Redbarn Pet Products
- Company typePrivate
- Founded1996
- HeadquartersLong Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Redbarn Pet Products firmographics
Firmographics- Name
- Redbarn Pet Products
- Legal name
- Redbarn Pet Products LLC
- Website
- https://redbarn.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Redbarn Pet Products industry classification
Industry- Product category
- Premium Pet Food and Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Pet Food & Treats Retail (CRALAHAB), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Pet Treats & Chews (AFADAFAF)
Keywords
Where Redbarn Pet Products is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Redbarn Pet Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Redbarn generates revenue through direct sales of dog food, treats, and chews via their e-commerce website (redbarn.com) with subscription options (Subscribe & Save) offering 10% discounts for recurring orders.
- Retail Distribution: Products sold through retail partners including Amazon, Chewy, Tractor Supply Co, and PetSense stores, representing a significant portion of revenue through wholesale and marketplace channels.
- Loyalty Program Revenue: Redbarn's loyalty program (Redbarn Family Rewards) drives repeat purchases through points, tiered perks, and exclusive member offers, generating recurring customer value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grab-A-Bull dog toy priced at $24.95 |
| Unit Pricing | Pay-as-you-go | Powerfood Fusion ranges from $23.99 to $105.99 |
| Subscription | Monthly | Subscribe & Save program offers 10% off all orders |
| Unit Pricing | Pay-as-you-go | First-Five Kibble Whole Grain Land Recipe from $23.99 (4lb) to $84.99 (22lb) |
| Unit Pricing | Pay-as-you-go | Bully Sticks from $5.29 for 3-pack |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Redbarn Pet Products product offering
Product offeringCore offering
Redbarn Pet Products manufactures and sells premium natural dog food, treats, chews, and (newly) dog toys. Its portfolio spans air-dried food, kibble, rolled food, canned stews, bully sticks, collagen chews, braided chews, filled bones, dental treats, training treats, and the recently launched Grab-A-Bull chew holder with patented Vice Grip™ Technology. It also offers a cat air-dried food line. Products are sold direct-to-consumer via redbarn.com and through major retailers such as Amazon, Chewy, Tractor Supply Co, and PetSense.
Product overview
Redbarn Pet Products is a family-owned pet products company (since 1996) offering a comprehensive portfolio of premium dog and cat nutrition and treats. The product family consists of two main pillars: Dog Food (encompassing Air Dried Powerfood, First-Five Kibble, Powerfood Fusion, Rolled Food, Hearty Canned Stews, and Specialty Recipes under the Family of Foods umbrella) and Dog Treats & Chews (including their flagship Bully Sticks, Collagen Sticks, Bully Slices, Bully Rings, Bully Braids, Filled Bones, Chew-A-Bulls toys, Choppers, and training treats). The company recently expanded into dog toys with the Grab-A-Bull bully stick holder. Cat food includes an Air Dried Chicken Recipe. All products emphasize single-ingredient, natural ingredients with no artificial flavors, preservatives, or fillers.
Differentiator
Problem solved
Functional benefit
Brands
- Grab-A-Bull: Dog toy with patented Vice Grip technology that holds bully sticks and collagen sticks in place for play and safety.
- Powerfood Fusion
- Powerfood
- Bully Sticks
Products and services
- Bully Sticks Single-ingredient, slow-roasted beef pizzle chews in sizes from 3 to 36 inches, marketed as Redbarn's flagship product for dogs of all sizes and chewing styles.
- Collagen Sticks Beef collagen chews providing long-lasting chew enjoyment for dogs as an alternative to traditional bully sticks.
- Grab-A-Bull Dog toy/bully stick holder with patented Vice Grip™ Technology that secures bully sticks and collagen sticks during chew time, minimizing choking hazards and creating interactive play via a wobble action; priced at $24.95.
- Powerfood Fusion A nutrient-dense fusion of premium kibble combined with gently air-dried Powerfood, available in grain-free and whole-grain recipes in four varieties.
- Air Dried Powerfood Gently air-dried dog food made with real meat, added vitamins and minerals, and no grain, gluten, corn, wheat, or soy; complete and balanced nutrition usable as a meal, topper, or treat.
- First-Five Kibble Premium dry dog food in which the first five ingredients are high-quality animal proteins, free from exotic meats, with added vitamins, minerals, and probiotics supporting digestive, skin, coat, and heart health.
- Rolled Food Semi-moist rolled dog food in beef, chicken, or lamb; sliceable, cubable, or shreddable for meals, toppers, treats, or pill concealment; does not require refrigeration until opened.
