Modal

What Modal does

Modal House is a privately operated single-asset short-term vacation rental located at 813 Augusta Street in the Augusta Road district of downtown Greenville, South Carolina. The property is a custom-designed residential building accommodating up to 23 guests across 5 private bedrooms, a 10-person dorm-style room, and 4 full bathrooms, marketed under the proprietary "Luxury Gamepad" concept. Amenities are positioned for group travel and include a private courtyard with hot tub, sauna, cold plunge, gas firepit, and outdoor TV; a game lounge with billiard, ping pong, poker, and a wet bar with 2-door kegerator; a media room with 70-inch TV, Wii, and Nintendo consoles; a sunroom with board-game table; a full residential kitchen; an outdoor deck with grill; a fenced yard; a bike shed; and smart-lock self check-in with custom per-guest access codes.

The business operates as a single short-term rental property rather than as a property-management platform or multi-unit operator. Distribution runs primarily through marketplace listings on Airbnb (airbnb.com/h/staymodal) and VRBO, with a direct-booking website (staymodal.com) that links to the marketplace checkout flows. Pricing is not publicly disclosed and is set by season, length of stay, and group size on the platform listings; a $50 pet fee applies for up to 2 pets per stay. Revenue figures, occupancy, headcount, and ownership structure are not disclosed in available sources.

The target customer base is group travelers — families, friend groups, bridal parties, cycling groups, and wellness-retreat organizers — seeking a single-property alternative to multiple hotel rooms in the Greenville downtown market. Secondary segments include families with children and pet owners. The company's recorded funding activity consists of a single $5,000 microgrant from the "Backing Small Businesses" program dated 2023-06-14; the Modal House wordmark is registered as a brand identity.

Name

Modal

Website

https://staymodal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Modal House is a single private vacation rental in downtown Greenville, SC, sleeping up to 23 guests across 5 bedrooms and a dorm. Distributed through Airbnb, VRBO, and its own website, it serves group travelers seeking a private alternative to multiple hotel rooms.

Ownership category

akta.pro rank

Product category

Short-term Vacation Rental

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

Keywords

• Vacation rental property
• Group lodging
• Short-term rental
• Boutique accommodation
• Event housing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Short-Term Rental Revenue: Revenue generated from nightly and multi-night stays at the Modal House property. Guests book through Airbnb, VRBO, or direct website for group lodging accommodating up to 23 guests. Pricing varies by season, length of stay, and group size. Additional pet fee of $50 applies for up to 2 pets per stay.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modal operates a single luxury short-term vacation rental property called Modal House in downtown Greenville, SC, providing group lodging for up to 23 guests in 5 private bedrooms plus a dorm-style room with full kitchen, 4 spa-style bathrooms, private courtyard with hot tub/sauna/cold plunge, game lounge, media room, and outdoor deck. The property is distributed through Airbnb, VRBO, and a direct booking website and is targeted at group travelers such as families, bridal parties, wellness retreats, cycling groups, and wedding weekends.

Product overview

Modal House is a single vacation rental property operating as a private group lodging on Airbnb and VRBO. The property is a custom-designed, premier vacation rental in Greenville, South Carolina, offering comprehensive amenities for group getaways including bridal parties, family reunions, wellness retreats, and cycling excursions. It is not a technology platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Modal House Modal House is a luxury short-term vacation rental property in downtown Greenville, SC, marketed as a 'Luxury Gamepad' for group lodging. It accommodates up to 23 guests across 5 private bedrooms plus a dorm-style room and 4 full bathrooms, and includes a private courtyard with hot tub, sauna, cold plunge, gas firepit and outdoor TV, a media room, a game lounge with billiard/ping pong/poker, a wet bar with 2-door kegerator, a full residential kitchen, and an outdoor deck. It is targeted at group travelers including families, bridal parties, wedding weekends, wellness retreats, cycling groups, and friend weekends, and is booked via Airbnb, VRBO, or the direct website staymodal.com.

Quantifiable outcome

• Consistently receives top reviews for group comfort, downtown access, and amenities

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Marriott Homes & Villas: Marriott's premium whole-home vacation rental brand offering professionally managed upscale home rentals. Comparable in the luxury whole-home short-term rental category and group/family traveler target, though backed by a major hotel loyalty ecosystem.
• Vacasa: Largest U.S. vacation rental management company with a national portfolio of whole-home rentals. Comparable in that it professionally manages short-term whole-home vacation rentals, though at vastly greater scale and with standardized rather than boutique positioning.
• Hyatt Vacation Club / Hyatt Homes: Hyatt's vacation rental and timeshare offerings providing upscale whole-home accommodations globally. Comparable in luxury, amenity-rich whole-home stays for families and groups, though operated at institutional scale.
• Sonder: Hospitality operator offering apartment-style accommodations with boutique-hotel service standards in urban and leisure markets. Comparable in the 'boutique hotel experience in a residential property' positioning and design-forward brand approach.

Direct peers

• Kasa Living: Tech-driven operator of design-forward apartment and vacation rental units. Comparable in tech-enabled short-term rental operations, smart-lock self check-in, and amenity-rich guest experience targeting leisure and group travelers.
• Evolve: Vacation rental management company focused on whole-home, family-friendly rentals across leisure markets. Comparable in distribution model (Airbnb/VRBO + direct) and customer segments (family and group travelers seeking whole-home accommodations).
• AvantStay: Tech-enabled short-term rental manager specializing in large-group, high-end whole-home rentals in leisure destinations. Directly comparable business model — premium group-oriented vacation rental with amenity-rich properties marketed through Airbnb/VRBO and direct channels.
• Plum Guide: Curated marketplace for high-quality vacation rentals vetted through a quality-testing process. Comparable in positioning around design quality, premium amenities, and a curated-aspirational brand for short-term whole-home stays.

Regional players

• Hotel Domestique: Boutique hotel in Travelers Rest, SC near Greenville and the Swamp Rabbit Trail — same regional tourism catchment and cycling-tourism customer segment Modal targets. Comparable as a regional peer competing for the same Greenville-area leisure and group travel demand.

Emerging players

• Staypineapple: Boutique hotel brand offering quirky, design-forward accommodations with strong amenity packages. Comparable in boutique-hotel-quality positioning applied to a smaller property footprint and experience-led brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/staymodal
• Facebookfacebook.com/staymodal
• LinkedInlinkedin.com/company/staymodal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modal