Petsense
- Company typePrivate
- Founded2016
- HeadquartersBrentwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Petsense firmographics
Firmographics- Name
- Petsense
- Legal name
- Petsense
- Website
- https://petsense.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Petsense industry classification
Industry- Product category
- Pet Specialty Retail
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Pet Supplies Omnichannel (CRAFAEAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Pharmacy Retail (Prescription) (CRALAHAD)
Keywords
Where Petsense is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petsense business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Pet Product Sales: Retail sales of pet food, supplies, toys, and accessories through physical stores and e-commerce platform
- Pet Services: In-store grooming services, vet clinics, and pet-related services including Wag! pet services partnerships
- Subscription Revenue: Recurring subscription service for regular delivery of pet supplies with loyalty benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| Subscription | Monthly | Subscription discount |
Distribution channels3 records
Marketing channels5 records
Petsense product offering
Product offeringCore offering
Petsense operates a pet specialty retail chain selling pet food, treats, supplies, toys, and accessories for dogs, cats, birds, fish, reptiles, and small animals, alongside in-store services including dog grooming, training, veterinary clinics, pet adoptions, prescription fulfillment, and a recurring subscription delivery program. The retailer serves small and mid-size communities through approximately 135 physical stores across 23 states and an integrated e-commerce platform with same-day delivery and buy-online-pick-up-in-store options.
Product overview
Petsense by Tractor Supply is a pet specialty retailer operating a unified e-commerce platform alongside approximately 135 physical store locations (down from 209 following closures in 2026). The company offers a comprehensive portfolio consisting of pet food products across Dog Food and Cat Food categories with extensive subcategories (dry, wet, freeze-dried, fresh/frozen, treats), supplemented by its proprietary 4health sub-brand. Services include professional Dog Grooming Services, Pet Training, Vet Clinics, Pet Adoption events, Pet Insurance referral, Pet Prescription Services, and Subscription Service for recurring deliveries. The product ecosystem is tied together through the Neighbor's Club loyalty rewards program and Petsense Picks promotional offerings. The company serves pet owners across dogs, cats, birds, fish, reptiles, and small animals, focusing on small and mid-size communities with both online shopping and same-day delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- 4health Petsense's proprietary private-label pet food brand offering specialized formulas with real meat, whole vegetables, no fillers, and essential nutrition across dog and cat food, treats, and health supplements.
- Dog Food Extensive selection of dry, wet, freeze-dried, and fresh/frozen dog food from brands including Blue Buffalo, Fromm, Hill's Science Diet, Purina Pro Plan, Royal Canin, Orijen, ACANA, 4health, Merrick, Diamond, Taste of the Wild, and Acana, with options for all life stages, breeds, and dietary needs including grain-free, limited ingredient, and sensitive stomach formulas.
- Cat Food Comprehensive range of cat food products including dry, wet, and freeze-dried options from brands such as Fancy Feast, Friskies, Blue Buffalo, Hill's Science Diet, Royal Canin, 4health, Iams, Merrick, Orijen, Pro Plan, Science Diet, and Tidy Cats, with specialized formulas for kittens, adults, seniors, and cats with dietary restrictions.
- Freeze-Dried and Fresh Pet Food Premium freeze-dried and fresh/frozen pet food options including raw diets, frozen raw patties, fresh gently cooked meals, and freeze-dried treats from brands like Stella & Chewy's, Primal, Instinct, Dr. Marty, and Open Farm.
- Small Pet Supplies Products for small animals, birds, fish, and reptiles including pet bird supplies, fish tanks and supplies, reptile habitat products, small animal cages and accessories, and specialized food from brands like Oxbow, Zoo Med, Fluker Farms, API, Higgins Premium Pet Foods, Vitakraft, Zupreem, Prevue Pet, A&E Cage Company, and Lee's Aquarium and Pets.
- Dog Grooming Services Professional grooming services including bath, haircut, nail trimming, and breed-specific styling available at Petsense store salons, plus a walk-in pawdicure service for nail trim, nail file, and paw balm.
- Pet Training Training services and resources to help pet owners train and socialize their pets, offered at Petsense store locations.
- Vet Clinics Veterinary clinic services available at select Petsense store locations for routine pet health care needs.
- Pet Adoption Pet adoption services through partnerships with local shelters and rescue organizations. Petsense hosts semi-annual Adoptathon events and has supported over 216,000 pet adoptions since 2005.
- Pet Insurance Pet insurance comparison and referral service through partnership with Petted, allowing customers to compare and obtain pet insurance coverage via Petsense stores and website.
- Pet Prescription Services Prescription medications and pet health products available through Petsense, including prescription food and medications requiring veterinary authorization.
- Subscription Service Recurring delivery subscription program offering 35% off the first subscription order with code FETCH, enabling scheduled delivery of pet food and supplies on a recurring basis.