- Hearty Canned Stews Slow-cooked wet dog food with hearty protein chunks (chicken, turkey, beef, lamb, whitefish), real carrots, pumpkin, and sweet potato in pumpkin gravy; complete and balanced for all life stages.
- Bully Slices Single-ingredient beef lung treats with Aroma-lock Technology; lightweight, airy treats used for training and boredom busting.
- Bully Rings Single-ingredient bully stick rings designed for long-lasting chewing and dental health support.
- Bully Braids Braided bully stick chews offering extended chewing sessions by braiding multiple strands together.
- Filled Bones Hollow bones filled with flavors like peanut butter, cheese, and bacon, with functional ingredients and real bully gravy coating for picky eaters.
- Chew-A-Bulls Flavored dog chew toys available in various shapes such as hydrant and brush, designed for interactive chewing play.
- Choppers 100% beef lung treats with Aroma-lock Technology; lightweight, airy texture ideal for training and satisfying dogs' chewing instincts.
- Air Dried Training Treats Small, flavorful air-dried training treats for dogs, available in beef and chicken flavors.
- Beef Jerky Single-ingredient beef jerky treats for dogs providing a flavorful, chewy reward.
- Cat Air Dried Chicken Recipe Air-dried cat food with chicken as the primary ingredient, providing complete and balanced nutrition for cats.
Quantifiable outcome
- 289 customer reviews with 4.87/5.0 stars for Whole Grain Land Recipe
- +2 more outcomes
Companies that use Redbarn Pet Products
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Redbarn Pet Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redbarn Pet Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Pet Indy RetailminorPlanned retail distribution partner for Grab-A-Bull bully stick holder product launch.
- Project K-9 HerocorePartnership to support retired K-9 Heroes through donations. For every 22-28 lb bag of Redbarn kibble purchased, $5 is donated to help support retired K-9s with food, medical care, rehabilitation, and rehoming services.
- Tractor Supply CocoreMajor retail partner with physical store locations selling Redbarn dog food products, accessible through store locator on redbarn.com.
- PetSensecoreRegional pet retail chain partnership for in-store product availability, accessible through store locator on redbarn.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Redbarn Pet Products competitors and assessment
Company assessmentPeers
Direct peers
- Stella & Chewy's: Premium raw and freeze-dried pet food brand with direct product overlap in air-dried and raw formats; similar premium positioning and DTC-plus-retail distribution model.
- Merrick Pet Care: Premium pet food and treat maker with strong presence in grain-free kibble, canned, and natural chews; comparable product breadth and channel mix spanning independent pet, mass, and online retailers.
- Wellness Pet Company: Premium natural pet food and treat brand with overlapping kibble, canned, and treat product lines and similar premium/grain-free positioning targeting health-conscious pet parents through retail and DTC channels.
- Vital Essentials: Raw and freeze-dried pet food and treat brand with significant overlap in single-ingredient, protein-forward treats and chews; comparable premium natural positioning and broad retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Redbarn Pet Products social profiles
Digital presenceRedbarn Pet Products compliance and trust
Trust signalCompliance1 record
Redbarn Pet Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbarn Pet Products leadership team
Management profileNumber of profiles
Profiles3 records
Redbarn Pet Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
Redbarn Pet Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbarn Pet Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbarn Pet Products
What does Redbarn Pet Products do?
Redbarn Pet Products manufactures and sells premium natural dog food, treats, chews, and (newly) dog toys. Its portfolio spans air-dried food, kibble, rolled food, canned stews, bully sticks, collagen chews, braided chews, filled bones, dental treats, training treats, and the recently launched Grab-A-Bull chew holder with patented Vice Grip™ Technology. It also offers a cat air-dried food line. Products are sold direct-to-consumer via redbarn.com and through major retailers such as Amazon, Chewy, Tractor Supply Co, and PetSense.
Is Redbarn Pet Products a public or private company?
Redbarn Pet Products is a private company. It is classified as family owned and is currently operating.
When was Redbarn Pet Products founded?
Redbarn Pet Products was founded in 1996. It employs 501 to 1,000 people.
Where is Redbarn Pet Products based?
Redbarn Pet Products is headquartered in Long Beach, United States, in the North America region.
How does Redbarn Pet Products make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and loyalty Program Revenue.
Who are Redbarn Pet Products's main competitors?
Orijen (Champion Petfoods) is listed as a peer. Direct peers are Stella & Chewy's, Merrick Pet Care, Wellness Pet Company and Vital Essentials.
Does Redbarn Pet Products have an API?
No public API is recorded for Redbarn Pet Products.
What industry is Redbarn Pet Products in?
Redbarn Pet Products's product category is Premium Pet Food and Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 311111 and its SIC code is 2000.