la Madeleine
la Madeleine operates nearly 100 French-inspired bakery-café locations across the U.S. plus two in Bangalore, serving breakfast, lunch, and dinner from a fresh-baked menu. The chain, owned by Groupe Le Duff, generates revenue through dine-in, takeout, delivery, corporate catering, and packaged retail products distributed via HEB and Kroger.
- Company typePrivate
- Founded1983
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What la Madeleine does
La Madeleine de Corps, Inc. operates a French-inspired bakery and café chain founded in 1983 in Dallas, Texas. The company runs nearly 90-100 corporate and franchise locations across multiple U.S. states, with growing presence in airports, universities, and hospitals, plus two international cafés in Bangalore, India. La Madeleine is wholly owned by Groupe Le Duff, a French diversified bakery and catering conglomerate founded in 1976 that operates 1,658 restaurants and bakeries across 100 countries through eight brands including Brioche Dorée, Del Arte, Le Fournil de Pierre, and Kamps.
The core product offering spans all-day breakfast and brunch (omelettes, French toast, Croque Madame), fresh-made soups and salads, artisan sandwiches, entrées and French classics (crêpes, baked pastas, quiches), a full bakery of fresh pastries, breads and cakes, specialty beverages and cocktails, a kids' menu, family meal bundles, and the French Market retail line (condiments, dressings, coffee, soup jars) sold in-café and through HEB and Kroger. Supporting services include corporate and event catering via a dedicated portal, family meal bundles, and the Bonjour Rewards three-tier loyalty program (Bonjour, Magnifique, Crème de la Crème) operated through TheLevelUp.
The business model is overwhelmingly transactional and consumer-direct: dine-in, takeout, delivery (via third-party platform Thanx), catering for corporate accounts, retail grocery distribution, and franchise fees/royalties from multi-unit operators. The technical architecture is intentionally outsourced — point-of-sale, online ordering, loyalty, web analytics, and payment tokenization all run on third-party vendors with no proprietary technology stack. Distribution channels include company-owned and franchise cafés (SMB/individual consumers), the online ordering platform (self-serve), catering direct sales (enterprise), and grocery retail (HEB, Kroger). Marketing is executed primarily through organic social (Facebook, Instagram), email, a mobile app, PR, and local influencer partnerships.
la Madeleine firmographics
Firmographics- Name
- la Madeleine
- Legal name
- La Madeleine de Corps, Inc.
- Website
- https://lamadeleine.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- la Madeleine operates nearly 100 French-inspired bakery-café locations across the U.S. plus two in Bangalore, serving breakfast, lunch, and dinner from a fresh-baked menu. The chain, owned by Groupe Le Duff, generates revenue through dine-in, takeout, delivery, corporate catering, and packaged retail products distributed via HEB and Kroger.
- Ownership category
- akta.pro rank
la Madeleine industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Retail Bakeries (311811), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where la Madeleine is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
la Madeleine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Sales: Traditional restaurant revenue from customers dining in cafés, including full menu items such as breakfast, brunch, soups, salads, sandwiches, entrées, pastas, and bakery items. Cocktails and wine available at participating locations.
- Takeout and Delivery: Online ordering for takeout or delivery through thanx.com platform. Orders placed ahead for pickup at designated café locations.
- Catering Services: Corporate and event catering including breakfast classics, hot entrées, lunch bundles and boxes, and fresh bakery selections. Pre-selected group meal packages available for easy ordering.
- Retail Products: French Market retail products including French Apple Chutney, Apricot Tangerine Marmalade, Chocolate Ganache Cream Sauce, French Vinaigrette, Balsamic Vinaigrette, French Roast Coffee, Caesar Dressing, Homemade Confiture Fruit Spread, and Signature Tomato Basil Soupe Jar sold in-café and at HEB and Kroger grocery stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bonjour Rewards loyalty tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
la Madeleine product offering
Product offeringCore offering
La Madeleine operates French-inspired bakery cafés serving all-day breakfast, brunch, lunch, and dinner, alongside a full bakery of fresh pastries and breads, specialty coffee and beverages, and a French Market line of retail grocery products. The company complements its in-café dining with online ordering for takeout and delivery, corporate and event catering, family meal bundles for pickup, and a tiered loyalty program (Bonjour Rewards).