Quantifiable outcome
- 216,000+ pet adoptions supported since 2005
- +1 more outcomes
Companies that use Petsense
Customer profileSegments1 record
Ideal customer profiles1 record
Petsense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Petsense partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Allivet by Tractor SupplycoreFormation of Pet Expert Advisory Council with Allivet by Tractor Supply, another wholly owned subsidiary of Tractor Supply Company, designed to set a new standard for total pet wellness across retail and digital pharmacy
- VIP PetcaremajorAcquisition of VIP Petcare for $9.5 million in acquisition costs, expanding pet care service offerings including veterinary services
- Wag! Pet ServicesminorPartnership offering pet walking and related services through Wag! platform, integrated into Petsense service offerings for comprehensive pet care
- Pet Insurance ProvidersminorPartnership with pet insurance providers allowing customers to purchase pet insurance through Petsense stores and website
- Local Shelters and Rescue OrganizationscorePartnership with local animal shelters and rescue organizations for semi-annual Adoptathon events, supporting over 216,000 pet adoptions since 2005
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Petsense competitors and assessment
Company assessmentDirect peers
- PetSmart: Largest U.S. specialty pet retailer with 1,400+ stores, in-store grooming, training, and vet clinics. Direct competitor in pet food, supplies, and services, but operates primarily in larger markets and has a stronger urban/suburban skew.
- Chewy: Leading online pet retailer (NYSE: CHWY) with subscription autoship, pharmacy, and proprietary brands. Directly competes with Petsense's e-commerce channel and pressures in-store traffic through aggressive last-mile delivery and pricing.
- Petco: Public specialty pet retailer (NASDAQ: WOOF) with full-service veterinary hospitals, grooming, and training. Competes directly across the same product and service categories as Petsense, with stronger brand recognition and an expanding vet services platform.
- Pet Supplies Plus: Mid-sized U.S. pet specialty retailer with 400+ neighborhood stores, in-store grooming, and a focus on community. Closest competitor to Petsense in terms of small/mid-size market focus and neighborhood positioning.
Regional players
- Mud Bay: Independent pet retailer with ~50 stores in the Pacific Northwest. Comparable focus on natural pet food, in-store expertise, and community engagement, with a similar multi-category retail model.
- Hollywood Feed: U.S. specialty pet retailer with 200+ stores across the Southeast and Midwest — directly overlapping Petsense's core geographic footprint. Comparable position on natural/premium pet food and community-driven store experience.
Emerging players
- Wild Birds Unlimited: Specialty retail franchise with 300+ stores focused on wild bird feeding and nature products. Adjacent in the small/specialty pet retail category, with a comparable franchise-driven, community-engaged operating model.
Broad incumbents
- Tractor Supply Company: Parent company and adjacent pet-related retailer (NASDAQ: TSCO) with Neighbors Club loyalty and rural footprint. Closely comparable customer base and an integrated distribution and loyalty platform that Petsense leverages.
Others
- Wag!: Pet services marketplace (walking, sitting, boarding) and existing Petsense partner. Adjacent service provider that complements Petsense's in-store service offering and deepens the broader pet ecosystem.
- Allivet: Online pet pharmacy and Tractor Supply sister subsidiary that has partnered with Petsense on the Pet Expert Advisory Council. Provides prescription fulfillment and pharmacy logistics relevant to Petsense's vet and prescription services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Petsense social profiles
Digital presencePetsense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petsense leadership team
Management profileNumber of profiles
Petsense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petsense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petsense
What does Petsense do?
Petsense operates a pet specialty retail chain selling pet food, treats, supplies, toys, and accessories for dogs, cats, birds, fish, reptiles, and small animals, alongside in-store services including dog grooming, training, veterinary clinics, pet adoptions, prescription fulfillment, and a recurring subscription delivery program. The retailer serves small and mid-size communities through approximately 135 physical stores across 23 states and an integrated e-commerce platform with same-day delivery and buy-online-pick-up-in-store options.
Is Petsense a public or private company?
Petsense is a private company. It is classified as corporate owned and is currently operating.
When was Petsense founded?
Petsense was founded in 2016. It employs 1,001 to 5,000 people.
Where is Petsense based?
Petsense is headquartered in Brentwood, United States, in the North America region.
How does Petsense make money?
Three revenue lines are on record. Pet Product Sales are the primary driver. The others are pet Services and subscription Revenue.
Who are Petsense's main competitors?
Direct peers on record are PetSmart, Chewy, Petco and Pet Supplies Plus. Regional players are Mud Bay and Hollywood Feed. Wild Birds Unlimited is listed as an emerging player. Tractor Supply Company is listed as a broad incumbent. Others are Wag! and Allivet.
Does Petsense have an API?
No public API is recorded for Petsense.
What industry is Petsense in?
Petsense's product category is Pet Specialty Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 459910.