dog chew toys available in various shapes such as hydrant and brush, designed for interactive chewing play.
• Choppers 100% beef lung treats with Aroma-lock Technology; lightweight, airy texture ideal for training and satisfying dogs' chewing instincts.
• Air Dried Training Treats Small, flavorful air-dried training treats for dogs, available in beef and chicken flavors.
• Beef Jerky Single-ingredient beef jerky treats for dogs providing a flavorful, chewy reward.
• Cat Air Dried Chicken Recipe Air-dried cat food with chicken as the primary ingredient, providing complete and balanced nutrition for cats.

Quantifiable outcome

• 289 customer reviews with 4.87/5.0 stars for Whole Grain Land Recipe
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Pet Indy RetailminorChannel Partner/ Reseller/ Distributor · 4 August 2026Planned retail distribution partner for Grab-A-Bull bully stick holder product launch.
• Project K-9 HerocoreStrategic or Co-development PartnerPartnership to support retired K-9 Heroes through donations. For every 22-28 lb bag of Redbarn kibble purchased, $5 is donated to help support retired K-9s with food, medical care, rehabilitation, and rehoming services.
• Tractor Supply CocoreChannel Partner/ Reseller/ DistributorMajor retail partner with physical store locations selling Redbarn dog food products, accessible through store locator on redbarn.com.
• PetSensecoreChannel Partner/ Reseller/ DistributorRegional pet retail chain partnership for in-store product availability, accessible through store locator on redbarn.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Peers

• Orijen (Champion Petfoods):

Direct peers

• Stella & Chewy's: Premium raw and freeze-dried pet food brand with direct product overlap in air-dried and raw formats; similar premium positioning and DTC-plus-retail distribution model.
• Merrick Pet Care: Premium pet food and treat maker with strong presence in grain-free kibble, canned, and natural chews; comparable product breadth and channel mix spanning independent pet, mass, and online retailers.
• Wellness Pet Company: Premium natural pet food and treat brand with overlapping kibble, canned, and treat product lines and similar premium/grain-free positioning targeting health-conscious pet parents through retail and DTC channels.
• Vital Essentials: Raw and freeze-dried pet food and treat brand with significant overlap in single-ingredient, protein-forward treats and chews; comparable premium natural positioning and broad retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Redbarninc
• Facebookfacebook.com/redbarninc
• LinkedInlinkedin.com/company/redbarn-pet-product
• Instagraminstagram.com/redbarninc
• TikToktiktok.com/@redbarninc
• Pinterestpinterest.com/redbarninc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redbarn Pet Products