Product overview
La Madeleine is a French-inspired bakery and café chain offering a unified dining experience centered around fresh, handcrafted French cuisine. The core product portfolio spans all-day breakfast and brunch, fresh-made soups and salads, artisan sandwiches, entrées and French favorites (including crêpes, baked pastas, and quiches), a full bakery with fresh pastries and breads, beverages including specialty coffees and cocktails, and a kids' menu. Supporting services include a French Market retail line of grocery products, family meal bundles, catering for events and corporate meetings, and the Bonjour Rewards loyalty program. The company operates nearly 90 corporate and franchise locations across the U.S., with growing presence in airports, universities, and hospitals, plus two international cafés in Bangalore, India. All offerings are available through online ordering, in-café dining, takeout, and delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Bonjour Rewards: Loyalty rewards program with tier levels (Bonjour, Magnifique, Crème de la Crème) offering points per dollar spent, birthday treats, seasonal offers, and exclusive discounts.
Products and services
- Café Dining Menu All-day French-inspired café menu including breakfast & brunch (Croque Madame, omelettes, French toast varieties, yogurt parfaits), fresh-made soups and salads, artisan sandwiches, entrées (crêpes, baked pastas, quiches), and a kid's menu — served to dine-in and takeaway guests.
- Bakery Fresh French pastries and baked goods including butter, pain au chocolat, almond and chocolate almond croissants, Danish pastries, muffins, French baguettes, sourdough and seven-grain loaves, macarons, cookies, cakes (Sacher Torte, Coconut Cream Cake), Tarte Au Citron, Crème Brûlée varieties, and seasonal items like Tiramisu and Strawberry Dipped Croissants.
- Beverages Hot and cold beverages including espresso, café Americano, cappuccino, café latte, café mocha, caramel macchiato, cold brew, chai tea latte, flavored iced lattes, teas, house-made lemonade, hot chocolate, and seasonal signature beverages, plus brunch cocktails (Cosmopolitan, Espresso Martini, Parisien Sunrise, Bloody Mary).
- Catering Services Catering for office meetings, corporate events, parties, and private gatherings featuring Breakfast Classics, Hot Entrées and Pastas, Lunch Bundles and Boxes, and Fresh Bakery Selections; private dining rooms available at select locations.
- Family Meal Bundles Pre-packaged family meals serving four people including Pasta Night, Spring Brunch Bundle, Breakfast & Brunch Package, Picnic Lunch Package, and Family Dinner Package, available for pickup.
- French Market Retail Products French-inspired grocery and pantry items including French Apple Chutney, Apricot Tangerine Marmalade, Chocolate Ganache Cream Sauce, French Vinaigrette, Balsamic Vinaigrette, French Roast Coffee, Caesar Dressing, Homemade Confiture Fruit Spread, and Signature Tomato Basil Soupe Jar, sold in-café and at HEB and Kroger grocery stores.
- Bonjour Rewards Loyalty Program Points-based loyalty program offering $5 off first purchase, birthday bakery treats, seasonal offers, monthly surprise rewards, free fresh-baked loaf per month, and $15 annual discount at higher tiers; earns 1 point per $1 spent via credit card linking or receipt upload.
- All-Day Brunch Menu All-day brunch menu featuring new artisan items such as Crème Brûlée French Toast, The Frenchie, hand-carved meat sandwiches, and $5 mimosas during regular operating hours.
- Parisian Charcuterie Board Charcuterie board featuring prosciutto, folded salami, brie, goat cheese, Swiss, cheddar, fresh grapes, candied pecans, and blackberry jam served with baguette crostini, paired with new Louis Jadot Burgundy wines.
- Holiday Seasonal Menu 2025 Holiday seasonal menu featuring fully prepared meals, bakery treats, and seasonal entrées available for the holiday period, targeting holiday hosts and gift-givers.
Companies that use la Madeleine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
la Madeleine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
la Madeleine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Louis JadotcoreWine partnership with Louis Jadot, one of the most recognized and top-selling French wine brands in the U.S. La Madeleine is piloting new Burgundy wines (Louis Jadot Beaujolais-Villages and Louis Jadot Mâcon-Villages Chardonnay) available by the glass, split, or full bottle at participating Texas café locations. The wines pair with the new Parisian Charcuterie Board offering.
- Groupe Le DuffcoreLa Madeleine is owned by Groupe Le Duff, the world leader in bakery, pastry and catering. Groupe Le Duff has 8 brands with 1,658 restaurants and bakeries in 100 countries. Founded by Louis Le Duff in 1976 with Brioche Dorée.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
la Madeleine competitors and assessment
Company assessmentDirect peers
- Pret a Manger: UK-origin bakery-café chain selling sandwiches, salads, soups, baked goods, coffee and breakfast items in a café setting. Comparable all-day menu and cafe-led service model.
- Panera Bread: Bakery-café chain offering soups, salads, sandwiches, bakery items and coffee in a café setting. Closest scale comparable with similar all-day menu, dine-in/takeout/delivery model, loyalty program, and CPG retail extensions.
- Au Bon Pain: French-inspired bakery-café chain focused on soups, sandwiches, salads, pastries and coffee; comparable menu and bakery-café positioning though historically heavily concentrated in travel and institutional channels.
- Le Pain Quotidien: French-inspired bakery-café concept offering breads, pastries, salads, soups, eggs and coffee. Direct concept cousin to la Madeleine with similar French bakery-café positioning, though at much smaller scale.
- Boudin Bakery: Heritage bakery-café chain with sit-down concept anchored by signature breads, soups, salads and sandwiches. Direct competitor on bakery-café heritage and dine-in café model.
- Paris Baguette: Korean-owned French-inspired bakery-café chain with U.S. locations offering pastries, sandwiches, salads, coffee and bakery items. Direct competitor on French bakery-café positioning with comparable product set.
- Brioche Dorée: Sister brand under la Madeleine's parent Groupe Le Duff, offering French bakery-café concept of breads, pastries, sandwiches, salads, soups and coffee in cafés. Same parent, comparable concept, though operating primarily in international markets.
- Corner Bakery Cafe: Multi-unit bakery-café chain with similar menu (soups, salads, sandwiches, pastries, coffee). Closest match by size, franchise mix, and all-day menu architecture.
- Einstein Bros Bagels: National bakery-café chain focused on bagels, breakfast sandwiches, soups, salads and coffee. Comparable bakery-café category player with similar daypart and menu overlap.
Emerging players
- First Watch: Daytime breakfast, brunch and lunch concept with similar fresh-prepared positioning and all-day breakfast/brunch relevance. Less direct on French/bakery heritage but highly comparable on menu and daypart focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
la Madeleine social profiles
Digital presencela Madeleine financial estimates
Financial estimateRevenue estimate
Valuation estimate
la Madeleine leadership team
Management profileNumber of profiles
Profiles1 record
la Madeleine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
la Madeleine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about la Madeleine
What does la Madeleine do?
La Madeleine operates French-inspired bakery cafés serving all-day breakfast, brunch, lunch, and dinner, alongside a full bakery of fresh pastries and breads, specialty coffee and beverages, and a French Market line of retail grocery products. The company complements its in-café dining with online ordering for takeout and delivery, corporate and event catering, family meal bundles for pickup, and a tiered loyalty program (Bonjour Rewards).
Is la Madeleine a public or private company?
la Madeleine is a private company. It is classified as corporate owned and is currently operating.
When was la Madeleine founded?
la Madeleine was founded in 1983. It employs 1,001 to 5,000 people.
Where is la Madeleine based?
la Madeleine is headquartered in Dallas, United States, in the North America region.
How does la Madeleine make money?
Four revenue lines are on record. Dine-in Sales are the primary driver. The others are takeout and Delivery, catering Services and retail Products.
Who are la Madeleine's main competitors?
Direct peers on record are Pret a Manger, Panera Bread, Au Bon Pain, Le Pain Quotidien, Boudin Bakery, Paris Baguette, Brioche Dorée, Corner Bakery Cafe and Einstein Bros Bagels. First Watch is listed as an emerging player.
Does la Madeleine have an API?
No public API is recorded for la Madeleine.
What industry is la Madeleine in?
la Madeleine's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAGAH, Candy & Specialty Sweets Stores, with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 72251 and its SIC code is 5810.